Tag Archives: Gold Lion

Cape Town Tourism wins Gold at Cannes, but Cape Town tourism in the red!

Cape Town Tourism’s ‘Send your Facebook Profile to Cape Town‘ promotion won its creators Ogilvy & Mather Cape Town a Gold Lion in the Branded Content and Entertainment category for its ‘Best use or integration of digital or Social Media’ on the last day of the Cannes Lions 60th International Festival of Creativity on Saturday, one of 17 Gold Lion winners in the category. Sadly, no effect of the promotion is evident, Cape Town suffering its worst tourism winter season ever. Continue reading →