Tag Archives: Good Hope Centre

Cape Town on ad high!

Cape Town will be buzzing with energy and excitement this week, as the country’s advertising industry descends on the city for the annual industry Loerie Awards, the top local recognition of the best advertising agencies and campaigns.  The Loeries run from 24 – 27 September.

The advertising award functions will take place in the Good Hope Center in the city centre over two evenings, and will be hosted in Cape Town for the first time ever.  Previously, the Loeries were held at Sun City for many years, and in Margate for the past three years.    Ticket sales are up 20 % relative to last year, reports the Weekend Argus, yet award entries decreased by 5 %.

The Loeries are an excellent tourism and conference marketing opportunity and platform for the city, and Cape Town Tourism and the City of Cape Town were involved in the bid to attract the Awards to Cape Town.   Many restaurants in Camps Bay have been booked for lunches over the Loeries weekend, and the evening entertainment will take place in Long Street.   The top Loeries Awards executive team will stay in the Grand Daddy Hotel on Long Street, and all registrations will take place there.

Camps Bay is an important daytime location over the Loeries weekend, with Brunches and Lunches taking place at various restaurants on the Camps Bay beachfront on Friday and Saturday, a Very Important Ego Lounge taking place at Caprice over midday on both these days, and a Velocity Party being held at Summerville at midday on Friday.   On Saturday a Beach Soccer challenge will take place on Camps Bay beach, while the media will be hosted at a lunch at Blues.

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Loeries fly to Cape Town

For the first time ever, the illustrious Oscar-style advertising industry Loerie Awards will be held in Cape Town, from 25 – 27 September in 2009.

Cape Town bid for the Loeries, driven by Cape Town Tourism and the Cape Town Partnership, against Johannesburg, Sun City, and the incumbent Margate.   In Cape Town the Loeries will be held in the revamped Good Hope Centre.

Loerie Award MD Andrew Human said that some industry members had reservations about hosting the Loeries in a big city such as Cape Town.   ” …we feel very confident that we will keep the intimate atmosphere that the Loeries is renowned for, while offering all the glamour of Cape Town”.

City of Cape Town Executive Director for Economic, Social Development and Tourism Mansoor Mohamed  said:  “The legacy projects that accompany Loeries will help to position Cape Town as a home for the creative industries.  It offers great economic opportunities for the residents of Cape Town.”

Cape Town bids for high-flying Loerie Awards

Cape Town is bidding to host the Loerie Awards, the advertising industry’s Oscar-style awards presentation, recognising the most creative print, radio , TV and outdoor advertising. Cape Town is bidding against Margate, Sun City and Johannesburg for the 2009 award ceremony. Cape Town Tourism is co-ordinating the bid by the Mother City. The planned venue is the to-be-improved Good Hope Centre.

For many years the “Loeries” were held at Sun City, and in the past four years in Margate. More than 3 000 advertising agency and marketing representatives attended the Loeries ceremony this year