Tag Archives: Helen Zille

South Africa wins 2010 World Cup and becomes Plan B for future FIFA World Cups

The best compliment that FIFA could pay South Africa is the declaration by Jerome Valcke, FIFA Secretary-General, two weeks ago that “South Africa will always be a Plan B for any World Cup”, reports AFP, and an amazing compliment to the Local Organising Committee (LOC), as well as to South Africans across the board, in organising the best “party” in the world and showing the “gees” of our nation to our visitors and to our fellow countrymen.

FIFA praised the country for what it believes will have been a “perfect” World Cup.  “If on July 11, we are on the same level as we are today (3 weeks ago), I would say it’s a perfect World Cup”, he said.  Initial transport problems led to empty seats at the Opening Match in Johannesburg on 11 June, but these problems were quickly ironed out.

The World Cup has made South Africa and the continent of Africa “sexy”.  At the TIME and CNN Global Forum, which was held in Cape Town two weeks ago, and was attended by a large number of the world’s global business leaders, South Africa’s smooth hosting of the World Cup had changed perceptions about the country and the continent, speakers said, reports The Sunday Independent. TIME editor Michael Elliot said that the country is riding an “extraordinary wave of energy and optimism”, and stated that South Africa is “on the verge of tremendous opportunity”.

So how has South Africa benefited from the World Cup?    The benefits have been financial and emotional:

1.   A legacy of infrastructure – I disliked the word “legacy” initially, when I heard politicians justify the billions of Rands to be spent, but now that legacy is concrete, with ten new or upgraded stadiums around the country, fantastic roadworks leading into Host Cities, and around the stadiums, airports of an international standard (almost all, given the embarrassing fiasco at King Shaka airport in Durban), a Gautrain in Johannesburg and a modernised train station in Cape Town, new modern buses, upgraded city pavements, city greening and new city artwork to beautify the Fan Walks.

2.  The “gees” Ke Nako that was the theme of the World Cup grew throughout the World Cup into an unheard of spirit of national pride, surpassing that of the Rugby World Cup in 1995. The nation-building power of sport, first through the rugby match between the Stormers and the Blue Bulls in the Orlando Stadium, and the powerful bonding of South Africans in supporting the Bafana Bafana team, as well as them demonstrating the pride in their country via mirror socks, flags on the cars, and flags on their homes and businesses, has been one of the most wonderful benefits of the World Cup, and is likely to last well beyond the end of the World Cup. For the first time the country became proud citizens of their continent too, in supporting “BaGhana BaGhana”, when they were the final African team to play in the tournament.   Many South Africans doubted their nation’s ability to host an event of this magnitude across nine different locations around the large country, but she has done her country proud.  Locals are already calling for a regular way of displaying unity, by putting up flags, wearing the Bafana Bafana colours, or those of our country’s flag. 

3.  The improvement in South Africa’s image world-wide is the best legacy of all, and perhaps we needed to hear bluntly at the start of the World Cup how dimly we were viewed by the world.   Whilst we hated her broadcasts, Emma Hurd of SkyNews was the wet blanket that reminded us day in and day out about how dreadful life can be for many of our citizens, but even then the TV station changed its tune, its broadcasts became more and more positive, and Ms Hurd’s focus moved more to the soccer and less on the social imbalances.   Maybe it was a blessing that England fell out of the tournament so early on, which led to less interest in the World Cup reporting by the station.   Reporter after reporter has written about how they feared coming to the country, having heard about its reputation of crime, AIDS, poverty, and even apartheid, but all wrote about how pleasantly surprised they were about the spirited and united nation they saw, and about the first class facilities they encountered.   Not only South Africa but Africa benefited in image, as written above already.   Africa has been the step-child of the world, and it was the “social responsibility ” of the world, and FIFA in particular, that saw South Africa awarded the rights to hosting the 2010 World Cup – a tremendous leap in faith for the body at the time, but a dividend that has paid off richly for FIFA President Sepp Blatter and his team, not just in terms of their revenue earned, but also in their image for having the faith and in sticking behind South Africa, denying that they ever had a Plan B and a Plan C.

4.   The control over crime was a surprise even for South Africans.  The cancellation of the contract between the FIFA Local Organising Committee and Stallion Security at the Cape Town and Durban stadiums was no security loss at all, and the police did an outstanding job in handling the security of the stadiums, as well as of the Host Cities in general, with high police visibility, and a marked reduction in crime in general.  Western Cape Premier Helen Zille told the Cape Town Press Club that a BBC interviewer had expressed his surprise to her about not seeing the “expected crime wave”, reports the Weekend Argus.  Never before had such visible policing been seen, not only in and around the stadiums, but generally in city streets and in shopping malls.  One wondered where they had been hidden all these years, and hopes they will remain.  South Africa was not prepared to compromise safety, its biggest vulnerability, and I experienced what I first thought was a crazy safety procedure to have my car security-checked at the Green Point Traffic Department, with a car search, a sniffer dog search,  a search underneath the car, and a personal security check, then a blue light escort into the stadium.   Special World Cup law courts also acted immediately on World Cup-related crimes, and meted out harsh fines and penalties for theft and other crimes, and the incident of the British fan entering the England team changing room, and the subsequent admission of guilt payment by the Sunday Mirror reporter related to this matter, attracted varying reaction to the harshness of the fines. 

5.   Whilst South Africa was shunned as a “rip-off” country for its cost of flights, accommodation, transport  and World Cup packages prior to the World Cup, due to the 30 % commission add-on by FIFA hospitality and ticketing agency MATCH to already high prices of flights, accommodation and transport, the prices of all of these aspects of the World Cup quickly dropped when MATCH cancelled the bulk of its booked rooms, and SAA cancelled the seats MATCH had booked.   It was unheard of that accommodation rates dropped during a world event, but pricing is about supply and demand, and the lower than expected demand necessitated the decrease in rates, which did increase last-minute bookings to some extent.  It was gratifying to see soccer fans book their own accommodation, preferring to book more reasonably priced guest houses.  It is hoped that the world will forget its initial image of our country in this regard.

6.   The biggest surprise for locals was the power and fun of the Fan Walk in Cape Town.  It appeared that this may have been the only city in South Africa to have one.  Despite one’s scepticism of the concept initially, given Cape Town’s winter weather, not even rain could deter ticket holders and even towards the end, on a sunny afternoon, Capetonians without tickets from walking the Walk.    The flags put up everywhere became a trademark, and made Cape Town look festive, and one hopes they will stay, and give a nostalgic memory of the biggest party Cape Town has ever experienced.

7.   South Africa has new tourism icons, the very beautifully designed stadiums becoming tourism assets in their own rights.   The Soccer City, Durban, Cape Town and Nelspruit stadiums in particular are beautifully designed.  Cape Town had a Big Six it marketed – now it has the Big Seven, the Cape Town Stadium added, which became the backdrop to most broadcasts from the city.

8.   If it has not been said above, the interpersonal tolerance between South Africans seems to have improved, and small courtesies towards other pedestrians, motorists and shoppers are manifestations of the wonderful spirit of “South Africanism”.

9.   “White” South Africans have caught the soccer spirit, and the majority never were interested in this sport.   One never thought that locals would rush off in such large numbers to buy their match tickets online, and to queue for tickets at FIFA outlets in Host Cities, even camping outside the doors the night before.  More than 3 million tickets were sold, and about two-thirds went to South Africans.  We all became enraptured with the game, and all learnt new terminology about soccer (although most of us still do not know if it is ‘soccer’ or ‘football’ that we have been watching!).  We got to know the names of new soccer heroes – Diego Forlan, Thomas Mueller, Bastian Schweinsteiger, Miroslav Klose, and many more, for their performance on the pitches.

10.  School children but also adults learnt about geography in terms of the participating nations, so that Serbia, Slovenia, Slovakia, and the South American countries of Uruguay and Paraguay could be placed.  Nestle ran a “Children of the World” promotion, with information about different participating countries on their Smarties boxes.   Hopefully South Africa featured on the atlas of children and residents of the world community whilst they watched the many matches in the past month, and saw their countries’ TV stations present documentaries about our country.   We got to know the flags of participating nations. 

11.  Musically, life will never be the same, the vuvuzela being synonymous with the 2010 World Cup, and will no doubt be the “spirit maker” at future sporting events around the world.   Loved and hated, the “toot toot” during broadcasts and live matches were part of this sporting event.  FIFA President Blatter refused to have it banned, when called upon to do so by the world media and by players, who said that they could not hear their coaches and the referees.  The world’s largest vuvuzela was erected on Cape Town’s unfinished highway for World Cup sponsor Hyundai.   Two songs will go down in World Cup history – “Waka Waka” by Shakira, much scorned when it first received airplay on radio, but now synonymous with the event, South Africa, and even Africa – as well as K’Naan’s “Waving Flags”.

12.   It is the future tourism legacy that will hopefully benefit the country, in that it will attract tourists to our country in future.  Due to the improvement in South Africa’s image and the wonderful documentaries about South Africa (for example German TV station ZDF dedicated hours of coverage of South Africa, using our ex-Miss South Africa Jo-Ann Strauss, speaking her best possible German – she is engaged to a German), one can hope for an influx of tourists for years to come, but one must be realistic about the depressed economy internationally, and even locally, said our Governor of the Reserve Bank Gill Marcus last week.

13.  If there is one name we will never forget in the context of the World Cup, it is the by now well-known Paul the Octopus from Oberhausen in Germany, who correctly predicted 5 wins and 2 losses for Germany, as well as the win for Spain against the Netherlands in the Final. He even has a Twitter page @PPsychicOctopus, which surpassed 500 Followers in just four days.

14.   The media coverage for South Africa has been phenominal, many countries sending media representatives not only reporting about the soccer but also doing documentaries about the cities in which they were based.  The BBC had a special Studio built on top of the Somerset Hospital, giving it a fantastic view of a beautiful Table Mountain on the one side, and of the beautiful Cape Town Stadium on the other side.   An hour after the Final last night, ZDF was still broadcasting about South Africa and the World Cup, recapping the highlights of the sport event and of the country.  Even normally cynical Oliver Kahn, who was a co-presenter, praised the organisation, hospitality, friendliness and lack of hooliganism of our host country.  ZDF probably was the TV station that gave our country the most, and most positive, TV coverage.   The Final is expected to have been seen by 700 million TV viewers around the world last night.

15.   The power of the endorsement in terms of VIP attendance at the matches is unmeasurable, and those celebrities that are on Twitter, Paris Hilton and Shakira for example, who expressed their delight, spread the word even further.  Nelson Mandela and his wife Graca Machel, Queen Sofia of Spain, her son Crown Prince Felipe and his wife Letizia, Holland’s Crown Prince Willem Alexander and his wife Maxima, Prince Carl Philip of Sweden, Prince Albert of Monaco and Charlene Wittstock, German President Christian Wulff, German Chancellor Angela Merkel, Brazilian President Luiz Inacio Luia da Silva, Charlize Theron, Morgan Freeman, Mick Jagger, Kimora Lee Simons, Leonardo DiCaprio, Andrea Bocelli, Franz Beckenbauer, injured ex-German captain Michael Ballack, Bill Clinton, David Beckham, will.i.am and the Black Eyed Peas, Naomi Campbell, Princes William and Harry, London Mayor Boris Johnson and many more attended the matches over the past month.

16.  Despite the winter timing of the tournament, Cape Town and Port Elizabeth’s weather generally played ball.  Cape Town had three rain days during matches, and challenged the perception of Johannesburgers that it rains all the time.  

17.   The smooth logistical running of the World Cup has opened up the country to bid for other events, and the 2020 Olympics is the next event the country has been invited to bid for.   IOC President Jacques Rogge has been in the country for more than a week, and has been warmly recommended the country by his friend FIFA President Sepp Blatter.

18.  Social media marketing received a tremendous boost during the World Cup, and peaked on 11 June, the start of the World Cup.   Only one event challenged interest in the early part of the event, being the engagement of South African Charlene Wittstock to Prince Albert of Monaco.  As soon as the USA and England teams were eliminated, web traffic fell dramatically, partly though due to the problems with the SEACOM cable for those websites that are hosted overseas by their servers.   Yet action on Twitter never let off, and whenever a goal was scored, Twitter crashed. Twitter users followed soccer stars they had not previously heard of, and even Sepp Blatter opened a Twitter page (@SeppBlatter). 

19.   The initial high airline ticket prices encouraged many locals as well as tourists to drive between Cape Town and Port Elizabeth, and also to other parts of the country, to save on costs, thus supporting tourism in smaller towns and cities that were not Host Cities.  One hopes that this will lead to a rediscovery of the Garden Route, an area that has suffered badly as far as tourism goes in the past three years.

20.   One can be grateful from a business perspective that the World Cup did take place in winter, a normally quiet period, therefore not influencing productivity, or lack of, badly on match days, and on Bafana Bafana match days specifically, which saw shops and businesses close early.   This is compared to many companies that close for their Christmas/New Year break, when Cape Town is at its busiest.

21.   The surprise benefits of coming to the country for the international soccer fans was the beauty of the country, and in Cape Town the fans were surprised about what special beauty the city offers – the mountains, the sea, the wildlife at Cape Point, and the winelands.

22.   Soccer fans that arrived without tickets and locals enjoyed the “gees” at the Host Cities’ Fan Parks, many offering top notch musical entertainment every day, and broadcasting all matches.  In early days the Fan Park on the Grand Parade had to be closed, due to over-capacity.  Other fans went pub-hopping, Long Street being popular for this, with numerous bars and restaurants with televisions.  The V&A Waterfront was another popular destination, and every restaurant agreed to install TV sets for the duration of the World Cup.   Paulaner Brauhaus and other hospitality marquees set up at the Clocktower side of the V&A did extremely well, and I personally queued at the Paulaner Brauhaus for as long as 2 hours for the semi-final between Germany and Spain.   The law of supply and demand forced greedy hospitality marquee owners to radically reduce their entrance fees, where these were charged, from over R 100 per person, to about R 20.

23.  FIFA must be congratulated on their determination in making this an excellent World Cup, and were based in Johannesburg for a number of years, to guide the management of the event.  It gave us great confidence that the event would be a success, even though so many locals were sceptical.  FIFA executives were also ruthless in their deadlines for the completion of the stadiums, and the infrastructure, which was excellent in making everything come together, even if it felt that some work was very much last minute.   FIFA insisted on the police presence and the instant law courts, and they have dramatically reduced crime in the past four weeks.

The World Cup has not been super-perfect, and had some blemishes:

1.  I have written copiously about MATCH, FIFA’s hospitality and ticketing agency, and its ruthless attempt at exploitation of the accommodation industry, which unfortunately backfired badly for the agency, for the accommodation industry and for the image of the country as far as affordability, or lack of, goes.

2.   Many empty seats were visible, especially in the early matches, and were attributed to transport problems in Johannesburg at the first match, and to sponsors not allocating all their tickets.

3.   The inability and thereafter late landing of four aircraft at King Shaka airport in Durban on the day that Germany played Spain was the biggest logistical blunder of the tournament, and left many German fans angry about the costs they had incurred to see the match.   ACSA is offering a reported compensation of R400 per head!

4.    Restaurant business dropped dramatically, and fine dining establishments that refused to succumb to TV sets lost business badly, especially on match days in their cities.  Theatre and general entertainment also suffered, and the popular Jonny Cooper Orchestra closed down a show in Camps Bay two weeks ahead of schedule.   Retail outlets did not gain from the World Cup, and the opposite probably is true.   Sales of the Cape Times and Cape Argus have been said by its management to have been the worst ever in the past four weeks.

5.   The negative media reporting focused on only one theme – the great divide that still remains in South Africa, between haves and have-nots, and the irony of the monies spent on the stadiums relative to the lack of proper housing for all of its population will have to be addressed.   One hopes that the future impact on tourism, and resultant employment, will address this problem.  But it will also mean a new attitude by employees to value their jobs and terms of employment.

6.   The early exit of England in particular was damaging to tourism, as multitudes of fans were standing by to fly to South Africa to support their team.  The England fans were the best for accommodation business, but their bookings were linked to their team’s playing schedule.

7.  The biggest loser of the World Cup probably is FIFA itself, in terms of its image, Sepp Blatter having been booed at the Final and also on another occasion.    FIFA also came under fire about its card-happy referees, the British referee Howard Webb setting the record for the highest number of cards, with 14 yellow cards and one red card during the wild Final match.  The lack of technology to check on the admissibility of goals was also severely criticised.

8.  FIFA’s technology also failed when demand for tickets became so great, that its system crashed on numerous occasions, a dent to its image of perfection and organisation.

9.   The more than 25 000 volunteers that were appointed by FIFA and its LOC, were poorly utilised in terms of their skills and day-job capabilities and were extremely poorly managed.   They were “employed” outside of the South African labour legislation, and had to sign for this in their contracts.   They had tax deducted from their meal allowances when these were paid into their bank accounts.  In Cape Town they were served disgustingly bad food for three days, and were not compensated for it in terms of their meal allowances.   They did not all receive the designated volunteer clothing, even though it was ordered about 6 months ago when the volunteers were appointed.  Volunteers attended three days of training in April plus a morning in May, and were not compensated.   Huge dissatisfaction existed about the forced McDonald’s diet of R 60 per day, which the LOC would not alter at all, the most unhealthy food they could have been fed.  The Green Point branch next to the stadium made a fortune out of this arrangement, yet their service and food quality was shocking – the Volunteer Co-ordinator had to call the branch regularly with complaints.   Volunteers were forced to drink Coke, when many preferred water, Bonaqua being a Coca Cola brand too.   Quotas were set for the amount of water and Coke that each volunteer had to receive.   The Volunteer Farewell Function last week started two hours late, was badly organised, and lunch was served at 15h30, 1600 volunteers having to queue – many left at this stage.  More than a month after starting to work as volunteers, they have not yet been paid, despite a promise that they would be (now they are due to be paid at the end of July!).   Sadly, international volunteers left the country with an image of the poorest organisation of a World Cup relative to their experience of the 2002 and 2006 World Cups, a shame given that one third of the volunteers were from other countries around the world, and they will take this message back home with them.  I kept hearing them say that this must be “an African way” of doing things, a perception I tried to correct whenever I heard it.

10.   The FIFA sponsors Budweiser, McDonald’s and Coca Cola were not all positively received.  Budweiser was only served inside the stadiums, and comments via Twitter were only negative about the beer. McDonald’s became a swearword amongst the volunteers, and even the police and media working close to the Stadium must have disliked receiving the poor quality and service for more than a month.   Coca Cola became the butt of jokes about Paris Hilton getting the brand wrong when she was wrongfully arrested for smoking marijuana.   The food sold by concessionaires inside the Stadium was poor.

10.  FIFA also lost face when it fanatically reacted to ambush marketing, and the Kulula.com airline provoked FIFA in its newspaper ads.  Bavaria beer is the best known brand in South Africa, due to FIFA’s reaction to the Dutch brewery’s ambush marketing inside the stadium in Durban.

11.  Corruption in terms of Government departments and municipalities buying huge allocations of tickets has been hinted at, and no doubt further such claims will be written about in the media.

11.  Whilst the occupancy of accommodation establishments in Host Cities close to Stadiums was reasonable in the past 30 days (Whale Cottage Camps Bay at 71 %), the areas in smaller towns barely picked up any benefit in this period.   Sadly, business in May was at its worst ever, and what income was made in June, was offset by the “vacuum-effect” of the World Cup in May.     

12.  Last, but not least, is the anti-climax of the month-long party having come to an end.  The lives of many changed in the past month, with different habits, glued to television sets, children on holiday for 5 weeks, daily beer drinking habits having been developed, and the mundane side of life was set aside for the period.  Reality strikes today!  

POSTSCRIPT 18/7: FIFA gave South Africa a score of 9/10 for the hosting of the 2010 World Cup, reports The Times, up from the 7,5 rating for the hosting of the Confederations Cup last year.   FIFA President Blatter likened the score to a cum laude at university level.  “The greatest memory is the willingness and commitment of South Africans to show the world their ability to host this World Cup with discipline and honour” Blatter said.

Chris von Ulmenstein, Whale Cottage Portfolio: www.whalecottage.com

Bouillabaisse restaurant closure a lesson in restaurant management

Within the past two weeks restaurant couple Camil and Ingrid Haas have closed down their well-known Bouillabaisse restaurant on the main road of Franschhoek, and have left Camil’s, their restaurant in the Cape Royale Luxury Hotel carrying Camil’s name.  While this is sad news for Camil’s followers, it is an useful case study of restaurant management.

Background: Ten years ago Camil and Ingrid came to South Africa (they have just celebrated this anniversary), and settled in the gourmet village of Franschhoek.   They set up a guest house in an old mission station on Akademie Street, and called it Klein Oliphantshoek, the latter part of the name once having been the name of the village.   Camil set up a kitchen in the guest house, and it became renowned for its excellent tasting menus, long before such had become fashionable.  Ingrid would pair and pour the wines, mainly from Franschhoek, and they had a perfect highly regarded business.

Lessons in restaurant management

1.  Do not over-extend yourself/Small is Beautiful

When the Haas’ opened Bouillabaisse on the main road about four years ago, it was meant to be a day-time Oyster and Champagne Bar, for the day-trippers coming to Franschhoek, and at night (mainly over weekends) Camil would be in the Klein Oliphantshoek kitchen.   Bouillabaisse took off, and it was decided to do dinners as well.   A great concept, but Camil had the misfortune that a number of his new chefs at Bouillabaisse walked out in the opening month (this is a Franschhoek affliction all players in the hospitality industry have to deal with in the village), it was rumoured at the time.   This meant that he had to spread himself thin, being at two locations at the same time.  End result: the dinners at Klein Oliphantshoek were closed down, and the guest house was sold about a year later.

2.   Be nice to patrons

The stress of the new Bouillabaisse venture seemed to have gotten to Ingrid Haas in particular, and she was very prescriptive to the locals and tourists that supported the tiny restaurant – one could not combine or mix and match between dishes off their tapas-style menu, one could not book outside tables, and the rules seemed quite heavy, as was her attitude.  In early days, on a Valentine’s Day, when we sat at a (seemingly) unreserved table outside – that was the rule – we were rudely sent away, saying the table was booked, without it having a Reserved sign on it.  I stayed away for a few months after that, but started going back, and went to the Green Point restaurants regularly thereafter.  I have progressed to hugs and kisses now!

3.  Choose a pronounceable name

Bouillabaisse is a fun name, and reflects Camil’s love for fish cooking.  But, for locals, and guest house staff having to make bookings for guests for dinner, it was a nightmare, meaning that staff chose not to mention that restaurant as one of the options to guests, because they could not pronounce its name.

4.  Be a big fish in a small pond

We are all tempted, present company included, to expand the business.   Not having learnt from the first problems in having two restaurants, the Haas couple opened up a Bouillabaisse in The Rockwell building in Green Point, a beautifully appointed restaurant with fishy decor, in January 2009.  Not satisfied with one restaurant only, they opened a restaurant for Ingrid, called Crepe Suzette, in a French Cafe style, next door to Bouillabaisse.   It was beautiful, unique, and affordable.  Franschhoek may have 25 restaurants, but Cape Town has hundreds, if not more.  It was a whole new ballpark to start operating in a city in which the Haas couple was reasonably unknown. (Matthew Gordon, by contrast, keeps opening new restaurants in Franschhoek, having interests in four establishments already, a different, very focused, approach to location choice).

5.   Location, location, location

The Rockwell is set off Somerset Road, opposite the new Cape Quarter as the crow flies, but the building has no branding on the outside, so it is not known nor visible to Capetonians.  The brainchild of the infamous Conrad Gallagher, the ground floor of The Rockwell was conceptualised by him as an indoor epicurean market, operating 7 days a week, of purveyors of organic foods and wines, which was an outstanding concept.  Bouillabaisse, Crepe Suzette and two other restaurants were to be part of the concept.  Gallagher ran away from Cape Town under a cloud of debt, no other food shop or restaurant opened, two decor shops did, but no one could see Bouillabaisse and Crepe Suzette hidden in The Rockwell.   At that time Somerset Road in Green Point was a nightmare area to be avoided, given the building work happening at the Cape Quarter.   The bite of the recession was worse than anyone had expected, and this affected business too.

6.   Branding is key

Suddenly it was announced last September that Bouillabaisse and Crepe Suzette had closed down in The Rockwell, and were re-opening elsewhere.  The new location was kept secret until two months later, when they opened in the Cape Royale Luxury Hotel on Main Road in Green Point, but…… as a newly named Camil’s and Ci Casa.  This meant they had to start branding all over again.   From a brand perspective, throwing away a respected brand name Bouillabaisse, while still operating with this brand name in Franschhoek, was not understandable.  Further, Camil Haas is not well-known as a chef in Cape Town, and opening under his own name was a big risk.   Camil’s menu was very different to that of Bouillabaisse, described in a review on this blog as not conventional.   The new location worked better, in that guests staying in the Cape Royale Luxury Hotel, as well as locals, were better able to see and support the new restaurants.  The decor of Camil’s was not to the liking of everyone.  Establishing three new brands, as well as the move of a known Franschhoek brand to Cape Town in the space of a year, would have challenged even the most experienced marketing expert. (In a desperate attempt to attract attention to Bouillabaisse in Franschhoek, the restaurant exterior was recently painted in a most shrill purple, quite unbefitting of the quality of the restaurant).

7.  Be careful about who you get into bed with!

I was surprised when I heard that the Haas couple had gone into a partnership with Jochen Buechel, previous owner of the Place on the Bay in Camps Bay and a property developer, not that I had heard anything untoward about him (although a Google search indicated a Noseweekexpose about a controversial development in Sea Point in 2006), but because I could not see the personalities jelling.   The Buechels had been regular clients of Bouillabaisse in Franschhoek, and are well connected in Cape Town, and the Camil’s opening function in November, co-ordinated by their PRO Dagmar Schumacher, saw dignitaries such as Helen Zille attend (my invitation, with those for other food writers, had been sent, but had got lost in the post, we were told!).   After writing the review after a visit soon after the opening of Camil’s, during which Ingrid had told me that she and Camil were running the operational side of the restaurant, and that the Buechels were doing the marketing, I received a call from Jochen Buechel, asking me to keep his involvement in the restaurant low key.  I did not alter my review.

“Hearing between the lines”, if there is such an expression, it would appear that the relationship between the Haas couple and the Buechels has broken down, and this may have led to Camil Haas’ departure from his restaurant.  The staff remain, and Buechel now is the full owner of the restaurant (or maybe was that anyway?).  Camil and Ingrid Haas are said to have returned to Franschhoek.

POSTSCRIPT 31/5:  Whilst having a cappuccino at Camil’s today, Jochen Buechel asked to speak to me on the phone, to let me know that the Sea Point development referred to in Noseweek is one of the most successful developments in Sea Point.   He was very frank in answering my questions about the reasons for the breakdown, and it appears that Camil was inflexible about his menu items – Camil liked the “differentness” of his menu items, while Buechel wanted a menu that would make patrons come to the restaurant once or twice a week, and not once or twice a month, as was the case.   Buechel regards Camil highly, and said that he is “a fantastic pianist but not able to conduct the orchestra”.    He also indicated that whatever money Bouillabaisse was making in Franschhoek in summer would be lost covering expenses in winter, probably a common curse of the hospitality industry.   Camil’s menu will change tomorrow, being simplified by the General Manager and Head Chef Werner, who has been at Bouillabaisse and Camil’s in Cape Town since the beginning.  It is likely that the creperie Ci Casa will be incorporated into the Camil’s menu, and that the Ci Casa restaurant name will be dropped.

Chris von Ulmenstein, Whale Cottage Portfolio: www.whalecottage.com

FIFA Fanfare Friday focus on Cape Town

The world’s eyes will be on Cape Town tomorrow, when the FIFA Final Draw takes place at 19h30 in the Cape Town International Convention Centre.   More than 700 million TV viewers in more than 200 countries are expected to watch the Final Draw, which is hugely important as it determines which of the 32 teams play against each other, and where these matches will take place.

A huge upsurge in ticket sales is expected after tomorrow’s Final Draw, when soccer fans choose which matches they book tickets for and which teams they want to see play.  A new wave of ticket sales starts on Saturday, with low-priced tickets at R 140 still available to South Africans.

More than 5 000 media, FIFA officials, team coaches and VIP’s will attend the Final Draw at the Convention Centre.  Charlize Theron, Oscar actress and originally from South Africa, is one of the presenters, while David Beckham, Pele, Archbishop Tutu, Past President FW de Klerk, Franz Beckenbauer and President Zuma will also be present. 

The Executive Producer for the Final Draw, South African George Mazarakis, says that it would be the best FIFA Final Draw ever.    He said that “the event would showcase not only South Africa’s ability to deliver a successful World Cup, but that it would also celebrate Africa’s humanity, reports the Cape Argus.   “The final draw is more than just a TV show, it’s a celebration of football and Africa” he said.

A stage of 40 meters wide, and 8 meters tall, which took 5 000 hours to build, will be filmed by 18 cameras.   The set was almost predominantly made in Cape Town.  More than 3 000 locals are involved in the production.  Entertainers performing at the Final Draw are the Soweto Gospel Choir, Angelique Kidjo and Johnny Clegg. 

The weather forecast looks favourable for tomorrow, with lovely blue skies, ensuring good scenery shots for Cape Town.   This is Cape Town’s biggest international marketing event ever, only to be capped by the semi-final for the 2010 World Cup in July.

At the mountain end of Long Street a stage will be set up, on which local bands will perform, and large TV screens will broadcast the Final Draw.   More than 15 000 Fan Fest revellers are expected to enjoy the celebration, at which Freshlyground, Jimmy Dludlu, Coda and other musicians will play.

Access into and out of the city tomorrow is expected to be a nightmare, with numerous road closures near the Convention Centre, and around Long Street.   On Sunday evening 100 000 Capetonians came to see the switching on of the Christmas Lights, and this caused traffic anarchy in the city center.  No traffic police were visible on that evening, and pedestrians took over the street lanes, which clogged up all vehicle movement.

The FIFA VIP’s have been entertained this week, with a lunch yesterday on Signal Hill, with a spectacular view onto the new Cape Town Stadium, and a 5-jet formation flyover put on for them.   A dinner party was hosted by Premier Helen Zille in her official residence, and the FIFA executive committee is meeting on Robben Island today.   Journalists will be treated to a media gathering at Maiden’s Cove between Camps Bay and Clifton, and one hopes that the weather gods will switch off the southeaster on that day!

Disappointingly, very little FIFA World Cup branding is visible in the city – a huge banner is visible on the Westin Grand Hotel, at which FIFA President Sepp Blatter is staying with his entourage.  Eight Adidas footballs have been set up near the Caltex garage at the entrance to the Waterfront, and tiny VISA flags are visible in the Waterfront.   The lamp pole banners on Buitengracht Street are boring, and one can barely see the FIFA 2010 World Cup logo on them. 

Grant Thornton Strategic Solutions estimates that 480 000 foreign soccer fans will attend the 2010 World Cup, and will generate R 8,5 billion for South Africa, generating a benefit of R 11,5 billion for the country’s economy.    The consultancy expects 50 % of the tickets to be sold to locals, and the balance to international soccer fans.  About 18 000 journalists are expecetd  next year and 26 million soccer fans will view the World Cup on TV.   The largest number of international tickets have been sold to the USA (360 565), the UK (481 184), Germany (25 060) and Australia (17 848), reports the Cape Argus.

Chris von Ulmenstein, Whale Cottage Portfolio www.whalecottage.com

FIFA: “South Africa is not only ready, South Africa is committed”

FIFA Chairman Sepp Blatter is visiting South Africa, and has given the thumbs-up to what he has seen on his latest visit to South Africa, to mark the 365 day countdown to 11 June 2010.  

Blatter met President Zuma and Western Cape Premier Helen Zille at Green Point stadium in Cape Town this week, and declared: “South Africa is not only ready, South Africa is committed”, reports The Times!

Blatter congratulated Zuma on his presidency, stating that he was happy that “he likes football and has realised what the World Cup can bring to his country and the continent.”   Blatter added:  “You have the confidence and trust of FIFA but also of the fans.  Everyone wants to be here.”

Danny Jordaan, CEO of the Local Organising Committee, praised the beauty of Durban’s Moses Mabhida and Cape Town’s Green Point stadia.   “The 2010 Fifa World Cup must be the end of an era and the beginning of a new era.   It must herald an era.  It must herald an era in which our country becomes a major driving force and an active participant in the global economy” said Jordaan.

Jordaan also said that 630 000 tickets have been sold to fans in 188 countries, half of these being sold to South Africans, for the 2010 World Cup.   The USA and the UK are the next biggest ticket purchasers, with roughly 70 000 and 43 000, respectively.

Jordaan also said that 70 % of the 640 000 Confederations Cup tickets have been sold.  The Confederations Cup commences on Sunday.

Cape Town Tourism organised the ceremonial kicking off of soccer balls from Table Mountain on 11 June, to mark the 365 days before the start of the World Cup, and attracted a fair number of Capetonians.   CODA performed a new song they have written for the World Cup, and vuvuzelas trumpeted.   The Green Point Stadium is already about 70 % completed, and will be ready for handover on 14 December, says a special Independent Newspaper “1 year to kick off” insert.   A pedestrian underpass will run underneath the traffic circle near the stadium, and the Green Point Common will be upgraded.   Green building practices are being applied for the stadium construction.   The Cape Town International airport upgrade will have been completed by November.