In launching a multi-million Rand global campaign for Nederburg, the brand has had a make-over, and its new label and packaging are being launched piece-meal, commencing with their 56HUNDRED.
The Nederburg brand crest is far more prominent compared to past label designs, ‘to clearly convey Nederburg’s heritage, pedigree and sophistication, to establish a stronger family resemblance across the range and to amplify shelf stand-out’, said Carina Gous, head of the Distell luxury brand portfolio into which Nederburg falls. ‘The redesigned,