Franschhoek was largely booked out as far as its accommodation is concerned over the Women’s Day weekend earlier this month, thanks to the law firm Edward Nathan Sonnenbergs (ENS), which chose Franschhoek for its annual staff and family get-together. The law firm is one of the largest in Africa, with more than 360 legal, tax and forensic practitioners, and has branches in Cape Town, Johannesburg, Stellenbosch and Durban.
The booking probably was the largest group booking ever for Franschhoek, and the law company’s contribution to Franschhoek can easily be estimated at about R 500 000 over the two day period. The economic contribution to Franschhoek may well be double that, if shopping at wine cellars and shops, as well as additional services rendered, is added. Air and bus transportation will have benefitted the broader economy too.
“At ENS we are very aware of the importance of our people and, aside from many employee benefits, we also hold an annual retreat where all professionals, plus their families, are accommodated at a special locale. The aim of these retreats is to, firstly, thank our professionals and their families who support them through the stresses of daily life and, secondly, to give everyone an opportunity to truly unwind in a setting outside of their normal environment” said Amanda Framcke, Marketing Team Leader: Events at ENS.
“This year we were pleased to choose Franschhoek as the firm was looking for somewhere different to their usual venues which were more resort-like. This retreat had a different feel to it and was exactly what we were looking for. Franschhoek offers not only beauty but an array of exciting options all in a secluded area with a quaint small town feel. It’s a wonderful place to relax and unwind and enjoy the many options it has to offer” she added.
ENS has an in-house marketing and events team that organises all events, including accommodation and flight bookings, catering, entertainment and anything else that is needed to make an event a success. “This retreat involved approximately 280 adults which consisted of our practitioners and senior services team, as well as spouses and roughly 50 children. This meant extensive arrangements and we were thrilled with the support we received from the various places of accommodation and other venues we used. Because of the size of the group and special dietary requirements, we used an external caterer for all meals other than breakfast which everyone enjoyed at their place of accommodation. We did, however, have lunch at Haute Cabriere on the Sunday of the long weekend which was a special highlight of the trip”.
Not only did ENS staff and their families stay in Franschhoek at 15 of the town’s guesthouses and four hotels, but suppliers did as well. Watershed, a band performing for the group in the town hall on one of the evenings, was accommodated at Whale Cottage Franschhoek.
“Our programme for the weekend included spa activities, horse riding and quadbiking at Rheebokskloof, a mosiac workshop, fishing at La Ferme, bicycle hire, cheese and wine tasting at Franschhoek Cellars, chocolate tasting and visits to the ice cream shop. We would like to also mention our appreciation for the transport company we used in Franschhoek (Eddie), the Municipal Officials and the local businesses for their participation and hospitality”. Lunches and dinners were served for the ENS group in the Town Hall, an outside catering company having been appointed.
“The response from our practitioners and their families has been extremely favourable with many commenting that they would like to return to Franschhoek for our next retreat. It is fair to say that this was one of our most popular getaways yet.”
Whale Cottage Portfolio: www.whalecottage.com
