It is interesting to see how Councillor Grant Pascoe, City of Cape Town Mayoral Committee member for Tourism, Events, and Marketing, has interpreted the results of a Grant Thornton survey of ‘spend on tourism in Cape Town‘, to obtain maximum PR spin out of the survey results.
While the Grant Thornton study shows that the average rate of growth between 2009 and 2012 was 5,6 % per annum, there were increases and decreases in revenue in this period, the revenue generated having peaked in 2010 at R16 billion, growing from R12,4 billion in 2009 to R14,6 billion in 2012, a City of Cape Town media release reveals. Fascinating is that the value of the tourism industry in Cape Town in 2009 was quantified at R 17,3 billion, when the City announced the appointment of the consultancy in conducting the study. Now the 2009 value has been reduced by R5 billion – could this have been done to make the tourism industry show growth instead of a loss in revenue over the 2009 – 2012 period?!
The tourism consultancy was contracted to conduct a three year study on the Continue reading →



