Tag Archives: green season

Mayor Patricia de Lille: Cultural Tourism could counter Seasonality, but must embrace more Cape cultures!

Once a year Cape Town Routes Unlimited and the Western Cape Department of Economic Development and Tourism host a Tourism Destination Conference, inviting a broad spectrum of tourism players across the Western Cape to be recharged and stimulated, after a long and busy summer season.  The theme on Tuesday was ‘Cultural Tourism: Bringing the past, present and future together’, and it was Cape Town Mayor Patricia de Lille who pleaded for an expansion of this type of tourism, to embrace a broader spectrum of cultures in the Cape.  The current contribution of Tourism to the provincial GDP of 10 % can grow to 15% by 2015, Western Cape provincial Tourism Minister Alan Winde predicted.

A short media conference generated more valuable information than many of the morning Conference speakers, who indulged badly in over-running their time allocation, over-powering the audience with slide information, and having technical presentation issues.  There were no themes to address in the media conference, and attendees could ask questions, allowing more relevant tourism issues to be discussed with Minister Winde, Mayor de Lille, Western Cape Minister of Cultural Affairs & Sport Dr Ivan Meyer, new Chairman of Cape Town Routes Unlimited Deon Cloete from ACSA, and Cape Town Routes Unlimited CEO Calvyn Gilfellan.  Interesting was the news that Peter Bacon was not available to continue as Chairman of Cape Town Routes Unlimited, moving to Mauritius. One had high hopes of Mr Bacon, coming from the hospitality industry, but he made little visible progress for the organisation.  From next week Cape Town Routes Unlimited will move in with Wesgro, and both bodies will evaluate how they can market Cape Town as a tourism and an investment destination, without duplication of marketing monies. The joint collaboration will enable operational costs to be reduced, to allow more funds to be available for marketing. The Western Cape Tourism Act and the Wesgro Act will be rewritten, to allow the amalgamation of the two bodies. A Transitional steering committee has been formed, and an Annual Performance Plan has been prepared for the next year, defining the expected deliverables.

Cultural Tourism will become a focus to counter Seasonality in the Western Cape, we were told, with more events and conferences planned in the winter months.  But Minister Winde was quick to remind us that solutions to Seasonality do not lie with his department, but with the private sector, in creating the events and conferences. The provincial Tourism authority can support and help market them.  It is clear that too few such events are held in winter.  Mr Cloete said that Seasonality has been addressed, in that the peaks and off-peaks have grown, and that airlines are extending their length of season of flying to Cape Town. Minister Winde also encouraged the tourism industry to use the ‘Green Season’ to recharge one’s batteries, to train staff, to pay attention to maintenance issues, and to take annual leave at this time of the year, and not over the Festive Season, when Cape Town and the province are at their busiest, a commendable call.

Mayor de Lille spoke passionately about Cultural Tourism, saying that ‘Cape Town has a rich tapestry of culture’, but she called on the Cape Town tourism industry to become more comprehensive in reflecting all past and current cultures through routes, i.e. a Malay Route, Slave Route, San/Khoi Route, and also going back further than 360 years in talking about the history of Cape Town. She added: “The future we are trying to craft as a leading city of Africa and the developing world is tied to where we have come from.  Our future starts from our past and, as is fitting for our great society, the building blocks from which we make our city tomorrow are strong and varied…. we share our heritage with those who want to build the future together with us”.

Minister Winde also said that we should show more pride in our culture and resources, and used the example of a harvest festival in Dijon, celebrated in most towns in France, but rarely seen locally.  The Minister had clearly been to the Oesfees at Solms-Delta last weekend, raving about how the farming staff and local community celebrate the end of the harvest with local music and food.  He also highlighted Robben Island, the West Coast Fossil Park, and other cultural treasurers, raising the question of how such treasures could be ‘commercialised’, to make them accessible to visitors and be marketed to them.  He said that ‘we must own each other’s history to become one nation‘.  The Minister had an interesting plan for the Robben Island ferries not running on bad weather days, in that tourists would be shown an Imax film in The Pavilion Conference Centre in the V&A Waterfront.  Dr Meyer spoke about a new slogan R2D2 (Redress, Reconciliation, Diversity, and Delivery) in Cultural Tourism being expanded, ‘to heal our nation’, we were told.  The change in street names in Cape Town is another form of Cultural Tourism.

Minister Winde was asked about cruise tourism, and a cruise liner terminal in the Cape Town port.  Given the seasonality in cruise tourism, a new terminal building would have to be a multi-use one, to make it financially viable. He said this would not happen in the near future, and someone would have to claim ownership in creating such a building.  The Minister said that he is continuing with discussions at a provincial and national level.

Quinton Coetzee was the star speaker of the day, with his well-spoken and entertaining presentation about the San people, drawing parallels between their community and how we run companies.  One always has high expectations of Dr Nikolaus Eberl, who has been closely involved in the German and South African World Cups, but talking about the Berlin polar bear Knut for a second year had no Cultural Tourism learning points. New SA Tourism CEO Thulani Nzima paid his first official visit to Cape Town since his appointment, and his presentation was embarrassing, in taking twice as long as the time he had been allocated, the slides were over-full with information, and the speaker had not done any technical tests before his presentation.  He spoke about the Domestic Tourism Strategy, being ‘collaborative and not the exclusive domain of any body’, he said.  Statistics presented showed that domestic tourism showed no growth between 2007 and 2010.  The potential target market of 18+ year olds earning an income of R3000 per month is 8,2 million. Fourteen segments were identified, and reduced down to five priorities.  The largest segment of these was named ‘New Horizon Families’, a potential market of 1,8 million, about 35 years old, ‘Black, Coloured and Indian’, earning R5000 – R10000 per month, and spending R10000 on a ten-day trip for a family of 2 adults and 2 children. They stay in 3-star Bed & Breakfasts or self-catering accommodation, and go on holiday every 2 – 3 years. They are attracted by airline specials, and enjoy heritage-related activities and educational trips.  The goal of travel is to educate their children, to spend quality time together as a family, and is a reward for their hard work.  The Domestic Tourism strategy should persuade 2,6 million locals to visit other regions in their country, with a pay-off line “See your world as the world sees it”!  Provincial meetings are held, to prevent duplication of marketing activities, Mr Nzima said.  He seemed to evade a question as to the size of the Domestic Tourism marketing budget, but did confirm a ring-fenced R50 million allocation to market to Africa this year, and R84 million for each of the two years thereafter, setting up SA Tourism offices in Angola and Nigeria as a start.

Minister Winde has been encouraged to move this annual conference to the ‘Green Season’, so that more can attend in general, and attend for a larger part of the day, given that tourism businesses cannot spare their management for a full day before the end of the season.  The food of The Pavilion in the V&A Waterfront could be vastly improved, and perhaps wine estates and top restaurants could be invited to present their products to the industry at the Conference next year.   Not one speaker kept to the allocated half an hour, and therefore the Conference ran very badly over time, and many presentations became boring as a result. Cape Town Routes Unlimited will have to be far harsher in its time management of the Conference, and should introduce more variety of speakers, not repeating the same speakers every year. The organisation should not shy away from controversy, in allowing important industry issues to be debated in open forums through questions and discussions.  Successful industry case studies in surviving the recession etc. could be of greater value than a presentation of the marketing of (now deceased) Knut the Berlin polar bear!

Chris von Ulmenstein, Whale Cottage Portfolio: www.whalecottage.com Twitter:@WhaleCottage

BRICS focus to rebuild tourism to the Cape!

It is interesting to see how the Western Cape government, and even Cape Town Tourism, have reacted to the feedback that the Cape Tourism industry is in crisis, stated in a Cape Argus front page story featuring information from our blog as well as referring to an open letter to the tourism industry by Collection by Liz McGrath GM Tony Romer-Lee.  Alan Winde, Minister of Tourism in the Western Cape, has announced that the BRICS (Brazil, India, China, Russia, and even locals from South Africa) are the tourism market of the future.

Without spelling out the exact details of what is planned, a Cape Argus report earlier this week highlighted what the Western Cape is planning:

*  ‘Escape to the Cape – Whatever the Weather’: this campaign is to be aimed at Gauteng, KwaZulu-Natal and the Eastern Cape.  The name is clumsy, another way of saying Green Season, but there has been no sign of the campaign actually having been launched, as claimed in the article.

*   attending trade shows in Brazil and Argentina in September, organised by the South African embassies in those countries

*   a road show to China, Korea and Japan by Cape Town Routes Unlimited CEO Calvyn Gilfillan. Cape Town has just been awarded the Preferred Tourist Attraction 2011 by the World Broadcasting Union in China, beating the Great Barrier Reef, Australia, Spain, Germany, Italy, and Paris. Sun International has also been on a marketing expedition in China in the past month.

*   market to the west coast of Africa, rich in oil, with huge numbers of wealthy individuals.  Clive Bennett, CEO of the One&Only Cape Town, told me at a recent function that Nigeria has a population of 160 million, of which 20 % are hugely rich, yet most have not heard of Cape Town!

*   Exhibiting at the FILDA International Trade Exhibition in Luanda, Angola, last week, and the Western Cape was the only South African province to exhibit.  Minister Winde will be visiting Angola in September.  Cape Town Routes Unlimited’s Debbie Diamant, who headed the exhibition, said that Angola is an important growth market, but marketing material must be prepared in Portuguese. Obtaining visas to South Africa is one of the greatest barriers to tourism.

Adding to this, CEO of Cape Town Tourism Mariette du Toit-Helmbold said the (now amended) positioning  ‘Inspirational, value-for-money destination’ will be ‘branded’ (it appears she does not understand that ‘Cape Town’ is the brand, not the positioning!) for Cape Town.  She plans to ‘leverage events’ (held in summer!) like the Cape Town International Jazz Festival and the J&B Met, but exactly what she plans to ‘leverage’ is not stated!  A joke is that she seriously states that the new “100 Women 100 Wines’ competition to be held in Cape Town next month, and run by Spill blog with TOPS, will ‘stimulate domestic tourism arrivals’!  Cape Town Tourism is marketing the event heavily, as if it has nothing else to do!!

The same Cape Argus report contained same political point-scoring from ANC ex-Premier Lynne Brown, blaming the DA for the ‘tourism crisis’, saying that it was due to ‘funding cuts, the distress of thousands of workers who may lose their jobs, and adverse elitist perceptions deterring visitors from other provinces”!  Minister Winde reacted to the criticism, countering that it was not only tourism, but that all business sectors in the Cape that are struggling. 

An interesting e-mail from S A Tourism, written by its Trade Manager, provided interesting insights into the Chinese market: 68000 Chinese tourists visited South Africa in 2010, a 62% increase.  They stay for 10 days on average, and are most likely to visit Gauteng, and then the Western Cape. They enjoy wildlife and the scenery, and visiting the soccer stadia.  She also provided hints and tips to the hospitality industry, in dealing with Chinese tourists: they love green tea, sausages, fruit, yoghurt, eggs and bacon for breakfast; they eat ‘2-minute’ noodles in the morning; they prefer Chinese food but are interested in trying local food; they like our seafood, especially abalone and lobster; they enjoy a braai; they do not like sweet desserts; they like our fresh fruit; they enjoy going to the casino and to see a live show; they enjoy karaoke bars; they enjoy receiving small hand-made gifts; they like seeing the clouds in our clear skies, and the stars at night;  wireless internet is important, and an adaptor for their plugs, so that they can charge their camera, laptop and phone; they prefer 4- and 5- star hotels, and guest houses too. 

We have always been told that Cape Town is unique in suffering seasonality of business in winter.  I was surprised therefore to speak to a Johannesburg tour operator, who called to express his surprise about our recent newsletter spelling out the doom and gloom about the Cape Tourism industry.  He believed that the Cape receives almost all the tourism business in the country, and therefore should be flourishing relative to other parts of the country.  He told me in what dire straits the Gauteng tourism industry is in, and this was confirmed by the shock news that The Grace hotel in Rosebank, Johannesburg, will be closing at the end of August, as it is no longer financially viable to operate it.

While it is commendable that the Western Cape’s Tourism department is acknowledging the tourism crisis, we worry about Cape Town Tourism’s ability to react to the it, still being without a Marketing Manager, and not spelling out its immediate plans to address the crisis.  The tourism body will be doing a road show to share its Marketing Plan with its members on 10 and 11 August.

Chris von Ulmenstein, Whale Cottage Portfolio: www.whalecottage.com   Twitter:@WhaleCottage

Restaurant Review: Overture needs no introduction

“Overture” is a musical term, meaning introduction to a musical piece.   As a restaurant, Overture has been operating on the Hidden Valley wine estate outside Stellenbosch for 2,5 years, and no longer needs to be introduced.   With its owner and chef Bertus Basson, it has established itself as a most professional and passionate restaurant, which has made it on the Eat Out Top 10 restaurant list for the last two years.

To receive an invitation to a lunch at Overture is a treat – to spend 2,5 hours hours with Bertus Basson enjoying his restaurant’s lunch with him was an absolute privilege.   It was my fourth visit to Overture, having enjoyed each of our lunches in the past.

As I drove to the Hidden Valley Estate, well hidden at the end of a road that takes one past Ernie Els wines outside Stellenbosch, not far from another Eat Out Top 10 restaurant, Rust en Vrede, I had to think back how negative Rossouw’s Restaurants was about the road to Overture when JP Rossouw first reviewed it.  It is no problem to drive at all, unless JP has a fear of heights.  All is forgiven, Rossouw has been back, and now he has included Overture as one of his select top-rated 3-star restaurants.

Bertus and I started talking about the Eat Out Top 10 Restaurant Awards, which placed Overture and Le Quartier Francais’ Tasting Room at joint 10th position, an unprecedented occurrence in the history of the Eat Out awards, and which attracted a huge degree of criticism.   Basson admits that he was extremely angry, using an unrepeatable word.  He consoled himself by saying that at least he was in good company with Le Quartier Francais’ chef Margot Janse.  Whilst he said he did not need to rethink his restaurant as a result of this ranking, he did make one immediate change – that was to start buying imported products, e.g. scallops, salmon, truffles, and foie gras,  because the imported products offered a better range, and the service delivery from the importers suited his needs better, says Basson.  Prior to this Basson had been ‘proudly South African’ in terms of sourcing his ingredients.  Recently Basson has thrown out the clipboard menu holder, and changed to a beautiful brown leather holder for each of the winelist, and the daily menu, the latter which changes daily.

Bertus Basson is a character – for years he sported a Mohican, but he has grown his hair, and now hides it underneath a grey ‘Andy Capp’ cap.   He had stopped smoking earlier in the week, and was really chuffed about this victory.   The restaurant has added new round tables, for tables for two, and added beautiful white table cloths and serviettes.   Bertus talks and talks, and he reflects confidence in his product and his staff, without ever sounding like he is bragging.   He has found his niche, yet he never takes his restaurant’s success for granted.  He often arrives at work, he says, and radically changes something about it – the winelist, a dish is added or removed, constantly reinventing the restaurant, believing that evolution is necessary for all restaurants.

We discuss the plethora of food blogs and restaurant websites, and he is critical of some, and complimentary of most.  He says he reads Eat Out, Food24, JamieWho, Kim Maxwell, Tony Jackman, Michael Olivier and WhaleTales regularly, to stay up to date about what is being written about restaurants.  While he wants to make sure that any mentions of Overture are positive, and he wants to learn more about his restaurant colleagues through these websites, he says that he does not care about reviews, because the success of his restaurant is purely measured by his bookings book.  The summer season has been very good, mostly sold out, and so far the ‘green season’ has been better than last year.

One of his favourite restaurants is Restaurant Christophe (its foie gras in particular – read our review), and he raves about George Jardine’s new restaurant at Jordan, both in Stellenbosch.

At Overture a three course meal costs R 265, 4 courses R 315, 5 courses R 375, and 8 courses R 470.   Pairing the courses to recommended wines costs extra.   Each portion is roughly the same size, so that there is no differentiation between the size of a starter or a main course.  In total, ten menu options are offered.   The wine list has a choice of reasonably priced Hidden Valley and Lands End wines, which come from the wine estate, but Overture also offers a small collection of four Cap Classiques/champagnes, white and red wines, and dessert wines each.  A special 4-course winter lunch menu is available at R 200, Tuesdays – Fridays.

We were spoilt by being served by the Maitre’d Kris van Zyl and the sommelier Kris Snyman.   An amuse bouche was brought to the table on a wooden board, with a selection of coppa ham, sweet cream and onion, parmesan cheese straws, garlic aioli, and caviar salt.  An olive roll was served with this, as was a refreshing glass of Graham Beck Brut Rose.  A glass of Jordan Unwooded Chardonnay accompanied the first course, which was my favourite dish of the meal: cured salmon and kingklip terrine, a beautiful pink/white wheel, oyster beignet, and seared scallop in a sweetcorn and vanilla sauce.  Tagliatelle, basil pesto, buffalo ridge mozarella and smoked aubergine puree, a symphony in green, was served with Aeternitas Blanc, a garagiste wine made by the Kanu winemaker after hours in his garage in the Strand.   A matured entrecote with turnips and pomme fondant was paired with the Hidden Valley Gems, a Bordeaux style blend.   When the dessert of chocolate torte, banana and banana sorbet was served, the sommelier brought two massive bottles of Bottega Chocolate Grappa, offering us a choice in white chocolate or dark chocolate.  The glass bottles look less like alcoholic containers, and more like those for shampoo, and become a talking point at the table close by, being so unusual.

Our coffees were served with a collection of jugs, containing a most unusual vanilla syrup, grappa, and cardomon syrup, which one can add to one’s coffee, a nice touch.   The ‘real’ Bertus came to the fore over coffee, and he talks almost emotionally about the new ‘addition to his family’, Patat his dog.  One can hear the love for his pet when he speaks.  He emphasises that Overture is family friendly, and he and his team will gladly prepare meals suitable for young guests.

I left Overture impressed with the slick operation which Bertus and his team runs.  His staff appear happy, despite his reputation of being a tough boss, but he needs the best staff, to stay at the top.   He sources the best products, and he has his hand firmly on his restaurant’s pulse, and is mostly in the kitchen himself.   If there was anything to recommend, then it is to the Manager Kris to look a little less serious, and to smile more.   I also found it hard to understand him explaining the elements of each dish, but was allowed to take the menu with me, to save me from having to write it all down.  I know I will return to Overture regularly, and that Bertus and his team deserve better than joint 10th in this year’s Eat Out Top 10 restaurant awards list!

Overture Restaurant, Hidden Valley Wine Estate, Annandale Road, off R 44, Stellenbosch.  Tel 021 880-2721.  www.dineatoverture.co.za (the website is not very helpful, with barely any information, and an outdated menu of 12 March).    Open for lunch Tuesdays – Sundays, and for dinner on Thursday and Friday evenings. On the Stellenbosch Restaurant Route.

Chris von Ulmenstein, Whale Cottage Portfolio: www.whalecottage.com