Tag Archives: Chevron

WhaleTales Tourism, Food, and Wine news headlines: 24 February!

WhaleTalesTourism, Food, and Wine news headlines

*   The V&A Waterfront appears to be getting the go-ahead from the City of Cape Town for its new development in Granger Bay, which will include parking, residential accommodation, and a coastal walkway connecting it to Sea Point, reports People’s Post.

*   Africa Travel Week, a triple travel and tourism exhibition, will be held in Cape Town from 28 April to 3 May, the first time a tourism exhibition will be held on such a large scale in Cape Town.   International travel brand names such as TripAdvisor, Hilton Worldwide, Starwood, and Carlson Rezidor Hotel Group (with brands Radisson Blu, Park Inn by Radisson, and Hotel Missoni)  will be present at the inaugural World Travel Market (WTM) Africa.   Africa is regarded as the ‘next key region for international travel brands’, making the continent attractive to global airlines, hotel groups, and technology companies, WTM Africa Event Manager Polly Magraw said.

*   Cape Town International is experiencing a shortage of jet fuel, Chevron has announced, saying it is working with Shell and other ‘colleagues’ to solve the problem, proudly stating that no flights were affected today.  On Kfm news however a Cape Town International spokesperson said that two flights were delayed by an hour each today as a result of the fuel problem.

*   A week ago the MyCiTi Bus introduced new routes (108 and 109) from Hout Bay, through Continue reading →

Mourning Madiba: Sunday Times laughs all the way to the bank!

Nando's Madiba adIt should have been a surprise that the Sunday Times last weekend contained 10 full page and 16 smaller advertisements in honour of the late Nelson Mandela, given his passing on Thursday evening, and the deadlines of newspapers to ensure their distribution in the early hours of Sunday morning.  It was interesting to evaluate corporate South Africa’s response, in their advertisements, to the passing of our country’s greatest leader, most quoting the wisdom of Madiba in their tributes to him.

Given the two days in which ad agencies had to book their clients’ advertisements, it is clear that they could not have created them in such a short time period, given lead times to conceptualise the ad, obtain client approval, and to produce the material.  It is clear that the major corporates had their farewell ads to Madiba prepared and mothballed for the announcement of his passing.

The most touching and most genuine advertisement, in our opinion, is the one by Nando’s, demonstrating the power of consistency in advertisement layout and typeface, recognisable to any South African without its logo or branding.  The most disgusting of all Mandela AVBOB Whale Cotatge Portfoliothe ads is that by funeral organisers AVBOB, depicting Madiba in daisies, and shouting its pay-off line ‘We’re here for you’!

Pick ‘n Pay’s advertising disappointed, with three full page advertisements in last Sunday’s edition, the one on page 12 in the main body being a crass ‘Price Cuts’ one, amidst the remaining ads all being tributes to Madiba.  Pick ‘n Pay and the media department of its ad agency could have done a better job in planning the placements, requesting its tribute ad in this slot, and its special offer ad in other sections of the paper.  Cynically one could think that the retailer purposely capitalised on the above Continue reading →