It is disappointing that new Minister of Tourism Derek Hanekom did not address this country’s most burning tourism issue, namely the changed Immigration Regulations, in his first official communication to the industry in the latest SA Tourism newsletter.  Instead he deals with transformation of the industry.

The Minister’s maiden speech shared his goals to ‘grow tourism at local government level, and to identify growth opportunities‘.  Transformation will be addressed at grass roots level, and will focus on rural tourist attractions receiving more support, getting local communities more involved in tourism initiatives, and enhancing financial resources of local communities.

The Minister is active on Social Media, which was not visible from his predecessor Marthinus van Schalkwyk. Minister Hanekom Tweeted ‘Must say, this beautiful South Africa of ours is a great product to sell. Let’s do it together!’!  Van Schalkwyk promised a smooth transition to the new Minister.  The Department of Tourism Director General Ambassador Kingsley Makhubela said ‘We look forward to taking tourism to new levels under Minister Hanekom’s guidance’. Continue reading →