Tag Archives: FIFA

Bafana Bafana v Norway International at Cape Town Stadium a failed tourism AFCON 2013 consolation prize for Cape Town!

Last night visiting soccer team Norway beat our national team Bafana Bafana 1-0, played in an International at Cape Town Stadium.  Billed as a consolation prize for the fact that Cape Town did not make the AFCON 2013 host city bid, the event last night made no contribution to attracting tourists to Cape Town at all!  The match was seen as a warm-up match for Bafana Bafana’s participation in AFCON 2013, which starts in ten days.

One wonders how the City of Cape Town can allocate millions of Rands of ratepayers’ monies to its newly created Tourism, Events, and Marketing Directorate, led by its Executive Director Anton Groenewald and reporting to Mayoral Committee member Grant Pascoe, when they are so poor at handling any marketing of Cape Town and the organisation of events in the Mother City!  The department is under pressure to earn revenue from its biggest (loss-making) asset, being the Cape Town Stadium.  It was odd then that yesterday one could read on Facebook and Twitter about the frustrations last minute ticket purchasers experienced at Computicket, only single seats being available yesterday morning, even though the full allocation of 40000 seats for the match had not yet been sold.  A new release of tickets was promised by the City, but did not appear to have been made.  On Monday morning the City was using the local radio stations to market the event, it being claimed that only 8000 tickets had been sold.  One also read on Twitter that tickets could only be bought at Computicket, and were not available at the stadium itself, which appears to be a marketing weakness too!  Last week the City placed print ads such as the one in this blogpost in the local newspapers, to encourage ticket sales, clearly a home-made design job!

The City’s media statement quoted Groenewald as saying that ‘the match is a sign of its commitment and and continuous support for Bafana Bafana‘, despite the soccer team only having played in Cape Town for the second time in three years!

Even though the City has seen it in the past, when Manchester United played Ajax Cape Town last winter, soccer matches do not attract out of town visitors to Cape Town. The same was the case yesterday, for two reasons. The soccer matches are supported by local Capetonians, and the support clearly is not attractive enough yet for Western Cape residents to drive from other cities and towns to see the match, especially as the starting time of 20h30 was so late.  Even more so this starting time would have necessitated accommodation for out-of-town soccer fans, but we did not see any enquiries or bookings for the soccer match.  In addition, Cape Town is still bursting at its tourism seams, and so if there had been a tourism requirement, there would not have been any space for them to be accommodated in a suburb such as Camps Bay!   One wonders why the City chose a date for the match at a time when Cape Town did not need any additional visitors!

Had the Cape Town Stadium been full tonight, with all 40000 seats sold at an average price of R75 (ticket prices were R100 and R50), the total revenue would only have been R3 million, which would not have covered the costs.  We know that the City buses in soccer fans for free in the last minute to save face, that Computicket would have charged the City of Cape Town a fee per ticket sold, that not all tickets will have been sold, and that more cheaper tickets will have been sold, meaning that the real income may have been closer to R1,5 million income, hardly worth the effort in terms of costs relative to income.  The match also damaged the image of the City of Cape Town, in reflecting its inability to organise and market events!

It was the City of Cape Town and its Councillor Grant Pascoe that have cost Cape Town, and with it its tourism industry as well as soccer lovers, a vast income which Cape Town would have earned had it been selected as a Host City for AFCON 2013, which kicks off on 19 January, and runs over three weeks. South Africa was awarded the African soccer games when FIFA cancelled Libya as the host country due to political turmoil.  The City of Cape Town owes the tourism and hospitality industry lost income!

POSTSCRIPT 9/1: The following comment about the ticket sales by the City of Cape Town was posted to this blogpost today: “I’m afraid it gets worse. The inside track has it that due to slow ticket sales days before, they utilised their own infrastructure to sell tickets, with the MyCiti kiosks etc. And of course, when they were deluged with last-minute sales, they had to re-load all those tickets on computicket, at a 1000 tickets per time. Which was a huge disadvantage to all those queue-ing as those tickets were snapped up online within minutes of their being loaded onto the system. Hence the estimate of 10 000 turned away at Computicket due to tickets being “sold out” Groenewald sheepishly claimed they didn’t take into consideration that Capetonians buy tickets at the last minute! Oy va voi!”

Chris von Ulmenstein, Whale Cottage Portfolio: www.whalecottage.com Twitter: @WhaleCottage

Manchester United/Ajax Cape Town friendly enjoyable soccer, no tourism benefit!

The Manchester United friendly against Ajax Cape Town at Cape Town Stadium yesterday was an exciting one, and Ajax Cape Town can be proud of the 1-1 score, the same score that the Manchester United team achieved in 2008 when it played in Cape Town against Kaizer Chiefs. Whilst the event was a ‘present’ from Grant Pascoe, City of Cape Town Mayoral Committee member for Tourism, Events, and Marketing, to the residents of Cape Town, many of whom are Manchester United fans, in paying R 7 million to finance the event, it had no tourism benefit at all, placing the burden on the ratepayers of Cape Town to fund his generosity!

From the outfits worn and the cheering by the Manchester United fans, Capetonians were more loyal to the visitor team than to their own home-grown team. Yet Ajax Cape Town impressed with their attacking play, and in scoring before Manchester United did, the visiting team’s score coming from Bebe in the last minute, in injury time.

For many Capetonians the event yesterday was their first opportunity to experience the Cape Town Stadium, two years after eight matches were played there at far more expensive ticket prices, and hard to come by at that time, as one had to bid for the tickets sold by FIFA. Yesterday 55000 soccer fans filed into the stadium, not put off by the torrential rain just two hours prior to the start of the match, leading to wide-spread flooding of roads in the Green Point area, and disrupting traffic. But the weather gods were kind to the teams and fans, when the rain stopped just before the 3 pm start, and some blue sky could be seen from inside the stadium. Sir Alex Ferguson, Manchester United Manager, praised the ‘excellent pitch‘. His team travels to China, Norway, Sweden, and Germany next.

The organisational aspects of the match were disappointing, the security and hosting of the event left to the Enforce Security company, whose staff appeared to have minimal training. Two years ago many Capetonians, including ourselves, worked as volunteers at the Cape Town Stadium over the four week World Cup period, but none appeared to have been re-used for this event. The security guidelines as to what one was allowed to take into the stadium were onerous on paper, reflecting those of the World Cup, but the monitoring of this was inconsistent, in that my colleague’s water bottle was confiscated, and mine not. The seating block number was specified on the ticket, but there were no hosts to guide one as to where the blocks are, the signage being confusing. In the seating areas casually dressed young persons showed one to one’s seats, yet around us tempers were flaring, laden with racial overtones, due to spectators having to change seats when others arrived late to take up their booked seats, having been shown incorrect rows and seats initially. Offering Castle beer to buy throughout the stadium may not have been a good idea, and we observed heavy consumption of it around us, no doubt fuelling the aggression, a shame due to the feel-good atmosphere generally. The event kicked off with the singing of ‘Happy Birthday’ for Nelson Mandela’s 94th birthday on Wednesday, all spectators standing out of respect for the nation’s icon. Cape Town Mayor Patricia de Lille’s outfit, in the colour of cellphone sponsor MTN, and Premier Helen Zille’s South African flag outfit, were criticised on Twitter.

The only hospitality businesses that appear to have benefited from the soccer event were the Green Point Main Road restaurants Rhapsody’s and Café Extrablatt, McDonald’s next to the stadium, and some V&A Waterfront restaurants selling sandwiches. No accommodation establishments appear to have received bookings from out-of-town visitors for the event. SA Breweries sold its Castle beer inside the stadium, and some local caterers sold hamburgers. When the City announced the friendly, and its R7 million expenditure, Councillor Pascoe justified the cost in saying that the visiting team would be travelling with about 100 international journalists, and ‘that helps us and puts us on the map’, he said. Filming a soccer match hardly has a tourism benefit, as Cape Town’s iconic Table Mountain is not visible from inside the stadium, once again demonstrating that Councillor Pascoe is out of his depth in handling the Tourism, Events and Marketing portfolio for the City of Cape Town, with no experience in any of these disciplines. Councillor Pascoe was severely criticised for his role in Cape Town not being successful in its bid to host some of the matches for the African Cup of Nations 2013 (Afcon 2013). The 8 Nations Under 20 soccer tournament at the end of May was a poor compensation for losing out on Afcon 2013, and was a spectacular failure in its small match spectator sizes.

POSTSCRIPT 22/7: Twitter follower Claire Alexander has Tweeted that this blogpost was remiss in not highlighting that tourism this winter is at an all time low, which we believed to be evident, and that this blogpost was written from that perspective.

POSTSCRIPT 28/7: The City of Cape Town’s ANC councillors criticised the City’s expenditure on the soccer match, in not benefiting many residents of Cape Town, who go to bed hungry, while the City projects itself as ‘an efficient and tourist city’, reports the Cape Argus. The article also states that Primedia Sport was paid R3,5 million by the City to pay for the right to host the match.

Chris von Ulmenstein, Whale Cottage Portfolio: www.whalecottage.com Twitter: @WhaleCottage

Does Cape Town tourism need transformation to attract South African tourists?

The Cape Times yesterday presented an interesting contrast of views of what tourism in Cape Town needs to cope with the tourism crisis, which could only get worse as the world economies continue to wobble.

Most astounding was the admission by Cape Town Routes Unlimited CEO Calvyn Gelfillan that his organisation has been flawed in neglecting the local South African market in attracting tourists to Cape Town and the Western Cape.  Interesting is that Gilfellan writes now that our industry ‘is also beginning to feel the effects of the fallout’ – one wonders where he has been in the past six months, when the worst-ever tourism year has been written about extensively! Now his organisation thinks that targeting ‘black professionals’ from Gauteng, KwaZulu-Natal, and the Eastern Cape will solve the region’s tourism woes, and he proudly proclaims that “Cape Town and the Western Cape are going black”!  Gilfellan mentions that our province is seen to be unfriendly to this target market, that it is expensive as far as food and accommodation go, and that Table Mountain and the N2 are not safe.   In his very ‘hip’ article he does not mention at all what his organisation is doing to attract the newly identified target market (not at the expense of existing source markets, he assures readers), nor does he indicate what his organisation is doing to turn around the negative perceptions about tourism friendliness, pricing and safety.

If one were to be a member of the target market of Cape Town Routes Unlimited, one could be offended, as Gilfellan makes it sound that his organisation is only targeting it because the province’s tourism industry is in crisis!  He describes the new target market as “…the emerging black professional class, the section of society that’s upwardly mobile, an area that advertisers home in on when they launch new cars, glossy magazines, or products. You can’t miss them. They’re almost everywhere.  They are the successful face of the new South Africa. They’re also the future and present of tourism”.  He invites the target market to ‘test us‘, and to see why “you have not tasted South Africa if you’ve not been to Cape Town and the Western Cape”. I wonder if this target market will agree, being quite happy to be living in a province like Gauteng one would imagine, where advancement opportunities alone would be more favourable than in the Cape.

Tony Ehrenreich’s views are always good for a laugh, but one must admire him for his dedication and focus to a theme, which he writes about every few months, being about the discrimination in tourism and its ‘apartheid beneficiaries’.  Interesting about his attack on Cape Town tourism is that he is a Cape Town City Councillor, and should be good at making himself heard inside the hallowed halls of the City, and has been a Board member of Cape Town Routes Unlimited in his capacity as general secretary of trade union federation COSATU.  One does not see that he has made much headway in transforming tourism in both these seats to date.

In his Cape Times article Ehrenreich goes on about his pet hobbyhorse of tourism in Cape Town being a ‘white man’s business’, pointing a finger at the big players and beneficiaries of tourism.  His statement implies both criticism of racism and sexism, but it is on the racial side that his article focuses.  He blames the City of Cape Town for not including the ‘local communities’ into the ‘economic opportunities and plans’ for the city.  He points a finger at the ‘old boy’s network of tourism businesses getting the lion’s share of the local tourism cake’.   Having been in tourism for the last fifteen years, I have not been aware of any such chauvinistic benefits going to any specific groups in our province.  It is the ‘old boys’ who have used their money and connections to raise more money, to invest in hotels, restaurants and vehicles, to offer tourism products and services – not one of these ‘old boys’ have been sleeping well in the past year, given the state of the tourism industry in our city!   Ehrenreich also does not give credit to the ‘old boys’ employing a large number of staff who live in the ‘local communities’, as well as training them, so that they can improve their positions and therefore incomes, nor to the informal sector of beggars and car guards who benefit from tourism too.

Ehrenreich also attacks the R40 million sponsorship of Cape Town Tourism, funded by his City of Cape Town, and benefiting mainly ‘white tourist operators’.  While Ehrenreich and I share a criticism of Cape Town Tourism, it is for different reasons – we have seen wasteful expenditure go to projects of friends of staff of the tourism body. I can however ‘defend’ Cape Town Tourism in that the body accepts membership from all  tourism players, irrespective of their skin colour, and Ehrenreich knows that.  He is also critical of Cape Town Tourism’s participation, by means of funding, of the Table Mountain New7Wonders of Nature vote (this was actually funded by the City of Cape Town itself) and the World Design Capital 2014 (which was also funded  by the City of Cape Town via the Cape Town Partnership), without any transformation linked to these projects, he wrote! These two factual errors show how out of touch Ehrenreich is with what his Council is doing in respect of tourism!  Ehrenreich loses credibility when he continues his rant about ‘white  businesses’ being promoted, at the expense of manufacturing, losing focus in his diatribe!   He is stuck in time, in that he writes about the ‘profiteering from mega-events like the World Cup by overcharging customers’, which is deterring visitors from returning to Cape Town.  If there was one body that did exploit our local tourism industry, then it was FIFA’s MATCH, but no local industry can be held responsible for Ehrenreich’s unfair and unfounded attack.

Ehrenreich attacks the money that went into the development of the Green Point Urban Park, which is open to all and well used by residents of ‘local communities‘, and which was part of the Cape Town Stadium budget agreed to and managed by the City of Cape Town.  He calls instead for other City-owned nature reserves such as Zandvlei, Rondevlei and Princessvlei to be developed, and to employ local unemployed residents of nearby communities as eco-tourism guides, as well as to upgrade the facilties used by local communities at Monwabisi, Mnandi Beach, and Strandfontein Pavilion.   Ehrenreich also challenges his own City’s tourism department to develop new tourism products. Ideally Ehrenreich would like to see support for local ‘black entrepreneurs’ to develop new tourism products to ‘compete with the likes of the V&A Waterfront’.   Clearly what Ehrenreich wants developed will not be what Cape Town Routes Unlimited’s new target market will be wanting to experience when they come to Cape Town.

One would hope that the tourism players in our city and province could co-ordinate their tourism strategies and speak as one voice.  One wonders how the City of Cape Town tolerates and allows Ehrenreich to so openly criticise the work that it is doing – surely there is a code of conduct for City councillors to not denigrate the body on which they serve!  The province’s Economic Development Plan appears to be hanging in mid-air, and the time has come to place all Cape Town and Western Cape marketing bodies into one home, with a co-ordinated and streamlined marketing programme.

Chris von Ulmenstein, Whale Cottage Portfolio: www.whalecottage.com Twitter:@WhaleCottage

Premier Zille blamed for Cape Tourism Crisis! Fresh new Cape Tourism Marketing body needed!

The ANC’s Lynne Brown (previous Premier of the Western Cape) and Carol Beerwinkel are blaming Premier Helen Zille for having caused the tourism crisis in the province.  The party seems undecided about the exact cause of the crisis.  Just recently the ANC’s City of Cape Town Councillor Tony Ehrenreich blamed the exorbitant prices of crayfish and wines for the tourism crisis!

Writing on Politicsweb, the ANC politicians state that it is the ‘DA’s politicking’ that caused the underfunding of tourism.   The R40 million budget allocated to Cape Town Tourism by the City of Cape Town is too little to ‘properly market and grow the Western Cape as an international desired destination’, they write (the budget goes to the marketing of Cape Town only).  They state that it was Ms Zille, in her role as Mayor, who cut the budget, ‘to plunge the industry into the dire situation it finds itself in now’.  From having been the top tourist destination for local tourists, the Western Cape has slipped to fourth position.   They blame the DA for playing ‘political football’ with an industry that has an important job creation responsibility.  This led to Cape Town Routes Unlimited and Cape Town Tourism being divided, which meant that Cape Town could not capitalise on the World Cup, ‘with many tourism products like hotels and restaurants underutilised‘, they write.  ‘Today we see a fragmented and scattered messaged marketing plan which is very dangerous to the industry’,  they write in poor English.  The writers conclude that ‘no amount of money in the short term will fix the problem, if some basic problems are not addressed in the industry’, and they call for an Indaba to allow the transformation of the industry.

During Ms Zille’s tenure as Mayor of Cape Town, the Mayoral Committee member for Tourism, Simon Grindrod, appointed a consultancy to analyse the success of Cape Town Routes Unlimited, and found the organisation to not be meeting its brief adequately.  He motivated the cancellation of the City of Cape Town’s 50 % share of funding to Cape Town Routes Unlimited, and arranged for the amendment of the Cape Town Toruism constitution, to allow Cape Town Tourism to take on the marketing of Cape Town in addition to offering Visitor Information Services.   The Western Cape province, now headed by Premier Zille, funds Cape Town Routes Unlimited with about R15 million, for the marketing of the Western Cape, which includes the duplicated marketing of Cape Town by both tourism bodies.

We absolutely agree with the ANC that the Marketing Plan is poor (being ‘dangerous’, as they describe it, may be an exaggeration), but one wonders how they know what is in the Marketing Plan, as no one in the tourism industry has seen a copy of the Plan, as Cape Town Tourism is refusing to make it available to members, and it has not been posted on their website.  Ms Brown appears to have forgotten the tourism structure in the province. She should know that Cape Town Tourism is only focused on marketing Cape Town (although they do seem to go beyond their geographic boundaries, as with last week’s  ‘100 Women 100 Wines’ competition.)

The poor tourism performance since the World Cup cannot be laid at the door of Premier Zille, but rather must be blamed on the recession, the excessive rates charged by FIFA’s MATCH agency,  and the oversupply of accommodation, developed to cash in on the world’s largest sporting event.

We must also question how the City of Cape Town could have allocated the marketing funds to Cape Town Tourism, without evaluating the Marketing capabilities of the organisation’s CEO, Mariette du Toit-Helmbold.  With no marketing experience, her organisation had to appoint a Marketing Manager, and the first incumbent of the job was Lianne Burton, a journalist with no Marketing experience.  This led to the appointment of a PR Manager and an e-Marketing Manager.  Burton left Cape Town Tourism at the end of June this year, but had already changed her relationship with the organisation to that of a consultant from the beginning of this year, meaning that Cape Town Tourism has been anchorless as far as Marketing goes for the last eight months, at a time when the tourism industry slid into crisis mode, without Cape Town Tourism picking this up.  A new e-marketing manager, Kaanita Coleman, was also recently appointed due to resignation of the previous incumbent, but no past experience of the new Manager detailed by Cape Town Tourism.  Whilst surprising for someone in e-Marketing position, it may be a good thing that she has only written four Tweets on her Twitter account to date, given the excessive time spent on Twitter by Cape Town Tourism’s PR Manager!

We doubt that the newly appointed Executive Marketing Manager Velma Corcoran will make any difference, coming from FMCG brand strategy and research consultancy OIL, linked to the Lowe Bull group, where she headed up its Cape Town office.  Mrs Corcoran’s first faux pas, on the day before joining Cape Town Tourism, was to rant as follows on public medium Twitter (@VelBotha) about SAA, an important partner for tourism in Cape Town, and her turn of phrase in such a senior position is not impressive (she still has her ex-employer profile on Twitter!): “EVERYTHING about makes me grumpy, miserable and pissed off. They seem to take pleasure in making it difficult”. Cape Town Tourism wrote as follows about Mrs Corcoran’s appointment: “..we believe that Velma brings a specialist branding and communications experience to our team at a time when we are committing to a strategy based on a strong urban brand positioning to grow demand for Cape Town locally and globally.  The tourism market is facing considerable challenges at the moment, and competitive and commercial experience was a prerequisite for this position’. We wonder then why Cape Town Tourism needs an Australian Strategetic consultant, when it has employed a local brand strategist.  Interesting is that Cape Town Tourism announced the appointment last week of ad agency Ogilvy, not waiting until Mrs Corcoran started her new job on Thursday, so that she could give the appointment her blessing and approval, given her agency background!

As much as the City of Cape Town evaluated the performance of Cape Town Routes Unlimited in terms of meeting its Marketing mandate, we believe that the City of Cape Town should do the same with Cape Town Tourism, as many tourism players do not believe that they are doing a satisfactory job in marketing Cape Town.   Neither Cape Town Tourism not Cape Town Routes Unlimited has the creativity nor the expertise to devise nor implement a Marketing Plan for the city, and therefore a fresh and new joint city and province tourism marketing body is needed, we believe.

POSTSCRIPT 13/9:  We have removed the content of the comment by Mavis Wilken, under threat of legal action by Webber Wentzel, lawyers of Cape Town Tourism.  On the same day as posting the comment on our blog, Ms Wilken forwarded to us an e-mail she addressed in June to the City of Cape Town’s Nombulelo Mofoko and the Western Cape province’s Theuns Vivian, and subsequently forwarded to Premier Helen Zille and to provincial Tourism Minister Alan Winde, alleging irregularities at Cape Town Tourism.

POSTSCRIPT 15/9:  We have just received a further lawyer’s letter from Webber Wentzel, referring to the comment by Maria about Ms Grove, but no demand is made (yet).  In addition, the letter demands again, but not actioned by us, that we apologise to Mrs Helmbold for Mavis Wilken’s alleged ‘defamatory comment‘, that we promise never to write any ‘defamatory’ comments about Cape Town Tourism on Twitter, Facebook and on this Blog in future, and that we provide the full name and contact details of the commenter Mavis Wilken, so that they can take action against her!

POSTSCRIPT 15/9:  We have written an Open Letter to Mr Ian Bartes, the Chairman of Cape Town, after receiving his letter of threatened membership termination of our Whale Cottage Camps Bay, due to our Blog generally, and the comments received on its specifically!

Chris von Ulmenstein, Whale Cottage Portfolio: www.whalecottage.com Twitter@WhaleCottage