Tag Archives: 2014 Soccer World Cup

So who really won the 2014 Soccer World Cup?

World Cup 2014We are on the eve of the closure of what many describe as the greatest World Cup, and tonight the world will see Germany and Argentina fight for the title of World Cup Champion.

An interesting survey was conducted, to establish which were the best advertisements made for the 2014 World Cup, by interviewing top advertising industry executives in the USA.   These were the brands that were rated as having the best TV commercials, most of them closely linked to the world’s best soccer stars:

1.   Brazil: as a host country it was described as a ‘proud country being the perfect host’, in its welcoming nature to the soccer fans, and its team losing with such good spirit in the semi-final against Germany earlier this week

2.   Adidas trainers:  Using the pay-off line ‘all in or nothing’, the latest commercial is called ‘The Final‘, and it predominantly focuses on the Final tonight, with Lionel Messi and Thomas Müller.  It asks who wants the World Cup more, with ‘two teams, one trophy’.  The ‘Wake Up Call’ commercial was posted on YouTube on 12 June, at the start of the World Cup, and already has in excess of 7 million views!  It focuses on Argentinian Lionel Messi preparing on his own, with less airtime give to Bastian Schweinsteiger, representing the German team.  The commercial shows excerpts of a number of the earlier matches, and some of the soccer greats in action, including Mesut Özil scoring for Germany, Manuel Neuer defending so boldly for Germany, as well as Luis Suárez of Argentina, and Dani Alves of Brazil. Continue reading →

WhaleTales Tourism, Food, and Wine news headlines: 20 June

WhaleTalesTourism, Food, and Wine news headlines

*   The International Air Transport Association (IATA) is encouraging its members to use IT to improve the customer experience, saying that airlines ‘fly people and cargo, not planes‘. Consistency of customer experience is not yet satisfactory for airlines, with little differentiation. Customers would like to use IT to check in online, tag luggage themselves, board themselves, and collect bags themselves, an IATA survey found last year.  IATA’s goal is that 80% of passengers have a ‘self-service suite based on industry standards‘ available to them by 2020.

*   PricewaterhouseCoopers (PwC) is not known as a Tourism consultancy, so its prediction about our country’s tourism future is a surprise.  Its report presents growth of 4% in international tourists 2013, far lower than the 10% growth in 2012.  Growth is said to be solid and good, but ‘not fantastic growth‘.  Almost three quarters of international visitors to our country are from Africa, the report confirms.  Nigeria would become the leading source market for our country, the PwC study predicts.  The Guest House category is the fastest growing in respect of room availability.  South Africa’s strength is that it attracts leisure as well as business travelers.

*   France must be feeling the tourism pinch, having announced plans to become more welcoming to tourists, English speaking ones in particular.   The country hopes to increase tourist numbers to 100 million, Continue reading →

WhaleTales Tourism, Food, and Wine news headlines: 24/25 May

WhaleTalesTourism, Food, and Wine news headlines

*   Andrew Bird, Marks & Spencer Head of Trading, which includes wines, non-food, and ambient grocery, is moving to Woolworths for a two year contract as Trading Head next month.  He helped drive Marks & Spencer to be named best retailer at the International Wine Challenge in four out of the past six years.  Bird is said to become head of the ‘wine and soft drinks teams‘ at Woolworths locally.

*   The Airports Company of South Africa (ACSA) was part of a consortium that completed Terminal 3 at São Paulo’s Guarulhos International Airport, on time and on budget, for the 2014 soccer World Cup, reports The New Age. The project is described as one of the World Cup successes, the new terminal processing all international flights to the city. The capacity to handle an additional 12 million passengers to the 30 million handled annually has been created.   ACSA is also part of a consortium that Continue reading →

WhaleTales Tourism, Food, and Wine news headlines: 27 March

WhaleTalesTourism, Food, and Wine news headlines

*   Good news for long-haul travellers from the UK is the announcement by its government that from April 2015 the Air Passenger Duty will decrease, with the tax falling away on all flights with a destination less than 2000 miles from London, and the tax to be levied on destinations 2000+ miles from London will be at a lower rate. The UK has the highest departure tax ‘in the Western world‘, which has increased by 470% since 2007!  It also is the country with the second worst rated air tax and airport charges in the world!

*   Metrorail is to receive R233 million from the Transport Ministry to address its commuters complaints: too few trains, not frequent enough, not punctual, dirty, broken carriage windows, infrastructure problems at Cape Town station, lack of security, and no communication about delays, reports the Cape Times.   Upgrades to track infrastructure will also be addressed.

*   Lufthansa, Condor, TUIFly, and Air Berlin are cancelling flights and expecting delays due to public sector ground Continue reading →