Tag Archives: Cap Classique & Champagne Route

2012: a year of Tourism ups and downs!

Looking back at 2012 on the last day of the year, every business will be grateful that it is still around, given that the international world is still in recession, and the impact thereof has made itself felt in South Africa too.   It is heartening that fewer hospitality businesses closed their doors this year, but it is clear that fewer restaurants have opened, and few top-end ones in particular.   So what stood out in 2012?:

*   The worst winter season ever for the hospitality industry, following a poor winter 2011, not just related to the poor economy and traditional Seasonality, but also to the exceptionally wet winter, which deterred Johannesburgers from coming to the Cape, and prevented Capetonians from taking weekends off in Western Cape towns and villages.

*   No marketing of Cape Town and the Western Cape. Cape Town Routes Unlimited was amalgamated into Wesgro in April, yet no visible marketing has been done for the Continue reading →