Tag Archives: Facebook campaign

Cape Town Tourism ‘destinated’ to start afresh in marketing Cape Town!

mariettedth_1369339943_39Last week two senior members of staff left the services of Cape Town Tourism, being its CEO Mariette du Toit-Helmbold, and its PR and Communications Manager Skye Grove.  A new era lies ahead for the tourism body, which can hopefully get on with the focused marketing of Cape Town and its tourism industry again.

Given how badly Cape Town has been marketed as a tourism destination in the past few years, it is a fantastic opportunity for new CEO Enver Duminy to show what he can do to deal with the city’s terrible problem of Seasonality with barely any business in the winter months, which is unique to Cape Town, compared to South Africa’s other major cities.  Every year Mrs Helmbold has paid lip service to the problem, and promised to tackle the problem, but she never did, and business has become progressively worse every winter.

Shocking was the blatant exploitation in the past ten days by Mrs Helmbold to actively market the services of her new destination marketing consultancy whilst still in the employ of Cape Town Tourism.  She announced that she would establish a consultancy in April after her resignation from Cape Town Tourism became public in February.  As if Tweets on her own Twitter account were not enough to market the new consultancy whilst still working for Cape Town Tourism,  Cape Town Continue reading →