Wesgro has released a new marketing video, to promote Cape Town and the Western Cape digitally and virtually as an escape from Lockdown life, in collaboration with the Western Cape Government, reports iol!
German and Dutch tourists who visited the Cape, and who loved it so much that they have stayed as residents, are used as spokespersons in the video for our region.
Bizarre is the use of TripAdvisor as the marketing platform, hardly known as a tourist platform. It is the platform on which tourists review their tourist experiences afterwards. This seems even more true of the German market, from which I have never heard a mention about TripAdvisor. For tourism product owners TripAdvisor has little credibility because of its ‘friend and family’ reviews on this platform, and is the least liked tourism platform by far!