Tag Archives: Abigail Donnelly

Woolworths under consumer pressure, on the back-foot, in massive Sunday Times supplement?!

Woolworths Good Food News Front page Whale CottageWe wrote recently how Woolworths has been misleading consumers with claims about its Ayrshire milk, deceiving food labelling, and how it tries to create an image of healthy produce via its ‘Hayden Quinn: South Africa‘ series on SABC3. The group Grass Consumer Food Action has been persistent in its criticism of Woolworths, and appears to have hit a raw nerve in the Good Business Journey division at Woolworths, the retailer having launched a brand new ‘Good Food News‘ 16-page insert in the Sunday Times yesterday! It looks like a Taste magazine (the Woolworths sponsored magazine published by New Media Publishing) but printed in Tabloid format on recycled paper!

While the Tabloid has ‘headlines’ on page 1, to attract one’s attention to the content, it consists of a mix of ‘advertorials’ of its award-winning wines (since when are wines a food, as per the name of the publication?) in ‘Crowned as the best‘; ‘responsibly sourced‘ fish;  braai suggestions for ‘Ready Steady Braai’; and ‘Flavours of Home‘ (preparedWoolworths Good Food News Responsible Sourcing Whale Cottage foods with strong spices such as curries, and traditional foods such as koeksisters and milk tart); as well as editorial. It is obviously planned as a monthly insert, numbered ‘Issue 01′, and dated September 2014.  The focus of the first issue is ‘lovelocal‘:

*   ‘New on the shelf‘ (page 3) showcases new pack designs for wine boxes, braai tins, braai marinade, braai Continue reading →

What has happened to Woolworths? Misleads consumers, no link between TV shows and stores!

Woolworths LogoI have no idea who heads up Woolworths’ Marketing department, but it seems that the retailer has lost the plot!  Once the darling of all, seen to be above reproach in the quality of the products it sells and the lengths that Woolworths will go to find the most organic and animal-friendly produce for its customers, it is being lambasted for copying other brands, for importing tomatoes, peas and more, and for making misleading claims about its products. In addition, it seems to have lost the link between its expensive sponsorship of TV food programmes and its stores!

Let’s start with ‘Hayden Quinn: South Africa’, a programme which has been running on SABC3 for the past 9 weeks, a travelogue of our beautiful country, and documentation of Woolworths’ sourcing of sustainable and ethical produce, or so it is presented.  We have been exposed to Woolworths suppliers of tomatoes in Stellenbosch, organic wines made in Franschhoek, apples and pears grown in Grabouw, SASSI-friendly fish sourcing, and theHayden Quinn SA 8 Sunflowers Nortehrn Cape trestle table Hayden plus 2 pasture-fed lamb from the Karoo.  Criticism has been leveled about the use of an Australian surfer who came third in MasterChef Australia in 2011, as the tour guide to our country and the guide to its sustainable food and wine treasure chest, a self-confessed ‘cooker’ and not a chef!  The dishes in the eight episodes to date have been as basic as salads, pizzas, and sandwiches, with a mussel pot and an Eton Mess too.  In some episodes the Woolworths punt has been so strong (i.e. the tomato growing) that it has become irritating, but of late the strong Woolworths promotion has been toned down. Surprising is the low-key advertising for Woolworths in its half-hour episodes, and is nothing as mouthwatering as the Woolworths’ commercials we have seen on MasterChef SA Seasons 1 and 2.  Nedbank is the other Continue reading →

Are there enough top chefs left to make up a credible 2014 Eat Out Top 20 Restaurant list?

Chenin Blanc Top 10 Huguenot Cheese Brulee Whale CottageIn the past week three further Top 20 Restaurant candidate chefs have announced their resignation, making the restaurants at which they work ineligible to be nominated for the 2014 Eat Out Top 20 Restaurant shortlist.  This year is the most volatile we have ever seen as far as top restaurant chef departures go, opening up the opportunity for a fresh 2014 Eat Out Top 10 Restaurant Awards list.

The latest chef resignations are the following:

*   Chef Oliver Cattermole left Mondiall Kitchen & Bar two weeks ago, today joining the Leeu Collection as its Executive Chef for its five star Dassenberg Estate hotel and Leeu Restraurants Oliver CattermoleRusthof Country House in Franschhoek, both opening next year.  Chef Oliver has worked locally at Dash at the Queen Victoria Hotel, the Le Franschhoek hotel, and Mondiall, as well as internationally at Ivy Restaurant, La Gavroche, Novelli, and at Cannizaro House hotel.

*   Chef Brad Ball, who helped open Bistro Sixteen82 at Steenberg, leaves in two weeks to start up what sounds like a collective of three restaurants at Pedlars on the Bend in Constantia

*   Chef Christiaan Campbell leaves Delaire Graff Estate, after opening up the main restaurant more than Continue reading →

Musical stoves expected in the 2015 Eat Out Top 10 Restaurant list!

Waterkloof dessertWill the resignation of two 2014 Eat Out Top 10 Chefs, with  a third to come it is rumoured, make it the easiest hop into the 2015 Eat Out Top 10 Restaurant list ever?  While it is a bit early, we speculate as to which new restaurants will make it onto the Eat Out Top 20 and Top 10 Restaurant lists later this year.

Given the strict rule of an Executive Chef having to have worked a full twelve months (November 2013 to October this year) to qualify to get onto the Eat Out Top 20 shortlist, the three restaurants with the departing chefs will not qualify to make Top 20 for the judging in the next two months or so.  Hartford House and Pierneef à La Motte should definitely be off the list, and the third Top 10 restaurant will be confirmed shortly (see Postscript below).  Chef Chris Erasmus left Pierneef à La Motte a week ago, to open his new restaurant Foliage on the main road of Franschhoek next month, while Chef Jackie Cameron is opening Jackie Cameron’s School of Food and Wine in Hilton in January next year, but leaves at the end of July.  The third chef is rumoured to move from the Winelands to Cape Town, to open his own new restaurant, and could not be reached yesterday due to the restaurant being closed on Mondays and Tuesdays.   We would not be surprised if a fourth Top 10 restaurant chef makes a move to Cape Town too, given the number of new restaurants opening in the next few months. Continue reading →