{"id":7079,"date":"2010-03-07T12:41:49","date_gmt":"2010-03-07T10:41:49","guid":{"rendered":"http:\/\/www.whalecottage.com\/blog\/?p=7079"},"modified":"2010-03-07T12:43:50","modified_gmt":"2010-03-07T10:43:50","slug":"marketing-in-the-cape-stagnates","status":"publish","type":"post","link":"https:\/\/www.chrisvonulmenstein.com\/blog\/cape-town\/marketing-in-the-cape-stagnates\/","title":{"rendered":"Marketing in the Cape stagnates!"},"content":{"rendered":"

\"\"<\/a>Despite a commitment made more than six months ago that Cape Town Tourism and Cape Town Routes Unlimited would work together to market Cape Town and the Western Cape, and would work to avoid duplication in their marketing activities, little synergy between the two bodies is evident.<\/p>\n

Now Western Cape Finance, Economic Development and Tourism Minister Alan Winde has confirmed that the two bodies will not amalgamate, and that nothing will change in the relationship between the two bodies until the end of the World Cup in July, reports Travel News Weekly.\u00a0\u00a0<\/strong><\/p>\n

Winde also stated that a new focus would be the closer co-opration between\u00a0role-players at national, provincial and local government levels in the Western Cape.\u00a0\u00a0 When the DA took both the province and the city in the last election, Winde stated that he would ensure that\u00a0he would work to the unification of tourism at provincial and City level,\u00a0 and would prevent it from being vulnerable to political party changes over time.\u00a0<\/p>\n

The return of Cape Town Tourism CEO Mariette du Toit-Helmbold from maternity leave on 1 April\u00a0should result in new vitality for the city tourism body.\u00a0 Du Toit-Helmbold is a dynamic and enthusiastic marketer.\u00a0 In her absence, Belinda van Niekerk has run Cape Town Tourism, but as she comes from an admin and financial background, she lacks Du Toit-Helmbold’s flair, energy and communication skills.\u00a0\u00a0 The new Marketing Manager of Cape Town Tourism, Leanne Burton, \u00a0has used Du Toit-Helmbold’s absence to build her own brand name, rather than that of her organisation or (more correctly) of the acting-CEO, in her PR activities for Cape Town Tourism, and has created some hostility with the media.<\/p>\n

With the World Cup about\u00a060 days away on her return, Du Toit-Helmbold will have a huge challenge to help fill her members’ beds, given the disappointing bookings over the World Cup to date, and to excite Capetonians about the benefit of\u00a0Cape Town\u00a0being one of the host cities for the world’s largest sport event.\u00a0<\/p>\n

Chris von Ulmenstein, Whale Cottage Portfolio: www.whalecottage.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Despite a commitment made more than six months ago that Cape Town Tourism and Cape Town Routes Unlimited would work together to market Cape Town and the Western Cape, and would work to avoid duplication in their marketing activities, little synergy between the two bodies is evident. Now Western Cape Finance, Economic Development and Tourism […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_jetpack_memberships_contains_paid_content":false},"categories":[3,124,22,21],"tags":[1317,3188,32366,108,85,3017,32378,1267,3744,340,2110,3746,3747,3745,32387,32373,531],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t