Eckhard Supp | WhaleTales Blog by Chris von Ulmenstein

Two magnificent events took place in what could be called Wine Week last week, CapeWine 2012 and the Nederburg Wine Auction running back to back, bringing the world’s leading wine writers, buyers, sommeliers and wine lovers to Cape Town and the Winelands. For an industry prone to criticism and politics, there was all-round applause and recognition for the hard work that Wines of South Africa (WOSA) put into organising CapeWine 2012, in making this what some called the best wine show ever held in the world!

Even the ever WOSA-critical Neil Pendock, who had begged to be invited to the opening CapeWine 2012 Green Tie Event when he was understandably left off the invitation list initially, was meek and mild in his reporting during the week, and no salvos have been fired at WOSA this past week, which is a tremendous achievement in itself, the reason for his boring repetitive attacks on WOSA not being understood by most.

German wine writer Mario Scheuermann is known as a critical writer, and wrote about the German media group’s disastrous SAA journey to CapeWine 2012, but he has waxed lyrical about his week-long visit to Cape Town and the Winelands, which included dinner at The Round House; lunch at Waterkloof; taking a leaf out of Mike Veseth’s Nederburg Wine Auction keynote address emphasising the importance of Braais in marketing South African wines, a braai was prepared by Eat Out Top 19 Restaurant Finalist George Jardine at Jordan, which he described as ‘the best Braai I ever had in my life’; a show at another Eat Out Top 19 Restaurant Finalist Bertus Basson’s AmaZink; wine tasting at Glenelly; visits to sustainable organic and biodynamic wine estates Backsberg, Avondale, and Reyneke; visits to Babylonstoren and to Leopard’s Leap; lunch at Pierneef à La Motte; and a meal at new Green Point located Café Dijon. He highlighted the following wines/wine estates on his Facebook page: David, Paradisum, De Toren Fusion V, Philippi, Hamilton Russell Chardonnay, Mulderbosch Sauvignon Blanc, Allee Bleue Isabeau, Springfield’s Méthode Ancienne Cabernet Sauvignon and their Wild Yeast Chardonnay, and Rickety Bridge’s The Foundation Stone. Scheuermann Tweeted about the power of Social Media as follows:“Cape Wine 2012 is the first big wine fair in the world driven and powered by social media”. The cherry of praise for our country’s wine industry was the following Tweet: ‘After this 3 days of Cape Wine 2012 we must clearly say: South Africa is today the most interesting wine country in the world’!

Scheuermann’s German writing colleagues Michael Pleitgen and Angelika Deutsch have been equally complimentary, while Eckhard Supp complained about the long queues for food at the Cape Town International Convention Centre, and the meagre snacks served at a function on 25 September, consisting of a few pieces of sushi and dim sum, not enough to soak up all the wines tasted, he wrote. The complaint about the Convention Centre food was echoed by a number of attendees at CapeWine 2012, and was the only criticism of the event.

Locally, Melvyn Minnaar described CapeWine 2012 on Grape as a ‘jolly good wine show’, which left him feeling ‘pretty upbeat about the local wine industry’. He praised the ‘experience, talent and adventurous dynamic out there in the winelands’. Even greater praise went to WOSA: if they ‘can organise such a fine event, we can clearly trust the team to take the business into the world’. And the final accolade: ‘Feedback from visiting journalists and agents – many who know the business pretty well – confirmed my own impression that this was a jolly smart event. Viva SA wine’!

British freelance and award-winning wine writer Rebecca Gibb praised the quality of the wines she tasted during CapeWine 2012, writing ‘I’ve been really impressed with the quality across the board’, and she highlighted our country’s Cabernet Sauvignons, and the Oldenburg 2009 in particular. She also praised the Sauvignon Blanc-Semillon blends, and Tokara Director’s Reserve 2011 in particular. The Swartland also received praise, and The Sadie Family Palladius 2010 in particular. Other wines on her ‘top 10 wines of Cape Wine 2012‘ list are Cartology 2011, The Sadie Family Pofadder Cinsaut 2011, Glenelly Lady May 2009, Mullineux Syrah 2010, Vergelegen GVB 2005, Miko Chardonnay 2009, and Porseleinberg Shiraz 2010. She did criticise the reaction to her question about the future of Pinotage in a seminar, which waxed lyrical about Pinotage’s past rather than address its image problem and export decline.

Swedish wine writer Erica Landin described South Africa as ‘flippin’ heaven on earth’ on her blog and asked why so much of South African wine sold in Sweden is bulk wine going into ‘Bag-in-Box’. She enjoyed the Shiraz and oaked Chenin Blancs in particular. British Master of Wine writer, broadcaster and judge Sarah Jane Evans described CapeWine 2012 as ‘Best ever!‘, and Tweeted a photograph of Cartology, referring to it as ‘a wine that got everyone talking’. Swedish blogger Anders Öhman Tweeted ‘The WOSA organisation at #capewine2012 is amazing. So many guests, bags, places, buses, tours and parties. Running flawless’. Dutch wine dealer and writer Lars Daniëls Tweeted: ‘Grote complimenten aan WOSA en in bijzonder Sara Chanell voor geweldige beurs en programma!’. Award-winning UK wine blogger Jamie Goode attended the Chenin Blanc Association’s ‘Cape Chenin Unveiled’ seminar and lunch at Nobu at the One & Only Cape Town the day before CapeWine 2012 started. He posted a number of blogposts during his stay, and no doubt there will be more. He is a great supporter of our wine industry: “Cape Wine 2012 has been brilliant. I have discovered some very exciting new wines, caught up with some cool people (and made new friends)”. He braved the crowds to attend the Hermanus Whale Festival over the weekend.

Tyler Colman, an award-winning American blogger writing as Dr Vino, praised the Western Cape, as a ‘stunningly gorgeous region that has exciting local vintners as well as an international flair’. He raved about the calibre of wine VIP’s he had bumped into in Stellenbosch prior to CapeWine 2012, including Charles Banks, Bruno Prats, and Hubert de Bouard.

WOSA’s media release praised itself in hosting its ‘best ever’ international trade exhibition, the sixth in its history, quoting its Chairman Johann Krige. The number of producers attending had increased by 15% since the last CapeWine 2008, and had the highest number of delegates ever, and especially from Asia, Eastern Europe, and other countries in Africa. This makes CapeWine the ‘most successful international wine business show in the Southern Hemisphere’. This praise was echoed by Amorim Cork CEO Antonio Amorim of Portugal, who described the event as ‘one of the finest wine industry events in the world‘. The South African quality wines, and its leadership in eco-sustainability and energy efficiency, has been recognised internationally, added Krige. Kuseni Dlamini opened the CapeWine Business Seminar, and focused on South Africa’s poor infrastructure in getting to African countries, some only reachable via Europe. If there was more investment in innovation and product quality, South Africa could become the world’s top wine producing country in the world, he said. The provincial Minister of Agriculture and Rural Development, Gerrit van Rensburg, said that 3600 wine farms have 100000 hectares of vines in the Western Cape, reported the Cape Argus.

The CapeWine 2012 website provides a break down of the show’s 3000 visitors: 588 South African trade, 464 international trade, 317 importers, 140 South African media, 106 wine educators, 80 international media, 32 MW, 31 international sommeliers/chefs, 12 hosted press buyers, and 12 press media. The balance of attendees was ‘unclassified’.

The Nederburg Wine Auction held this past weekend was attended by some of the international CapeWine 2012 guests, but was mainly a local affair. It raised close to R 4,7 million, down by 30% relative to 2011. Forty percent of wine sales went to international buyers, and wine buyers from African countries and Mauritius represented 22% of sales. One third of the sales went to local supermarket groups, led by Tops at Spar. Buyers played it safe, by buying ‘mainstream varieties’ such as Cabernet Sauvignon, and avoiding lesser-known cultivars. The star of the Auction was the case of Chateau Libertas, with 12 vintages ranging between 1959 – 1970 selling for R16000, in the year which celebrates the brand’s 80th anniversary.

There can be no doubt that CapeWine 2012 rejuvenated the local wine industry, created new challenges, identified new upcoming wine and winemaker stars, created new connections, and attracted heaps of praise for WOSA’s flawless organisation of showcasing our country’s prime wines! Vindaba, held at the same time as CapeWine 2012 in an open space opposite the wine exhibition venue, was an unfortunate failure, in what was an excellent wine week.

POSTSCRIPT 7/10: Mario Scheuermann has documented his impressions of CapeWine 2012, on his blog The Drink Tank.

Chris von Ulmenstein, Whale Cottage Portfolio: www.whalecottage.com Twitter: @WhaleCottage

The world’s leading winelovers, wine experts, wine traders, sommeliers, and wine journalists have started arriving in Cape Town for the three day Cape Wine 2012, being held at the Cape Town International Convention Centre from tomorrow until Thursday, and Vindaba running alongside it.

More than 5000 wines from 300 wine estates are on show at CapeWine 2012, and more than 30 international wine journalists are expected to attend, having a tourism benefit for Cape Town and the Western Cape. Delegates are attending from Europe, the UK, the USA, other African countries, South America, China, and Japan. For the first time SA Tourism, in conjunction with WOSA (Wines of South Africa), have organised Vindaba, an exhibition of wine tourism products in the Western Cape.

CapeWine 2012 is held every two years, but was not held in 2010 due to the soccer World Cup, and is one of the largest marketing events organised by WOSA. For the first time WOSA has gone green to reflect ‘the South African wine industry’s environmental consciousness’. This includes booking guests into hotels within walking distance of the convention centre; only recycled paper will be used for printing, if printing is required at all; the stands are made from recycled boards; most stands will not use electricity, but rather LED lighting; all bottles, corks, and screw caps will be recycled; no bottled water will be available; cork supplier Amorim will create a lounge made from recycled cork; media information will be made available in bamboo memory sticks; VIP bags have been made from recycled advertising banners; lanyards have been made from ‘sunbaked paper’; all fish served at the Green Tie event will be SASSI certified, and all eats will be made from local produce; the ‘green ties’ which allow entry to the event have been made from discarded plastic; solar lighting will be used for the Green Tie event; furniture for the Green Tie party has been made from recycled wooden pallets, and will be donated to a crèche afterwards; the plates at the Green Tie party are those from CapeWine 2008, and the cutlery is made from bamboo.

CapeWine 2012 will reflect the development of our local wine industry in wine growing, wine making, and wine marketing since South African wines were opened to international trade almost 20 years ago. Tastings, seminars, workshops, and a Producer’s Soapbox will focus on changes in wine styles, reaction to climate change, the management of scarce natural resources, and the protection of old vines.

Su Birch, CEO of WOSA, said that interest in CapeWine 2012 was growing, as ‘South Africa has distinguished itself both in terms of quality and pioneering programmes to promote eco-sustainability. This has earned global recognition for the country on both fronts, from the market and environmentalists, particularly in recent years’. Mrs Birch added that CapeWIne has a solid reputation as a trade exhibition.

The organisation of the first ever Vindaba has been driven by SA Tourism, having sponsored the exhibition, and is project managed by Susannah Holz. SA Tourism has identified that wine tourism is ‘one of the fastest-growing and most lucrative sectors of the global tourism market‘, says Marthinus van Schalkwyk, Minister of Tourism. Wine tourism can make an important contribution to the country’s economy, the Minister said. International as well as local media focusing on wine, travel and lifestyle are expected to attend. The objective is to increase the income of wine tourism, only $41 per capita in our Winelands, compared to $188 in Napa Valley in the USA. Seminars at Vindaba will focus on gastro-tourism, and tailor-made wine tours to the 17 wine routes in the Western Cape will expose the international visitors to the diversity and quality of their offerings. The eco-friendly green focus of the Vindaba exhibition reflects that of CapeWine 2012. The Vindaba exhibition organisation has not been without controversy, SA Tourism having been blamed for not being proactive enough in spreading international media across the different wine routes, having instead allowed them to choose where they want to visit, meaning that the majority have opted for Stellenbosch and Franschhoek. Lesser-known wine routes, such as those in Paarl and Wellington, will therefore remain exactly that!

Tonight WOSA is hosting a ‘Green Tie Event‘ for the opening of CapeWine 2012, and even this function is going green, in that invitees have been asked to park at the Cullinan Hotel, and will be bused in collectively or will be guided by a ‘Green Guide’ in walking to the function venue in the V&A Waterfront. The evening promises a ‘sampling of our finest wines, paired with the freshest and most delicious local cuisine, and accompanied by a showcase of local music, song and dance‘. The wine week will be concluded with the prestigious Nederburg Auction, which takes place on the Paarl wine estate on Saturday.

CapeWine 2012: 25 – 27 September, 10h00 – 17h00, Cape Town International Convention Centre. www.capewine2012.co.za

Vindaba: 24 – 27 September, 10h00 – 17h00, Cape Town International Convention Centre. www.vindaba.com

POSTSCRIPT 24/9: This evening about 720 guests, of which about 50% were international wine writers, sommeliers, wine buyers, and wine trade, attended the ‘Green Tie Event’ for the opening of CapeWine 2012. Initially one heard more ‘American’ than local English spoken! The Who’s Who of the wine industry attended. Met German wine writers Mario Scheuermann (a Facebook friend) and Eckhard Supp, and Mike Veseth, the guest speaker at the Nederburg Auction on Saturday. Neil Pendock, who received a late invitation from WOSA to attend the event, was the most spruced up we have seen in years, having had a hair cut today in honour of the event, it would seem! The green theme of CapeWine 2012 was carried through in the event, with lighting made from recycled milk cartons. Excellent wines were served. Even the food was ‘green’ and locally sourced. The salmon cream on cucumber canapes were excellent. The calibre and quantity of international wine visitors in Cape Town and the Winelands is an exceptional wine tourism marketing opportunity for our country.

POSTSCRIPT 26/9: Yesterday I visited CapeWine 2012, and was impressed with the best looking exhibition in the Cape Town International Convention Centre. More than 300 wine estates have pulled out all the stops to package and present their wines to the top level local and international attendees. The highlight was tasting a preview of the new Delaire Graff Laurence Graff Reserve Cabernet Sauvignon 2009, not yet labelled, an icon wine made in honour of the owner of the wine estate, its GM Johann Laubser said. It will be the first South African wine to sell at $200 a bottle.

The Botanica Wines’ label design, reflecting the brand name, impressed once again, and the Chenin Blanc is likely to do well at Platter this year, its owner-winemaker Ginny Povall hinted. The label designs come from botanical drawings by Mary Delany, seen by Ginny at the Yale Centre for British Art. One of the largest stands was that for Fairview, which focused attention on its Fairview, La Capra, Goats do Roam, and Spice Route labels, as well as on its Fairtrade connection.

POSTSCRIPT 26/9: Vindaba, the first wine tourism showcase, is very disappointing, not having any of the design quality or professional look of CapeWine 2012, with few visitors. Its location in an open space at which the banqueting is normally done is not ideal. The Wine Routes are not collectively branded, and it is not clear as to where they start and end. Some of the Wine Routes had individual products alongside them too. All are manned by very friendly staff, and include Wellington Tourism, the KWV Sensorium (a first in pairing art works with wines), Franschhoek Tourism, Spier, Elegantly Elgin, Mellesat (in Paarl, now famous due to the write up by Neil Pendock in the Sunday Times on Sunday), Neil Grant representing the South African Sommeliers Association and manning a stand of white blends, the Cape Whale Coast sharing with Hermanus Wines, Grande Roche, Durbanville Wine Valley, Cape Town Tourism, Solms-Delta, Laborie, and more. Creation was running the Cape Whale Coast/Hermanus Wines stand, but this is rotated over the three day exhibition. By yesterday afternoon the Cape Town Tourism brochure bags had already run out, and no attempt had been made to supplement them.