Tag Archives: Haas Design Collective

Haas Collective hops across to Buitenkant Street, now serves Bunny Chow!

Haar Exterior Whale CottageIt was a call from Nick, who handles Social Media for Haas Collective, an advertising agency, art and interior decor consultancy, and coffee shop, that motivated my colleague and I to return to the new Haas building on Buitenkant Street yesterday, to write this piece.

Haas became a firm favourite when it first opened more than three years ago on Rose Street, giving life and energy to this Bo-Kaap street, being a convenient stop with parking usually available and devoid of parking marshalls.  It became a second office (even though wifi was always problematical, with changing passwords) and a welcome meeting place, all first-time visitors being impressed with the art-focused interior.  The food was always secondary, prepared from a kitchen across the road in a rented building, adjacent to where the Haas advertising agency had its offices too, in addition to the upstairs offices. Service deteriorated over time, as the waiters became more arrogant and slack, jiving in the entrance section, talking noisily, and not proactively following up with the kitchen. Inge has been the only efficient manager on the coffee shop side of the business, but Continue reading →

Food & Wine Bloggers’ Club pairs Jorgensen’s potstill brandy, Honest Chocolate, and the Haas Coffee Collective

This month, the Food & Wine Bloggers’ Club marries three unique Cape artisanal businesses, and hosts Jorgensen’s Savignac Potstill Brandy and Honest Chocolate, at coffee merchants and art and design specialists Haas Collective.

Jorgensen’s Distillery is in Wellington, and Dawn Jorgensen has been a faithful attendee of the Food & Wine Bloggers’ Club meetings, having briefly introduced their Primitiv Vodka to members last year. Their portfolio of handcrafted spirits has since grown, to include Jorgensen’s Gin, Field of Dreams Absinthe, Naked Lemon Limoncello, Naked Lime Liqueur, and the Savignac Potsill Brandy. Roger Jorgensen lovingly handcrafts the spirits products with passion, hard work and endeavour. Dawn handles Marketing and Sales, and is an ardent user of Social Media.

Honest Chocolate opened for business earlier this year, handcrafting their organic chocolate. Both owners Anthony Gird and Michael de Klerk are passionate about chocolate, and evolved from experimenting with raw cocoa powder. Anthony is a self-taught chocolate maker, and was joined by Michael, who had similarly experimented with chocolate making in London. Last month they opened their first shop, on Wale Street, and manufacture and sell from this outlet. They also have a representative in Johannesburg, supplying outlets and they have a stand at the new Neighbourgoods Market there. They Blog and Tweet, in-between their chocolate making.

The Haas Collective is ever-evolving, with its Haas Coffee Collective, Haas Communications Collective, Haas Design Collective, and Haas Gallery Collective, four businesses that have Capetonians raving, the coffee shop having become a firm favorite of many, the only outlet serving Kopi Lawak coffee in South Africa. Coffee is supplied from Strictly Coffee in Robertson.They also serve breakfasts, lunches and cakes, seven days a week. Haas uses Twitter to entice followers into their emporium. Haas is owned by Francois Irvine and Glynn Venter.

The Food & Wine Bloggers’ Club was formed to reflect the tremendous growth in and power of food and wine blogs in forming opinion about food, restaurants and wines.  Most bloggers do not have any formal training in blogging, and learnt from others.   The Food & Wine Bloggers’ Club aims to foster this informal training, and to serve as a social media networking opportunity.

Dawn and Roger Jorgensen, as well as Anthony and Michael will each speak for about half an hour about their businesses, and the role that Social Media plays in them, and there will be product tastings too. The meeting will be held in the Haas Gallery. The Club gives fledgling as well as experienced bloggers the opportunity to learn from each other and to share their knowledge with others.  Attendees can ask questions, and get to know fellow bloggers.  The Club meetings are informal and fun.

Future Food & Wine Bloggers’ Club meetings have been organised as follows:

*   12 November: Visit to new Leopard’s Leap tasting room and cookery school in Franschhoek

Food & Wine Bloggers’ Club, Wednesday 19 October: Haas Collective, 67 Rose Street, corner Church Street, Bo-Kaap, Cape Town. Bookings can be made by e-mailing Chris at whalecot@iafrica.com. The cost of attendance is R100.  Twitter: @FoodWineBlogClu  Facebook: click here.

Haas Collective in Bo-Kaap refreshing, friendly and creative coffee and design destination

After reading about the Haas Coffee Collective on Twitter, and being impressed with how quickly it has created awareness in the two weeks that it has been open, I went to have a cappuccino yesterday.  It is a most interesting collective of coffee roastery and coffee shop (Haas Coffee Collective), as well as the Haas Design Collective, with the Haas Communication Collective ad agency upstairs, all trading under the Haas brand.  Each Haas business is to interconnect and benefit from the other.

The first wow was when the young black-hatted young man behind the counter welcomed me by name as I entered, being Kent Fourie, who was at school with my son, and moved from Ellerman House to start working at Haas.   He told me a little about Haas, and introduced me to Francois Irvine, an artist and interior designer, a partner in the Haas Collective.  Francois is in charge of the Haas Design Collective specifically.   Glynn Venter, previously a creative director at FCB Draft, is the other co-owner.   From the name, I imagined it to have a Dutch owner (perhaps thinking of chef Camil Haas of Franschhoek).   Glynn laughed when I asked him about the origin of the name, and he coyly told me that Haas is the name of his favourite soft toy bunny, which he acquired about four years ago at the Old Biscuit Mill, and which accompanies him everywhere he goes, wearing a seatbelt when driving with Glynn in the car, and having a personality all of his own.   A felt bunny is on top of an interesting wall-mounted corner unit containing the crockery that they had specially made for the coffee shop, with a fly or an ant printed on each saucer, which causes great amusement as customers try to get rid of the realistic looking insects!   I loved the bunny-shaped biscotti that was served with the cappuccino (R18).

The Haas Design Collective, with partner Vanessa Berlein, has been open for a year already, and is Francois’ collection of artworks by a variety of artists that he sells.   A few steps down is the new Haas Coffee Collective, which was created when the previous tenant vacated the space.  It has lovely weathered-looking beams, and the counter was especially designed by Francois and made from lovely wood, matching the wooden floor.   The coffee roasting machine from Germany stands in this space, as do two wooden tables and chairs.   One can sit outside at white tables and chairs too, or in the cutest nook off the Design Collective.

The 100 % arabica coffees that the Haas Coffee Collective sells and uses come from Robertson, from ‘Strictly Coffee’, owned by Rensche and Hanno Schwartz.  The company has been operating for about five years.   Rensche used to work at Distell, and was a client of Glynn’s when he worked at the ad agency.

For their opening PR function, the coffee varieties that are sold by the Haas Coffee Collective were paired with food.    For example, Java coffee was matched with brownies; coffee from Guatemala was served with canapes containing citrus.   The coffee that has caused a stir on Twitter is Kopi Luwak, which is specially ‘processed’ by the Indonesian Luwak civet, and comes at an extreme cost of R730 for 250g, and R80 per cup, making it the most expensive coffee in the world.   Next most expensive is the Jamaican Blue Mountain coffee, which costs R400 for 250g, or R60 per cup.  There are eight coffees in the Haas Coffee Collective, at around R 50 – R 60 per 250g, each with a very quirky name and a different origin, and each is described as if it were a wine:

*   Return of a War Hero is a Brazilian roast, with a kola nut scent and fruit flavours

*   The Three Sisters is a blend

*   The Famous Jailbird is an Ethiopian roast, “peach and plum are the dominant fruit notes, with hints of mango”

*   The Mysterious Gentleman is a roast from Guatemala, with floral notes, a hint of chocolate, caramel and fudge

*   The Boxing Club is a Colombian coffee, with “deep red wine tones and of nuts”

*   Monday Morning Lift Club is a blend

*   The Swimming Club is decaffeinated coffee

*   The Newly Weds is a Costa Rican roast, a “coffee’s coffee”, and is ‘smooth, rich and subtly fruity’.

After only being open for two weeks, the Haas Collective is expanding to a downstairs space across the road, which will serve as an art gallery for larger works of art.  Glynn and Francois are deciding what else to add, either a design studio, or a hot desk, which will allow business persons to use space as an office away from their office, with wifi, much like Café Neo in Mouille Point.

The Haas Communication Collective has only been open for  a few days, and has signed up its first clients already.  The upstairs space offers two rooms, one having a large lounge attached to it, which will be the meeting space with clients, and will allow them to experience the creative working space in which their ad agency will be creating their campaigns.  The Haas Communication Collective has been appointed to handle the communication of the Whisky Live Festival, and will incorporate the Haas Coffee Collective.    A coffee and brandy pairing event is planned too.  On 25 May an exciting new coffee-related project will be launched, involving “one of the world’s most well-known artists”, Glynn said.

One can have something to snack whilst at Haas, with a small selection of treats offered.  Smoked Gypsy ham on ciabatta costs R35, while ciabatta with cheese and vegetables costs R30.  Wonderful looking muffins and croissants are also for sale.   Iced coffee is available, but does not contain ice cream.  Haas has an iced coffee maker, and one of the interesting ingredients added to ice slush is condensed milk!

The Haas Collective is brimming with ideas, and will be a space to watch as it expands its very new empire.  Commendable is its Loyalty Card, with one free coffee for every nine bought.   The coffee is good too!

POSTSCRIPT 28/5: Haas Coffee has announced the launch of its new Tretchikoffie – such a clever idea!  It also matches the TretchiCushions on its furniture.

POSTSCRIPT 15/10:  Haas Collective has moved to 19 Buitenkant Street.

Haas Coffee Collective, Haas Design Collective and Haas Communication Collective,  67 Rose Street, Bo-Kaap, Cape Town.  Tel (021) 422-2239.   www.haascollective.com.   Twitter: @HaasCoffee  Monday – Friday 7h00 – 18h00, or until the last patrons have left,  and Saturday – Sunday 8h00 – early afternoon, or until the last patrons have left (how refreshing!).

Chris von Ulmenstein, Whale Cottage Portfolio:  www.whalecottage.com    Twitter: @WhaleCottage