Last night I attended an interesting group discussion about chocolate, and Honest Chocolate in particular, at their Honest Chocolate Café on Wale Street. It demonstrated that the brand of artisanal chocolate has evolved in the four years since its launch, and that it cares enough to conduct market research to establish what chocolate lovers like and dislike about the brand.

Having received the invitation to attend whilst on holiday, I had not picked up that the event would be more than a chocolate and wine pairing. We had to document our demographic details, our chocolate purchasing habits, and source of information about the brand. Our Continue reading →