The Sweet Service Award goes to Uber, for its innovative international launch (in 130 countries) of #UberIceCream 2014 tomorrow, to ‘turn the other cheek to the winter chill’ in South Africa, and to position Uber as much more than an alternative taxi service.  Packages of tubs of frozen yoghurt, toppings, Uber swag scarves, and delivery tomorrow between  11h00 – 17h00 are available to order on the Uber app at R120 in Cape Town, and R165 in Johannesburg, Pretoria, and Johannesburg.  To launch the campaign in South Africa, it is linked locally to Nelson Mandela Day today.  Sick children at the Johannesburg General Hospital will be spoilt with an ice cream delivery this weekend.  The company will also bring children from the Alex AIDS Project in Johannesburg to a Filo Yoghurt outlet, and to Myög for children from the Uluntu Centre in Cape Town, so that they can make up their favourite frozen yoghurt treats. Continue reading →