Whilst it is good news that the Western Cape province and the City of Cape Town have workshopped the perennial Winter Seasonality problem in Cape Town and the Western Cape with industry players, one wonders if once again it is too little too late, discussing Seasonality at the tail end of Winter! The outcome of the workshop has been a promise that all stakeholders ‘have committed to working together to address the negative impact that Seasonality has on the industry’, a Cape Town Tourism media release states!

Cape Town Mayor Patricia de Lille said at the workshop:  ‘We live in a global village and if we want to be a world-class city then we need to stop being complacent and only enjoying the benefits of tourism in our summer months. If we can re-position Cape Town as an all-year destination by leveraging Events and Business tourism, our incoming flight numbers, income generated from the tourism industry and jobs in tourism will improve significantly’.

At the workshop it was agreed that a ‘collective strategy and framework involving all parties in the tourism field‘ is Continue reading →