Tag Archives: Deon Schutte

Are ‘frikkin’ bloggers’ the bread and butter of Restaurant marketing?

Mount Nelson Rudi Liebenberg BloggersOn Sunday the Sunday Times had a lengthy article, entitled ‘Food Soldiers’, about the blood, sweat, and tears that go into the preparation of ‘fine food’ and the running of good restaurants. The article concluded with a denigration of ‘frikkin’ bloggers‘ by newly renamed Belmond Mount Nelson Hotel Chef Rudi Liebenberg, quite out of character of someone who comes across as gentle and kind.

I Tweeted the last paragraph of the article, and posted it on Facebook, and an interesting discussion arose on the latter forum, threatening to become a ‘Chefs versus Bloggers’ fight. Veteran Chef Billy Gallagher fully supported Chef Rudi, writing ‘I believe you write good stuff Chris and I follow your blog which is always interesting to say the least, having spent 40 years in the hotel business. It was hotel chefs that laid the foundation. The South African chefs Association created the platform for today’s South African chefs and this 40 years ago was a hotel chefs initiative.  Many of the top 10 restaurants are on wine estates which adds a wonderful backdrop to these very talented chefs. Let’s give Rudi his opinion right or wrong‘.   Twelve Apostles Executive Director Horst Frehse also wrote in support of Chef Rudi.   Susanna Tecklenburg of Oude Wellington wrote  ‘I eat, sleep, sitting on the loo social media between cooking and running my restaurant. It sure brings in business and you meet new people all the time and guests appreciated when you comment on their posts. Read all the blogs and specially yours Chris Von Ulmenstein and value your opinion. Thanks for all your input and info all the time. With my busy lifestyle you ‘frikkin’ bloggers help us to be in touch what’s going on out there!’.  Chef Anton Bekker of Taste Restaurant was critical of the effect of MasterChef SA on diners: ‘Social media keep my restaurant afloat! I do have problem when people watch masterchef and then think they know everything. Lol. Or when a food writer comments that the hollandaise needed some more cream. … haha’. Sarie Kos Food Editor Herman Lensing was the first to react to the Facebook post, stating that all diners have the right to express an opinion, and that chefs should cook for their customers and not for critics.  Amanda Brinkmann was very vocal about the subject, saying that due to the politics in food writing, she believes in and supports ‘citizen journalism‘.  Deon Schutte clearly wrote from a chef’s perspective: ‘I think that Continue reading →

Culinary trends: 20 years past, looking into the future!

Ferran Adria Culinary Conclave Ryan KingLooking at the past 20 year’s of our country’s democracy yesterday, I chose an article written about a recent ‘Culinary Conclave’ (or Indaba or Kosberaad, as we would call it) held by one of the world’s greatest chefs, Ferran Adrià of the former El Bulli, for inspiration for today’s blogpost.

Adrià and fellow chef Andoni Luis Aduriz invited 15 ‘gastronomic journalists‘ from around the world (none from our country) for a two day discussion about the past 20 years of gastronomy.  Each attendee was requested to present the gastronomic trends over the past two decades in their country, the impact of gastronomyFerran Adria Culinary Conclave group Ryan King original_ferran-conclave-group on society and culture, how the media has changed and influenced gastronomy, and how the definitions of ‘great cuisine‘ and ‘dining experience‘ have changed.

These were some of the gastronomic trends identified: Continue reading →