Cape Town Magazine | WhaleTales Blog by Chris von Ulmenstein

A workshop held above Truth coffee shop about ten days ago, at which One Up Agency’s Alex Harrington-Griffin and Cape Town Magazine Managing Director Marcus Zandhuis spoke, focused on the concept of Partnership and Collaboration Marketing, and used Robertsons’ recent #SkyDine collaboration with kulula.com as one example of such marketing.

The Robertsons #SkyDine promotion is an interesting if not bizarre example of Partnership Marketing. Chatting to the brand’s Social Media Manager at The Ultimate Braai Master Cape finals on Saturday, he explained that Liquorice, the company he works for, only handled the Social Media aspects of the campaign. Durban-based ad agency The Hardy Boys, handling the Robertsons’ account, conceptualised the campaign. A planeful of bloggers and food journalists from Cape Town (and Johannesburg) was invited by marcusbrewster, the campaign PR agency, to a surprise flight to Johannesburg, and on the return flight to Cape Town, Reuben Robertsons Riffel introduced the surprise 3-course meal which he had designed, and which was prepared by airline catering company Foodirections. Utilising plane crockery and an airline catering company, food plating and presentation was disappointing. We recognised Continue reading →

My friend Whitney and I decided to give the new Tashas in the V&A Waterfront a try, after we had both heard good things about the restaurant, which opened in the previous Mugg & Bean space a month ago. It was a poor experience, leaving a bad taste in our mouths, both Whitney and I getting ill from the food.

The owner and chef Raynne Roll told us that each of the eleven Tashas created around the country over the past eight years is themed decor wise, and has signature dishes and specialist wines to tie in with the theme. The theme of the Waterfront branch is Spanish, and hence the additional Tapas menu and Spanish style cakes, which are unique to the branch. Bowls and paella pans have been bought in from Spain for the new restaurant. Tashas Constantia is French Country inspired, Pretoria is South African, Melrose Arch is ‘Sushi, Oysters and Champagne’, Rosebank in Johannesburg is New York, and the Nicolway branch is Portuguese.

I arrived before Whitney did, and walked in from the mall entrance, where the branding is so small that it is easy to miss. The iron gates do not look relevant to a

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