Beckhams | WhaleTales Blog by Chris von Ulmenstein

It is ironic that the Valentine’s Day shooting of model Reeva Steenkamp by her boyfriend and Olympic and Paralympic hero Oscar Pistorius should have happened so close to the Academy Awards’ Oscar presentations, for which M-Net had contracted Pistorius as its Oscar presentation broadcast marketing icon. Thankfully, South Africa received fame at the Oscars, for the Documentary ‘Searching for Sugar Man’, which was largely filmed in Cape Town, and tells the story of Capetonian Sugar Segerman’s search for forgotten American singer Rodriguez, being wonderful free marketing for our city to all who have seen the movie. The question that the Pistorius case raises is what damage it is doing to tourism to South Africa generally, and to Cape Town specifically, with the Oscar Pistorius story making world headlines, in such leading publications as Bunte and TIME.

Bunte is one of Germany’s largest cirulation magazines, with a readership of 4 million, and featured the Pistorius story on the front cover of the 21 February issue. The front cover caption ‘murder due to jealousy’ links to the article in the magazine, which names TV series ‘Tropika Island of Treasure’ co-star and singer Mario Oglo as the main focus of Pistorius’ jealousy. It quotes extensively from the City Press reporting, which subsequently was found to be sensationalist and inaccurate, relating the (inaccurate) cricket bat attack on the victim. The magazine sensationally claims that the couple were the ‘Beckhams of South Africa’, and that hardly a society event was not attended by the glamour couple – yet the couple had only been dating for three months, and were first seen at an event in November last year. Crime statistics are quoted as 17000 break-ins per year, implying that wealthy South Africans have to barricade themselves in security villages like Silver Woods in Pretoria, in which Pistorius lived. Pistorius’ Olympics performance is highlighted, and one senses that the magazine cannot come to terms with the sporting hero and the tragic occurrence on the fatal Valentine’s Day. Parallels are drawn to the OJ Simpson case, and the defence team is likened to a ‘marketing campaign‘. Overall, the German Bunte reader should be unlikely to cancel his or her plans to come on holiday to the Cape, a relief as Germany appears to be the largest source of tourism to the Cape in this summer season. Fortunately not one of our German guests have spontaneously raised the issue with us in the past two weeks.

TIME has the world’s largest weekly magazine circulation, with 25 million readers, of which 20 million live in the USA, according to Wikipedia. Its latest issue tells the story of Pistorius’ rise to sporting fame, and his fall since Valentine’s Day, not too dissimilar to any other reporting of the tragic events. What is damaging however is that four paragraphs of the article are dedicated to Cape Town (and the Western Cape), its tourism appeal sounding positive, but in the context of the tragic event it is severely damaging to our city:

‘And from New Year’s Day to Jan. 7 she posted regularly from a vacation she was taking in and around the city where she was born, Cape Town, with a few friends and the man she called “my boo,” who on Twitter goes by @OscarPistorius. On Jan. 3 she posted a picture of the sunrise taken from the balcony of the $680-a-night presidential suite at a spa hotel in Hermanus, 90 minutes southeast of Cape Town. Later that day she tweeted, “The chauffeurs in Cape Town hey. Nice!” and attached a picture of Pistorius driving an Aston Martin. On Jan. 4, name-checking Pistorius, her best friend, a private banker and a luxury-car importer who was sourcing a McLaren sports car for Pistorius, she tweeted about a lunch the five were sharing at Cape Town’s newest hip hangout. “Shimmy Beach Club!” she wrote. “Tooooo much food!!! Amazing holiday :)”‘

This is followed by Cape Town’s ‘dark side’, and this is when the article becomes really damaging for Cape Town:

‘To understand pistorius (sic) and Steenkamp, to understand South Africa, it helps to know the place where the couple chose to spend their holiday. Cape Town has arguably the most beautiful geographical feature of any city in the world: Table Mountain, a kilometer-high, almost perfectly flat block of 300 million-year-old sandstone and granite that changes from gray to blue to black in the golden light that bathes the bottom of the world. From Table Mountain, the city radiates out in easy scatterings across the olive, woody slopes as they plunge into the sea. Its central neighborhoods are a sybarite’s paradise of open-fronted cafés and pioneering gastronomy, forest walks and vineyards. Commuters strap surfboards to their cars to catch a wave on the way home. The business of the place is media: fashion magazines, art studios, p.r., advertising, movies and TV. Charlize Theron and Tom Hardy just wrapped the new Mad Max movie. Action-movie director Michael Bay is shooting Black Sails, a TV prequel to Treasure Island.

But while Cape Town’s center accounts for half its footprint, it is home to only a fraction of its population. About 2 million of Cape Town’s 3.5 million people live to the east in tin and wood shacks and social housing built on the collection of estuary dunes and baking sand flats called the Cape Flats. Most of those Capetonians are black. Class in Cape Town is demarcated by altitude: the farther you are from the mountain, the lower, poorer and blacker you are. Cape Town’s beautiful, affluent center is merely the salubrious end of the wide spectrum that describes South Africa’s culture and its defining national trait: aside from the Seychelles, the Comoros Islands and Namibia, South Africa is the most inequitable country on earth.

This stark gradation helps explain South Africa’s raging violent crime (and why, contrary to legend, Cape Town actually has a higher murder rate than Johannesburg)’.

The balance of the five page article is focused on our country’s ‘violent crime‘, and traces this back to the Battle of Blood River, the Boers building a laager to protect themselves against the Zulus. Similarly whites live in security estates, in modern day laagers, the article relates. Archbishop Desmond Tutu’s Rainbow Nation barely exists, despite our country being the benchmark for ‘racial reconciliation’, and ultimately still ‘South Africans live apart’, the article concludes. What makes for fascinating reading is the close to 1000 comments to the article, which is attacked by many loyal South Africans for factual inaccuracy, and supported by a handful of what could be ex-South Africans. Very few international readers appear to have commented.

Gratifying to find is the link by HuffPost Lifestyle UK, which evaluates the media frenzy relating to the Oscar Pistorius bail hearing, introducing the article as follows:‘…could be forgiven for thinking that South Africa is the new Wild West, full of gun-toting, trigger-happy outlaws’. Its writer Amanda Willard defends our country, having visited ten times already, puts crime into context, shares that tourism is growing, and recommends that tourists continue visiting South Africa: ‘So don’t be put off travelling to this incredible destination and don’t be fooled by the media reports. The bark of the newshound is worse than its bite‘.

SA Tourism, Wesgro, and Cape Town Tourism have a challenging task in communicating that what was a crime involving a couple in a private home is not a reflection of crime in South Africa. It also needs to highlight that tourists visiting South Africa generally, and Cape Town specifically, will be safe. The problem is that neither Cape Town Tourism nor Wesgro are doing any marketing at all, let alone damage control to address this tragedy which has keen international interest, a saga that will be guaranteed to fill news headlines for months to come! Mary Tebje, Cape Town Tourism’s communications representative in the UK, has written to Southern African Tourism Update, calling for an objective and honest response to South Africa’s new status as a gun-toting country, which may reinforce what many potential tourists to our country are already thinking, and will deter them even more from coming on holiday. Our current tourists will be our best spokespersons, in relating that their holidays were safe and most enjoyable!

Chris von Ulmenstein, Whale Cottage Portfolio: www.whalecottage.com Twitter: @WhaleCottage

The most exciting restaurant news in Cape Town must be the move of Chef Oliver Cattermole of Dash Restaurant at the new Queen Victoria Hotel, to What’s On Eatery at the end of this month, the ideal marriage of superb host Trevor Jordaan with a superb chef. The restaurant will be serving food with ‘simplistic elegance’, in a homely and hearty environment, and is set to become even more popular than it already is.

Chef Oliver attracted my attention with his most beautiful ‘Alice in Wonderland’ vegetable garden he created with the beef fillet and mash dish at Dash. Oliver is a quiet man who is passionate about what he creates, and told me about his plans for What’s On Eatery when we met with Trevor yesterday. He wants to position What’s On as a small neighbourhood eatery, and is looking forward to lifting What’s On to new heights. He will serve simple food, cooked impeccably, and beautifully presented. His menu is likely to change monthly, and some of the starters include Prawn cocktail, Roast beef salad, Caprese salad, Mussels with cider (his personal favorite), and Oysters with seaweed. Mains are likely to include Linefish of the day, Monkfish Masala, Breast of lamb, and Pork belly with apple puree, crackling and black pudding soil. On the Dessert menu could appear delectable items such as Lemon tart (using the Le Gavroche recipe but with an Oliver twist), Chocolate marquise, a Chocolate plate using chocolate by CocoaFair, and Elderflower berries and custard. The lunch menu will be lighter, with platters of charcuterie, fish, and cheese, as well as soups and gourmet ciabattas. Starters will range from R35 – R65, main courses from R95 – R165, and desserts around R40 – R45. Gorgeous sorbet palate cleansers will be served.

Chef Oliver grew up in Durbanville, and worked on weekends for George Jardine at the Cellars Hohenhort hotel whilst he was still at school. He did a kitchen internship with Matthew Gordon at Haute Cabriére Cellar Restaurant for 2,5 years, and worked alongside Scott Kirton, the La Colombe chef. Chef Oliver left for the UK, and worked at 2-Michelin star restaurant Le Gavroche, in which kitchen Michel Roux jnr reigned. He said it was tough working in a French kitchen, without being able to speak French, but it did give him a good grounding. The rule of the chef was ‘my way or no way’! This kitchen influenced Chef Oliver the most, and he owns ten Roux cookery books, and makes his jus and sauces the Roux way. In this kitchen they do things the old-fashioned way, and here Oliver learnt discipline, punctuality, time-keeping, and being organised, in a kitchen that was run with ‘military precision’. Here he worked with Phil Carmichael, ex-Maze chef at the One&Only Cape Town. He moved to The Ivy, one of London’s top restaurants with 400 covers, of which Giles Conran once said: “The most fashionable piece of furniture in London is a table at The Ivy”, and worked there for three years. This restaurant sees VIP’s such as Tony Blair, Tom Cruise, Julia Roberts, the Beckhams, John Travolta, and Elton John eat good British food here regularly. It is one of the ultimate places to be seen, and serves the ‘best of British’ food, Chef Oliver said. Even Gordon Ramsay used to eat at The Ivy every Friday evening, having beef tartar, and fish and chips. Oliver worked here as Chef de Partie, and was responsible for the vegetables, one of the hardest sections of this kitchen, the menu offering 37 side dishes.

Novelli’s at The London Capital Club, with Jean Christophe, for whom George Jardine worked, was Chef Oliver’s next employer. This one-Michelin star restaurant serves refined food with clean and sharp lines in its presentation. Foraging was a trademark of this restaurant. When most of his colleagues left, Chef Oliver left too, working on a Silverseas cruise liner for six months. Then he spent 2,5 years at Cannizaro House, which was awarded three rosettes by the UK AA Guide, first as Sous Chef and then as Senior Sous Chef. Foraging here too was important, and ’boutique’ ingredients were sourced in the preparation of modern British food. A snowed-in Christmas last year made him decide to return to his home city, and he was offered a job by Newmark Hotels, first at their V&A Hotel, and then at the Queen Victoria Hotel, where he and the team of chefs designed the exciting Dash menu. Chef Oliver says his job as Chef de Cuisine at Dash has broadened his horizons and pushed his culinary boundaries. Chef Oliver is the son of Nigel Cattermole, a co-founder and partner in Siris Vintners, owner of Wines @ the Mill, and lecturer at Varsity College.

Owner Trevor Jordaan is planning a number of changes to coincide with Chef Oliver’s arrival: the downstairs room will be set up as upstairs, with highback chairs, and some other decor upgrades; the counter will be set up as a bar, and bar snacks will be served, such as home-made biltong; a new awning and signage is planned; Chef Oliver will come out of the kitchen after the service; the opening hours will change to 9h30 – late, without closing in the late afternoon, Monday – Friday, and on Saturday evenings.

POSTSCRIPT 4/10: I have not wanted to eat at What’s On Eatery until new Chef Oliver has settled in, but could not help ordering the new starter Durbanville Asparagus with coddled hen’s egg and soldiers this afternoon, when stopping by for a coffee, excellent value at R45, and beautifully presented. I met the new sous chef Wesley, who also worked at Dash, and previously at Jardine.