Tag Archives: Anthony Gird

Chocolate haven and heaven opens at Honest Chocolate Café on Wale Street!

Honest Chocolate Cafe Exterior 2 Whale CottageThe Honest Chocolate Café opened a week ago on Wale Street, in a building next door to where it operated Honest Chocolate, the first outlet from which the owners Anthony Gird and Michael de Klerk first made and sold their artisanal dark chocolate in 2011.  The Honest Chocolate Café sells all things chocolate, a blackboard as well as a menu detailing what treasures one can order.

Anthony says he ‘stumbled’ into chocolate-making, not having any culinary background. Using raw cocoa powder he had found in health shops, he experimented with it to make chocolates that his friends loved.  Michael was living in London at the time, specialising in website design, and he too was experimenting with chocolate-making, having been inspired by a friend in New York to do so.  The team call themselves ‘imperfectionists’, learning as they go along. They have started with making moulded and dipped truffles, and sold their first handcrafted chocolates at the Old Biscuit Mill.  Their chocolates do not contain dairy or Honest Chocolate Cafe interior Whale Cottageemulsifiers, and they only use natural fructose.  The raw organic cocoa beans are sourced from Super Foods, who in turn source them from a co-operative in Ecuador, which is also known to make one of the top chocolates in the world.  Their cocoa beans are not roasted, unlike other cocoa producers. The beans have a great aroma, have anti-ageing properties, and are good for the heart.  They use agave nectar instead of sugar, which is low GI, and is therefore diabetic-friendly.  In addition to truffles, they make small slabs, each new product wrapper designed by a different designer: a rabbit on the 72 % bar, and an illustration of the Kalahari desert on the Continue reading →

Cape Town bloggers blend spirit, honesty, and passion!

The October Food & Wine Bloggers’ Club meeting, hosted by the Haas Collective in their gallery across the road from Haas Coffee, reflected the passion and spirit of Jorgensen Distillery and Honest Chocolates, both artisanal producers.

Dawn introduced Jorgensen Distillery, and has been a loyal attendee of the Food & Bloggers’ Club meetings.  Last year she and Roger introduced Primitiv Vodka to the Bloggers’ Club.  Dawn told us that from being a winemaker, Roger moved into distilling, being one of three to start distilling spirits locally.  It’s a family business, and the website address www.jd7.co.za, reflects the seven members in the Jorgensen family, all involved in the business.  The family handles all aspects of the business, being absolutely hands-on. Dawn saw the power of Social Media, and took a one-day course. She registered the Twitter address @PrimitivVodka, which she uses for the whole product range, which has grown to eight, and does not think that she should have a separate account for each brand.  She praised Twitter and Blogging, saying that through Social Media they have made friends and built relationships. Roger is the ‘alchemist’, handling the production, and Dawn the Marketing, which she focuses on Social Media, and participation at smaller shows, locally and in Johannesburg. Interested bloggers and journalists have come to see the Jorgensen Distillery in Wellington. Dawn was almost apologetic about her Twitter Follower and Facebook Friends numbers of around 600, but has realised that it is not the number of persons, but the quality of the interaction that is important.  Dawn has found Facebook to be very visual, with Friends posting photographs, whilst Twitter helps to spread the word about one’s brand if the users are happy with it.  Happy customers become Social Media friends, word of mouth being their most important marketing approach. They value the relationships that they develop at each meeting. Dawn says she only Tweets positively.  She likes to promote like-minded people and their brands on Twitter.

Roger has a South African mother and Norwegian father, and grew up in a home in which spirits were drunk regularly and neat, always enjoyed with food. He was one of three producers to help change legislation relating to potstill brandy production, co-founded the Wellington Wine Route, and founded the Brandy Route in Wellington. He said that if one does ‘not make honest, holistically produced material you are just another brand’.  Roger said that spirits are drunk neat in the north, and with mixers in hot climate countries, including South Africa.  He suggested that they be drunk cold and neat, and not with local mixers, which are far too sweet.  We tasted the Primitiv Vodka first, which is made from spelt, the origin of grain, which Roger sources from the Cederberg, being the only region in South Africa where it is grown.  Roger distills the spelt with the husks, its oil giving the vodka its special flavour. He could make it at an alcohol level of 96%, but has chosen to reduce it to 90%, to allow the flavour of the essential oils to come to the fore.  He was critical of other commercially produced vodka, some of it made from grain not fit for human consumption.  Primitiv has a creamy and oily mouth feel, with floral, pepper and aniseed notes. It is well-suited to eat with cheese, and seafood, including oysters.  Premium white spirits are difficult to make, Roger said.  Lemoncello is a drink they learnt to love on a holiday in Tuscany, there being about thirty kinds in Italy. Roger uses organic Cape lemons, having the perfect aroma in the skin.  The top layer of the skin soaks in strong wine spirit for two weeks, and it absorbs the flavour and oils from the lemons. Roger would like to see restaurants serving a complimentary glass of Lemoncello as a thank you to their customers.  Limes from the neighbours are used to make Naked Lime liqueur, and bartered for product. Roger loves experimenting, and has made liqueurs from bay leaves and naartjies. The Jorgensen Distillery products can be delivered by courier when ordered off their website, or from www.ebooze.co.za, or found at Wines at the Mill. A range of miniatures is supplied to guest houses and hotels.  The Absinthe is the product that is most in demand, and their most expensive product.  New products Roger is working on are a South African ‘Tequila’, a local rum, and liqueurs made from indigenous aromatic plants. The Jorgensen’s gin is an African take on this product, Roger said, and again he emphasised that it should be drunk neat. This is the product that is hardest to make, in ensuring consistency, and therefore Roger holds back one third of every batch, to blend with the next batch.  A unique mix of herbs is used by Roger to make his gin, including ‘grains of paradise’, ‘Natal wild ginger spice’, and Ohandua spice from Namibia.  South Africa’s legislation, driven by the South African Liquor Brand Association, on which the major producers sit, demands that spirits have 43% alcohol, whereas the international norm is 40%.  Imported products therefore need to be adapted to increase the alcohol content, and their packaging needs to be amended for imported brands to be sold locally.  The Jorgensen’s Savignac potstill brandy was the highlight of the tasting for me, not being a brandy drinker at all. It is made in the style of French cognac, matured for 14 years in French oak barrels.  No sugar or caramel is added to the brandy, and the Honest Chocolates we tasted with it was an amazing marriage.

Honest Chocolates’ Anthony Gird told us that he ‘stumbled’ into chocolate-making, not having any culinary background. Using raw cocoa powder he had found in health shops, he experimented with it to make chocolates that his friends loved.  Michael de Klerk was living in London at the time, specialising in website design, and he too was experimenting with chocolate-making, having been inspired by a friend in New York to do so.  The team call themselves ‘imperfectionists’, learning as they go along. They have started with making moulded and dipped truffles, and sold their first handcrafted chocolates at the Old Biscuit Mill.  Their chocolates do not contain dairy or emulsifiers, and they only use natural fructose.  The raw organic cocoa beans are sourced from Super Foods, who in turn source them from a co-operative in Ecuador, which is also known to make one of the top chocolates in the world.  Their cocoa beans are not roasted, unlike other cocoa producers. The beans have a great aroma, have anti-ageing properties, and are good for the heart.  They use agave nectar instead of sugar, which is low GI, and is therefore diabetic-friendly.  In addition to truffles, they make small slabs, each new product wrapper designed by a different designer: a rabbit on the 72 % bar, and an illustration of the Kalahari desert on the Salt bar. They also make a chocolate spread.

Honest Chocolate has a website, a Facebook page, and more recently got into Twitter.  They have a blog on their website. Two months ago they opened their first outlet on Wale Street, from which they both make and sell the chocolate.  They say it is hard to make chocolate and Tweet/Blog. Currently they have about 600 Facebook friends and Twitter followers.  Facebook is like an on-line store for Honest Chocolate, with others recommending their products, while Twitter is a tool to network with partners.  They have had write-ups on blogs and in magazines, giving them free coverage, and this helps them to build relationships.  Every time someone Re-Tweets their Tweet, or Tweets about them, they get more followers, they have found.  For them the number of Followers is not as important as the quality of the Tweets and Followers.  They say that the personality reflected in Social Media becomes that of your business.

The Haas Collective consists of the coffee shop and restaurant, the Gallery, a decor and design section, and an advertising agency partnered with Draft FCB. Partnerships form the business model for Haas, and so Strictly Coffee from Robertson is the coffee partner.   The business is evolving, and their first ‘Underground Supper’ will be held in the Gallery on 29 October.

It was an amazing evening, reflecting with honesty the start-up of both Honest Chocolate and Jorgensen’s Distillery.  The passion for their businesses and brands was palpable, inspiring those present to change their spirit and chocolate brands.  Both companies have in common that they have stories behind them, making products that people fall in love with when they meet the people making them, and therefore the price of their artisanal products is less important.  Their products offer value in a recessionary economy, being anti-capitalist, ‘non-tourism bus’ type products, offering value and purity, taking one back to the days of the ‘tuisnywerheid’, it was said. They are products one can trust, as they are not mass-produced.  Both businesses will grow organically, and Social Media plays a role in achieving a slow and steady growth.

Haas Collective:  67 Rose Street, Bo-Kaap, Cape Town.  Tel (021) 422-4413. www.haascollective.com @HaasCollective  @HaasCoffee

Jorgensen’s Distillery: Versailles, Wellington.  Tel (021)  864-1777.  www.jd7.co.za @PrimitivVodka

Honest Chocolate: 66 Wale Street, Cape Town. Tel 082 829 3877/082 736 3889. www.honestchocolate.co.za @HonestChoc

Food & Wine Bloggers’ Club: Tel (021) 433-2100.  whalecot@iafrica.com   Facebook @FoodWineBlogClu

Chris von Ulmenstein, Whale Cottage Portfolio: www.whalecottage.com Twitter:@WhaleCottage

Food & Wine Bloggers’ Club pairs Jorgensen’s potstill brandy, Honest Chocolate, and the Haas Coffee Collective

This month, the Food & Wine Bloggers’ Club marries three unique Cape artisanal businesses, and hosts Jorgensen’s Savignac Potstill Brandy and Honest Chocolate, at coffee merchants and art and design specialists Haas Collective.

Jorgensen’s Distillery is in Wellington, and Dawn Jorgensen has been a faithful attendee of the Food & Wine Bloggers’ Club meetings, having briefly introduced their Primitiv Vodka to members last year. Their portfolio of handcrafted spirits has since grown, to include Jorgensen’s Gin, Field of Dreams Absinthe, Naked Lemon Limoncello, Naked Lime Liqueur, and the Savignac Potsill Brandy. Roger Jorgensen lovingly handcrafts the spirits products with passion, hard work and endeavour. Dawn handles Marketing and Sales, and is an ardent user of Social Media.

Honest Chocolate opened for business earlier this year, handcrafting their organic chocolate. Both owners Anthony Gird and Michael de Klerk are passionate about chocolate, and evolved from experimenting with raw cocoa powder. Anthony is a self-taught chocolate maker, and was joined by Michael, who had similarly experimented with chocolate making in London. Last month they opened their first shop, on Wale Street, and manufacture and sell from this outlet. They also have a representative in Johannesburg, supplying outlets and they have a stand at the new Neighbourgoods Market there. They Blog and Tweet, in-between their chocolate making.

The Haas Collective is ever-evolving, with its Haas Coffee Collective, Haas Communications Collective, Haas Design Collective, and Haas Gallery Collective, four businesses that have Capetonians raving, the coffee shop having become a firm favorite of many, the only outlet serving Kopi Lawak coffee in South Africa. Coffee is supplied from Strictly Coffee in Robertson.They also serve breakfasts, lunches and cakes, seven days a week. Haas uses Twitter to entice followers into their emporium. Haas is owned by Francois Irvine and Glynn Venter.

The Food & Wine Bloggers’ Club was formed to reflect the tremendous growth in and power of food and wine blogs in forming opinion about food, restaurants and wines.  Most bloggers do not have any formal training in blogging, and learnt from others.   The Food & Wine Bloggers’ Club aims to foster this informal training, and to serve as a social media networking opportunity.

Dawn and Roger Jorgensen, as well as Anthony and Michael will each speak for about half an hour about their businesses, and the role that Social Media plays in them, and there will be product tastings too. The meeting will be held in the Haas Gallery. The Club gives fledgling as well as experienced bloggers the opportunity to learn from each other and to share their knowledge with others.  Attendees can ask questions, and get to know fellow bloggers.  The Club meetings are informal and fun.

Future Food & Wine Bloggers’ Club meetings have been organised as follows:

*   12 November: Visit to new Leopard’s Leap tasting room and cookery school in Franschhoek

Food & Wine Bloggers’ Club, Wednesday 19 October: Haas Collective, 67 Rose Street, corner Church Street, Bo-Kaap, Cape Town. Bookings can be made by e-mailing Chris at whalecot@iafrica.com. The cost of attendance is R100.  Twitter: @FoodWineBlogClu  Facebook: click here.

Food & Wine Bloggers’ Club pairs food and wine blogging at Steenberg Vineyards

The Food & Wine Bloggers’ Club was treated to a wonderful feast of Bistro Sixteen82 tapas with five excellent Steenberg Vineyards wines, and informed about their Social Media activities last week.

First to speak was Sales and Marketing Manager Anetha Homan, who has been at Steenberg Vineyards for almost five years, and at Constantia Uitsig for eight years before that.  Graham de Vries was recently appointed to manage Social Media for Steenberg Vineyards, and the ‘Totally Stoned’ Blog focuses on the wine side of the estate, but does incorporate information about Bistro Sixteen82 and Catharina restaurants.  Social Media was first introduced at Steenberg in 2007, and Tweeting and Blogging is done corporately.  Initially Anetha was so enthusiastic about Social Media, that she wanted her GM and the winemaker to blog too.  In 2009 Steenberg Vineyards did its first Twitter Tasting, and it was a creative way for the wine estate to attract attention.  This was repeated on a larger scale a few months ago. Research findings on Twitter trends in 2010 of South Africans (most Tweeters live in Cape Town, most Tweeting is done on Tuesdays, and from 7 – 8 pm) has been implemented in the Social Media strategy of Steenberg Vineyards. Twitter, Facebook, and Blogging has given Steenberg Vineyards a consumer communication channel, to pass on communication in a fun and informal manner, but even more importantly, to receive it back from their consumers.  The GM, winemaker and restaurant receive welcome messages of support. New friends have been made via Social Media dialogue, and these have become Followers and, even better, Brand Ambassadors.  Anetha cited the example of Food & Wine Bloggers’ Club member Andre Pentz, who met Graham at the previous meeting, and has since interacted regularly with Steenberg Vineyards.  The immediacy of sharing information is a major advantage. Anetha shared with bloggers her rules of Social Media engagement:

1.  No one is interested in how you feel

2.  Dare to be controversial, but do not insult. Tweeters prefer to read feel-good Tweets.  It is a shame that wine writers are tearing other writers apart, she said.

3.  Respond when written to.  Tweeters want dialogue.

4.  Show personality and passion, and don’t be too ‘sterile’ or ‘corporate’ in writing.  Customers want to be talked to as individuals.

5.   Don’t hard-sell.  Provide information

6.   Don’t do ambush marketing

7.   Add value in sending out information

8.   Re-Tweets are an important means of distributing information, and for adding Followers.

9.  Visuals have become more important, and less copy is read.

The ‘Totally Stoned’ website name was chosen as a tongue in cheek reference to the ‘stone mountain’ of Steenberg, from which the wine estate takes its name.  Graham did a fun blogpost about Planking, showing various Steenberg staff ‘planked’ on the wine estate. It was a fun colourful communication which created visual impact for the estate, and doubled traffic to the blog.  It also demonstrated the human side of the business, showing the company as a team of human beings.

Bloggers were offered a glass of Steenberg Brut 1682 MCC Chardonnay 2010 (R120) on arrival, first made by Steenberg Vineyards in 2000.  Initially it contained Pinot Noir as well, but is now 100% made from Chardonnay, with 12 – 18 months on the lees. In 2007 the first Steenberg Brut 1682 Pinot Noir MCC was made, and was launched earlier this month, having spent three years on the lees.  It costs R275.  The Sauvignon Blanc Reserve is what put Steenberg Vineyards on the map, and vintages sell out very quickly. Semillon is one of the oldest grape varieties in South Africa, haviung been planted 200 years ago, and used to make up 96% of planting.  It has reduced down to only 2%, and is often used in making Sauvignon Blanc to give it more body.  It is an excellent pairing with food.  The Steenberg Semillon 2010 comes from a 16 year block, and now spends a longer time in new French oak.  It has a buchu and fynbos character, from the plants growing around it.  Steenberg Nebellio refers to the mist they often experience on the wine estate, and the first plantings were brought in from Italy by the previous GM of Steenberg Vineyards. It has a very earthy character, and also is an excellent wine paired with foods.   Catharina Red is named after the characterful first owner of the wine estate, who had five husbands, and five grape varities have gone into the making of this blend, a more complex wine with a strong mint character coming from the Cabernet Sauvignon.

Brad Ball has been the chef at Bistro Sixteen82 for two years, having opened it at Steenberg Vineyards.  They have appointed Linda Harding as the Social Media consultant for the restaurants and hotel on the estate. Thoughts and experiences of customers are shared, and they look for interaction with guests.  They like the flexibility of being able to promote a particular dish immediately, and not wait for three months or more until they receive coverage in a magazine. ‘Our blog is our press’, Brad said, referring to it as a cost-effective communication medium.   Chef Brad has recently opened his own personal Twitter account (@BradBallBrand), to allow him to Tweet more personally, but he does realise that he still has limitations as to what he says, as he is linked to Steenberg and the Bistro.  He advised that consistency in content is important for the reader of blogs.  He says that one ‘eats with one eyes’, and that is why they post photographs of their dishes on the blog as well as on Twitter, Tweets being carefully scheduled.  The power of Social Media was demonstrated to the Bistro after they re-opened after a three week break at the beginning of the month, to a fully booked first day, and it has been full every day thereafter.  A year ago it took ten days for business to pick up again after their break.  The Bistro did not stop Tweeting while they were closed, and competitions were run, with a count-down to opening day.  The Social Media program for Bistro Sixteen82 positions it as fun, vibey and enticing restaurant to eat at.   Linda did a one-week internship with Chef Brad, and that has helped her with her understanding of the business.  Chef Brad welcomes kitchen help, to share with interested persons how a restaurant kitchen works.   Bistro Sixteen82 has four seasonal menu changes, and Chef Brad sources local produce.  The pork belly and beef tataki are absolute favourites, and cannot be taken off the menu. Produce is sourced from the hotel’s herb and vegetable garden.  Worm composting is used for the large amount of vegetable waste the restaurants generate.  Chef Brad talked about the collegiality that exists between chefs and that they meet regularly.  He would interact with dialogue about other chefs and their restaurants on Twitter, he said.  It is a reciprocal endorsement, and gives credibility.  We commend Chef Brad for being the only restaurant chef to have attended meetings of the Food & Wine Bloggers’ Club, demonstrating his dedication to and understanding of the benefits of Social Media.

To close the meeting, Matt Allison, one of the speakers at our August meeting, shared his experience of being the only South African to attend the Mad Food Camp organised by the world’s top restaurant, Noma in Copenhagen, organised by its owner Rene Redzepi last month. It was a huge honour for Matt to have been selected as one of 250 urban gardeners and chefs from around the world.  The Food Camp was the largest Northern European food festival, and alongside it ran the workshop, focusing on the relationship between restaurants and purveyors of fruit and vegetables.  Chefs are encouraged to grow their own produce, if feasible.  He was wowed by what he saw and heard, for example Amazonian ants preserved in gelatine by the chef of South American  restaurant Dom.  Matt is passionate about honouring the value of food.  He has become such an authority on urban farming, working with local Cape Town restaurants and farming his own vegetables and herbs, which he sells on Wednesdays at Starlings Café, that he was featured in the Sunday Times yesterday, and an article in the New York Times is to appear too.

Future Food & Wine Bloggers’ Club meetings have been organised as follows:

*   19 October:   Roger and Dawn Jorgensen of Jorgensen’s Distillery, and Anthony Gird and Michael de Klerk of Honest Chocolate, with a chocolate and potstill brandy tasting, at Haas Coffee on Rose Street.

*   12 November: Visit to new Leopard’s Leap tasting room and cookery school in Franschhoek

Food & Wine Bloggers’ Club, Cape Town. Bookings can be made by e-mailing Chris at whalecot@iafrica.com. The cost of attendance is R100.  Twitter: @FoodWineBlogClu  Facebook: click here.

Chris von Ulmenstein, Whale Cottage Portfolio: www.whalecottage.com Twitter:@WhaleCottage