Tag Archives: Bennie Masekwameng

Restaurant Review: The Foodbarn’s Chef’s Table is a food and wine feast!

A Tweet by Chef Franck Dangereux about his Chef’s Table yesterday, with a link to the 8-course menu, caught my eye on Twitter earlier this week.  Given all the good things I have read about The Foodbarn of late, and the excellent summer weather forecast of 35°C, I booked a seat for the lunch. Although pricey at R595 excluding the tip, the eight course meal, paired with six sets of Groot Constantia wines, with two vintages of wines for five of these, was a proverbial Feast, true to the promise one sees visually on the wall as one enters the restaurant.

The table for twenty was festively set with white table cloths and overlays, a selection of glasses, and a material serviette, with yellow daffodils and white roses in the centre.  The walls are painted in a unique blue, and this colour is picked up in chair covers for outside, and inside the cloakrooms.  On the walls are photographs of Chef Franck with other chefs, as well as three handwritten letters to him from Oprah Winfrey, Juliette Binoche, and Leonardo DiCaprio. We were a mixed bunch of lunchers. I recognised writer Donald Paul (who looked like Chef Franck’s brother), and Guy Kebble.  Boela Gerber is the winemaker at Groot Constantia, leading the wine tasting, and he has been at Groot Constantia for the past eleven years, and recently became a member of the Cape Winemakers’ Guild.  Brand new Sales and Marketing Manager is Grant Newton, who attended as well. Everyone got on well, most not having met before, and Chef Franck came to sit down as well whenever he could get out of the kitchen, photographing and tasting his dishes.  Cleverly he made some of the guests change seats midway through the lunch, and this gave me an opportunity to ask him some questions, and for new connections to be made.  Chef Franck welcomed all, and asked us to be adventurous in trying what he was serving us, and to have an open mind.  He pulled out all the stops in his first test, being an amuse bouche of frogs legs, which very few present had ever eaten. It was served well flavoured with garlic and sprinkled with parsley, which most described as having a taste similar to chicken.  Boela introduced the two Groot Constantia Sauvignon Blancs, a 2008 and a 2011 (R94 estate price).  He said that the consumer expectation is to drink this wine variety as young as possible, laughingly saying they are demanding a 2013 already! The 2008 tasted of green pea and asparagus, while the 2011 had fresh tropical granadilla flavour notes.  These two Sauvignon Blancs were paired with Chef Franck’s oysters with a terrine of seaweed and cucumber, a beautiful dish served with aioli and tobiko (roe from flying fish), and most preferred the younger Sauvignon Blanc.  Open to a challenge himself, Chef Franck was able to conjure up alternative dishes for two guests who were allergic to shellfish, requested at short notice on their arrival.

An interesting contrasting combination was seared scallops which were served with crispy pig’s trotter samoosas, and served with a star anise jus.  The rich Groot Constantia 2007 and 2010 Chardonnays (R138 estate price) were paired with this course. Boela said their barrel-fermented Chardonnay is very popular, and they only produce 1500 cases.  This variety sells out every year.  The best dish by far was the pan-fried foie gras, which was served with Japanese mushrooms and pineapple, with a subtle liquorice jus.  The unusual pairing of this dish with the dessert wine Grand Constance 2003 and 2009 (R366 for 375 ml, estate price), the latter pairing particularly well with the foie gras. Boela told us that they tried to reconstruct the original sweet wine developed on the 327 year old wine estate, conducting research to check how it was made originally.  They work with raisins which were ‘vinified’. It has resulted in a caramel flavour.  Bread was brought to the table for the foie gras, but was not toasted, and melba toast or brioche would have suited the dish better.  To give the meal a break, a colourful ‘Drinking boozy sorbet’ was served, which was a refreshing watermelon and vodka sorbet.

At this point I could chat to Franck, and he told me that he came to South Africa about 20 years ago, originally using the country as a base to travel, settling at Constantia Uitsig, where he worked for ten years. He started The Foodbarn six years ago, it containing a deli too initially, but he has moved that to another part of the centre, serving light meals too.  He told me that he has broken the mould of fine dining, and he likes the journey and irreverence of it.  He looks happy, in his shorts and T-shirt, and says he is having fun. He wants his customers to be happy at his restaurant, and for them to bring their children and their dogs. His clients come from Constantia, Hout Bay and Noordhoek, Fishhoek and Kommetjie.  In winter his food cost goes to 47%, but his restaurant does about 60 covers, breaking even financially and his staff stay in training when they remain busy.  We laughed when he said that he cooks the food and his business partner Pete de Bruyn ‘cooks the books’!  His favourite restaurants, not that he has much time to go to them, are Bizerca, and new Thai restaurant Erawan in Wynberg. We chatted about MasterChef SA, and Chef Franck said that he likes Chef Bennie Masekwameng, for being kind to the contestants.  He knows Chef Pete Goffe-Wood.  He praised the camera work and production quality, but said that he hoped that the food quality would improve.  I explained the MasterChef Masterclasses to come, which Top 18 finalist Guy Clark had told me about (interview to be posted on Tuesday).  Grant Newton came to chat, and told me that he has a diverse background for his new job at Groot Constantia, having owned his own restaurant, having run a Social Media consultancy, and worked at the previous SFW (now Distell), the university of wine, he laughed.

I have never tasted Swordfish before, and it had a definitive taste, without bones (a childhood fear), which Chef Franck served with braised radicchio, a member of the chicory/endive family, and a red wine jus with persillade (a chopped garlic and parsley mix). Given the stronger taste of the fish, the flagship Groot Constantia Gouverneurs Reserve 2003 (Cabernet Sauvignon and Merlot blend) and 2009 (Cabernet Sauvignon and Cabernet Franc blend, at R233 estate price) were a perfect pairing.  A ‘steak au poivre’ (pepper steak) was presented with Cambodian black and red Kampot (peppers), and pomme Sarladaise (sliced potatoes sautéed in goose fat, and then sprinkled with garlic and parsley).  This dish was paired with 2004 and 2010 Groot Constantia Shiraz (R133 estate price), spicy, peppery and elegant, his favourite wine to serve with a main course, Boela told us.  As if we had not eaten and drunk enough, an elegant glass of ice cold Groot Constantia Cap Classique 2008 (R150 estate price) was served with an unusual quince carpaccio and quince sorbet, which had been placed on top of a refreshing lemon panna cotta, a perfect end to a perfect long meal.

Chef Franck is clearly a sauce man, and creative in his unusual ingredient combinations.  He told us that he would not tell us about his dishes, as they should ‘speak for themselves’.  However, he uses unusual ingredients and a number of culinary terms, so it would be interesting to have an explanation of each dish.  The service from his staff let him down, when a waitress stretched across us to place a fork on a number of occasions, and the requested water and ice refill needing a number of reminders.  It is advisable to not eat for a number of days before coming to a Chef’s Table at The Foodbarn, and to not have any dining plans for a few days thereafter, there is so much food to eat!  One should also not have to be anywhere after the lunch, as ours lasted from 12h00 – 17h00, even Chef Franck having to leave before the end, to see his son play rugby!  The Foodbarn logo promises 100% passion, and handmade real food – Chef Franck and his kitchen team deliver 100%!

The Foodbarn, Noordhoek Farm Village, Noordhoek.  Tel (021) 789-1390.  www.thefoodbarn.co.za Twitter: @TheFoodbarn, Tuesday – Sundays Lunch and Dinner.  50 % off a la carte menu dishes Monday – Friday lunches until the end of April.  Wine and food pairing evenings in winter.

Chris von Ulmenstein, Whale Cottage Portfolio: www.whalecottage.com Twitter:@WhaleCottage

MasterChef SA episode 4: goes back to the roots, ends with a twist!

The tension and heart palpitations were back in episode 4 last night, after a weaker and less exciting episode 3. The judges were more smartly dressed, stronger, somewhat kinder in their judgement of the dishes prepared, and even gave the ‘pressure test’ contestants some tips, so that they could make the timing deadline.  Surprisingly they sent two contestants home last night, being Charles Canning from Cape Town and Fortune Kangueehi from Windhoek – see our prior evaluation of the 18 contestants.

Episode 4 was the first to be filmed at Nederburg, in the revamped Johann Graue Auction Hall, which was transformed into an amazing 20-station kitchen with state-of-the-art equipment, and a fully stocked Woolworths Pantry.  The 1000 square metre venue was fitted out with 15 tons of wood, and 5 km of underfloor cabling. The kitchen was the contestants’ ‘home’ for two months, from January to March.  Little is seen of Nederburg, if one did not know that it was the venue, but one could see wine vats in the background.

The first test put to the contestants was a ‘Mystery Box’, traditionally a box of mixed ingredients from which they have to prepare a dish. The contestants looked nervous when they opened the box, fearing what they would see inside. They were most surprised when they found a childhood photograph of themselves in the box.  The task was to create a dish which would reflect their childhood, which was where their culinary journey had begun, and the contestants were invited by the judges to put their ‘soul on the plate’.  The judges gave the contestants hope when this task was completed, by saying that their parents and grandparents would have been proud of them.

Not all the 18 finalists were interviewed or filmed in last night’s episode. In most instances the evaluation of only one judge was shown.  Mmutsi Maseko made her mother’s stew of leftovers, and wanted to add vetkoek and vegetables to the dish, but ran out of time, meaning that her meat was not perfectly cooked, and she had to leave out the vetkoek and vegetables.  Khaya Silingile was praised for the contrasting flavours, and how the sauce complemented yet another perfect salmon dish, being a roulade her grandmother used to make. Samantha Nolan’s croquettes, made in honour of her Dutch father, was voted the top dish of the day by the judges, with excellent chips, sauce, and relish.  Lwazi Mngoma made a dish he called ‘Seven Colours’, which included butternut, beetroot, meat, coleslaw, and carrots.  The presentation was criticised by the judges, the carrots were said to be raw, and ‘the flavour was not there’.  Charles Canning made a beautifully plated modern take on Bangers and Mash, reminding him of his granny, but the judges felt it to be too basic, with too much mash.  Jade de Waal made an ‘old school’ Avocado Ritz (right) with a twist, as croquettes, which received very high praise from Chef Andrew Atkinson. Fortune Kangueehi made a Sunday lunch meal her mom used to make, with mince and sweet potatoes, reflecting her (Namibian) culture, in which they eat meat and starch every day, she said. Chef Pete Goffe-Wood found her meat to be ‘very raw, not cooked enough, and not up to scratch’. Berdina Schurink made a tart, reminding her of Sunday afternoon tea on the farm, but the pastry case broke after baking it.  She topped it with what was judged to be an excellent rich not-too-sweet ganache, over which she added meringue, which should have been baked more, Chef Pete said. Chef Pete judged the base of her tart to be too soggy.  Manisha Naidu’s ‘Chicken Three Ways’, with chicken breast, a curry sauce, and stuffed drumstick, was enjoyed by Chef Bennie Masekwameng.

The five ‘worst dishes’ were judged to be those by Berdina, Fortune, Charles, Mmutsi, and Lwazi, and as ‘punishment’ they had to take the ‘pressure test’, in making koeksisters (the Afrikaans version) and koesiesters (the Cape Malay version), the difference between the two similar sounding dishes not being clear to viewers, the preparation and look of the two sweet pastries differing.  The judges became technical about the heat of the oil, and the temperature of the syrups into which they had to be dipped, the five contestants being required to make two sets of dough and two types of syrups.  The 75 minutes allocated did not seem to be enough time for all five contestants, as the two types of dough had to cool down for 30 minutes and 15 minutes. Berdina spoke about the importance of being methodical and accurate in baking, and how important it is to read a recipe, which each of these contestants were given.  Her koeksisters were beautifully plaited, and judged to be ‘damn good’. Fortune moaned about the odd ingredient list, e.g. half an egg, and a ‘quarter of this or that‘!   She admitted that she became mixed up, and couldn’t remember if she had added baking powder or not. Unfortunately for her she was correct, Chef Pete picking it up. She could not hold back her tears, realising that two problem dishes would cost her a place in the competition. Even worse was seeing a tearful Charles, almost shocked that he too had to leave the programme. Mmutsi was praised by Chef Bennie for her crispy koeksisters, and was told that she was ‘spot on’, and ‘that they were a perfect interpretation’.  Lwazi only got one of his two koeksister dishes correct, and was lucky that he remained a MasterChef SA contestant in this episode.

The judges told all the contestants, who had been watching their ‘pressure test’ contestant colleagues from above, that baking ‘needs the fundamentals to be right’.  Fortune was sent on her way, Chef Bennie telling her that she can cook, and that she cooks with passion.  Charles was told that he puts ‘a lot of heart into food’, when he too was eliminated.  Samantha and Manisha Naidu were appointed as team leaders, having made the two best dishes of the day. The judges ended off the programme by reminding the contestants to ‘be the best or to go home’! They were also told to ‘never take anything for granted’ in the remaining episodes.  The judges certainly delivered on this ‘promise’, by eliminating two instead of only one contestant last night.

New advertisers were Allan Gray, in a beautifully shot commercial, and inappropriate for the programme Tiger Wheel & Tyre and Jeep.  Commercials for sponsors Robertsons, Woolworths, Hyundai, and Nederburg were flighted, as were those for Kenwood, Outsurance, VISA, Nashua Mobile/Cell C, smeg, Albany Ultima, Spar, and electricity-saving.

Chris von Ulmenstein, Whale Cottage Portfolio:  www.whalecottage.com Twitter: @WhaleCottage

MasterChef SA final 18 amateur chefs fired up to go through to Nederburg!

It was a different MasterChef SA in episode 3 last night, with less action and more tears.  There also was a lot at stake for the final 25 contestants, a braai deciding which seven contestants had to leave the reality TV cooking programme, with the final 18 going through to the MasterChef SA kitchen at Nederburg, for the remaining fifteen episodes.

For the first time one got to know the contestants a little better, but the editors of the show were not consistent in providing their names.  It seemed that the chaps would have the advantage in this episode as the natural braaiers, but some of them did not make it through to the next round.  Filmed at the Cradle of Humankind outside Johannesburg, the home of 2011 Eat Out Top 10 Restaurant Roots, the challenge put to the contestants was to cook a meal worthy of being served at this fine-dining restaurant.  Chef Pete Goffe-Wood said that the braai was the most basic form of cooking.  The dishes were expected to jump out at the judges, to shout ‘eat me’. Chef Pete also said that the biggest challenge with a braai is to control the heat source.

Few of the dishes would have made it into Roots restaurant, if Twitterers were the judges! Worrying was that the judges had such a disparate evaluation of the dishes, there being little conformity of appreciation, in most cases only two of the three judges evaluating any dish.  Chef Andrew Atkinson seemed over-dressed in his over-large suit for the braai, while Chefs Bennie Masekwameng and Pete looked more comfortable in their jackets.

Contestant Thys Hattingh admitted that he was not good at braais, and preferred making desserts.  He made both a meat dish and a beautiful dessert, the latter highly praised by the judges, as was Khaya’s dessert. The judges tasted ‘pap and vleis’ made by Jade de Waal, fillet of springbok, Surf and Turf, seared tuna, lemon butter hake, stuffed sirloin, hake sandwich, rump steak, and more braai dishes.

Very few contestants escaped the programme without a harsh word from a judge, comments directed at Bonguwusa’s dish which was described as ‘not award-winning’, ‘tasted like cardboard’, was ‘overcooked’, and was‘inedible’, probably the harshest criticism of the evening.  A piece of meat was described as a ‘brickette’. Another contestant cooking pap was criticised for the dish not working. Natalie was criticised for her dish being ‘too busy’, but she countered that it reflects her personality. She admitted that it was her first braai ever, loved by Chef Andrew and not liked at all by Chef Pete. Sarel Loot’s milk chocolate sauce served with his steak was described as ‘awful’ by Chef Andrew, and was criticised by Chef Bennie too, and could have cost him a place.  One contestant presented part of her dish in ‘ghastly’ tin foil, a serious fail. Bruce’s steak was described as ‘too busy’, ‘not quite MasterChef’ standard.  Bruce, Timothy, Elton, Cameron, Callie-Anne, Natalie, and Bonguwusa did not make the final hurdle.

The heat was really on and the tears started to roll when the 25 contestants had to face the judges in small groups, and were reminded of their problems of the evening, and to hear who would be leaving and who would go through to the MasterChef SA kitchen.  The eighteen MasterChef SA finalists, with the Twitter addresses (most of them have started Tweeting) and city of residence from a Screen Africa listing, with 7 finalists from Cape Town and 5 from Johannesburg (with a surprise one from Namibia, given that is MasterChef SA) are as follows:

Babalwa Baartman  @LateBloomer26 from Cape Town

Berdina Schurink  @BerdinaSchurink from Pretoria

Brandon Law  @TheBrandonLaw from Johannesburg

Charles Canning  @CTHPipey from Cape Town

Deena Naidoo  @Deenamcsa from Durban

Fortune Kangueehi  @FKangueehi from Windhoek

Guy Clark @GuyClark2 from Cape Town

Ilse Fourie   @IlseNel from Cape Town

Jade de Waal  @FoodJams from Cape Town

Khaya Silingile  @KhayaSilingile from Johannesburg

Lungile Nhlanhla  @Lungzie from Durban

Lwazi Mngoma  @LwaziMngoma from Johannesburg

Manisha Naidu  @Manisha_Naidu from Johannesburg

Mmutsi Maseko from Johannesburg

Samantha Nolan  @SamanthaLNolan from Cape Town

Sarel Loots  @SarelvanSabie from Sabie

Sue-Ann Allen @Cook_Sista from Cape Town

Thys Hattingh  @Thys_Hattingh from Rustenburg

Advertisers were largely the same as in the past episodes, including good-enough-to eat ads for MasterChef SA sponsor Woolworths’ steak and boerewors, sponsor Hyundai, Emirates, Outsurance, sponsor Robertson’s, Revlon, smeg, Frisco, Nedbank, KFC, VISA, Parmalat, Kenwood, and sponsor Nederburg.

In the next fifteen weeks the viewers will get to know the individual contestants better, and their personalities no doubt will come to the fore.  One hopes that the pace picks up again, this episode having lacked the pace and energy of the two preceding episodes.

POSTSCRIPT 4/4: In following the MasterChef SA final 18 contestants on Twitter, one wishes someone would teach them to Tweet.  Thys Hattingh is just providing links to the MasterChef SA website about each of his fellow contestants, and Sarel Loots is showing politics already by having blocked us, no doubt as sympathy support for Sonia Cabano, Robertson’s former Social Media Manager. Even more surprising is that Jade de Waal has locked her Twitter account recently, and one must request to follow her, which contradicts the reason for being on Twitter! Is this an ego getting too big?  Is she the MasterChef SA?  Or is it because she is related to Sonia Cabano (de Waal)?

POSTSCRIPT 4/4:  The Month, a newspaper distributed in the Winelands and Cape Town, has compared MasterChef SA and Australia. Our programme, after one episode, does not receive favourable feedback in the article.

POSTSCRIPT 5/4:  I have double-checked with Chef Pete Goffe-Wood about the road forward, not having watched any other MasterChef series before. One of the 18 finalists will be eliminated each week from now onwards.  The eighteen finalists know who the winner is, but they have been sworn to secrecy!

Chris von Ulmenstein, Whale Cottage Portfolio: www.whalecottage.com Twitter:@WhaleCottage

MasterChef SA is a gripping and hot master hit!

I am not a cooking program type at all, and have never watched any MasterChef programme.  Last night I watched the first episode of MasterChef SA, and loved every minute of it.  While there were some irritations, the tension that built up over the hour-long reality programme, the pithy comments from the judges, and the heartfelt emotions with tears and joy reminded me of a mix of ‘Who wants to be a millionaire?’ and ‘Idols’.

Interesting at the outset was the PG13 warning about strong language for the programme, which was not evident in the first episode.  From 4000 hopefuls starting off in Cape Town, Durban, and Johannesburg, fifty out of 120 aspirant amateur chefs received a MasterChef SA apron, to attend the MasterChef SA ‘boot camp’. The judges Pete Goffe-Wood, Bennie Masekwameng and Andrew Atkinson have a combined culinary history of more than 50 years, they said proudly, and individually have cooked for royalty, for Johannesburg’s rich and famous, and have judged and participated in local and international competitions. The difference between a good and a great chef is the burning desire to be the best, the participants were told.  ‘Just being good is not going to cut it’, the judges added. Judges are searching for culinary perfection, and told the participants to go if that is not what they will deliver. Participants were told that the judges would be evaluating them on passion, skill, and the perfect flavour.  It was nice to see the multi-cultural and multi-gender mix of participants, even if the judges were all male, one of the first criticisms of the judges’ selection!  The judges appeared stiff initially, almost relying on the judgement of one of the others to be brave enough to say a dish was excellent or really bad, but they grew in confidence throughout the programme, being more bold to go against the majority view of the other judges.   The show was said on Twitter yesterday to have been R500000 over budget in its production.

Time-keeping was tough, each participant having thirty minutes to prepare their dish off-screen, and five minutes to plate it in front of the judges.  Initially the contestant names were seen on the screen, with the name of the dish, but towards the end of the first episode, fewer names were mentioned or depicted.  One could guess that if a profile of the aspirant chef was screened before he or she faced the judges, that the contestant would receive the MasterChef SA apron to get into the ‘bootcamp’.

Successful top 50 amateur chefs included Khayakazi Silingile, who prepared scallops and smoked salmon with an unusual rhubarb tart and orange juice, a colourful presentation.  The judges praised her ‘magical combination’ of ingredients and described her dish as ‘clever’.  Jade was a bundle of charm, energy, and confidence, and her chocolate tartlet with fresh berries and somewhat heat-melted cardamon ice cream won the judges’ approval, in that they said that she knows what she is talking about, that her dish was ‘magnificent’, and not ‘jaded’!  Callie-Anne was lucky to achieve two Yes votes for her fillet of beef with a mushroom and zucchini ragout, and started crying when she realised that the judges were not all ecstatic about her creation.  Sanjeev appeared over-confident, even singing for the judges, and his ‘lamb party’ curry dish was voted for by two of the judges.  Bongumusa received an apron, as did Sarel Loots. Ilse Fourie received a very strong vote of confidence from all the judges for her tagliatelle and salmon steak with a citrus dressing, for its taste as well as presentation, the judges showering her with accolades: ‘presentation is superb’, ‘tasted absolutely awesome’, ‘brilliant’, ‘you can cook with passion’, and ‘I was mesmerised by it’.  Lwazi’s crusted kingklip and Lungile’s duck burger and apple and plum sauce met the judges’ approval.  Chef Pete loved Deena Naidoo’s butter chicken so much that he took the plate back to his seat to finish off the dish, describing it as ‘moreish’ and ‘creamy’. An unnamed contestant made a sour cherry frangipane tartlet and served it with his home-made ice cream.  The judges could not stop eating it!  An unnamed contestant made ‘pap en vleis’, and was praised for her South African dish of a lamb chop. Luxolo received a sympathy vote from Chef Bennie, rewarding the scullery worker with a Yes vote for the passion in preparing his ‘Fish House’ dish of fish, mussels, and prawns.  He went down on his knees in tears when he received the vote to join the ‘bootcamp’. The judges appeared to drift away from their stated judging criteria in their evaluation of the dishes, not really providing any depth feedback about the dishes in culinary terms. Some of the recipes of the ‘bootcamp’ finalists are on the MasterChef SA website.

Wayde The Fudge Man from Johannesburg was less lucky, his pasta not having been cooked well enough, and was described by the judges as a ‘lump of goo’. A soup was described as a ‘bowl of emptiness’ by Chef Pete. The editors of the first episode were kind in showing very few of the dishes that did not make the grade, with the associated negative judges’ comments.   Interesting is that a contestant posted a complaint on ‘Hello Peter’ about the auditions at Montecasino on 3 December, for his dish being evaluated by one judge only, and no feedback having been given to him at all for it not making the grade. Chef Pete said about himself with a laugh: “It turns out that I’m less empathetic than I thought I was”.

Ads for sponsors Woolworths, Robertsons, Nederburg, Southern Sun, and Hyundai ran throughout the program, the advertising breaks being used to build up the tension about whether a contestant would stay or go. Lacking credibility in its running in the programme was Chef Reuben Riffel’s endorsement of Robertsons Paste, many viewers feeling that he would or should not be using Robertson’s herbs and spices in his restaurants!  Interesting is the pay-off line which Robertson’s was using in its ads during the programme, of ‘Masterclass’, nonsensical in that no contestant was seen to add any Robertson’s products during the show. The word means teaching a group of students, and is mainly used in a music context, and this is not what the programme is about, and therefore does not match the definition of the word. Interesting is that Robertson’s has appointed erstwhile chef Sonia Cabano as its ‘Social Media Manager’, she announced on Twitter a few days ago, and seems technically ill-equipped to deal with the demands of the position, asking for advice on running multi-accounts on Twitter, for example, and who has a reputation for causing trouble with other Tweeters.  She is outspoken about herself (writing about her ‘drunk tweeting’ last week, for example) and others.  One sensed the restraint with which she Tweeted when some Robertson’s Tweets were criticised!

Having visited a Woolworths branch in Sea Point yesterday afternoon, one would have thought that the retail outlet would have prominently advertised its participation in the programme and encouraged viewership via posters or flyers, but there was nothing at all to alert one to the programme or to Woolworths’ sponsorship of it.  The company commissioned Platypus Productions to direct twenty TV commercials to highlight its role as the food sponsor of the show.  Nederburg ran a few ads in the programme, but the setting of its transformed 1000 square meter Johan Graue Auction Hall venue was not visible to viewers.  The wine estate has launched new wines in conjunction with Woolworths, to coincide with MasterChef SA, and has also just announced that it is starting a series of online Winemaster’s Classes, which will be broadcast on www.nederburg.co.za, and viewers can win Le Creuset cookery sets. Interesting is that Spar advertising was allowed in the programme – Chef Pete Tweeted last week that his column in Pick ‘n Pay’s Good Living magazine has been cancelled after many years, due to Woolworths’ involvement in MasterChef SA.  Loreal was a non-food advertiser.

On Twitter the judges were criticised for not looking professional enough, in not wearing chef’s outfits, and looking rather formal with a tie (Chef Andrew), and jacket (Chef Pete).  The judges seemed inconsistent in their evaluation on occasion, either raving about a contestant, or destroying them in their cruel feedback at times. Kenneth Goldstone’s pan-fried kingklip and tarragon and mushroom sauce was highly praised by Chef Andrew, rejected by Chef Bennie, and even though Chef Pete did not seem enthusiastic about the dish, he gave it a Yes.  Not only the contestants were under pressure, but the judges too.  They started shooting on 4 January, and it was a tough 10 week schedule, 12 hours a day, six days a week, necessitating that they move to Paarl for the duration of the shoot, Chef Pete told Eat Out.  Interesting is the fuss that the publication made of Chef Pete yesterday,with an in-depth interview in a special newsletter to co-incide with the start of the MasterChef SA series.  Last year the publication fired Chef Pete as one of its Top 10 Restaurant judges. Chef Pete said that the judges were ‘blown away by the calibre of the contestants’, given that all were amateurs.  He predicted that the top five contestants will enter the culinary industry.   Chef Pete expressed his hope that MasterChef SA will be followed up by a second series.

POSTSCRIPT 21/3: A Kfm 94,5 presenter poorly read an ‘advertorial’ style ad about Chef and Judge Pete Goffe-Wood this afternoon on behalf of M-Net for MasterChef SA, with very out-of-date CV information – e.g. that he is the ‘author’ of the ‘newly launched book ‘Blues – Essence of Cape Town’ (the Blues staff say the book was launched about 5 – 7 years ago), that he is ‘currently involved in developing 95 Keerom Street for Rhodes House’ (the latter building was pulled down years ago, and the restaurant opened years ago), and that he owns Wildwoods (he closed down the Hout Bay restaurant almost a year ago)!  On his Kitchen Cowboys website he advertises his next Kitchen Cowboys course as starting on 23 August 2011!  The radio announcer called him ‘Pete Goffe’, all in all a very poor reflection on M-Net and MasterChef SA, and its judge Pete Goffe-Wood for his very out of date CV information!

POSTSCRIPT 21/3: One wonders why the M-Net publicity department is depicting the three MasterChef SA judges in silly photographs, as the one in this blogpost, as well as the ones in the Sunday Times last weekend, based on the Three Monkeys, using pumpkins to cover their ears, eyes, and mouth, and Chef Pete wearing a pumpkin as a hat! MasterChef SA is a very serious program for its contestants, and one would hope that the chef judges thought so too.  The pohotographs do not do the judges nor the program justice!

POSTSCRIPT 23/3: Sarel Loots Tweeted today that he did make the top 50 ‘bootcamp’ – our apologies for misinterpreting the judges’ sentiments, and we have made the correction.

POSTSCRIPT 23/3: It was just a matter of time before we (unintentionally) irritated Robertsons’ Social Media Manager Sonia Cabano enough with our questions relating to Robertsons’ ‘Masterclass’ advertising positioning in its MasterChef SA TV commercials that she blocked our Twitter account today, unprofessional behaviour on behalf of a client.  One wonders what she is signalling through this action, in wanting to hide something about her client! Being in defensive mode, she has Tweeted in particularly poor English today, using literal translations of Afrikaans words in the wrong context.

MasterChef SA, M-Net, Tuesdays, 19h30 – 20h30.  www.masterchefsa.dstv.com Twitter: @MasterChefSA

Chris von Ulmenstein, Whale Cottage Portfolio: www.whalecottage.com Twitter: @WhaleCottage