Tag Archives: Gaaitjie

Eat Out Editor’s Choice ‘Best Of’ Restaurant Awards 2012: another Abi farce?

Last year Eat Out editor Abigail Donnelly introduced a new series of complementary awards to the Eat Out Top 10 Restaurant Awards, having been the sole judge of both sets of awards.  This year Mrs Donnelly made the fatal error of choosing UK Blogger Bruce Palling to give her credibility for her choice of Top 20 restaurants, out of which the Top 10 Restaurant list will be announced tomorrow evening.  She also has named the ‘Best Of’ awards her ‘Editor’s Choice’ awards, making it clear that she is the sole judge of the awards, and that Palling had no input in these awards.  We have already seen irregularities on the Top 19 Restaurant shortlist, so it will be interesting to see which of Mrs Donnelly’s favourites and friends will be rewarded in the ‘Best Of’ categories.

What is interesting this year is that the finalist restaurants in the six ‘Best of’ categories have been pre-announced, unlike last year, when only the Boschendal Style Award finalists were announced.   There is one exception, being the Best Italian category, for which the finalists have not been announced. Could it mean that this category is once again reserved for Mrs Donnelly darling Chef Giorgio Nava of 95 Keerom Street, last year’s winner in this category?

Something else that is noticeable is the vast number of listings in each of the ‘Best Of’ categories, which makes one think that New Media Publishing is dreadfully short of money this year:

*   they did not have enough money to put their Eat Out 2012 judge Bruce Palling into a first class seat to attend the Awards event tomorrow evening, as per Palling’s Tweet and confirmed by New Media Publishing

*   advertisers were hounded to place advertisements in the new Eat Out magazine, and the rates tumbled the closer it got to the deadline date!

*   even worse, the 24 reviewers were not invited to the Gala Awards dinner until a week ago, having been invited to the dinner in all the past years.  They were fuming in having been left out, and many made other plans for tomorrow evening, and will therefore not be able to attend.  The Eat Out Review Team is interesting in itself, with long-standing Eat Out reviewers Graham Howe, Diane de Beer, Greg Landman, and Errieda du Toit, to which have been added bloggers (but not known as restaurant reviewers on their blogs) Dax Villaneuva, Tandy Sinclair, and Ishay Govender. The remaining 17 reviewers – Carla Rossouw, Charlotte Pregnolato, Colette du Plessis, Frank Chemaly, Hennie Fisher, Janine Walker, Kate Ziervogel, Lee Middleton, Lisa van Aswegen, Louise Liebenberg, Marie-Lais Emond, Nothando Moleketi, Paula Mackenzie, Pero Lotz, Priscilla Urquhart, Richard Holmes, and Sdu Gerasch – are unknown.

*   linked to the above is the vast number of ‘Best of‘ restaurants listed per category, e.g. 43 in the ‘Best Asian Restaurants’ category, 24 in the ‘Best Steakhouses’ category, 33 ‘The Best Country-Style Restaurants’, 15 ‘Boschendal Style Award’ nominations, and an astounding 52 nominations for ‘Best Bistro’, a total of 167 restaurant nominations minus some duplications!  If the restaurants were to send a representative or two in the hope of winning the category award, a large number of seats for the Gala Awards dinner will have been sold!

The Bistro category sounds more like a ‘Proudly South African’ cuisine listing, and contains some odd nominations such as Hemelhuijs, Babel, Bread & Wine, Fyndraai, Gaaitjie, Ile de Pain, and many more on the list of 52!  A Bistro is defined by Eat Out as offering fresh and seasonal produce, having a small kitchen, limited staff, being homely, with congenial hosts, ‘endless amounts of wine‘, ‘spectacular food’, and regular menu changes.  An obvious exclusion is Bistrot Bizerca from this category, but being a Top 19 finalist may have excluded them from this category.  Worthy winners would be Bistro Sixteen82, Dear Me, and The Foodbarn. The nominees are in Johannesburg (Bellagio, Coner Café and Bistro, Eatery JHB, The Leopard, Possums Deli and Bistro, Salvation Café, Tashas in Sandton, Hyde Park, Melrose, Arch, Morningside, Rosebank, Village View, Thomas Maxwell Bistro; in Pretoria (Carlton Café, Karoo Café, Silver Orange Bistro, Zest Bistro); in Durban (9th Avenue Bistro, Bellavue, Craft Trattoria, Marco Paulo, Café 1999, Unity Brasserie and Bar); in Cape Town (Bistro Sixteen82, Constantia Uitsig, Dear Me, The Foodbarn, Hemelhuijs, La Mouette, Societi Bistro, Societi Brasserie, Woodlands Eatery);  in (undefined) ‘South’ (96 Winery Road, Babel, Bar Bar Black Sheep,  Bread & Wine, The Burgundy Restaurant, Café Felix, The Common Room, Fyndraai, Gaaitjie, Hilda’s Kitchen at Grootte Post, Ile de Pain, The Kitchen at Maison, Pembrey’s, Reuben’s Franschhoek – not meeting any of the defined Bistro criteria – Scotty’s, Sofia’s at Morgenster, Stables at Vergelegen); in (undefined) ‘East’ (The Bistro, Gordon’s Restaurant, Haricot’s Deli & Bistro, Skye Bistro at Fordoun, Two Dogs Bistro); and in (undefined) ‘North and Central’ (Mrs Simpsons, O’s restaurant).

The Best Country-style Award nomination list includes the controversial winner of 2011, being The Table at De Meye, a regular past photographer colleague of Mrs Donnelly.  Surprise omissions are The Kitchen at Maison, The Long Table, Fyndraai, The Millhouse Kitchen at Lourensford, Tamboers Winkel, Creation, Sofia’s at Morgenster, Oep ve Eet in Paternoster, and Johan’s at Longridge.  A likely winner would be Mariana’s, a regular past winner of a similar award, and a regular contributor to Taste magazine, as well as Babel, the restaurant with the most nominations (on Top 19 list, as well as Style Award, and Best Bistro nominee). Defined as ‘homely, heart-warming and belly-filling kos’, food in the style of one’s grandmother. The nominees are located in Gauteng (Bellgables Country Restaurant, Die Ou Pastorie, Meadow Green, Roots at Forum Homini, The Other Side Restaurant, Monaghan Farm, The Rambling Vine); in the Western Cape (Babel, Bramon, The Country Kitchen at Mont Rochelle, Dassiesfontein on the N2 highway near Caledon, De Kaap in McGregor, Eight at Spier, Fynboshoek Cheese, Fresh, The Goatshed at Fairview, Havercroft’s, Hilda’s Kitchen, Houw Hoek Farm Stall, Karoux, Mariana’s, Mogg’s Country Cookhouse, The Stone Kitchen in Wellington, The Table at De Meye, Thyme at Rosemary’s Restaurant, Towerbosch, The Wild Apricot); and in KwaZulu-Natal (Café Bloom, Caversham Hill, Cleopatra Mountain Farmhouse, La Lampara, Nicolson’s Café, and Tumble Downs).

The omission of Belthazar from the Best Steakhouses category nomination list may relate to Eat Out ex-judge Bruce Palling‘s last South African dinner!  This category is typically won by a Johannesburg restaurant, the city being known for its collection of good steak restaurants. Nominees are in Johannesburg (Butcher Shop & Grill, Gray, The Grillhouse, HQ, Karoo Cattle and Land, The Local Grill, Smith & Wollensky Steakhouse, Thundergun, Turn & tender, Wombles); in Mpumalanga (Pioneers Butchery & Grill); in The Free State (The Phatt Chef); in the Eastern Cape (Flava); in Cape Town (Barristers, Carne SA, Cattle Baron – The Grill House, HQ, The Hussar Grill in Camps Bay, Karoo Cattle & Land); in Durban (The Grill Room at The Oyster Box, Havana Grill, Joop’s Place, Steak & Ale); and in Pretoria (Karoo Cattle & Land).

The Best Asian Restaurants list was an easy one to fill up, and contains last year’s winner Kitima, as well as popular Willoughby’s at the V&A Waterfront, potential Top 20 candidate Indochine, and Nobu (not eligible to make Top 20 list this year, due to a chef change).  The nominees are in Johannesburg (Al Makka, Dawaat Pakistan Restaurant, Ghazal North Indian REstaurant, The Good Luck Club, Koi, Kong Roast, Midori, The Red Chamber, Shanyana Vegetarian Restaurant,  Sitar, Yamato); in Pretoria (Guia, Shilla Korean Cuisine, Wing Hin); in Durban (China Plate, Gounden’s, House of Curries, Mo’s Noodles, Spice); in the Eastern Cape (Just So Chinese Restaurant, Shanghai); in Bloemfontein (Nagoya); on the Garden Route (Firefly Eating House); in the Winelands (Genki, Indochine at Delaire Graff, Okamai); and in Cape Town (1890 Sushi House, Biesmiellah, Bombay Brasserie, Bukhara, Chandani, Chef Pon’s Asian Kitchen, Erawan, Haiku, Kitima, Kyoto Sushi Garden, Maharajah, Maharaj Pure Vegetarian, Nobu, Saigon, South China Dim Sum Bar, Takumi, Willoughby & Co).

Pierneef à La Motte, Makaron Restaurant, Babel, The Greenhouse, Overture, Planet Restaurant, and The Tasting Room are nominated for a Top 10 and a Boschendal Style Award. Makaron Restaurant won last year, without Mrs Donnelly disclosing her consultancy relationship with the restaurant, and her accolade about the restaurant described the M Bar of Majeka House rather than Makaron!  Almost all the restaurants are more than a year old, with the exception of Burrata, a restaurant which Mrs Donnelly only got to eat at six months after it opened!  The nominees are Burrata, Keenwa (odd choice), The Restaurant at Waterkloof (consolation prize for losing out on Top 20 nomination?), Craft Trattoria in Durban, Babel at Babylonstoren, Café del Sol, The Tasting Room at Le Quartier Français, The Greenhouse (lots of bunnies), The Walnut Grove in Sandton, The Red Chamber, Tasha’s Le Parc, The ‘Greenhouse’ (sic – actually called the Babel Tea House!) at Babylonstoren, Hemelhuijs (an Abi favourite), The Kitchen at Maison, Pierneef à La Motte, Overture (a consolation prize?), Planet Restaurant (a consolation prize?), LIFE Grand Café, and last year’s finalist Kream.  Obvious omissions in this category are Casparus, Delaire Graff, and Indochine.  There is no obvious winner, especially as so few of the restaurants are new, but Hemelhuijs would be a strong contender, changing its decor regularly.

We await the announcement of the ‘Best of‘ category winners on tomorrow evening with interest!  It is clear that Mrs Donnelly could not have visited or eaten at each of the 167 ‘Best of’ nominated and Top 20 Finalist restaurants in the course of one year!

Chris von Ulmenstein, Whale Cottage Portfolio: www.whalecottage.com Twitter:@WhaleCottage

MasterChef episode 15: Blood, Sweat and Tears; Fishy in Paternoster, Khaya Silingile sauced out!

Last night’s episode 15 of MasterChef South Africa is one of the most beautifully filmed, on the beach of Paternoster, the ‘kreef town’ of South Africa, Sue-Ann Allen said.  The Red Team of Sarel Loots and the Blue Team led by last week’s dish winner Manisha Naidu had to cook their seafood platters on the beach. The Red Team lost the challenge and went into the Pressure Test, and Khaya Silingile had to leave MasterChef SA.

Chef Pete Goffe-Wood said that Paternoster is a ‘quaint West Coast village, a magnet for chefs passionate about seafood’.  He spoke about the South African Sustainable Seafood Initiative (SASSI), which educates consumers about buying seafood responsibly, and also to order it responsibly in restaurants. Unfortunately he did not explain it further, ‘green’ rated fish being in order to order and buy, while ‘orange’ and ‘red’ rated fish denotes fish varieties that are overfished and scarce, and should not be eaten.  To tie in with the programme, Woolworths flighted a commercial based on its fish offering, and also declared its SASSI responsibility.  The six Finalists were introduced to Chef Suzi Holtzhausen, who ran a cooking school in Johannesburg before moving to Paternoster eight years ago, where she runs a B&B and her restaurant Gaaitjie, beautifully located on the rocks at the edge of the beach.

The Finalists were divided into two teams, being allowed to choose their team members. Manisha chose Sue-Ann and Lungi Nhlahla for her Blue Team, while Sarel chose Deena Naidoo and Khaya for his Red Team.  They had to ‘celebrate West Coast local cuisine‘, and prepare in two hours a ‘Seafood Platter of a Lifetime’, with enough food for fifteen of Chef Suzi’s invited guests and ‘VIPs’, being locals of the fishing village.  The Blue Team chose to prepare grilled crayfish, marinated trout (an odd choice for a village catching its food from the sea), and fried calamari. Manisha chose to make a white wine sauce for her team’s fish dishes.  The team’s food was served first, and its food was described as being ‘nice and soft’ by a local, its prawns were liked, as were the oysters served with horseradish sauce. The Red Team also made prawns, deep fried calamari, yellowtail, asparagus, served with wasabi mayonnaise, tartar sauce, chilli sauce, lemon butter, and peri peri sauce.  Sarel had to gut the fish, and whilst doing so, he cut himself badly, and had to receive medical treatment.  Khaya and Deena carried on without him for a while, probably giving their team a knock.  The southeaster was blowing strongly, and Khaya tried to shield her team’s food from it.  The prawns and yellowtail were praised, the crayfish was said to be undercooked, and the good selection of sauces, especially the tartar sauce, was liked.  Manisha commented about how stressful it is to stand and wait for the voting.  Chef Suzi and her guests had to each vote, and the first team to obtain 8 votes was declared the winner, the honour bestowed upon the Blue Team.

The Red Team of Khaya, Sarel, and Deena went into the Pressure Test back at Nederburg, and they had to replicate the dish that won the silver medal at the Culinary Olympics in 1995, of which Chef Andrew Atkinson was a SA team member, and which he said took four years to perfect. It was a brioche encrusted Springbok loin, an asparagus tower with a mushroom and leek ragout, a peppadew relish, and served with a Béarnaise sauce infused with Rooibos tea, and charcoal and tomato pasta.  They had 2½ hours in which to replicate the dish.

Deena picked up a problem almost immediately, in that his Béarnaise sauce ‘split’, which he said ‘derailed my thought process‘, the first time we have really seen Deena worried.  He added that he was disappointed with himself, and said that ‘I don’t think I have performed adequately in this challenge’.  His sauce was said to resemble scrambled egg, his asparagus looked like a ‘leaning tower‘, the pasta was ‘spot on’ said Chef Andrew, with the right thickness and he could taste the roasted nutmeg. The asparagus lacked seasoning, and some of it was overcooked. Chef Benny Masekwameng praised the well-cooked relish. Sarel bumped his sore finger whilst preparing his dish, and said it throbbed in ‘ache and pain’. His Béarnaise sauce was prepared at too high a heat, and curdled.  The asparagus tower was praised, and all the spears were of the same length, Chef Pete said. The meat was described as ‘blue’ by Chef Pete, but Chef Andrew said that it was in order for game to be served rare. His ragout had  ‘just the right amount of balance’, and his dish was judged to be almost identical to that prepared by Chef Andrew, except for the sauce. Khaya made the pasta herself, saying it was not as easy as it looked. She admitted that she had never made Béarnaise sauce before, and her sauce ‘split’ too. The judges spoke amongst themselves about her preparation, saying that she had left things ‘to the last minute’ and that her pasta was too thick.  Her asparagus spears faced the wrong way, she was told by the judges, her asparagus tower looked like a ‘teepee’, not all the asparagus spears being of the same length. Chef Benny praised her for her meat being perfectly prepared but lacked some seasoning but this was counteracted by her spicy relish. Chef Pete found her meat dish to be ‘very bland’, not being able to taste the mustard under the crust. Chef Andrew added that the pasta was too thick, that the sauce had split, and that he could not taste the nutmeg.  She said that she was ‘content‘ with what she had prepared. As Khaya’s dish had the most errors, she was sent home, with words of praise for her passion, and she was encouraged to carry on with it. Chef Pete wished her well with her new family, having announced her pregnancy in episode 13.  She said that she enjoyed many highs and few lows in the programme, and that she had learnt patience by participating in MasterChef SA.  Her friend Lungi seemed more sad than Khaya herself, crying about her departure.

Exciting news is that Chef Michel Roux Jr, of two-star Michelin La Gavroche restaurant in London, is to be featured in episode 16 next week, conducting one of too few Masterclasses on the programme series.

POSTSCRIPT 27/6: Visiting Woolworths’ St John’s branch in Sea Point today, it was interesting to see their SASSI poster near the fresh fish section. Of concern, however, was that more than half of the fresh fish packs do not denote the SASSI sustainability colour rating. Of even greater concern is that they sell quite a lot of kingklip, rated ‘orange‘, defined as ‘conservation concern’ on its own in-store poster! They qualify ‘orange‘ fish, writing that ‘some ‘orange’ fish are caught when catching ‘green’ fish. This is known as bycatch. We only sell selected bycatch from well managed fisheries’! One wonders if kingklip qualifies as ‘bycatch‘. The poster also states that ‘Woolworths is working with its fish suppliers and WWF (World Wildlife Fund) to ensure sustainable seafood.’ It provides a cell number (079 499 8795) which one can sms to obtain the SASSI rating of any local fish type.

Chris von Ulmenstein, Whale Cottage Portfolio: www.whalecottage.com Twitter:@Whale Cottage

Looking back: 2011 the worst year ever?

2011: what a year it’s been for the world, South Africa, and Whale Cottage – unpredictable, up and down, and a year in which one had to rethink every way in which one has run one’s business and life.  Most would say that it’s been one of the worst years ever!  But despite the tough times, there has been a lot to be grateful for as well.  I have summarised some of the high and low lights of the year:

1.  The knock which tourism took, especially from May – August, in being one of the worst winters ever experienced, had an effect on all sectors of the economy.  Restaurants frantically offered specials to gain cashflow, guest houses went back to dropping rates as they do in winter, and few took rate increases in summer, unlike their hotel colleagues, who suffered poor occupancy too.  More hotels and restaurants closed down than ever seen before. The recession in the UK hit South African tourism and wine sales badly, previously our major source market. From 50 % of our business in the summer months in Camps Bay, the UK business will be no more than 5 % this summer.  High airfares and the crippling UK airport taxes have not helped. The tourism situation was so bad that we wrote an Open Letter to national Minister of Tourism Marthinus van Schalkwyk, as Cape Town Tourism and Cape Town Routes Unlimited were not aware of how bad things were in the Cape, and therefore did nothing to market the region and to help the tourism industry. Cape Town Tourism spent all its energy on Twitter, not yet the medium of communication of our average tourist, and on wasteful promotions, and therefore we did not renew our 20 year membership. The welcome increase in German tourists has not made up this shortfall, but we have been delighted to welcome many more South African guests.   The World Cup has become a swearword, the reality of its lack of a tourism benefit becoming clear. A blessing from Santa has been a much improved festive season, with no snow-bound tourists or strong south-easter wind, as happened last year.

2.  Events are hugely beneficial for business, and the Argus Cycle Tour, J&B Met, and Cape Town International Jazz Festival attracted out of town guests. The U2 and Coldplay concerts helped fill beds and delighted Cape Town audiences.  A fantastic outcome of Coldplay’s performance is that the music video for ‘Paradise’ was filmed in our city, the Boland and the Karoo – no better part of the world could have been chosen for this song!

3.  Cape Town has had an exceptional year, the darling of the world, winning the World Design Capital 2014 bid, Table Mountain being named one of New7Wonders of Nature (amid some controversy and as yet subject to verification), named top destination in TripAdvisor Travellers’ Choice Destination (for what it was worth!), and featuring strongly in the new James Bond book ‘Carte Blanche’.  Our city hotels, especially the Cape Grace and Steenberg Hotel, featured on international top hotel lists. Good news was the sale of the V&A Waterfront to a local company, which is investing in the upgrade of and addition to the country’s most popular tourist destination.

4.   Despite the doom and gloom, there were more restaurant openings, and chef and restaurant staff changes this year than in many years: The Pot Luck Club, Hemelhuijs, Dash, Casparus, Dear Me Foodworld, The Franschhoek Kitchen, Il Cappero, Café Benedict, The Kitchen at Maison, Sotano by Caveau, Knife, De Oude Bank Bakkerij, Ryan’s Kitchen, Caffe Milano, Mozzarella Bar, Cassis Salon de Thé, Power & the Glory, Haas Coffee, Johan’s @ Longridge, Skinny Legs & All, KOS Coffee & Cuisine, Café Dijon @ Zorgvliet, Le Coq, Act and Play Bar at the Baxter, Sunbird Bistro, Societi Brasserie, Jason’s, Bird Café with new owners, Maria’s after a long renovation closure, Toro Wine & Aperitif Bar, Valora, Café Le Chocolatier, Haute Cabriere Cellar Restaurant after a renovation and chef change, Art’s Café, Spice Route, Mitico, Knead on Kloof, Chez Chez, La Bella, 5 Rooms, Terbodore Coffee Bar, Wale Rose Lifestyle, The Black Pearl, Bistro on Rose, Slainte, Babel Tea House, Rhapsody’s, Café Extrablatt, Harvest, McDonalds in the V&A,  The Mussel Bar, The Franschhoek Food Emporium, Makaron, F.east, Bean There Fair Trade, Sabrina’s, Harbour House in the V&A, MCC Franschhoek, Clarke Bar & Dining Room, Roberto’s, French Toast, Saboroso, Mezepoli, Rocca in the Cape Quarter, and Roca in Franschhoek opening their doors, and new suppliers Frankie Fenner Meat Merchants and The Creamery opening too.

5.  Sadly, the recession was noticeable as it hit restaurants, and it was some of the newer restaurants that were badly hit, including What’s On Eatery, The Olive Shack, Bella Lucia, Blonde, Jardine, Caveau at the Mill, Nando’s in Camps Bay, The Sandbar, The Bistro, Restaurant Christophe, Doppio Zero in Green Point and Clarement, shu, Oiishi Delicious Caffe, Hermanos, The Kitchen Bar, Wildwoods, The Green Dolphin, De Huguenot restaurant, Wildflour, Depasco, Kuzina, and 221 Waterfront.

6.  The eating highlight of the year was the tribute dinner to the closing of El Bulli, one of the world’s best restaurants, by Tokara, Chef Richard Carstens excelling in serving a 13-course meal to a packed restaurant on 30 July, earning him and his team a standing ovation.  This meal alone should have made Chef Richard South Africa’s top chef in the Eat Out Top 10 Restaurant Awards, but sole judge Abigail Donnelly proved that she was incapable of handling this new role and responsibility, not only in excluding Chef Richard from her Top 10 list, but also in awarding the new Boschendal Style Award to her client Makaron.

7.   Franschhoek evolved as THE wine region, Boekenhoutskloof being recognised as South Africa’s top winery by the Platter Guide, and La Motte the top wine estate in South Africa by the Great Wine Capitals Global Network.  In the latter competition, Tokara was selected as top wine estate restaurant in the country. The sale of the Franschhoek Graham Beck farm was announced, and the operation closes mid-year in 2012. The winemaking will take place at Steenberg and at Graham Beck in Robertson, while a Graham Beck tasting bar Gorgeous will open at Steenberg in February.

8.   Hermanus was in the tourism marketing spotlight, when miraculously both the committee of the Hermanus Tourism Bureau resigned, and the Cape Whale Coast Destination Marketing Organisation was disbanded by the Overstrand Mayor.  We had written about the self-interest which had been served by the previous leaders of these two bodies in ‘Lermanus’!  A welcome product for Hermanus is the recently created Hermanus Wine Route, marketing of which will be in the capable hands of Carolyn Martin of Creation.

9.   The Consumer Protection Act was introduced in April, and has shown benefits in product deficiencies and returns.  Little effect has been seen for the tourism industry.  The Tourism Grading Council of South Africa tried to change its accommodation assessment standards, which caused a huge outcry.  Despite changing back to what they had before, many accommodation establishments lost faith in the organisation, and have not renewed their accreditation.

10.  The wedding of Prince Albert II and Princess Charlène in July put South Africa in the world spotlight, not only due to the televised broadcast of the wedding, but also as they celebrated their wedding with a second reception, at The Oyster Box in Umhlanga, now the country’s best known hotel.

11.  This year proved that the ‘social’ in Social Media is a misnomer in many respects, but it is the marketing platform which cannot be excluded.  We celebrated the 10th anniversary of our WhaleTales newsletter, the 3rd year of blogging, and our 1000 th blogpost this year.  We are grateful to our Facebook friends and likers, Twitter followers, and blog and newsletter readers for their support.

It is hard to predict 2012, and we will go with the flow.  2011 has made us tougher and even more thick-skinned, we have learnt to change with changed tourism times.  We look forward to a stable world economy, politics, as well as weather in 2012!

POSTSCRIPT 2/1: The most read posts on our blog in 2011 were the restaurant winter specials, the Festive Season packages, the marriage of Prince Albert and Princess Charléne, the review of Casparus, the restaurant summer specials, the review of Gaaitjie in Paternoster, the death in Cape Town of the President of Ferrero Rocher,  the listing of restaurant openings and closures, the Consumer Protection Act, and Table Mountain making the New7Wonders of Nature.

Chris von Ulmenstein, Whale Cottage Portfolio: www.whalecottage.com Twitter:@WhaleCottage

Celebration: Reaching the milestone of 1000 blogposts!

Today we have reached an exciting milestone on our Whale Cottage Blog, in that this is our 1000th blogpost.  We thank our readers for their support in reading our blog, and for providing feedback, to help us improve as we developed over the almost three years. In numerology, 1000 symbolises multitude and perfection, we have learnt from Google, and we dedicate our next 1000 blogposts to be worthy of this definition.

Highlights have been making the Top 10 on the Most Controversial Blog category of the 2010 SA Blog Awards, achieving a cumulative unique readership of just under half a million in the last 16 months (about 30000 per month on average), and setting up the Food & Wine Bloggers’ Club last year.

So what have we learnt about blogging and our blog in the close to three years:

*   Restaurant news in general, and reviews and special offers specifically have attracted the greatest interest on this blog.   Our most widely read restaurant reviews, since we went onto Google Analytics 16 months ago, are for Tokara DeliCATessen, Sotana by Caveau, Gaaitjie, Pierneef à La Motte, and Duchess on Wisbeach.  It was the enjoyment of writing the review of Portofino restaurant, owned by Cormac Keane, that got us started with reviews, and we have written more than 100 reviews since then.  We have seen negative reaction to some of these, and have been banned from the Caveau group of restaurants (including Sotano), the Caviar group of restaurants (Beluga and Sevruga), Opal Lounge, and Café des Arts as a result.  Restaurants generally are poor at Social Media, and only a handful blog and/or are on Twitter.  This means that a restaurant’s information most often is provided by a blog rather than by the restaurant’s own website, which can be to its advantage or diadvantage, depending on the reviews that are listed on the first page of Google.  Other highly read blogposts are the Winter and Summer Restaurant Specials lists, the Table Mountain vote for the New7Wonders of the World, Prince Albert and Charlene Wittstock’s visit to Fresnaye in January 2009, and the Disney service training programme instituted just days before the World Cup. 

*   Tourism topics have also attracted attention, probably because there are far fewer writers on this topic.

*    Word spreads quickly if a blogpost is controversial, and brings in new readers to the blog.  Despite all allegations to the contrary, we have never written a blogpost to be controversial.  It is the reaction to it by our readers that causes the controversy. 

*   Comments have become harder to manage, and increasingly cowardly commenters write anonymously to slate the writer of the blog or the subject of a blogpost.  If one deletes such comments, one is criticised; if one publishes them, one is equally criticised!

*   While blog readers enjoy honesty, and probably read this blog for it, those that are on the receiving end of it plus their friends do react with venom, rather than using the feedback to improve their service and quality. The nastiness in ‘unSocial Media’, our new name for it, has been shocking, especially in a campaign by David Cope on Twitter, where anything goes!

*   Blogging has become very competitive, as bloggers chase readership, and want to be the first to review a new restaurant.  Achieving a first page Google listing for a restaurant, for example, can attract readership over time to the blog by new users when they Google the name of a restaurant.    

*   Readership is disappointingly low on public holidays and weekends.  Saturdays have the lowest blog reading numbers, dropping by up to half of weekday readership. Our highest readership of this blog was on 16 June 2010, during last year’s World Cup, when a tag for ‘2010’ was widely linked to this blog, attracting 9000 page views on that day alone. 

*   Although most readers are unknown to the writer, one carries a huge responsibility in shaping people’s opinions through what one writes.   We try our best to remain objective in presenting information at all times.  We have been blamed for wishing to destroy restaurants and new initiatives, yet supply news about restaurant openings and specials all the time.  Attempts were made last year by Michael Olivier (Editor of Crush!), David Cope (The Foodie Blogger) and Skye Grove (Cape Town Tourism PR Manager) to have this blog closed down.  We moved our blog hosting to America, to prevent this. 

*   Information as well as images are most likely to bring traffic via Google to the website, followed by Twitter.   Facebook is far less likely to draw traffic.

*   The weekly Sweet & Sour Service are enjoyed by readers, and many readers read the blog on a Friday, to check who has received the Sour Award, and then catch up in reading the blogposts of the pevious week.  The Spar Sweet/Limelight Sour Service Awards attracted an unusually high readership, and still do.

Looking forward, we plan to continue being honest, no matter what the cost.  We will endeavour to remain relevant, and to remain heard in the increasing Social Media ‘noise’, as more and more blogs are started, and existing ones reinvent themselves.   We will try to write shorter blogposts!   We will continue helping others to become better bloggers, and will endeavour to never stop learning from others too.

Thank you 1000 times for your readership and support!

Chris von Ulmenstein, Whale Cottage Portfolio: www.whalecottage.com  Twitter:@WhaleCottage