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MasterChef SA final 18 amateur chefs fired up to go through to Nederburg!

It was a different MasterChef SA in episode 3 last night, with less action and more tears.  There also was a lot at stake for the final 25 contestants, a braai deciding which seven contestants had to leave the reality TV cooking programme, with the final 18 going through to the MasterChef SA kitchen at Nederburg, for the remaining fifteen episodes.

For the first time one got to know the contestants a little better, but the editors of the show were not consistent in providing their names.  It seemed that the chaps would have the advantage in this episode as the natural braaiers, but some of them did not make it through to the next round.  Filmed at the Cradle of Humankind outside Johannesburg, the home of 2011 Eat Out Top 10 Restaurant Roots, the challenge put to the contestants was to cook a meal worthy of being served at this fine-dining restaurant.  Chef Pete Goffe-Wood said that the braai was the most basic form of cooking.  The dishes were expected to jump out at the judges, to shout ‘eat me’. Chef Pete also said that the biggest challenge with a braai is to control the heat source.

Few of the dishes would have made it into Roots restaurant, if Twitterers were the judges! Worrying was that the judges had such a disparate evaluation of the dishes, there being little conformity of appreciation, in most cases only two of the three judges evaluating any dish.  Chef Andrew Atkinson seemed over-dressed in his over-large suit for the braai, while Chefs Bennie Masekwameng and Pete looked more comfortable in their jackets.

Contestant Thys Hattingh admitted that he was not good at braais, and preferred making desserts.  He made both a meat dish and a beautiful dessert, the latter highly praised by the judges, as was Khaya’s dessert. The judges tasted ‘pap and vleis’ made by Jade de Waal, fillet of springbok, Surf and Turf, seared tuna, lemon butter hake, stuffed sirloin, hake sandwich, rump steak, and more braai dishes.

Very few contestants escaped the programme without a harsh word from a judge, comments directed at Bonguwusa’s dish which was described as ‘not award-winning’, ‘tasted like cardboard’, was ‘overcooked’, and was‘inedible’, probably the harshest criticism of the evening.  A piece of meat was described as a ‘brickette’. Another contestant cooking pap was criticised for the dish not working. Natalie was criticised for her dish being ‘too busy’, but she countered that it reflects her personality. She admitted that it was her first braai ever, loved by Chef Andrew and not liked at all by Chef Pete. Sarel Loot’s milk chocolate sauce served with his steak was described as ‘awful’ by Chef Andrew, and was criticised by Chef Bennie too, and could have cost him a place.  One contestant presented part of her dish in ‘ghastly’ tin foil, a serious fail. Bruce’s steak was described as ‘too busy’, ‘not quite MasterChef’ standard.  Bruce, Timothy, Elton, Cameron, Callie-Anne, Natalie, and Bonguwusa did not make the final hurdle.

The heat was really on and the tears started to roll when the 25 contestants had to face the judges in small groups, and were reminded of their problems of the evening, and to hear who would be leaving and who would go through to the MasterChef SA kitchen.  The eighteen MasterChef SA finalists, with the Twitter addresses (most of them have started Tweeting) and city of residence from a Screen Africa listing, with 7 finalists from Cape Town and 5 from Johannesburg (with a surprise one from Namibia, given that is MasterChef SA) are as follows:

Babalwa Baartman  @LateBloomer26 from Cape Town

Berdina Schurink  @BerdinaSchurink from Pretoria

Brandon Law  @TheBrandonLaw from Johannesburg

Charles Canning  @CTHPipey from Cape Town

Deena Naidoo  @Deenamcsa from Durban

Fortune Kangueehi  @FKangueehi from Windhoek

Guy Clark @GuyClark2 from Cape Town

Ilse Fourie   @IlseNel from Cape Town

Jade de Waal  @FoodJams from Cape Town

Khaya Silingile  @KhayaSilingile from Johannesburg

Lungile Nhlanhla  @Lungzie from Durban

Lwazi Mngoma  @LwaziMngoma from Johannesburg

Manisha Naidu  @Manisha_Naidu from Johannesburg

Mmutsi Maseko from Johannesburg

Samantha Nolan  @SamanthaLNolan from Cape Town

Sarel Loots  @SarelvanSabie from Sabie

Sue-Ann Allen @Cook_Sista from Cape Town

Thys Hattingh  @Thys_Hattingh from Rustenburg

Advertisers were largely the same as in the past episodes, including good-enough-to eat ads for MasterChef SA sponsor Woolworths’ steak and boerewors, sponsor Hyundai, Emirates, Outsurance, sponsor Robertson’s, Revlon, smeg, Frisco, Nedbank, KFC, VISA, Parmalat, Kenwood, and sponsor Nederburg.

In the next fifteen weeks the viewers will get to know the individual contestants better, and their personalities no doubt will come to the fore.  One hopes that the pace picks up again, this episode having lacked the pace and energy of the two preceding episodes.

POSTSCRIPT 4/4: In following the MasterChef SA final 18 contestants on Twitter, one wishes someone would teach them to Tweet.  Thys Hattingh is just providing links to the MasterChef SA website about each of his fellow contestants, and Sarel Loots is showing politics already by having blocked us, no doubt as sympathy support for Sonia Cabano, Robertson’s former Social Media Manager. Even more surprising is that Jade de Waal has locked her Twitter account recently, and one must request to follow her, which contradicts the reason for being on Twitter! Is this an ego getting too big?  Is she the MasterChef SA?  Or is it because she is related to Sonia Cabano (de Waal)?

POSTSCRIPT 4/4:  The Month, a newspaper distributed in the Winelands and Cape Town, has compared MasterChef SA and Australia. Our programme, after one episode, does not receive favourable feedback in the article.

POSTSCRIPT 5/4:  I have double-checked with Chef Pete Goffe-Wood about the road forward, not having watched any other MasterChef series before. One of the 18 finalists will be eliminated each week from now onwards.  The eighteen finalists know who the winner is, but they have been sworn to secrecy!

Chris von Ulmenstein, Whale Cottage Portfolio: www.whalecottage.com Twitter:@WhaleCottage

MasterChef SA chops, whips, and cooks contestants down to 25!

The MasterChef SA pace was fast and heavy last night, or so it seemed, with the 50 contestants that made the ‘bootcamp’ being whittled down to half in episode 2, by setting them what seemed to be three basic tasks: chopping onions, separating and whisking egg whites, and preparing a potato dish.  The confidence of the judges had grown, there were no more sympathy votes, and the judges set more fair measurable goals to decide on the future of the contestants.

The ‘bootcamp’ was held in Johannesburg, and most dramatically started on what probably is the Nelson Mandela Bridge, which was closed for the duration of the shoot.  The judges looked far more relaxed compared to episode 1, Chefs Benny Masekwameng and Pete Goffe-Wood wearing a T-shirt and waistcoat, and Chef Andrew Atkinson slightly more formal in an open shirt and waistcoat. The contestants proudly wore their Masterchef SA aprons.  Three activities were given to the contestants, with the judges asking the contestants once again to ‘impress us’ and to show their ‘passion’. This would reduce the number of contestants down to 25, for participation in the second day of the ‘bootcamp’, a braai they were told, which will reduce them down to 18, and take them to Nederburg, where the rest of the 15 episodes were filmed.

Even more dramatic than the bridge was the arrival of a helicopter, flying in a container of 3 tons of onions. Chef Pete showed the contestants how to professionally chop an onion, and then each contestant had to chop onions until they were told by one of the judges to stop, having mastered the art of chopping.  Some contestants clearly had not done much onion chopping before, and cried their eyes out, knowing that they might not be proceeding. Ten contestants were eliminated for their poor onion-chopping skills. Chef Pete said that it takes a good chef three years to learn how to chop onions perfectly. They were warned to watch their fingers, as the knives were razor sharp, and there were some mishaps.

Below the bridge, the old Johannesburg Market was pointed out to the visitors to the city, and the venue for the next two contestant challenges was the Bus House, a massive warehouse.  A massive long table contained eggs and bowls, and each contestant was instructed to separate the yolk from the egg whites, and beat twelve of them so stiff that they could turn the dish around and put it above their head without its content falling onto their head.  Not all contestants managed to keep their heads and hair clean!  The first five to finish were allowed to skip the third task of the day, and could go through to the second day (episode 3).  Ilse Fourie was the first to finish this task, and already impressed in episode 1, with the judges heaping great praise on her cooked dish.

The third task was to take the humble potato, and prepare a hot dish out of it in 45 minutes, adding some ingredients which had been made available in the hall.  Chef Pete was particularly harsh of (singing in episode 1) Sanjeev’s colourful dish, criticising it for being ‘plated by a four year old’, and after tasting it, saying that it tasted as if it was ‘made by a 4 year old’.  Jonathan was criticised for being over-ambitious with his potato fondant in the time available, Marianna’s potato soup was described as ‘dishwater’  (on Twitter this morning Chef Pete had even worse things to say about it), Mel’s dish was‘too basic’, and Peter and Ashley were told that their dishes were a ‘let down’.

The contestants that were eliminated across the three challenges last night included Dael, Anel, Abby, Mel, Ashley, Peter, Luxolo (a sympathy vote recipient last week, and who received lots of Twitter support last night), Megan, Karen, Helena, Stefan, Fortune, Charles, Cameron, Marianna, Sanjeev, Jonathan, Ken (he appeared to receive a sympathy vote last week too), Candice, Vani, and Bonguwusa.

There seemed to be more TV commercials in the ad breaks, including those for MasterChef SA sponsors Robertson’s, Nederburg, Woolworths, and Hyundai (with an interesting pay-off line ‘There’s a Hyundai for every taste’, and the commercial featured the car with sushi!).  Other advertisers were Spur, Outsurance, a Lindt promotion with M-Net, ESKOM, Clicks, Cape Town Fish Market, L’Oreal, Virgin Active, Jaguar, Johnnie Walker Red Label, Nivea, Cell C, Valentino perfume, and Hippo.

The MasterChef SA contestants seemed surprised about the tasks that they were given, and the time pressure placed on them, and preparing their dishes in front of others raised their level of nervousness.  Some of the contestants seemed to have been over-confident initially, and there seemed to be a correlation between this and their departure from the programme in yesterday’s episode!  The pace of the programme reminded one of Charly’s Cake Angels, who had impossible sounding cake challenges to complete against the clock, the episodes creating anxiety for the viewers too.  There is no doubt that MasterChef SA is gripping TV viewers, probably to the detriment of cinemas, restaurants, and theatres, as much of South Africa stays home on Tuesday evenings for the next sixteen weeks.

POSTSCRIPT 28/3: Candice Le Noury, who writes Gorgeous Blog, has written about her experience as a MasterChef SA Top 50 finalist.

POSTSCRIPT 1/4:  I met MasterChef SA Judge and Chef Pete Goffe-Wood at the Bay Harbour Market today, where he and his wife Elize have a steak sandwich stand. I enjoyed his feedback to the questions I asked him about MasterChef SA.  I asked him if Ilse Fourie or Jade de Waal is the winner, but (predictably) he said neither, as he may not share this information. He told us that pigeons were in the Bus House, and Marianna’s soup got hit by pigeon poo 5 minutes before her soup was judged. The judges were warned, and carefully avoided it in the soup they had to taste.  It was dreadful anyway, he said.  The judges wore an ear piece, and were reminded by the director of incidents about the particular contestant, to help shape their responses.  Not all the high and low lights experienced could be shown, and had to be edited to fit the hour time limit.  Three contestants were too scared to put the bowl with the whipped egg white over their heads by the deadline, and were sent off the programme.  The judges had a dress code, in what they should wear. Being a TV programme, the judges had to be more animated that on other TV cooking programmes.  Because the judges were not actors, they remained pretty natural throughout the show.  There are no programme viewership figures available yet.  Chef Pete is pretty confident that there will be a second MasterChef SA series.

MasterChef SA, M-Net, Tuesdays 19h30 – 20h30. www.masterchefsa.co.za Twitter:@MasterChefSA

Chris von Ulmenstein, Whale Cottage Portfolio: www.whalecottage.com Twitter:@WhaleCottage

MasterChef SA is a gripping and hot master hit!

I am not a cooking program type at all, and have never watched any MasterChef programme.  Last night I watched the first episode of MasterChef SA, and loved every minute of it.  While there were some irritations, the tension that built up over the hour-long reality programme, the pithy comments from the judges, and the heartfelt emotions with tears and joy reminded me of a mix of ‘Who wants to be a millionaire?’ and ‘Idols’.

Interesting at the outset was the PG13 warning about strong language for the programme, which was not evident in the first episode.  From 4000 hopefuls starting off in Cape Town, Durban, and Johannesburg, fifty out of 120 aspirant amateur chefs received a MasterChef SA apron, to attend the MasterChef SA ‘boot camp’. The judges Pete Goffe-Wood, Bennie Masekwameng and Andrew Atkinson have a combined culinary history of more than 50 years, they said proudly, and individually have cooked for royalty, for Johannesburg’s rich and famous, and have judged and participated in local and international competitions. The difference between a good and a great chef is the burning desire to be the best, the participants were told.  ‘Just being good is not going to cut it’, the judges added. Judges are searching for culinary perfection, and told the participants to go if that is not what they will deliver. Participants were told that the judges would be evaluating them on passion, skill, and the perfect flavour.  It was nice to see the multi-cultural and multi-gender mix of participants, even if the judges were all male, one of the first criticisms of the judges’ selection!  The judges appeared stiff initially, almost relying on the judgement of one of the others to be brave enough to say a dish was excellent or really bad, but they grew in confidence throughout the programme, being more bold to go against the majority view of the other judges.   The show was said on Twitter yesterday to have been R500000 over budget in its production.

Time-keeping was tough, each participant having thirty minutes to prepare their dish off-screen, and five minutes to plate it in front of the judges.  Initially the contestant names were seen on the screen, with the name of the dish, but towards the end of the first episode, fewer names were mentioned or depicted.  One could guess that if a profile of the aspirant chef was screened before he or she faced the judges, that the contestant would receive the MasterChef SA apron to get into the ‘bootcamp’.

Successful top 50 amateur chefs included Khayakazi Silingile, who prepared scallops and smoked salmon with an unusual rhubarb tart and orange juice, a colourful presentation.  The judges praised her ‘magical combination’ of ingredients and described her dish as ‘clever’.  Jade was a bundle of charm, energy, and confidence, and her chocolate tartlet with fresh berries and somewhat heat-melted cardamon ice cream won the judges’ approval, in that they said that she knows what she is talking about, that her dish was ‘magnificent’, and not ‘jaded’!  Callie-Anne was lucky to achieve two Yes votes for her fillet of beef with a mushroom and zucchini ragout, and started crying when she realised that the judges were not all ecstatic about her creation.  Sanjeev appeared over-confident, even singing for the judges, and his ‘lamb party’ curry dish was voted for by two of the judges.  Bongumusa received an apron, as did Sarel Loots. Ilse Fourie received a very strong vote of confidence from all the judges for her tagliatelle and salmon steak with a citrus dressing, for its taste as well as presentation, the judges showering her with accolades: ‘presentation is superb’, ‘tasted absolutely awesome’, ‘brilliant’, ‘you can cook with passion’, and ‘I was mesmerised by it’.  Lwazi’s crusted kingklip and Lungile’s duck burger and apple and plum sauce met the judges’ approval.  Chef Pete loved Deena Naidoo’s butter chicken so much that he took the plate back to his seat to finish off the dish, describing it as ‘moreish’ and ‘creamy’. An unnamed contestant made a sour cherry frangipane tartlet and served it with his home-made ice cream.  The judges could not stop eating it!  An unnamed contestant made ‘pap en vleis’, and was praised for her South African dish of a lamb chop. Luxolo received a sympathy vote from Chef Bennie, rewarding the scullery worker with a Yes vote for the passion in preparing his ‘Fish House’ dish of fish, mussels, and prawns.  He went down on his knees in tears when he received the vote to join the ‘bootcamp’. The judges appeared to drift away from their stated judging criteria in their evaluation of the dishes, not really providing any depth feedback about the dishes in culinary terms. Some of the recipes of the ‘bootcamp’ finalists are on the MasterChef SA website.

Wayde The Fudge Man from Johannesburg was less lucky, his pasta not having been cooked well enough, and was described by the judges as a ‘lump of goo’. A soup was described as a ‘bowl of emptiness’ by Chef Pete. The editors of the first episode were kind in showing very few of the dishes that did not make the grade, with the associated negative judges’ comments.   Interesting is that a contestant posted a complaint on ‘Hello Peter’ about the auditions at Montecasino on 3 December, for his dish being evaluated by one judge only, and no feedback having been given to him at all for it not making the grade. Chef Pete said about himself with a laugh: “It turns out that I’m less empathetic than I thought I was”.

Ads for sponsors Woolworths, Robertsons, Nederburg, Southern Sun, and Hyundai ran throughout the program, the advertising breaks being used to build up the tension about whether a contestant would stay or go. Lacking credibility in its running in the programme was Chef Reuben Riffel’s endorsement of Robertsons Paste, many viewers feeling that he would or should not be using Robertson’s herbs and spices in his restaurants!  Interesting is the pay-off line which Robertson’s was using in its ads during the programme, of ‘Masterclass’, nonsensical in that no contestant was seen to add any Robertson’s products during the show. The word means teaching a group of students, and is mainly used in a music context, and this is not what the programme is about, and therefore does not match the definition of the word. Interesting is that Robertson’s has appointed erstwhile chef Sonia Cabano as its ‘Social Media Manager’, she announced on Twitter a few days ago, and seems technically ill-equipped to deal with the demands of the position, asking for advice on running multi-accounts on Twitter, for example, and who has a reputation for causing trouble with other Tweeters.  She is outspoken about herself (writing about her ‘drunk tweeting’ last week, for example) and others.  One sensed the restraint with which she Tweeted when some Robertson’s Tweets were criticised!

Having visited a Woolworths branch in Sea Point yesterday afternoon, one would have thought that the retail outlet would have prominently advertised its participation in the programme and encouraged viewership via posters or flyers, but there was nothing at all to alert one to the programme or to Woolworths’ sponsorship of it.  The company commissioned Platypus Productions to direct twenty TV commercials to highlight its role as the food sponsor of the show.  Nederburg ran a few ads in the programme, but the setting of its transformed 1000 square meter Johan Graue Auction Hall venue was not visible to viewers.  The wine estate has launched new wines in conjunction with Woolworths, to coincide with MasterChef SA, and has also just announced that it is starting a series of online Winemaster’s Classes, which will be broadcast on www.nederburg.co.za, and viewers can win Le Creuset cookery sets. Interesting is that Spar advertising was allowed in the programme – Chef Pete Tweeted last week that his column in Pick ‘n Pay’s Good Living magazine has been cancelled after many years, due to Woolworths’ involvement in MasterChef SA.  Loreal was a non-food advertiser.

On Twitter the judges were criticised for not looking professional enough, in not wearing chef’s outfits, and looking rather formal with a tie (Chef Andrew), and jacket (Chef Pete).  The judges seemed inconsistent in their evaluation on occasion, either raving about a contestant, or destroying them in their cruel feedback at times. Kenneth Goldstone’s pan-fried kingklip and tarragon and mushroom sauce was highly praised by Chef Andrew, rejected by Chef Bennie, and even though Chef Pete did not seem enthusiastic about the dish, he gave it a Yes.  Not only the contestants were under pressure, but the judges too.  They started shooting on 4 January, and it was a tough 10 week schedule, 12 hours a day, six days a week, necessitating that they move to Paarl for the duration of the shoot, Chef Pete told Eat Out.  Interesting is the fuss that the publication made of Chef Pete yesterday,with an in-depth interview in a special newsletter to co-incide with the start of the MasterChef SA series.  Last year the publication fired Chef Pete as one of its Top 10 Restaurant judges. Chef Pete said that the judges were ‘blown away by the calibre of the contestants’, given that all were amateurs.  He predicted that the top five contestants will enter the culinary industry.   Chef Pete expressed his hope that MasterChef SA will be followed up by a second series.

POSTSCRIPT 21/3: A Kfm 94,5 presenter poorly read an ‘advertorial’ style ad about Chef and Judge Pete Goffe-Wood this afternoon on behalf of M-Net for MasterChef SA, with very out-of-date CV information – e.g. that he is the ‘author’ of the ‘newly launched book ‘Blues – Essence of Cape Town’ (the Blues staff say the book was launched about 5 – 7 years ago), that he is ‘currently involved in developing 95 Keerom Street for Rhodes House’ (the latter building was pulled down years ago, and the restaurant opened years ago), and that he owns Wildwoods (he closed down the Hout Bay restaurant almost a year ago)!  On his Kitchen Cowboys website he advertises his next Kitchen Cowboys course as starting on 23 August 2011!  The radio announcer called him ‘Pete Goffe’, all in all a very poor reflection on M-Net and MasterChef SA, and its judge Pete Goffe-Wood for his very out of date CV information!

POSTSCRIPT 21/3: One wonders why the M-Net publicity department is depicting the three MasterChef SA judges in silly photographs, as the one in this blogpost, as well as the ones in the Sunday Times last weekend, based on the Three Monkeys, using pumpkins to cover their ears, eyes, and mouth, and Chef Pete wearing a pumpkin as a hat! MasterChef SA is a very serious program for its contestants, and one would hope that the chef judges thought so too.  The pohotographs do not do the judges nor the program justice!

POSTSCRIPT 23/3: Sarel Loots Tweeted today that he did make the top 50 ‘bootcamp’ – our apologies for misinterpreting the judges’ sentiments, and we have made the correction.

POSTSCRIPT 23/3: It was just a matter of time before we (unintentionally) irritated Robertsons’ Social Media Manager Sonia Cabano enough with our questions relating to Robertsons’ ‘Masterclass’ advertising positioning in its MasterChef SA TV commercials that she blocked our Twitter account today, unprofessional behaviour on behalf of a client.  One wonders what she is signalling through this action, in wanting to hide something about her client! Being in defensive mode, she has Tweeted in particularly poor English today, using literal translations of Afrikaans words in the wrong context.

MasterChef SA, M-Net, Tuesdays, 19h30 – 20h30.  www.masterchefsa.dstv.com Twitter: @MasterChefSA

Chris von Ulmenstein, Whale Cottage Portfolio: www.whalecottage.com Twitter: @WhaleCottage

Masterchef SA cooking up a controversy already?

Instead of being delighted to have been selected as the judges for Masterchef SA in Johannesburg earlier this week, they looked utterly miserable in the photograph which M-Net posted on Facebook for the 18-programme series, which starts on M-Net on 20 March at 19h30, leading to immediate criticism.

Not only were the judges criticised for looking so glum, and for M-Net choosing such an inappropriate photograph, but the Facebook page also highlighted that all three judges are male, clearly not to their liking! I would like to add the criticism that only Chef Pete Goffe-Wood is from Cape Town, the gourmet centre of South Africa,  while Chefs Andrew Atkinson and Benny Masekwameng are from Johannesburg.  Good news is that Sam Linsell, a Cape Town (female) food stylist and blogger, has been appointed as food stylist for Masterchef SA, according to her Tweets, but her appointment has not been publicly announced by M-Net.

Masterchef is an international reality cooking competition for amateurs, and has been run in 33 countries. More than 10000 entries were received locally, and in December auditions were held in Cape Town, Durban and Johannesburg, using judges from the SA Chefs’ Association.  Later this month a shortlist of amateur cooks will appear before the judges, and the finalists will be selected. Cape Town’s reputation as ‘foodie capital’ was evident in the very high quality of dishes which the contestants prepared and in their impressive knowledge about food. Durban contestants were said to have been the most creative.   The stakes are incredibly high, with prizes to the value of R8 million being the highest payout of any reality television program in this country.  Robertson’s is offering R250000 in cash; the winner will receive a Hyundai Elantra;  a 7-day culinary experience in Italy is sponsored by Woolworths; Nederburg will offer a food and wine pairing course, cellarmaster Razvan Macici will do a one-on-one master class with the winner, and the winner receives a year’s supply of Nederburg Winemasters Reserve wine; and the crowning chef’s hat will be the running of MondoVino restaurant for a year, taking over Chef Bennie’s job.

Chef Pete Goffe-Wood is a colourful outspoken character, who was an Eat Out Top 10 Restaurant judge for a number of years, until the judging panel was thrown out by Eat Out editor Abigail Donnelly last year.  He is a judge of the San Pellegrino World ‘s 50 Best Restaurants, still judges the Eat In Produce Awards, is the owner of the Kitchen Cowboys Cookery School for men, has owned Wildwoods restaurant in Hout Bay and the restaurant at Nitida, and has been a consultant chef to SALT restaurant at the Ambassador Hotel and to Blues. He has been a food editor of GQ.  Bennie Masekwameng is the Executive Chef of MondoVino restaurant at Montecasino, while Andrew Atkinson is the Chef at Piccolo Mondo, and is a Director of the South African Chefs’ Association. Andrew has owned a catering company, cooking for VIP’s, and presented a series of 32 cooking programs on SABC 2 during the World Cup last year.  The Facebook writer for Masterchef SA has written that the judges were concentrating on their briefing, to explain their stern look in the photograph!

The judges have said that they are looking for passion, planning, personality, and experimentation, in selecting South Africa’s top amateur Master Chef.  There is no doubt that Masterchef SA will become the most talked about TV programme on Social Media from March onwards, if the reaction last year to Masterchef Australia is anything to go by.  Masterchef USA starts airing on M-Net on 16 January at 6 pm, with judges Gordon Ramsay, Joe Bastianich, and Graham Elliot.

POSTSCRIPT 8/1:  It would appear that top local chefs will be invited to judge individual sessions.  As soon as their names have been confirmed, we will add them to this blogpost.

POSTSCRIPT 8/1: Interestingly, the link to this blogpost, which we added to the Masterchef SA Facebook page this morning, has been removed.

POSTSCRIPT 30/1: The Cape Town leg of Masterchef South Africa commenced at Nederburg today.  The venue has not been officially announced by M-Net, but was mentioned by Nederburg Tasting Room staff a week ago. From Tweets this morning, judge Pete Goffe-Wood and stylist Sam Linsell will be spending the following six weeks at their Masterchef South Africa shoot location.

POSTSCRIPT 6/2:  An official media release received from Nederburg’s media agency today has confirmed that the Masterchefs SA series is being shot at the wine estate, being its wine sponsor too.  “This could well be the loveliest venue ever chosen for a MasterChef series anywhere in the world’, says Anne Davis, M-Net’s senior commissioning editor of the series.  “We wanted to shoot in the Winelands because Cape vineyards are immediately recognisable to local and international viewers as distinctly South African.  The Western Cape is also the culinary capital of South Africa and has great access to fresh produce”.  Nederburg revamped its 1000 square meter Johan Graue Auction Hall to become a 20-station MasterChef kitchen with state-of-the-art appliances and utensils, in which the 18-series programmes will be filmed.

POSTSCRIPT 7/2: Sam Linsell, stylist for MasterChef SA, although never formally announced as such by M-Net, parted ways after a week of shooting, announcing her departure as follows on Twitter on 5 February: “It was love at first sight, a whirlwind relationship but with little in common, Masterchef and I have parted ways. Disappointed & relieved”.

POSTSCRIPT 14/3: Chef Vannie Padayachee, now living in Franschhoek again, was involved with MasterChef SA for the past 5 weeks, testing the recipes of the participants, she told me today.  She has signed a confidentiality contract with M-Net, and will share her MasterChef SA experience with us once the programme series starts airing.

POSTSCRIPT 14/3: On Twitter today we saw that a new MasterChef SA recipe book will be published by Human & Rosseau in October.

Chris von Ulmenstein, Whale Cottage Portfolio: www.whalecottage.com Twitter: @WhaleCottage