The Sweet Service Award goes to South African Tourism, for its impactful and emotive commercials it created, aimed at future tourists to our country. It is entitled ‘Don’t Travel now. So you can travel later’. One commercial uses Sport images and analogies to show how determined our country is in winning, not only in sports such as cricket and swimming, but also as a nation. Another shows the beauty of our country, including Bo-Kaap, flower sellers in Cape Town, Camps Bay with the backdrop of the Twelve Apostles, and Johannesburg, inviting locals to travel in our own country as soon as travel is allowed again .