Tag Archives: Jorgensen Distillery

‘Taste of Cape Town’ offers a taste of Cape Town and Winelands restaurants

I have enjoyed attending the Taste of Cape Town, run in our city for the past four years, and the first one in Camps Bay, as well the one in Mowbray last year, were particularly enjoyable in respect of the large number of diverse participating restaurants and wine estates, as well as easy and ample parking.

Every year the venue has changed, and this year the Restaurant showcase will be held at the Green Point Cricket Club.  Inexplicably, the dates for the event were moved from April, which would have meant better weather, to today until 8 May, and no wine estates are on show, compared to their presence in the past years.  The ‘Taste of…’ showcases are held in major cities around the world, and the one in Cape Town has been organised by Justine Drake since its inception. 

The 14 participating restaurants are Bistro Sixteen82 (Chef Brad Ball serving sticky five-spiced free-range pork belly); Il Leone Mastrantonio (its chef Daniel Toledo serving a selection of Italian specialities);   Jordan Restaurant with George Jardine from Stellenbosch (Eat Out Top 10 George Jardine will offer barrel-smoked kingklip fettucine, Chalmar sirloin, foie gras bourguignon, as well as a buffalo milk yoghurt mousse with Valrhona chocolate); Nobu from the One&Only Cape Town (serving yellowtail sashimi, pork belly with spicy miso, and Japanese halibut with den miso); Pierneef à La Motte’s chef Chris Erasmus will offer Cape Bokkom salad, smoked lamb’s rib with pickled tongue, dried pear dumplings and verjuice poached pear, and milk tart;  Simply Asia;  Wang Thai;  Societi Bistro; Planet Restaurant at the Mount Nelson with Chef Rudi Liebenberg; GOLD; Taj Cape Town; Fyndraai Restaurant from Solms Delta, with chef Shaun Schoeman; and Savour Restaurant at 15 on Orange. 

One can try three dishes at each stand, and one uses crowns to the value of R5 to pay for the dishes, each dish having a different crown value.  Additional attractions are the Eat In Small Produce Market, which will have Buffalo Ridge mozzarella, preserves from Oded’s Kitchen, Tasha’s fudge, La Petite France camembert, and Willow Creek olive oil to taste, amongst others.   Pick ‘n Pay’s Fresh Living Theatre Chef’s Theatre will offer chef’s demonstrations, including Pete Goffe-Wood talking about SASSI, and one can learn how to make canapés at the Pick ‘n Pay Wine & Canapé Experience.  The Grolsch Beer Academy and the Johnnie Walker Whisky Theatre will offer liquid refreshments.

POSTSCRIPT 8/5:  After struggling to find parking anywhere reasonably close by on Friday evening, we went to the Taste of Cape Town yesterday at 13h00, a good time as far as parking went, but a day-time visit with relatively fewer people did not have the same magic as all my previous evening attendances, mainly because one enjoys bumping into other foodlovers.  I was impressed to see so many top chefs hands-on in their food preparation, in what must feel like a production line for them, being George Jardine of Jordan Restaurant, Stefan Marais of Societi Bistro, Chris Erasmus of Pierneef à La Motte, and Brad Ball of Bistro Sixteen82. 

I spent my R100 on 20 crowns on Jordan Restaurant’s Aged Chalmar sirloin and foie gras bourguignon (left), on Bistro Sixteen82’s Sticky five-spiced free-range pork belly with salted caramel and apple celeriac espuma (right), as well as on Societi Bistro’s chicken liver parfait on toast with pineapple chutney.  I was surprised to see a number of wine estates exhibiting as well, not having seen any information about them on the website:  Arumdale, De Wetshof, Hermanuspietersfontein, Idiom Wines, Neil Joubert, Noble Hill, Peter Falke Wines, Quion Rock, Rickety Bridge, Steenberg, Thelema, Van Loveren, Wedderwill, and even Jorgensen Distillery, which is on the list but which I did not see. There was a stand for Whale Tale Ale, which I had never heard of before, but which I must connect with.

The Eat In Small Producers’ Market was spread over two tents, and they are a little lost, not being in the flow of the restaurants and wineries.  I enjoyed meeting Wayne Rademeyer of Wellington’s mozzarella producer Buffalo Ridge, Tina Bester of the Queen of Tarts, tasted excellent frozen yoghurt from an aptly named Scoop, and was impressed with the fresh organic vegetables from The Drift, owned by father and son team David and Bruce Jack of Flagstone Wines.

Taste of Cape Town, Green Point Cricket Club, 5 and 6 May 18h30 – 22h30, Saturday 7 May 13h00 – 17h00 and 18h30 – 22h30, and 8 May 12h00 – 17h00.  Entrance costs R70 with a wine glass, or R160 for a wine glass and crowns to the value fo R100.  Book at www.tasteofcapetown.com or www.computicket.com.

Chris von Ulmenstein, Whale Cottage Portfolio:  www.whalecottage.com  Twitter: @WhaleCottage

Wellington Wine Route: friendly wine estates

I spent the past weekend in my old hometown Wellington, and stayed at Grand Dédale Country House  on the Doolhof wine estate, at the end of the Bovlei Road.   Angelo of Grand Dédale had set up some appointments to visit the private wine estates (Nabygelegen and Klein Optenhorst).  My wine estate visits were concentrated on the Bovlei Road (4 km of it is untarred, which rattled me and the car when I first arrived, but two days later it was no longer an issue), and my impression of this first taste of the fine Wellington wineries is one of overwhelming friendliness and good neighbourliness.  I did not manage to visit all the wine estates in Wellington, and Welvanpas, Bosman Family Vineyards, Andreas, the Jorgensen Distillery (not a wine estate but producing very exciting spirits), and others will have to wait for a next visit:

Doolhof

The 380 ha wine estate lies at the end of the Bovlei Road, and while its name means labyrinth in Afrikaans, a cul de sac was also given this name.  Doolhof belongs to Dorothy and Dennis Kerrison.  Its soils are “finer, more balanced and deeper than in the surrounding countryside, with clay content evenly distributed”.  The roots are able to grow to four meters and beyond, the Room Directory informs Grand Dédale guests.   The location of the farm allows it to have cooler summers and warmer winters than the norm in Wellington.  Less than 10 % of the farm is under vine.  Sauvignon Blanc, Chardonnay, Cabernet Sauvignon, Cabernet Franc, Petit Verdot, Malbec, Merlot, Pinotage and Shiraz are grown.  The remainder of the farmland is uncultivated, and consists largely of fynbos.  The Biodiversity and Wine Initiative is supported by Doolhof, and a programme is in place to remove alien Black Wattles, and to plant indigenous wetland plants and trees.  The cellar was started in 2004, and the tasting room once was the stables on the farm.   Its architecture and interior decor reflects that of Grand Dédale Country House on the wine estate, but is less extravagant.  The Doolhof hostess used the word “elegant” to describe it perfectly.  One can sit inside the spacious airconditioned tasting room, or outside at a water feature.   One can order food as well, I was told, and an arrangement with Grand Dédale Country House to provide this service has ended, with a dedicated chef starting next week, to prepare meals for the Doolhof tasting room visitors.  

There are three Doolhof wine ranges, and their labels are equally elegant:

*   the Cape range is the entry level range, and its wines are a blend of own grapes as well as those of other estates.  Sauvignon Blanc, Cape Robin Rosé, Cape Boar (Merlot-based blend) and Cape Roan blend with Shiraz.  The price ranges from R 33 – R49.

*   the Signatures of Doolhof range is made from Doolhof grapes only, and Sauvignon Blanc (R54), Chardonnay Unwooded (R54), Chardonnay Barrel Fermented (R92), Cabernet Sauvignon (R70), Shiraz (R70), Pinotage (R86), Petit Verdot R124), Renaissance blend (R80), Merlot (R81) and Malbec (R124) is produced.  

*   the Legends of the Labyrinth range has three wines: The Minotaur is the most expensive wine sold at Doolhof, at R150, and is a blend of six grapes: Merlot, Malbec,  Petit Verdot, Pinotage, Cabernet Sauvignon and Shiraz;  Lady in Red is a Bordeaux-style blend (R70); and Dark Lady is a Pinotage with chocolate and mocha aromas (R70). 

The Doolhof Tasting Room staff are smartly dressed, in blue shirts with Doolhof branding.  Natasha was a self-confident and knowledgeable hostess, and made photocopies of more detailed notes on each wine, in colour, and for each wine a suitable food pairing suggestion is provided.  A stem tag identifies the wine one is tasting, a professional touch.  The brochure is attractive and professional looking.   One can join the ‘Denizens of Doolhof Wine Club’, a rather unfortunate name!  The wine estate is largely bottling with cork, but is planning to move more towards screwcaps in future.

It seems a shame that Grand Dédale and Doolhof do not interact more, by displaying each others brochures.  The Grand Dédale Room Directory has detailed information about the wine estate.  Both are on Twitter, and should support each other in that medium too.   The Doolhof wines dominate the Grand Dédale wine list.

Doolhof Wine Estate, Bovlei Road, Wellington.  Tel (021) 873- 6911. www.doolhof.com Monday – Saturday 10h00 – 17h00, Sunday 10h00 – 16h00

Dunstone Winery

Dunstone Boutique Winery opened in 2006, and 2,7 ha of the 4 ha is planted to vine.  The name of the winery was chosen by its owners Lee and Abbi Wallis, Dunstone being the place in the United Kingdom in which the couple got engaged.  A lot is made of the ‘stone’ part of the Dunstone name, in that the entrance wall is built from stone, there is a stone display as one walks from the tasting room to the garden, the vases with fly-deterrent branches have little stones in them, and the bill for The Stone Kitchen restaurant (separate review to come) comes with a large stone on the silver holder, to prevent it from flying away.   I felt that the wine estate is “schizophrenic”, in not knowing what character it wishes to have, judging by its entrance, building and interior.  The most beautiful stainless steel Weimaraner dog logo is erected on each of the walls at the entrance, in honour of the Wallis’ dog named Shiraz.  The stainless steel dogs lead one to expect a very high-tech winery, being so new and with its strong use of stainless steel, and also as the winery calls itself ’boutique’, but the wine tasting building is very ordinary, without a defined architectural style.   But what is even odder is the cottagey wood furniture in the tasting room, which also is the interior seating for the restaurant.  The restaurant tables and chairs look really old-fashioned, and a long table has benches with cushions on them in different colours and patterns – the material from these have been laminated, and are used as (small) place mats in the restaurant.  A lamp above the wine tasting counter has been made from a ‘wingerdstok’, and has fairy lights laced through it.  The big stainless steel vats are in the room too, as is a display fridge with chef Johan van Schalkwyk’s muffins to buy, and some of his jams and muesli mixes which he sells, as well as trays of desserts he was serving at a wedding that same evening, as he also runs a catering company called Twist.  The beautiful brochure for the winery creates even more confusion, in that it has a beautiful image of the Weimaraner logo on the stone wall, in silver, on the front cover, again giving the winery a very hi-tech image.  The Dunstone labels also have the Weimaraner logo on them, also in silver.   

Carina Stock is a friendly German wine hostess, and she will be increasingly involved in all aspects of the wine production.  She studied art and jewellery design, and spent many years at Uitkyk, in restoring wallpaintings.  She has worked at Boschendal and at DG Bellingham.  More than 11000 bottles are produced per year.   At Dunstone all vineyard work is done by hand, and tractors are not used.     Carina offered me four Dunstone wines to taste: 

Rosé 2010 (R45):   Crisp and dry, with strawberry, raspberries and plum.

Merlot 2007 (R65): Silver Medal won at Veritas Awards 2008 – full-bodied, ripe dark fruit, spices and oak, matured in French oak barrels for up to 14 months.  The Merlot 2008 (R65) is a lighter wine.

Shiraz 2009 (R120): First 5-star Platter rating for a Wellington wine, in 2010 edition, for the 2008 vintage, as well as Gold won at International Wine Challenge and Old Mutual Trophy Awards, and Double Gold at Michelangelo Awards.  2008 vintage sold out.  2009 vintage described by Jancis Robinson as “Dry, baked nose but sufficiently juicy fruit on the palate.”  The wine is matured in French, Hungarian and American oak for up to 14 months, is heavier, and “with a long finish”.     

Adi Badenhorst is the consultant winemaker.  Alli’s father Robert Frith is always on the farm during the harvest, Carina said.  He encouraged the Wallis couple to take out some of the guava trees, and plant grapes, being a garagiste in the UK.  Wine lovers are encouraged to come and help harvest the grapes and to participate in the winemaking process, even stomping the grapes, a personalised participation.  One must call to ensure that there is harvest or winemaking activity taking place on a given day.

Dunstone Winery, Bovlei Road, Wellington.  Tel (021) 873-6770. www.dunstone.co.za  Open Monday – Friday 10h00 – 17h00, Saturday 11h00 – 15h00. 

 Bovlei Cellar

As one drives out of Wellington, towards the Bain’s Kloof Pass, the Bovlei winery is on the right, a co-operative of 32 farmers producing 8000 tonnes per year.  Established in 1907, it is the oldest in Wellington (there are two others) and is the second oldest co-operative in South Africa, I was told by Tasting Room hostess Melissa van Wyk.   The wines sold at Bovlei are extremely good value, but range in Platter rating from 2 – 3,5 stars.

There are four ranges:

*   The winemakers selected specific grapes from specific members’ farms to make the Vineyard Selected Range, consisting of Cabernet Sauvignon, Merlot, Shiraz and a Shiraz/Mouvedré blend, all costing R50

*  the rest of the members’ grapes go into the making of their Lifestyle range, consisting of Sauvignon Blanc, Chenin Blanc, Chardonnay, Beaukett, Gewürztraminer and Special Late Harvest, all costing between R 22 – R25.  The reds are Pinotage, Shiraz, Merlot and Cabernet Sauvignon, at R30 a bottle.  Rosé costs R20, and a sparkling Brut R30.  The Shiraz won the Best Shiraz and Best Red in the 2010 “Quest for the Best” of Wellington competition. 

*   The Thomas Kipling range is available in Cabernet Sauvignon, Dry Red, Dry White and Cabernet/Merlot blend, made exclusively for Pick ‘n Pay, Game and other liquor outlets, starting off at R19,99.

*   The Bovlei Centenary Selection is available in a Shiraz, Pinotage, Cabernet Sauvignon and Merlot, each costing R35, a 100th birthday celebratory range made in 2007.

Bovlei Cellar, Bain’s Kloof Road, Wellington. Tel (021) 873-1567.  www.bovlei.co.za  Monday – Friday 8h00 – 17h00, Saturday 8h30 – 12h30. 

Nabygelegen

I was extremely fortunate to get an appointment to meet James McKenzie, from the private wine estate that is highly rated by wine writer Neil Pendock, I was told.   A misunderstanding about my expected time of arrival was quickly forgiven by James, and he patiently sat with me, doing a detailed tasting of his Nabygelegen and Snow Mountain ranges. He told me that he bought the 35ha farm (19,5ha under vine) ten years ago, having been a banker in London and Zürich.  He was so determined to become a winemaker that he studied wine making by correspondence course, and first worked on wine farms in France, Spain, New Zealand and Chile, to learn from them.  The farm dates back to 1712, and one of his wines is named after this date.  He is hands-on, harvesting, marketing, receiving journalists, wine-making, organising the use of the cottage by guests, and the planned use of the old stables as a winetasting facility and restaurant.  Johan Wiese is a consultant viticulturist for Nabygelegen.  The pricelist states that his wines are “handcrafted wines”.  The brochure states the mission of Nabygelegen to be “To create of wines character and concentration reflecting vineyard specific terroir, using environmentally sound techniques, subscribe to ethical labour practices and enthusiastically pursue upliftment in the valley”.  It recommends a suitable food type to eat with each of the wines.  James makes the Nabygelegen range, utilising grapes from his own farm, which consists of the following:

*   Sauvignon Blanc 2010 (R40) – very fruity, the best Sauvignon Blanc he has made to date, James said, and his 2010 vintage of 6000 bottles has just sold out

*   Lady Anna 2009 (R32) – a light and fruity chenin blanc, sauvignon blanc and semillion blend, named after the neighbouring farm owner Anna Lategan, who is respected for having freed her slaves a number of years ahead of the official abolition of slavery in 1815.  Her ghost is said to wander on Nabygelegen and De Compagne, the neighbouring farm!

*   Chenin Blanc 2009 (R45) – full-bodied chenin, which is barrel fermented

*   Scaramanga 2008 (R50) – the Spanish nickname for Tempranillo, and also the name of the “baddie” character in ‘The Man with the Golden Gun’ Bond movie. Tempranillo is one of the grape types from which this wine is made, with Merlot, Cabernet Sauvignon and Malbec.  It is made in the New World style, with focus on its flavour and smell. Only four wine estates grow Tempranillo in South Africa.  It is an upfront wine.

*   Merlot 2007 (R62) – sweet cherry and berry

*   Petit Verdot 2008 (R80) – intense fruit with layers of vanilla and chocolate

*   Seventeen Twelve 2006 (R90) – a classic Bordeaux Blend of Petit Verdot, Merlot and Cabernet Sauvignon,

The Snow Mountain range was launched last year, out of a need for a more pronounceable name for the English market, and it was named after Sneeukop, the highest mountain peak in Wellington.  The grapes are bought in from other Wellington farms, which are higher up, and therefore grow in a ‘continental climate’ and not a Mediterranean one, as do most other local wines, excellent for the production of the Pinot Noir in particular, he said.

*   Rosé 2009 (R30) – made in the French style, not sweet, served at Wimbledon

*   Pinot Noir 2009 (R90) – highly regarded, has been served at Kensington and Buckingham Palaces

One of James’ greatest enjoyments is the ‘number of beautiful places’ in which his wines are sold.  I asked him which these are, and his top three are the following: Librije’s in Zusje in Holland; Claridges in London; and The Green and Blue Wine Shop in London, owned by ex-South African Kate Thal.  We started tasting in the tasting room initially, tasting the whites and Rosé, then walked through the maturation cellar, which is used as a function venue, for which James’ friend Matthew Gordon from Franschhoek cooks, and tasted the Pinot Noir and reds in a most special tiny underground cellar, which has a glass window showing the soil depth and the rock formation.   I was lucky enough to be given a bottle of the Snow Mountain Shiraz 2009, which has not yet been released.

Nabygelegen, Bovlei Road, Wellington.  Tel (021) 873-7534.  www.nabygelegen.co.za  Monday – Friday 10h00 – 16h30, Saturday 9h00 – 12h30.

Klein Optenhorst

Jenny and Naas Ferriera have lived on Klein Optenhorst since 1987, on a farm that once was the home of my classmate Beverly Pywell and her family, and which I had visited for birthday parties.   A small 1 ha property has Pinot Noir grapes and the most beautiful garden, which the Ferreiras developed over time.   A gazebo with a whale weathervane has become the logo for the boutique wine estate, and caught my eye immediately.   Since 1994 the family produced Pinot Noir, but last year decided to make a Pinot Noir MCC sparkling wine instead, utilising the talents of Pieter Ferriera, whose wife Ann is the niece of Naas.   I was offered a glass of the beautiful bubbly by Ferreira daughter Jane Eedes, who is marketing the sparkling wine, a total of 1592 bottles of this maiden vintage having been produced. The inspiration for the label design by Eddy Haumann is the salvias from Jenny’s garden.  I was treated to a guided tour of the garden, and was most generously given a bottle of the Pinot Noir as well as the Pinot Noir MCC.  

Klein Optenhorst, Bovlei Road, Wellington.  Tel Jane Eedes 083 324 6855.

Diemersfontein

Located at the entrance to Wellington from the Paarl side, Diemersfontein has become a ‘residential estate’, is a wine farm, a spa, has a preparatory school, and has 30 rooms of accommodation.  I have not been to Diemersfontein for many years, and have not ever drunk their wines nor seen their wine tasting room.  I had booked a table for lunch, and had a vision of an old manor house with a big stoep, which was the original Diemersfontein homestead.  It is only used as accommodation and David Sonnenberg, the current owner, has an office there, I was told.  The Sonnenberg family (linked to Woolworths) has owned Diemersfontein since 1943, and originally apricots were the main fruit harvest.   Then export plums were farmed.      Wine has been made in the past ten years, and the property is described as a “Residential Wine Estate”.

 I was disappointed to find a modern building which houses both the restaurant Seasons (see review) and the Tasting Room.    The Tasting Room was not immediately visible, and we could not work out which door was unlocked, to allow us to enter.  It is small, compared to some of the others I visited in Wellington over the weekend, just containing a counter with bar chairs.   Aubern was friendly, and hunted down the last brochure for the wine estate.  Brett Rightford is the cellarmaster, and he is responsible for making all the Diemersfontein wines other than Pinotage, which is the responsibility of Francois Roode.

There are three ranges at Diemersfontein, for which 70 % of the grapes come from the estate, and the remainder are bought from other Wellington farms.  The Platter star rating of each wine is listed on the price list:

*   Carpe Diem is the flagship, and its wines are matured in French and American oak for 15 months as a minimum.  The Pinotage 2008 was awarded 4,5 stars by Platter, and is sold out.   Prices are on the high side, between R 89 (Chenin Blanc and Viognier) and R110 for Cabernet Sauvignon, Shiraz, and Malbec.

*   The Diemersfontein range spends 6 months in oak, and is priced at R70, only the Pinotage being slightly more expensive.  There is a Cabernet Sauvignon, Shiraz, Summer’s Lease Shiraz-based blend and a Heaven’s Eye Bordeaux-style blend.  A red blend called “For the Birds!” sells at a low price of R45, and 10 % of sales goes to the “Save our Seabirds” Fund of Birdlife South Africa 

*   The Thokozani range was launched last year, and is an empowerment project, with staff, investors and the Sonnenbergs as shareholders, and Aubern is focused on his goal to become a shareholder too.  The Chenin Blanc/Chardonnay/Viognier blend costs R49, Rosé R 39, and the Shiraz/Mourvedré/Viognier blend costs R 69.

For its good reputation, duration of wine production, and stature of wine estate, I was disappointed with the lack of marketing collateral, photocopied price list, and the ‘ordinariness’ and small size of the tasting room. Diemersfontein came across as the most ‘commercialised’ of the Wellington wine estates I visited, yet was friendly too.

Diemersfontein Wines,  Jan van Riebeeck Drive, Wellington.   Tel (021) 864-5050. www.diemersfontein.co.za  Monday – Sunday 10h00 – 17h00.

A tear-off map of Wellington’s accommodation, wine estates, restaurants and shops was printed about three years ago, but does not appear to have been updated.  It is similar to the excellent Franschhoek Wine Valley map, providing not only a location perspective, but also the contact details and tasting times.   It appears to have been replaced with a recent brochure on Wellington.   An update of the tear-off map for the wine estates would be a good idea, to encourage winelovers to visit as many wine estates as they can.   A website of the Wellington Wine Route, or even a blog, may be a consideration too.

 Chris von Ulmenstein, Whale Cottage Portfolio: www.whalecottage.com   Twitter: @WhaleCottage

Bloggers should not blog about themselves, bloggers told!

The fifth Food & Wine Bloggers’ Club meeting was a lively one, held at the Salt Vodka Bar, with a most entertaining Dax Villanueva of Relax-with-Dax blog, and a most informative Hein Koegelenberg of La Motte, writing the Hein on Wine blog, sharing their views on the importance of social media marketing.   In talking about blog content, Hein advised bloggers to not write about themselves, but to focus on their blog topics instead. 

Hein introduced the La Motte Sauvignon Blanc, and Shiraz Viognier from the Pierneef Collection, and his role at La Motte over the past eleven years.  In winemaking, he said distribution and the intellectual property of the brand are key.  The goal of La Motte is to focus on making excellent Sauvignon Blanc and Shiraz wines, and wants the brand to be one of the Top 10 South African wine brands.   The estate created a vision to meet this goal, called La Motte Redefined, which consisted of a number of elements, all working in unison to create a WOW La Motte experience: a new Tasting Room, which has a combination of wood, brickwork and glass to make it more welcoming and less intimidating; a restaurant striving to be of a top 50 international restaurant standard, focusing on traditional South African food, with a demonstration kitchen and TV cooking; to offer a “plaaswinkel”, which sells items no other farm shop does, including five styles of breads, one of them even including 2 % shiraz;  to establish a gallery to present the collection of 44 Pierneef artworks which they bought from Pierneef’s daughter and brought back to South Africa from the UK; a museum in honour of Dr Anton Rupert; and to honour his wife Hanli’s musical career in a second gallery. 

Hein recognises that social media marketing is the new marketing platform, and he started blogging just over a year ago.  He realised that the world faces information overload, with no one having the time to go beyond the first page of Google when doing a search.  This is why one must use blogs and Twitter to package one’s information in a way that meets the target market’s need.  In the past the wine industry was at the mercy of the evaluation by Parker and Platter – now winemakers can talk to their market, explain the making of the wines and proactively provide information which empowers wine drinkers to drink their wines with greater knowledge about the brand and the particular variety.  Hein says that we are still not using blogging to its fullest extent, and over time many blogs will fall away, and new ones will commence.   He sees the decline of You Tube and videos, due to the time it takes to download them, and the increase in the use of Twitter.  La Motte publishes a new blog post every 2 -3 days, and tweets 2 -3 times per day.  Hein says that if one sets a frequency of communication, one must stick to this, as one’s readers expect it as one does a newspaper, because it becomes a habit for the reader.   This was mentioned by Dax too.   The Cape Winelands Cuisine, which is the focus of Pierneef Ã  La Motte, will be brought into the blog in future.  

Hein follows the late Dr Rupert’s communication mantra: simple, sincere and repetitive.   This applies to social media too.   Hein recognises the power of the Chinese market, and La Motte has made R 8 million in sales in its first year.  Hein is now learning Mandarin, commendable for a very busy wine businessperson.   La Motte wines sold 2800 cases 11 years ago – this has grown to 100 000 cases sold in 40 countries, whilst the economy brand Leopard’s Leap sells 600 000 cases annually.   The distribution company Meridian Wines, founded by Hein too, delivers wines from 28 cellars to restaurants in temperature-controlled vehicles.    The fellow Twitterers smiled in understanding when Hein said that he ends his day and starts the next with his iPhone, to read what has happened in the world.  It is the most time-efficient way for him to stay in touch, he said.

Hein’s talk was followed by a presentation and tasting of the first South African vodka, called Primitiv, made in Wellington by Jorgensen’s Distillery.    It is handcrafted, using artisanal methods, from barley and spelt, giving the vodka its unusual taste of peppery spice, floral and anise touches over a creamy grain base, with a masculine finish.

Dax impressed with his natural talent of speaking about a topic that is clearly close to his heart, and included tap dancing and being really funny, a side to him that he does not often reveal.  Dax said that the frequency of blogging will influence the quality of one’s posts, and therefore the traffic to one’s blog.   He advised that one’s blogging frequency should stay the same, to meet the readers’ need for consistency.   In terms of content, he advised that one pace oneself, and not write all one’s content on one day, to ensure that one’s audience comes back.  Writing comments on other bloggers’ blogs is important, he said, as it shows collegiality, and helps build traffic.  The timing of one’s Tweets is important too, and should be when one’s followers are on Twitter.  Little reading of Tweets is done at night, so tweeting then is wasteful.  Hootsuite, and similar scheduling tools, allows Dax to pre-schedule 4 – 5 Tweets per day, at intervals of one hour.  He advises Tweeting between 9h00 – 15h00.  

Dax writes about food and wine, events in Cape Town, green issues, artisanal beers and the Cape Town lifestyle.  He has been blogging for 7 years already, one of the pioneers.  His blog evolved from a newsletter he created, sharing with others what wonderful things he had discovered in Cape Town, after moving here from PE, via Durban.   Helping provide advice to others about where to celebrate a special event makes Dax feel good, he says.   The 2010 SA Blog Awards, and its poor organisation this year compared to 2009, was discussed.  In the main the comments, also from the bloggers present, were disparaging, and Dax concluded that the SA Blog Awards has devalued blogging due to the controversy associated with it, even though it was meant to achieve the opposite.  

The next meeting of the Food & Wine Bloggers’ Club is on Wednesday 20 October , from 6 – 8 pm, at the Rainbow Room in Mandela Rhodes Place.  Simon Back from Backsberg will introduce his wines and the use of social media in making his family wine estate one of the most environmentally-friendly in the country, and Tom Robbins from Eat Cape Town will talk about Restaurant Reviewing and Blogger Ethics.  Contact Chris at info@whalecottage.com to book.

Chris von Ulmenstein, Whale Cottage Portfolio: www.whalecottage.com