Tag Archives: Anton Groenewald

World Design Capital 2014: Highlights design in Cape Town Townships, no Tourism benefit sought!

March 10, 2014

On Friday The Guardian published a very lengthy article about Cape Town’s role as host of World Design Capital 2014 (WDC), and highlighted the unusual locations of design gems in Cape Town, including the townships and previously run-down city areas, as opposed to art galleries. Unfortunately this is the second international article about Cape Town in two days with errors! The article highlights what a visitor to Cape Town should see during this design-centred year, and contains shocking news for the Tourism industry.

Journalist Lisa Grainger anticipated visiting upmarket galleries, style emporiums, and seeing craft art, but instead she spent most of her week in Cape Town in townships with guide Fernie, to experience real creativity born from poverty. ‘Because it is in these townships that some of the most inspiring people live: people who are incredible, positive, engaging, brave. And I want visitors to see the good there is here, the real heart of South Africa’, he explained to her.

She was told by Priscilla Urquhart, PR and Media Manager of Cape Town Design NPC, the company responsible for implementing World Design Capital 2014 for Cape Town, that our city’s budget (supplied by the City of Cape Town) is R 40 million, compared to close to R60 million spent by Helsinki two years ago, when that city carried the honour. Budget constraints prevented the creation of City-led design projects in Cape Town, but allowed the city’s design industry to offer its design projects for consideration, and about 450 have become official World Design Capital 2014 projects, summarised in a fold-open brochure. There is no showcase for these projects, the Design Indaba and Guild design fair having been the only two exhibitions where some of the work linked to some of the projects could be seen, unfortunately having run concurrently at the very busy end of February.

A shock is reading Urquhart admit to the journalist that ‘the WDC programme wasn’t designed to attract tourists, but to try to Continue reading →

City of Cape Town defends criticism of its new ‘Opportunity City’ logo!

February 25, 2014

On Saturday we revealed the City of Cape Town’s dreadful new logo, which spread virally, apparently made public in the wrong colours, intended by the designers to be in the colours of the South African flag! The new pay-off line, to replace the current slogan of ‘The City that works for you‘, is ‘Making Progress Possible. Together‘, positioning Cape Town as the Opportunity City!

Due to the criticism the City has received about the logo design itself, and also to the perceived cost and the greater benefit that the monies could have been put to (the City claims the cost is only R313720, which is what it paid ad agency King James, and of course does not reflect the implementation cost of many millions, which it estimates at exceeding R 7 million as per its statement below!), it issued an elaborate statement yesterday, and hosted a media conference. Interesting is that the City media spokesperson Priya Reddy said that no public participation process has been followed, it not being required legally! It is thus clear that the City will steamroll the rebranding, and will not take cognisance of the public uproar about the rebranding, described as looking like a gear cog, a Rotary logo, or a police badge!

The statement is seven pages long, and comes across as very defensive and overly verbose and technical in justifying the design. The rebranding of the City appears to have been at the core of a dispute within the City of Cape Town, its Tourism, Events, and Marketing Directorate headed by Anton Groenewald and falling under Councillor Grant Pascoe, having been subject to a forensic investigation, which included having the computers of Pascoe and Groenewald as well as other staff removed in November to check the irregular City rebranding tender allocation. At that stage the Cape Argus reported that the multi million Rand rebranding tender was in danger of being cancelled, which would have been contrary to the City’s supply chain management policy!

The rebranding process appears to have been led by Carol Avenant, of the City’s Integrated Strategic Communications and Branding department, who once worked for the Western Cape government, and was at the centre of a row allegedly relating to an advertising contract awarded by the province to the TBWA/Hunt Lascaris group. She left Yellowwood, the King James agency in the same group, when she moved to the City of Cape Town, which may indicate a conflict of interest in itself!

In the Cape Argus yesterday the City spokesperson said they would implement the logo with Continue reading →

How festive will the Festive Season be for Cape Town and Western Cape?

November 25, 2013

City of Cape Town Councillor for Tourism, Events, and Marketing, Grant Pascoe, has a lot of image polishing to do after he and his Tourism, Events, and Marketing Directorate were in the dog box, having to undergo an embarrassing forensic audit recently. It is annoying to read his misleading optimistic view of the Festive Season, clearly without substantiation. The same applies to a media release from Cape Town Tourism, making projections based on poor market research techniques.

The Councillor brags in an article in the City of Cape Town’s weekly newsletter, just two days after the Cape Town Tourism media release was dispatched, that Cape Town ‘is gearing up for a bumper festive season‘, undefined and unsubstantiated, adding that the City plans to position itself as the ‘Events Capital of Africa’, a surprise given that no events have been created since the Councillor established his Directorate headed by Anton Groenewald. In fact the Directorate, with an annual budget of R500 million, has not shown any sign of tourism marketing action, other than laying on some small scale soccer matches at the Cape Town Stadium, a sport which Pascoe personally is particularly fond of! Groenewald ironically was quoted recently in saying that Cape Town has lost out on a number of events due Continue reading →

Will City of Cape Town Tourism Directorate forensic investigation affect Cape Town Tourism, World Design Capital 2014, and Marketing of Cape Town?

November 4, 2013

A week ago we picked up an article in the Cape Argus that intimated tender irregularities in the City of Cape Town’s Tourism, Events and Marketing Directorate, headed up by Executive Director Anton Groenewald, reporting to Grant Pascoe, Mayoral Committee member for Tourism, Events, and Marketing. Now action appears to have been taken, with a follow up report about a forensic investigation and the removal of laptops used by staff in the Directorate, including Councillor Pascoe’s computer!

The original article was difficult to follow, and we have re-read it, to summarise the report as follows: A three year multi-million Rand contract for branding for Cape Town (no logo has been created for brand Cape Town by Groenewald’s Directorate yet, as far as we know, and certainly has not been revealed for comment to date) was at risk of being cancelled, just as it was to be awarded. The proposed cancellation was denied by the City of Cape Town, even though the Cape Argus has documentation confirming the proposed cancellation. The branding was to be used at events, the City of Cape Town’s Finance department spokesperson Priya Reddy said. She also denied that cancelling the tender would be contrary to the host city agreement for the Chan soccer tournament in January, which includes a R6 million marketing commitment. The cancellation of the tender would be contrary to the City of Cape Town’s supply chain management policy.