Tag Archives: Flight Centre

MasterChef SA Season 3 episode 11: Ian Young wins Immunity Pin at Pot Luck Club, Francois Zietsman puréed out in Elimination Test!

Masterchef 3 11 Immunity Pin, Whale CottageThe eleventh episode of MasterChef SA Season 3 was a close contest between Ian Young and Sipho Mdlankomo for the Immunity Pin, and between Penny Fitchet and Francois Zietsman in the Elimination Test.  The episode ended off on a high for the seven remaining contestants.

Having won the paired Team Challenge last week, Ian and Sipho had been promised a surprise, and we recognised the Old Biscuit Mill, and the building in which The Pot Luck Club is housed.  Chef Luke Dale-Roberts was introduced, and a video link showed him speaking to the camera, being at least a year old in that it was incorrect about when The Test Kitchen and The Pot Luck Club had opened.  Chef Luke’s The Test Kitchen is in the World’s 50 Best Restaurants list, but this was misrepresented by M-Net, as the contestants were at The Pot Luck Club, which is not on the World’s 50 Best Restaurant list, MasterChef 3 11 Luke Dale-Roberts Whale Cottagebut was made to appear as if it is!  Instead of being served a lunch by Chef Luke, the two contestants were presented with a cloche by Reuben Robertsons Riffel, which when opened, contained an Immunity Pin. Sipho and Ian had to cook a dish created by Chef Luke, and the one replicating it most closely would win the Pin. The two contestants were given a recipe for Chef Luke’s braised pork belly served with apple, a miso and soy glaze, julienne vegetables, and a steamed Chinese bun, and they tasted a sample dish.  They were given 90 minutes to complete the dish, cooking in the kitchen of The Pot Luck Club. It was a delight to see Chef Luke smile, Continue reading →

Take a trip at home, urges S A Tourism

The struggling local tourism industry, which is feeling the pinch due to the strong Rand and the depressed United Kingdom economy, is delighted that the country’s tourism marketing body is to spend R 30 million in encouraging locals to travel in South Africa, and not go overseas, reports Biz.Community.com.

The SA Tourism TV, radio, print, online, mobile and outdoor advertising campaign is to encourage locals to go on affordable ‘domestic’ trips more often, Minister of Tourism, Marthinus van Schalkwyk, said at the launch of the campaign.   The Minister described ‘domestic tourism’ as the ‘backbone of the industry’, and quoted figures that show significant growth from 22% to 31 % of percentage spend on holiday travel in just twelve months.   In passenger numbers, domestic tourists represent 79% of tourists traveling in the country. In 2010, 29,7 million domestic trips were undertaken by South Africans, generating an income of R21,1 billion.

“The message is clear here: tourism and culture are related and we are going to increase our marketing resources this year to showcase our hidden treasures to our citizens.  South Africa has a very young population that has begun to travel”, said S A Tourism CEO Thandiwe January-McLean.  SA Tourism’s partners in the domestic tourism marketing campaign include MTN, Pick ‘n Pay, Kulula.com, Flight Centre and Thompsons Holidays.

At the launch function, the Cycad Modjadji Nature Reserve with more than 10000 cycads, some as old as 6000 years, was launched.

At the recent Western Cape Tourism Destination Conference  the message was loud and clear: maintain the international source markets, but focus on domestic tourism, due to the economic downturn, reflecting S A Tourism’s marketing action. 

Chris von Ulmenstein, Whale Cottage Portfolio: www.whalecotatge.com   Twitter: @WhaleCottage

South Africa positioned as world’s leading adventure destination

In the wake of the World Cup, which exposed South Africa to 1,26 billion TV viewers around the world, South Africa will be marketed by S A Tourism as the world’s leading adventure destination, said the Chief Marketing Officer of S A Tourism, Roshene Singh, at a presentation to tourism leaders at the Harbour Bridge Hotel in Cape Town yesterday.

The country’s R 800 million marketing budget will be focused on a number of different international and domestic marketing campaigns, which began prior to the World Cup, and are one year programmes designed for different target markets, to continue the positive momentum created by the World Cup to improve the country’s global competitiveness.   Those travellers that did not visit South Africa in June and July will be encouraged to feel that they missed out, and will be enticed to visit our country, given the country’s top infrastructure, great experiences and welcoming people.   Existing advertising campaigns with CNN, BBC World, SkyNews, EUROsport, Global Cinema, Conde Nast Traveller, Vogue, Vanity Fair and the Financial Times, combined with cinema advertising, social media marketing (including a Blog and Twitter), online media, Public Relations and websites, will continue in the next year, creating a reach of 1,4 billion consumers.  South Africa’s 130 embassies around the world can play a far greater role in marketing the country, it was said.

Domestically, the focus is on Sho’t left, which kick-started the ‘Fly the Flag’ and ‘Welcome’ campaigns, as well as a ‘Thank You’ campaign to thank South Africans for being proud hosts.  From next month, being Tourism Month, attractive travel packages will be rolled out for the next six months, to encourage South Africans to travel in their own country, supported by advertising on etv and all SABC TV stations.  Travelling will be built into the storyline of ‘Rhythm City’, an etv soapie, an outdoor billboard campaign, Twitter and Facebook communication, a mobi site on mobiles, and sponsorship of the travel sections of You, Huisgenoot and Drum are further means of boosting domestic tourism. Tollgate promotions, shopping mall promotions, and joint promotions with Thompson Holidays, Computicket, Flight Centre and Kulula, amongst others, have been planned.  Domestic tourism is the ‘bread and butter” of the tourism industry, said Singh.

Next month a new advertising campaign breaks, consisting of four commercials, following four couples who visited South Africa during the World Cup, each of the four couples having enjoyed 20 experiences in 10 days.  An Indian couple goes shark diving, bungie-jumping, motorcycling and enjoys good food. An American couple raves about the wonderful people they met here, the sunset safari they enjoyed, and the beauty of the country, saying that they will come back.  A British couple jumps down a “foefie slide”, goes shark-diving and kayaking, sees a rhino close-up, and expresses surprise about the many different parts of the country.  A Nigerian couple watches African dancing, has dinner in an aquarium, with sharks watching them, plays golf, enjoys wellness spoiling, and they say that their visit has made them fall in love with each other all over again.

To focus on the Adventure positioning of South Africa, the “Adventurers Wanted’ campaign with National Geographic seeks an “Adventure Ambassador” in Australia, France, Germany, Italy, Netherlands, the United Kingdom, and the USA.  Collectively, they will form an “Adventure Tribe”, and will enjoy an ‘adventure of a lifetime in South Africa’, which will be filmed by the magazine.

Asked when the boring, unexciting “It’s Possible” payoff line for South Africa will be replaced, it was promising to hear Singh indicate that the International Marketing Council is focusing on changing its positioning for South Africa, to “inspiring new and different ways”, which means that S A Tourism will adapt its payoff line to be aligned with that of the country.

Social media marketing will become a stronger focus, especially via Facebook.  Expedia, Tripadvisor and WAYN.com are websites on which South Africa will be featured.  All communication will reflect the “warm, friendly, welcoming, exciting, amazing, awesome, ubuntu, people, place, culture destination by deploying authentic WOM (word of mouth) ambassadors”.  The major message of communication campaigns will be “triumphant, excited, passionate and celebratory”.  It will say “We did it! Thanks for coming, see you again soon.  We made 450 000 new friends …. and you have made 48 million new friends”.

Country specific campaigns planned  by S A Tourism are as follows:

*   Africa:  A “Thank You” campaign in Botswana, Angola, Democratic Republic of Congo, Mozambique, Nigeria, Ghana and Kenya, President Zuma thanking fellow Africans for their support in making this the best World Cup ever and for showcasing the best of South Africa, via newspaper and radio advertising.

*   Germany:   Promotional and sponsorship campaigns, around celebrities sharing their travel tips and experiences of South Africa

*   Italy:   Italian travellers share their South African experiences on blogs, billboards, ads, etc, focusing on food, design and adventure.

*   France:   focus on adventure and nature, via a mix of above and below the line media

*   Netherlands:   Blog competitions, and treasure hunt promotion

*   India:   “Super Six” promotion, plays on the country’s cricket interest and our Big Six.  Multi-media focus.

*   China:   Travel fairs, photography promotion, social media.

*   United Kingdom:   “1001 things you did not know about South Africa” promotion with Lonely Planet, advertorials in Times and Conde Nast media groups’ publications, travel offers sent to 1,8 million Travelzoo subscribers, a travel road show to sustain the momentum by motivating agents to sell South Africa, a partnership with Emirates in an advertising campaign, and many more activities for this market.

*  USA:   Direct mail to Conde Nast database, promotion with National Geographic, and advertising campaign, inviting Americans to “go places you’ve never gone before, take the journey”.

*   Brazil:   Media invited to South Africa, to experience the country.  The SABC has been invited by Brazil to assist with the broadcast of the 2014 World Cup.

The visuals shown for the marketing campaigns have a strong focus on wildlife, the giraffe featuring most strongly to communicate this strength of South Africa.  Disappointingly, little of Cape Town is shown, Table Mountain, Blouberg and Boulders’ Beach being the most featured Cape Town images, and Cape Town was most prominent in the Chinese and Japanese communication programmes.

The Olympic Bid for 2020 is on S A Tourism’s agenda, said new S A Tourism CEO Thandiwe January-McLean, who took over the helm six months ago, having previously been the South African Ambassador to Portugal.  Dirk Elzinga, new Chairman of FEDHASA Cape, reminded SA Tourism that Cape Town has added on 25 % more hotel rooms in the past year, and that the city needs help in improving occupancy via events and conferences, which receive little focus from the marketing body, he felt.

Chris von Ulmenstein, Whale Cottage Portfolio: www.whalecottage.com

World Cup accommodation rates decrease

For the first time ever accommodation rates for a major sporting event have decreased, in the face of the kick-off to the World Cup, say hotel booking engines, according to a report in Southern African Tourism Update.

HotelsCombined.com and Expedia.com have both observed how accommodation rates have declined since the over-supply of accommodation, resulting from the cancellation of rooms booked by MATCH, as well as the low accommodation demand, became known in April.   “We’ve never expected the hotel industry to drop prices during a peak sporting event.  It’s most unusual that prices have dropped this significantly.  We reject claims that hotel prices are rebalancing due to a stronger US dollar over the last weeks – which hasn’t moved the rand as strongly as other currencies.  Clearly, media reports of violence are affecting demand, which hotel chains and sole operators are reacting to in the form of competitive re-pricing” Michael Doubinski, General Manager of HotelsCombined.com is quoted as saying.

Expedia.com says the discounted rates have dropped back to 2009 low-season rates.   Accommodation establishments that had rooms returned to them by MATCH signed up with the two hotel booking engines, it is reported.

MATCH is reported to be blaming the global economic crisis for the reduced demand for World Cup accommodation, which led the FIFA accommodation and ticketing agency to cancel thousands of booked rooms, even in official FIFA hotels such as the Durban Hilton, reports Travelwires.com. Many soccer fans have chosen to stay in Johannesburg, being close to five stadiums, and will fly to Cape Town, Durban and other South African cities on match days.

Cape Town is trying to attract last minute bookings, and Cape Town Routes Unlimited has launched a campaign to create awareness for the Mother City.   Soccer fans booked in Gauteng, as well as South African residents wishing to travel over the 5-week school holiday are being targeted.  Accommodation establishments have already dropped their rates, and are hoping to attract these tourists.

Cape Town Routes Unlimited has launched a joint campaign with Thompsons Holidays, and has also partnered with travel agents such as e-Travel, Flight Centre, and Club Travel.  Information is being handed out at Cape Town and OR Thambo International airports, at the Tourism KwaZulu-Natal office and at uShaka Marine World in Durban, and at information kiosks in North Western Province.   A group of 200 Dutch fans travelling between Johannesburg and Cape Town will carry the branding of Cape Town and the Western Cape.   Footage of Cape Town and the Western Cape will be shown on SAA’s domestic and international flights.   A Google Adword campaign is targeting soccer fans in Gauteng, Rustenburg and Durban.

Chris von Ulmenstein, Whale Cottage Portfolio: www.whalecottage.com