Tag Archives: chocolate

Food & Wine writing explodes in Cape Town, bloggers told

The Food & Wine Bloggers’ Club meeting held at Brio restaurant last night was a huge success, with five Haut Espoir wines tasted, and Rob Armstrong of the wine estate and Sam Wilson of Food24 informing and entertaining the food and wine bloggers attending.   There were lots of laughs, and bloggers attending participated in the discussion.  Cape Town was highlighted by Rob as seeing an “explosion” of food and wine writing, mainly via bloggers, which was not evident in other areas in South Africa.

Sam Wilson, Editor-in-Chief of Food24, Woman24 and Parent 24, impressed by doing her presentation using an iPad, which most bloggers had not seen before.  She challenged bloggers to find their “barrier of authenticity”, in that each blogger should define how far one can go, who one is via one’s blog, and how much of one’s self one wants to reveal.  Each blogger should set their own parameters. “How much of you do you want to be?” she asked the bloggers.   She argued for honesty in blogging, and for not following the magazine route of “selling out”, in only writing good restaurant reviews.  She said that Food24 would be following a policy of saying it as it is in their restaurant reviews.   Brad Ball, chef of Bistro 1682, in discussion of restaurant reviews, said that they welcome the feedback from reviews, and act upon it.  He does take the feedback “from whence it comes”, he said.    Restaurant owners and chefs were advised to not respond when they have had something to drink!   Restaurants should contact the clients posting negative reviews, and sort the issue out as quickly as possible.

Sam warned bloggers to not set themselves up as an expert, as one can easily be ridiculed by others.   She advised them to be humble and honest in their writing.  She reminded bloggers to not take their blogging too seriously, and not be too earnest, but rather enjoy it and to blog for fun.   Each individual blogger’s writing will not change the world, and “does not matter in the bigger scheme of things”.   Sam advised that Google Analytics be used to measure the blog’s readership.   Food24 has a special page on its website to provide a platform for 440 food bloggers, with 50000 readers and 200000 page impressions per month.  She advised new food bloggers to join the Blog platform that had been set up for them on the Food24 website, and then to start up their own independent blogs once they have gained in confidence.  Photographs should be captioned and tagged, to help with Search Engine Optimisation (SEO), and should be well-shot in good light.  Headlines should have “Googable” words in them, for SEO.   The most popular recipes posted on the Food24 Blogs platform are for fundamental meals such as chicken pie, macaroni cheese, bobotie, and anything with chocolate in it.   A recent post of a “Braai pie” recipe attracted 10 000 hits for a first-time blogger.  Sam concluded that she no longer sees herself as a journalist, but as a “conversation shepherd”.

Rob Armstrong impressed the bloggers by being himself and honest (as was Sam), and is incredibly tall.  Haut Espoir was bought by his family in Franschhoek ten years ago, and Rob took the bloggers through an informal tasting of his Sauvignon Blanc, Chardonnay, Shiraz Rose (he says they cannot make enough of it), Gentle Giant (named after Rob’s brother) and Shiraz.  Half of Haut Espoir is planted with vines, and the other half with fynbos, over 7 000 fynbos cuttings, representing 600 – 700 species, having been planted.  The goal is to follow organic and biodynamic farming practices, and  Haut Espoir supports the Biodiversity and Wine Initiative.   The winemaker is Nikey van Zyl, and Rob says that he is in charge of sales and quality control, in testing the wines.  He has a personal relationship with his clients (including &Union and Caveau), and personally delivers his wines to them, so maintaining the good relationship.  Rob writes a “Fynbos Friday” post about the wonderful plants they have on their farm.  One can do a Fynbos and Vine Tour with Rob, by making an appointment.   In contrast to Sam, Rob does not know his website readership, and does not really care what it is.  He does however know that they produce 80 000 bottles of wine per year.

It was interesting to hear the Canadian statistic that the average time between buying and drinking a bottle of wine is 17 minutes, meaning that wine drinkers are not ageing their wines any more.   In South Africa the statistic is 72 minutes.  Rob shared that the number of Vignerons of Franschhoek has more than doubled since 2004, and now stands at 54.  Discussions are in place to stretch the new Franschhoek Wine of Origin region, to include such wine estates as Backsberg and Glen Carlou.   Rob is the Chairman of the Vignerons’ Sustainability Committee, a joint action by the vignerons to self-audit their sustainability.  Wine buyers can check the sustainablity of the wines they buy and drink via the new sustainability seals.  Rob is on Twitter, as @Rambowine, while the farm’s Twittering (@HautEspoir) is done by Raoul de Jongh.   Rob was asked whether wine sales had increased due to his blogging and Twitter activity, and he said that he could not quantify that, but that it was easier to sell his wines due to the awareness that had been created for Haut Espoir.

The next Food & Wine Bloggers’ Club meeting will be held on Wednesday 22 September, at the Salt Vodka and Champagne Bar, above Salt Deli and across the road from the Ambassador Hotel in Bantry Bay.  Food blogger Dax Villanueva from Relax-with-Dax and wine blogger Hein Koegelenberg from La Motte will be the speakers.   To make a booking to attend, e-mail info@whalecottage.com.

Chris von Ulmenstein, Whale Cottage Portfolio: www.whalecottage.com

Good Food and Wine Show in Cape Town to be a-maze-ing

A guest appearance by Gordon Ramsay, the owner of maze restaurants in Cape Town, London, New York, in Tuscany and Sardinia, Melbourne and Los Angeles, amongst others, will be the highlight of the Good Food and Wine Show, taking place at the Cape Town International Convention Centre from 13 – 16 May.

Ramsay will cook up a storm in the Chefs in Action Theatre at the show, and will host book signings of his cookery books.   He is part of a team of BBC Lifestyle celebrity chefs, including master patissier Eric Lanard, star of Glamour Puds; Anjum Anand of Indian Food Made Easy; Michelin-star chef Giorgio Locatelli from ‘Tony and Giorgio’; chocolate wizard Willie Harcourt-Cooze, star of Willie’s Wonky Chocolate Factory; and Patrick Williams, specialising in Caribbean-style food.   Local chefs George Jardine of Jardine at Jordon, Giggling Gourmet Jenny Morris and Luke Dale-Roberts of La Colombe will also offer workshops.  Only ten persons can attend a celebrity chef session, to make it completely hands-on.

The Good Food and Wine Show will also have a Celebrity Chef’s Restaurant, offering a menu designed by the BBC Lifestyle celebrity chefs doing the cooking demonstrations.   Other interesting attractions are a Grolsch Beer and Food Theatre, in which food and beer pairing will be demonstrated; an interactive cocktail arena, using Roses and Monis products; children’s cooking classes; bargain priced wines; the Alchemy of Gold Brandy Theatre will demonstrate brandy cocktails and educate visitors about food and brandy pairing;  the Stellenbosch Slow Food Market members will sell their best fresh produce; vanilla ice cream will be presented in 101 ways by BBC Lifestyle chef Eric Lanlard; and cookbooks can be bought and signed by the chefs present.

Close to 55 000 visitors are expected at the Good Food and Wine Show, and therefore the Celebrity Chef demo’s must be booked in advance.

It costs R 80 to enter the Show, R 350 to attend the “Get Fresh with BBC Lifestyle Hands-on workshops”, and R 300 to attend a demo in the Gordon Ramsay Chefs in Action Theatre.  The Gordon Ramsay VIP Experience costs R 750.   A special dinner hosted and cooked by Gordon Ramsay will be held at maze at the One&Only Cape Town on 15 May and costs R 1 500, but is sold out already.  More details about the Good Food and Wine Show are available at www.gourmetsa.com

POSTSCRIPT:  This post was written ahead of Gordon Ramsay’s arrival in South Africa.  While his presentations at the Convention Centre were reasonably well received (other than an issue with book-signing), his 2-minute appearance at the charity R 1500 a head dinners on Friday and Saturday evening, without honouring a promise to meet diners and to allow a Q & A session, whilst he was already galavanting at the Tiger Tiger club in Claremont,  was highly criticised – read here.

Chris von Ulmenstein, Whale Cottage Portfolio: www.whalecottage.com

Franschhoek goes to Cape Town!

Well-known Franschhoek tapas restaurant Bouillabaisse is to open a sister restaurant in the new Epicurean Food Emporium in Cape Town next month.  Chef and owner Camil Haas previously owned Klein Oliphantshoek, the guest house at which he and his wife Ingrid prepared award-winning tasting menu meals for their guests. 

Not only will a new Bouillabaisse open in Cape Town, but a new restaurant Crepe Suzette will also be opened by the Haas duo.

The Epicurean Food Emporium has been designed by Conrad Gallagher Consulting, and will open in The Rockwell, an apartment building in De Waterkant.    It will be set up as a neighbourhood food market, with 15 food and beverage stores selling freshly baked bread, homemade jam, chutney, pesto, olive oil, wine, gourmet sandwiches, chocolates, ice cream, confectionery and cheeses.  It is to become a one-stop market synonomous with fine food, outstanding service, quality and food trends, reports Supermarket & Retailer.   Further restaurants, in addition to Bouillabaisse and Crepe Suzette, are set to open.

Other restaurant news is that onewaterfront, the restaurant in the Cape Grace Hotel in the Waterfront, which became famous when Bruce Robertson was the chef, is changing its name to Signal, reports eatout, in honour of Cape Town’s traditional noon day gun on Signal Hill.   The restaurant will serve Cape food, reflecting the French Huguenot, British, Dutch and Asian heritage of the Cape.

Bruce Robertson, now the owner of award-winning and Top 10 restaurant The Showroom, is opening another restaurant, located in the Grand Daddy Hotel, previously The Metropole Hotel, in Long Street, called theshowroomcafe, reports eatout.   The menu will be casual, local and “unfussy”, and the chef is Simone Rossouw.

Richard Carstens, top 10 restauranteur when he was at Lynton Hall in KwaZulu-Natal and Bijoux in Franschhoek, is not moving to Franschhoek, as speculated, but is relaunching Relish in New Church Street, and is now called Nova, reports eatout.    A tasting menu (at R 325 per person) and an a la carte menu will be offered.