Tag Archives: 56Hundred

Nederburg introduces new labels for global marketing drive!

NEDERBURG NEW LOGOIn launching a multi-million Rand global campaign for Nederburg, the brand has had a make-over, and its new label and packaging are being launched piece-meal, commencing with their 56HUNDRED.

The Nederburg brand crest is far more prominent compared to past label designs, ‘to clearly convey Nederburg’s heritage, pedigree and sophistication, to establish a stronger family resemblance across the range and to amplify shelf stand-out’,  said Carina Gous, head of the Distell luxury brand portfolio into which Nederburg falls.  ‘The redesigned,

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WhaleTales Tourism, Food, and Wine news headlines: 18 November

WhaleTalesTourism, Food, and Wine news headlines

*   Passengers want comfort when flying, and are prepared to pay more to secure this comfort on long haul flights.

*   Wilhelm Pienaar, Nederburg winemaker, led a tasting of the 56Hundred range at the residence of the South African High Commissioner to Kenya last week, oddly with entertainment by dancers from Botswana!

*   Kfm’s Breakfast Show with Ryan O’Connor and his team is broadcasting from The Rubens at The Palace Hotel in London, sister hotel to the Twelve Apostles, The Oyster Box, and Bushmans Kloof Wilderness Reserve,  all belonging to the Red Carnation group,  until Wednesday. (received via FIVE STAR PR)

*   The Beachhouse Red 2010 is the only South African wine in the ‘Wine Pick of the Week‘ in the Vancouver Sun.

*   South African born but London-based Chef Petrus Madutlela is a member of Continue reading →

The Peninsula Wine&Dine evenings good value, perfect pairing with Nederburg wines!

Nederburg Mastering Wine Whale Cottage PortfolioWe received an invitation via the The Peninsula All Suite Hotel PR company Communication Services Africa (CSA) to try out their monthly Wine&Dine evening, which they had paired with Nederburg.  It reflected the diversity of the food offered at the hotel’s Sunset Restaurant, paired with the diverse range of Nederburg wines.

We were welcomed with a glass of Nederburg Brut, which we serve as the welcome drink at our Whale Cottage guest houses in summer.  We sat in the lounge area, and met the other guests sitting at our table, including the very bubbly hotel GM Chris Godenir, later joined by his wife Alison, Megan Drury of CSA and her partnerPeninsula Hotel Chris Godenir Whale Cottage Portfolio Kris Erasmus, and Xandre Redelinghuys from Food24.  Chris  is a cheeky character, with many jokes up his sleeve, and has run the hotel for 12 years.  Kris is a financial services consultant by day, and a The Journey counselor privately.  With this combination of guests at our table, the discussion became very lively but also spiritual, including past lives, quite unexpected.

Wim Truter is the white wine maker at Nederburg, reporting to Cellar Master Razvan Macici, and was a good speaker in representing his brand. In introducing Wim, Hotel Chris Wim Truter wine.co.zasaid that Nederburg had been a faithful on restaurant winelists in the past, but had lost this standing. Nederburg is now focusing on getting back to where it once was on winelists, and must be hoping that its sponsorship of MasterChef SA will help.  Wim worked in Australia’s Barossa Valley and the Californian Napa valley before he joined Nederburg. He said that Nederburg is a big brand made with passion, with a tradition in winemaking which goes back to 1791. They are showcasing the focus, attention to detail, and innovation in their winemaking.  The Winemaster’s Reserve is their core range. Continue reading →