Eat Out Top 20 restaurant | WhaleTales Blog by Chris von Ulmenstein

One wonders what is going on at Cape Town Tourism and its marketing of Cape Town, the little that is done! With shock we saw an advertisement for Cape Town on the National Geographic website, alongside the blogposts which their ‘Digital Nomad’ Andrew Evans had written while he was in Cape Town, inviting tourists to the city to ‘Swim with sharks’. Not only was this advertisement irresponsible in general, but in extremely poor taste, having been posted just days after champion Camps Bay bodyboarder David Lillienfeld was fatally attacked by a Great White shark at Kogel Bay, in False Bay, on 19 April. The advertisement was Cape Town branded.

The shark attack caused a huge outcry, in that the Kogel Bay beach does not have sharkspotters (Muizenberg, Fish Hoek, St James, Kalk Bay, and Noordhoek have them), and in that National Geographic was implicated in the shark attack, in that Chris Fisher, a documentary maker for the TV channel, had been filming ‘Shark Men in False Bay’, having received a permit allowing ‘chumming’, luring sharks with a mix of fish and oil, to the boat. The permits issued to the film team were withdrawn immediately after the shark attack, but have since been reissued, on condition that the team’s vessel Ocearch only operates near Gansbaai and in False Bay, and that a maximum of 12 sharks may be tagged, reported iol.co.za. Reuters quoted contradictory research about the effect of chumming on shark attacks. False Bay has 260 Great White Sharks, according to shark scientist Alison Kock, reported the Cape Times. Shark cage diving, mainly talking place in the Gansbaai area, is also blamed for a greater number of shark attacks. The Western Cape provincial government is to hold a special public hearing about shark research and tourism shortly, reports the Cape Argus.

The visit by blogger and Tweeter Andrew Evans kicked off a multi-prong year-long National Geographic marketing campaign jointly sponsored by Cape Town Tourism and Durban Tourism. No budget figures for the campaign are available, which includes coverage on National Geographic TV, as well as in the National Geographic magazines in limited countries such as China and India.

Readers of the National Geographic blog were invited to ‘follow our Digital Nomad through South African cities‘, and Andrew spent just over a week in Cape Town, from 16 – 25 April, Tweeting his way around the city (he has just more than 15000 followers on Twitter, not an extraordinary number for his international exposure, and surprisingly only about 2300 Facebook likes). Andrew documented his impressions and experiences in only five blogposts about Cape Town. Four blogspot were very short, and the last one was entitled ‘My Cape Town Favorites’ , containing more information, and sharing information about accommodation, restaurants, and sights he experienced in Cape Town.

The restaurant section intrigued me, and it was disappointing to read where Andrew had eaten: Mama Africa; Kalkys; Bread, Milk and Honey; Lola’s, Eastern Bazaar, Noon Gun, Two Oceans, and the Cape Royale, mediocre restaurants at best. The best of the collection was the Planet Restaurant at the Mount Nelson Hotel, an Eat Out Top 20 Restaurant. Andrew did not eat at Cape Town’s (and South Africa’s) best restaurant (The Greenhouse) or at the Test Kitchen (best chef). Just after his visit, Chef Luke Dale-Roberts’ The Test Kitchen restaurant made 74th place on the World’s 50 Best Restaurants! We wrote a comment about this on the blogpost, and Andrew replied, writing that his meal at Planet was a memorable one. We then asked via a further comment how he chose the restaurants he went to, Cape Town Tourism clearly guiding him about this! To our surprise, the comments and Andrew’s reply have since been deleted, probably at the insistence of Cape Town Tourism! We note that a correction we offered about the ‘Signature (sic) Hill’ winery Andrew wrote about has been corrected! Despite a Cape Town Tourism media release announcing that Andrew would also visit Robben island and the three wine routes in Cape Town, these attractions were not included in his visit. But he did go up Table Mountain, play with penguins at Boulder’s Beach, kayaked around Cape Point with Lewis Pugh, and visited the Aquarium, Kirstenbosch, Woodstock, Bo Kaap, District Six, Noordhoek Beach, Camps Bay, the V&A Waterfront, Long Street, Muizenberg, and Kalk Bay. His experiences were mainly Tweeted with a photograph of each of his tourist destinations. Although Andrew called for recommendations of places to see and visit in Cape Town, and receiving many suggestions, he did not appear to make time to visit any of the more unusual attractions in the city and in surrounding towns and villages. Surprising is that Andrew did not reply to any of the travel suggestions he received, Cape Town Tourism Communications Manager Skye Grove responding to the more controversial comments (and clearly deleting those that she did not like!).

Andrew spent a week in Durban in the second half of the joint campaign with Durban Tourism, and now advertisements for Durban strongly brand the city (“Durban: The warmest place to be”) on the National Geographic blog, the advertisement and a banner for Durban running alongside the Cape Town blogposts by Andrew, which does not make marketing sense at all! While Andrew was in Durban he made a fatal error in a racist Tweet “Black woman visiting from Jo’burg & Muslim woman watch the sunrise & the surfers at #Durban beach”. He also Tweeted about OR Thambo being notorious for theft out of luggage (ouch!) – most incoming international flights are via this airport, so the Tweet is damaging to South African tourism in general, hardly what Cape Town Tourism or Durban Tourism should be paying National Geographic for!

The multi-million Rand National Geographic marketing campaign for Cape Town and Durban has not commenced on a good note. One must question the wisdom of two (competing) cities sharing a marketing campaign (as bad as Cape Town Routes Unlimited marketing ‘Cape Town & Western Cape’ as one brand), and why Andrew’s often naive content was not checked for the many mistakes he has made, reflecting badly on our city, the premier tourism brand of South Africa! One questions what impact this campaign has had for Cape Town, in a period when Cape Town’s tourism businesses are facing a deadly quiet second half of May, as well as June and July! Cape Town Tourism’s shark swimming advertisement is in poor taste and must be scrapped immediately!

POSTSCRIPT 11/5: The Cape Argus has reported that the public hearing will be held on Tuesday.

Chris von Ulmenstein, Whale Cottage Portfolio: www.whalecottage.com Twitter: @WhaleCottage

The launch of the new cookbook ‘Cape Winelands Cuisine’ at La Motte wine estate yesterday was characterised by the professionalism and excellence that this Franschhoek wine estate has become known for, and demonstrated the leadership of La Motte in proudly promoting the cuisine heritage of the Cape Winelands.

From the time that the restaurant Pierneef à La Motte opened over a year ago, Cape Winelands cuisine has formed the foundation of its menu, its Culinary Manager Hetta van Deventer-Terblanche having researched a collection of recipes that originated from the Dutch, German, French, Flemish, and British settlers that came to the Cape more than 300 years ago, and a selection presented in the restaurant, with a modern twist. The collection of recipes has been captured in the new book, which La Motte CEO Hein Koegelenberg describes as follows: “What really makes this book so special is that it is the first time in the history of South Africa that such a complete and detailed traditional recipe book with historical, scientifically based recipes is published”. The book ‘unlocks the history of food in South Africa and serves as a valuable guide to treasured food knowledge that was almost lost by our generation’, said the La Motte media release.

The 288-page book, with photography by Micky Hoyle, contains more than a hundred recipes. A limited number of copies of the book was flown in from overseas for the launch function, so we were not able to page through the book. The book should be widely available from November. An unusual launch approach was used, by having a panel discussion with Hein and Hanlie Koegelenberg, Chef Chris Erasmus, and Hetta about the book, led by Rooi Rose food journalist and cookbook writer Mariette Crafford, asking interesting and challenging questions about the book, the history of Cape Winelands cuisine, and the cuisine policy of Pierneef à La Motte. Chef Chris said his ‘roots are here‘ (in the Winelands), and highlighted that it is important to go back to celebrating South African food. There is a move away from deconstruction, to go back to serving food that reflects the season and the region. People want food like they had at home, like mother used to make, which was like a ‘liefdesbrief’, often the favourite dish of each family member being made for Sunday lunches. So the book contains something for everyone, it was said. Pairing the flavours in wines with those in foods makes the eating and drinking experience special, said Hein. La Motte has started planting trees with traditional fruits, to harvest from in future, including guavas, figs and quinces, and they have started planting herbs and vegetables, for use in the restaurant kitchen. All chefs seek to be self-sustaining as far as supplies go, but there are some limitations, such as the local supply of venison and ‘heirloom vegetables’, Chef Chris mentioned. Hein emphasised that La Motte is a family business, with family values.

The most impressive part of the launch function, over and above the lovely lunch at which we tasted some of the recipes contained in the book, was the recognition that all restaurants in the area should stand for and support Cape Winelands Cuisine, an unselfish promotion of the cuisine wealth of the region. A number of chefs were invited, including Margot Janse from The Tasting Room, Ryan Shell from Haute Cabriere, Topsi Venter, Neil Jewell from Bread & Wine, Christophe De Hosse from Joostenberg Deli, Neethling du Toit from La Petite Ferme, Marianna Esterhuizen from Marianna’s, Abie Conradie from Noop, Leana Schoeman from the Salmon Bar, and Simone Rossouw from Babel at Babylonstoren. Suppliers of Pierneef à La Motte were invited too, a nice touch, as were a number of bloggers and print media food journalists. Restaurants and wineries from the area were encouraged to help market the book.

The lunch menu detailed the background to the items we were served, which has become characteristic of the menu at Pierneef à La Motte. Each table was served a selection of starter dishes on a wooden board, to be shared, reflecting the ‘family’ feel one gets when one visits the restaurant. The selection consisted of the signature Cape Bokkom salad (predicted by the restaurant to become a classic such as the Waldorf salad, Caeser salad, and Salad Niçoise), pickled fish with capers (its origin being Arabia), offal brawn (introduced by the French Huguenots), Rolpens (stuffed stomach, introduced by the Dutch), and pickled tongue, served with wholewheat farm bread from the La Motte Farm Kitchen. This was paired with La Motte Pierneef Sauvignon Blanc 2011. For the main course, the menu listed sweet and sour pumpkin and lamb stew, and pan-fried Franschhoek trout on a sweetcorn fritter with red wine sauce and turnip dauphinoise. Interestingly, we were not asked our preference, and every alternate guest was served one of the two main courses. Again, as a ‘family’ of guests Spit or Swallow’s Anel Grobler and I shared our main courses. I had the trout, and the menu stated that serving fish with a red wine sauce will have originated from the Dutch, but had been found in historic German and French cookbooks too. It was paired with the La Motte Chardonnay 2009. The stew recipe, paired with La Motte Pierneef Shiraz Viognier 2008, has its origin in Arabia, and was written about by a Cape traveller venturing into the African interior.

The dessert was a refreshing summer sweet soup with fresh berries, and a ball of fruit sorbet delicately balanced on two biscuit sticks over the bowl. Sweet soups came from Holland, but probably have their origin in Italy. A lovely pairing with this dish was the La Motte Méthode Cap Classique 2008. More treats were served with the coffee, a collection of biscuits, Cape fruit tartlets, macaroons (not a modern dish, but one that was originally called ‘makrolletjies’, made then with desiccated coconut, or almonds), apple marmalade, ‘kwartiertertjies’ (‘samoosa’ triangles, with an origin in Persia), ‘oblietjies’ (waffles) with cream, and cheese-tart with preserves.

The interesting and unusual launch of the book via the panel discussion in the historic wine cellar, the lovely lunch at Pierneef à La Motte paired with excellent La Motte wines, the friendly ‘family’ collection of guests, and the professional packaging of media information, with recipe postcards presented in a wax-sealed envelope with the La Motte emblem, is a recipe for success for the new cookery book, and for Pierneef à La Motte, which has been nominated as an Eat Out Top 20 restaurant, and is certain to make the Top 10 list on 20 November.

‘Cape Winelands Cuisine’, Human & Rousseau, R450. Available at bookshops from November, and at the La Motte Farm Shop already. Tel (021) 876-8000. www.la-motte.com

Chris von Ulmenstein, Whale Cottage Portfolio: www.whalecottage.com Twitter:@WhaleCottage