Tag Archives: Aston Martin

‘Fine Brandy Fusion’ warms up Cape Town for the first time!

The country’s most glamorous brandy tasting festival ‘Fine Brandy Fusion‘ takes place at the Cape Town International Convention Centre tomorrow and on Friday, it being the first time that the event takes place in the Mother City.

The theme for the event is ‘Celebrate liquid gold’, and takes place a stone’s throw away from the Table Bay harbour, where the first brandy was distilled on a ship more than 300 years ago. Visitors can expect to participate in masterclass educational tastings, learn about barrel-making, drink trendy cocktails, enjoy burlesque dancers, and generally have a good time.  Top end brands such as Aston Martin and BMW Motorrad will also be on show.

Central to the Festival is the recently established Urban Brandy Cocktail Route, focused on the Cape Town city centre, and which includes Shimmy Beach Club, Knock Knock Club in De Waterkant, Hudson’s Burger Joint in Green Point, Societi Bistro, Mano a Mano in Park Street in Gardens, Tjing Tjing Bar, Vista Bar at the One&Only Cape Town, Jackal & Hide, Roxy’s Café on Dunkley Square, and the new Frères Bistro.  Each of the establishments serves a choice of eight cocktails made from premium South African brandies, including ‘The Skinny’, a low calorie option which is big on taste, the ‘Ama-lekkerlicious’, devised by master mixologist Kurt Schlechter, the ‘Collison’s Cosmo’, and the ‘Fynbos’.

Not only our country’s top brandies will be recognised in the Walk to Fame, honoring South African brandies’ world domination at the International Wine & Spirits Competitions, winning the Worldwide Best Brandy trophy every year over the past six years, but French cognacs will also be on show.

Fine Brandy Fusion:  9 and 10 May 2013, 17h30 – 21h30. Cape Town International Convention Centre. Entrance costs R175, and includes a tasting glass and coffee vouchers. No under 18-year olds allowed. www.brandyfusion.co.za Twitter: @BrandyFusion  Tickets at www.computicket.com

Chris von Ulmenstein, Whale Cottage Portfolio: www.whalecottage.com Twitter: @WhaleCottage

Woolworths Sweet and V&A Waterfront Sour Service Awards!

The Sweet Service Award goes to Woolworths, for its new policy of reducing the salt content in its branded breads, cereals and ‘other foods‘, advertised on a poster in its Pinelands branch.  One hopes that restaurants will follow suit, in reducing the salt addition to their dishes, so that customers can choose to add salt if they wish to.  Most South Africans consume too much salt, which could lead to diabetes, and high blood pressure, causing heart disease and strokes.  While consumers may read packs for the fat content of products, they should also check the sodium content. Hopefully Pick ‘n Pay and other retailers will follow Woolworths’ leadership in offering healthier products.

The Sour Service Award goes to the V&A Waterfront, for reducing its underground parking in the Mall by 200 parking bays, without public warning inside the parking garage or in the media, for the building of a 6000 square meter new Pick ‘n Pay!  The whole right hand section of the underground parking below the cinemas has been eliminated, meaning that on busy days it has been almost impossible to park below the Mall. All cars now have to park on the Woolworths side in the main. The V&A Waterfront misleadingly sent a  customer survey about general shopping habits to its mailing list, but it turned out to be a survey specifically about what customers wanted in a new Pick ‘n Pay, even though first construction work had just commenced, showing that the retail company will pay lip service to its customers’ wishes!  The V&A has also closed an important road most customers would use to get to the underground parking, for construction work to link the parking below the Aston Martin building with that below the Victoria Wharf Mall, which has added further mayhem to the V&A.

The WhaleTales Sweet & Sour Service Awards are presented every Friday on the WhaleTales blog.  Nominations for the Sweet and Sour Service Awards can be sent to Chris von Ulmenstein at info@whalecottage.com.   Past winners of the Sweet and Sour Service Awards can be read on the Friday posts of this blog, and in the WhaleTales newsletters on the www.whalecottage.com website.

South Africa wins and loses an Oscar in one week! Will it affect Tourism?

It is ironic that the Valentine’s Day shooting of model Reeva Steenkamp by her boyfriend and Olympic and Paralympic hero Oscar Pistorius should have happened so close to the Academy Awards’ Oscar presentations, for which M-Net had contracted Pistorius as its Oscar presentation broadcast marketing icon. Thankfully, South Africa received fame at the Oscars, for the Documentary ‘Searching for Sugar Man’, which was largely filmed in Cape Town, and tells the story of Capetonian Sugar Segerman’s search for forgotten American singer Rodriguez, being wonderful free marketing for our city to all who have seen the movie.  The question that the Pistorius case raises is what damage it is doing to tourism to South Africa generally, and to Cape Town specifically, with the Oscar Pistorius story making world headlines, in such leading publications as Bunte and TIME.

Bunte is one of Germany’s largest cirulation magazines, with a readership of 4 million, and featured the Pistorius story on the front cover of the 21 February issue. The front cover caption murder due to jealousy’ links to the article in the magazine, which names TV series ‘Tropika Island of Treasure’ co-star and singer Mario Oglo as the main focus of Pistorius’ jealousy.  It quotes extensively from the City Press reporting, which subsequently was found to be sensationalist and inaccurate, relating the (inaccurate) cricket bat attack on the victim. The magazine sensationally claims that the couple were the Beckhams of South Africa’, and that hardly a society event was not attended by the glamour couple – yet the couple had only been dating for three months, and were first seen at an event in November last year.  Crime statistics are quoted as 17000 break-ins per year, implying that wealthy South Africans have to barricade themselves in security villages like Silver Woods in Pretoria, in which Pistorius lived.  Pistorius’ Olympics performance is highlighted, and one senses that the magazine cannot come to terms with the sporting hero and the tragic occurrence on the fatal Valentine’s Day.  Parallels are drawn to the OJ Simpson case, and the defence team is likened to a marketing campaign‘.  Overall, the German Bunte reader should be unlikely to cancel his or her plans to come on holiday to the Cape, a relief as Germany appears to be the largest source of tourism to the Cape in this summer season. Fortunately not one of our German guests have spontaneously raised the issue with us  in the past two weeks.

TIME has the world’s largest weekly magazine circulation, with 25 million readers, of which 20 million live in the USA, according to Wikipedia.  Its latest issue tells the story of Pistorius’ rise to sporting fame, and his fall since Valentine’s Day, not too dissimilar to any other reporting of the tragic events.  What is damaging however is that four paragraphs of the article are dedicated to Cape Town (and the Western Cape), its tourism appeal sounding positive, but in the context of the tragic event it is severely damaging to our city:

And from New Year’s Day to Jan. 7 she posted regularly from a vacation she was taking in and around the city where she was born, Cape Town, with a few friends and the man she called “my boo,” who on Twitter goes by @OscarPistorius. On Jan. 3 she posted a picture of the sunrise taken from the balcony of the $680-a-night presidential suite at a spa hotel in Hermanus, 90 minutes southeast of Cape Town. Later that day she tweeted, “The chauffeurs in Cape Town hey. Nice!” and attached a picture of Pistorius driving an Aston Martin. On Jan. 4, name-checking Pistorius, her best friend, a private banker and a luxury-car importer who was sourcing a McLaren sports car for Pistorius, she tweeted about a lunch the five were sharing at Cape Town’s newest hip hangout. “Shimmy Beach Club!” she wrote. “Tooooo much food!!! Amazing holiday :)”‘

This is followed by Cape Town’s ‘dark side’, and this is when the article becomes really damaging for Cape Town:

To understand pistorius (sic) and Steenkamp, to understand South Africa, it helps to know the place where the couple chose to spend their holiday. Cape Town has arguably the most beautiful geographical feature of any city in the world: Table Mountain, a kilometer-high, almost perfectly flat block of 300 million-year-old sandstone and granite that changes from gray to blue to black in the golden light that bathes the bottom of the world. From Table Mountain, the city radiates out in easy scatterings across the olive, woody slopes as they plunge into the sea. Its central neighborhoods are a sybarite’s paradise of open-fronted cafés and pioneering gastronomy, forest walks and vineyards. Commuters strap surfboards to their cars to catch a wave on the way home. The business of the place is media: fashion magazines, art studios, p.r., advertising, movies and TV. Charlize Theron and Tom Hardy just wrapped the new Mad Max movie. Action-movie director Michael Bay is shooting Black Sails, a TV prequel to Treasure Island.

But while Cape Town’s center accounts for half its footprint, it is home to only a fraction of its population. About 2 million of Cape Town’s 3.5 million people live to the east in tin and wood shacks and social housing built on the collection of estuary dunes and baking sand flats called the Cape Flats. Most of those Capetonians are black. Class in Cape Town is demarcated by altitude: the farther you are from the mountain, the lower, poorer and blacker you are. Cape Town’s beautiful, affluent center is merely the salubrious end of the wide spectrum that describes South Africa’s culture and its defining national trait: aside from the Seychelles, the Comoros Islands and Namibia, South Africa is the most inequitable country on earth.

This stark gradation helps explain South Africa’s raging violent crime (and why, contrary to legend, Cape Town actually has a higher murder rate than Johannesburg)’.

The balance of the five page article is focused on our country’s ‘violent crime‘, and traces this back to the Battle of Blood River, the Boers building a laager to protect themselves against the Zulus. Similarly whites live in security estates, in modern day laagers, the article relates.  Archbishop Desmond Tutu’s Rainbow Nation barely exists, despite our country being the benchmark for ‘racial reconciliation’, and ultimately still ‘South Africans live apart’, the article concludes.  What makes for fascinating reading is the close to 1000 comments to the article, which is attacked by many loyal South Africans for factual inaccuracy, and supported by a handful of what could be ex-South Africans. Very few international readers appear to have commented.

Gratifying to find is the link by HuffPost Lifestyle UK, which evaluates the media frenzy relating to the Oscar Pistorius bail hearing, introducing the article as follows:‘…could be forgiven for thinking that South Africa is the new Wild West, full of gun-toting, trigger-happy outlaws’.  Its writer Amanda Willard defends our country, having visited ten times already, puts crime into context, shares that tourism is growing, and recommends that tourists continue visiting South Africa:So don’t be put off travelling to this incredible destination and don’t be fooled by the media reports. The bark of the newshound is worse than its bite‘.

SA Tourism, Wesgro, and Cape Town Tourism have a challenging task in communicating that what was a crime involving a couple in a private home is not a reflection of crime in South Africa.  It also needs to highlight that tourists visiting South Africa generally, and Cape Town specifically, will be safe.  The problem is that neither Cape Town Tourism nor Wesgro are doing any marketing at all, let alone damage control to address this tragedy which has keen international interest, a saga that will be guaranteed to fill news headlines for months to come!  Mary Tebje, Cape Town Tourism’s communications representative in the UK, has written to Southern African Tourism Update, calling for an objective and honest response to South Africa’s new status as a gun-toting country, which may reinforce what many potential tourists to our country are already thinking, and will deter them even more from coming on holiday.  Our current tourists will be our best spokespersons, in relating that their holidays were safe and most enjoyable!

Chris von Ulmenstein, Whale Cottage Portfolio: www.whalecottage.com Twitter: @WhaleCottage

Is the V&A Waterfront a Tourist Trap or a Capetonian destination?

Seeing a media statement from Western Cape Minister of Tourism Alan Winde, as well as an article in Business Day about the V&A Waterfront’s ‘sharp increase in retail trade‘, make one wonder what the V&A Waterfront’s visitor numbers, said to have been measured at just over 3 million in December 2012, really represent!

When Maureen Thomson headed up marketing at the inception of the V&A Waterfront, she explained that a rubber car counter on the road near the current location of the Aston Martin showroom provided information about the number of cars entering the V&A Waterfront.  She would multiply this car count by a factor, to allow for an average number of adults and children in a vehicle, thereby calculating the visitor numbers.  The car counters are no longer to be seen, and therefore one wonders how the V&A management generates the numbers.  To be accurate, the company would have to have many more car counters, including at the BOE/Nedbank building side, near the Two Oceans Aquarium,  and One&Only Cape Town, near the shopping mall, and even at the Grand on the Beach, which is deemed to be part of the V&A Waterfront too.  The 3 million visitors to the V&A Waterfront increased by 10%, from 2,7 million in December 2011.

V&A Waterfront CEO David Green added that retail trading in December 2012 had increased by 8% relative to the same month a year prior, far above the average national retail industry growth rate.  He referred to the recent opening of Lush, Superdry, Emporio Armani, and the V&A Market on the Wharf, which had attracted a greater number of visitors.  The Business Day article highlighted what we all know – that the V&A is the ‘most popular tourist destination in South Africa’, with a mix of retail outlets, accommodation, and residential homes.  If the V&A is using hidden car counters, how can it measure how much of its ‘footfall’ is Capetonian, and how much is that of tourists.

Tourists only arrived in Cape Town in any great numbers after Christmas, which means that less than one week of December’s trade will have been tourist related, and therefore the bulk of the visitor numbers would be Capetonians shopping in the V&A Waterfront, going to see a movie, buying some food, eating at a restaurant, seeing Body Worlds, watching the Red Bull Flugtag (which caused a traffic jam in the area surrounding the V&A, and is said to have attracted 200000 Cape Town visitors on the day alone, but not mentioned by Mr Green!), checking out the newly opened Shimmi Beach Club, and doing Christmas shopping.

This could mean that the V&A Waterfront’s claim to be our country’s leading tourist attraction may be false and misleading, as it appears to attract mainly Cape Town residents, and a small number of tourists going to Robben Island, or walking through one of the V&A malls.

Chris von Ulmenstein, Whale Cottage Portfolio: www.whalecottage.com Twitter: @WhaleCottage