Tag Archives: Andre Morgenthal

Wine estates should embrace Chinese tourists, to benefit wine tourism!

GWCGN Vergelegen Sharon Hosking AndreYesterday was the second time that I had the privilege to attend the Best of Wine Tourism Awards, the 2014 awards presented to the winning wine estates at Vergelegen’s Stables restaurant.  The wine estate representatives were advised to not neglect the booming Chinese tourism generally, as well as wine tourism market specifically.

Cape Town/Winelands is one of ten members of the Great Wine Capitals Global Network, and within each of these geographic regions the wine estates compete for the honour to be named the best in the category.  Winners for 2014 were awarded as follows: Wine Tourism Restaurant (won by Camphors at Vergelegen), Art & Culture (Vergelegen), Accommodation (Babylonstoren), Architecture and Landscapes (Babylonstoren), Wine Tourism Services (Delaire Graff), Sustainable Wine Tourism Practices (La Motte), and Innovative Wine Tourism Experiences (Spice Route).  Vergelegen was named the overall South African winner for 2014, with two first places and four second places out of the seven awards (it did not enter the Accommodation category, not offering any).

I was lucky to sit next to Bradley Brouwer, SA Tourism Regional Manager GWCGN Vergelegen Bradley Brouwer Whale Cottage Portfoliofor Asia Pacific, who was the keynote speaker, especially as I had missed his talk, driving through from a function at Jordan Wines at that time. Bradley is very entertaining, and shared that he was first appointed to head up the Japanese SA Tourism office eight years ago. and on arriving at his hotel and offering a generous tip, the taxi driver threw the money back at him, the hotel explaining to him that is regarded as an insult to be given a tip, as the Continue reading →

Graham Beck Wines’ Ad Honorem range honours excellence and Mr Graham Beck!

Graham Beck Still Wines Whale Cottage Portfolio‘Excellence‘ is a word that forms part of the Graham Beck Wines’ pay-off line ‘The Origin of Excellence’ for its Still Wines range, and the company is true to its promise, in that its wine making as well as marketing activities attest to this.  While the ultra premium wine range is dedicated to the founder of the company, the late Mr Graham Beck, it also is a tribute to the fine wine making skills of the Still Wine Cellarmaster Erika Obermeyer, and the Marketing team’s excellent quality presentation of its wines, demonstrated in a series of three functions they had organised last week with the most perfect summer weather (in the middle of winter). The tastings were once again held at the Camps Bay Retreat, a magnificent location overlooking the waves crashing at Glen Beach.  The company has an incredible knack of choosing excellent weather days for its functions!

To know Erika is to know her wines, and while she comes across as a soft and gentle ambassador for her product range consisting of  The Game Reserve and Ad Honorem, she is a serious Continue reading →

Vindaba 2012: a taste of wine tourism

Last week I met with Andre Morgenthal, Communications Manager of Wines of South Africa (WOSA), in the Hemel-en-Aarde Village centre, appropriately at the start of the Hermanus Wine Route, as we were struggling to co-ordinate our diaries. Andre wanted to share information about Vindaba 2012, a showcase for the wine tourism industry, which is planned to run alongside WOSA’s Cape Wine 2012, from 25 – 27 September at the Cape Town International Convention Centre.

Cape Wine is a bi-annual trade show which attracts international wine trade professionals and is one of WOSA’s key marketing events, in that the company brings about 160 journalists and sommeliers to Cape Town, and prepares individual itineraries for them, to not only showcase the wines inside the exhibition and workshops inside the convention centre, but also the wine estates in and surrounding Cape Town.  Cape Wine is the largest wine showcase in the country, but was not held last year due the soccer World Cup. It adds value for WOSA producers, in connecting them and their wines to the international media, trade professionals, and sommeliers.  Not only do they meet at the exhibition and seminars, but producers also host dinner parties for hand-picked invited guests to present their wines.

Vindaba forms part of Cape Wine 2012, but will be a stand-alone self-funded event, which will not be funded by WOSA.  It is planned as a wine tourism forum, a neglected part of the tourism industry, Andre told me, with ‘tour operators and leisure media’ targeted. Ten years ago a Wine Tourism Forum was created, and a strategy was written by Cape Town Routes Unlimited, but with their loss of Marketing staff this is no longer pursued.  Andre sits on the Wine Routes Forum, a bi-monthly get-together of the twelve wine routes (including the Brandy Route) in the country, and it is here that they discuss issues relating to wine tourism.   A wine route map for all twelve wine routes is being updated, with a website, and will be available next year.  Vindaba will showcase Wine Tourism products and services, much like the annual Tourism Indaba in Durban.   Not only will it attract the Cape Wine 2012 delegates, but on 27 September, being World Tourism Day, they will open Vindaba to the public, so that the locals can interact with a showcase of the wine tourism industry in its proximity.  Discount vouchers will be made available for wine tourism products and services, for locals to experience them first hand on the weekend following Vindaba.  Social environmental responsibility projects will also be showcased, such as the Pebbles Project.

Stands for Cape Wine 2012 and Vindaba will be made from recycled board, a first for environmentally responsible exhibitions, thereby off-setting the carbon footprint of all the flights to South Africa for the event.

I wondered how WOSA and its small staff (Su Birch is the CEO) copes in marketing the wide diversity of South African wines around the world.  WOSA has offices in Canada, the USA, Germany, Sweden, Russia, the Netherlands, and in the UK, and works with the South African embassies in China and India, to promote South African wines.

Cape Wine 2012: www.capewine2012.co.za WOSA: Tel (021) 883-3860.  Vindaba:  www.vindaba.com.

Chris von Ulmenstein, Whale Cottage Portfolio: www.whalecottage.com Twitter:@WhaleCottage

SA wine sales grow in China, my China!

South African bottled wine sales into China have increased by 50 %, albeit off a low base, and this market is estimated to be worth $6 billion by 2014, and about 34 million Chinese could be drinking wine by 2015, reports the Weekend Argus. 

A number of leading South African wine brands will be exported into China via Cape Legends, a Distell-owned company, after the signing of an export contract.  The exported wine brands are Alto, Jacobsdal, Neethlingshof, Plaisir de Merle, and Stellenzicht, using Chinese distributor Guangzhou South Africa Valley.  One wonders how the Chinese market will cope in pronouncing these wine brand names, with the exception of Alto.

Wines of South Africa (WOSA) spokesperson Andre Morgenthal said that China is a huge market due to the size of its population, but the population’s knowledge of South African wines is ‘limited’.   France and Australia have the edge on wine awareness and sales in China.  Hein Koegelenberg, who exports his Leopard’s Leap to China, echoes this, in saying that the Chinese market buys on perceived brand value, and the Pétrus, Lafayette and Mouton Rothschild brands are the best selling wines in China, he says, as the French were the first to recognise the potential size of the Chinese market.  Leopard’s Leap has the dubious honour of having been faked, non-certified wine from Stellenbosch having been seen with a similar Leopard’s Leap label at a recent wine show in China.

The move to marketing wine in China is one way of countering the 20% decline in sales of wine to the UK, says Neil Pendock, reports the Cape Times.  “The future of South African wines is in the East” he says.  Michael Fridjhon added that the weak Rand is causing export sales at a loss, and that British supermarkets “are absolutely calling the shots to South African wine producers.  In short, the guys are stuffed”.  A further threat to local wine producers is that supermarkets are increasingly stocking inexpensive imported wines, helped by the weak Rand.

Chris von Ulmenstein, Whale Cottage Portfolio: www.whalecottage.com   Twitter: @WhaleCottage