Tag Archives: judges

Eat Out Top 10 Restaurant Awards 2011 changes its menu!

I had heard from a chef a while ago that the Eat Out Top 10 Restaurant Awards will be changed this year, in that all the judges have been let go, and that new judging categories will be added for the annual evaluation. 

I received confirmation of the judging change directly from one of the judges, Anna Trapido telling me spontaneously that she had been “fired” from her one-year tenure as one of the four Eat Out judges.  Long-term judges Pete Goffe-Wood and Arnold Tanzer have been let go too, leaving Eat Out editor Abigail Donnelly as the sole judge to choose the elite Top 10 chefs of the country.  The problem with this of course is that every restaurant worth its salt knows what she looks like, and will be expecting her visit if they expect to be on the Top 20 shortlist.  Every restaurant kitchen probably has her photograph, in anticipation of her visit! 

The Eat Out judging change announcement was made in the Eat Out newsletter last week, and there is no mention of the ex-judges, nor is their past contribution acknowledged.  Ms Donnelly writes: “It’s a very big responsibility, but I’m looking forward to the challenge.  Through the year, I make an effort to visit restaurants more than once, so to get the most balanced view possible.  It’s also of the utmost importance for me to get to know the chefs behind the food and find out what their philosophies are”, she wrote.  What exactly she means when she writes that “I won’t be judging for my peers.  I will be judging with knowledgeable foodies in mind.  The people who are actually dining out at Top 10 restaurants on a regular basis”  is unclear. This makes one worry – was Ms Donnelly judging to satisfy her fellow judges in the past, and what would have made their taste in and evaluation of restaurants different to that of the ‘foodies’ she writes about?   This begs the question as to the comparability of the Awards outcome in November this year, compared to that of all previous years.

A further uncertainty is exactly what Ms Donnelly means when she writes about a further judging change: “…the awards are going to be much more inclusive and will celebrate the best Asian, steakhouse, Italian, bistro and country-style restaurants.  The awards are no longer only about the celebration of fine-dining establishments.  It’s very important that the fabulous specialist eateries dotted around the country are given the recognition they deserve.”  It was not clear from the newsletter if the restaurant types mentioned by her will each attract awards for the best in each category, or if all of these styles will compete with fine-dining restaurants.  One would also have liked to see recognition for the best South African-style restaurant, for the Restaurant that is most environmentally responsible in its sourcing, handling and disposal of food, and for the Restaurant with the best Menu. 

In addition to announcing the Top 10 Restaurant list, as well as the Top Restaurant, Top Chef, and Top Service, the following categories will be added: Best New Restaurant of the Year, and Most Stylish Establishment in the Country.  This could cause some compromises, as we saw in the 2009 Awards, when Bizerca won in a newly created Bistro category that year, and fell off the Top 10 list.  It also would be easier for Nobu at the One&Only Cape Town, for example, to win Top Asian restaurant, when it should really be a contender in the more competitive Top 10 Restaurant award.

To gain clarification, we sent Ms Donnelly some questions, and her response time was impressive, especially as she was ill. 

Why the change in judging?

The time to include the voices of our audiences felt right. Everything we do is informed by our network of 30+ national food critics, as well as our (very vocal) online audience of over 70 000. They deliver consistent feedback about their dining experiences throughout the year. As such it is not only my experience that will inform the top 10 list, but also the voices of these Eat Out fans.  
Does it not signal a vote of no confidence in your ex fellow judges?
No. I have great respect for their knowledge and experience and would have no hesitation to work with any of them again.

Does it allow consistency with previous awards?
Absolutely. Consistency will always be key – it’s what our brand is about. Whether the judging is done by one person or ten people, it’s a subjective process. I am however judging restaurants according to criteria and a scorecard. 

Please can you explain how you will cater for the non fine-dining restaurants in the awards?  
Our new award categories are more inclusive – and allows for more non-fine dining restaurants to be recognized. Best steakhouse, Best bistro, Best Italian restaurant, Best Asian restaurant and Best country-style restaurant along with Best new restaurant will celebrate restaurants that will probably not be categorized as fine dining. These eateries make up the bulk of our database of restaurants, as well as the places most frequented by our consumers.

How will you choose your shortlist?
I will be looking at all the specific categories and then shortlist restaurants. Together with our reviewers and online users I will determine who is consistently shining. In the Asian category, I’ll consider places serving anything from sushi to Thai, from inner city to harbour edge. In the Italian category, family-run trattorias to ultra modern pizzerias. Steakhouses to be considered might focus on serving the best-aged or grass fed meat. The best bistro will be a restaurant that is doing something more than casual but just not too fine dining. The country style eatery will be tucked away, off the beaten track, where there is cooked with care and generosity. The best new restaurant will be awarded to a restaurant that has opened its doors in 2011. Thank you so much for taking the time and interest in this. Hoping to hear your voice come through in the top 10 too!

Ms Donnelly and her Eat Out Top 10 Restaurant Awards will be closely watched, no doubt, as no restaurant likes change if it could disadvantage them.  However, it does sound as if the awards will be more inclusive than in the past, and the additional categories give a lot more restaurants a chance of winning recognition at the awards.  There will be many keen chefs holding thumbs that Ms Donnelly will grace their restaurant tables in the next few months!

Chris von Ulmenstein, Whale Cottage Portfolio: www.whalecottage.com  Twitter: @WhaleCottage

SA Blog Awards 2010 organisers’ response to criticism poor!

Despite posting an invitation via Twitter to the SA Blog Awards organising committee of JP Naude, Dave Duarte and Chris Rawlinson to respond to our criticism of the SA Blog Awards 2010, we received nothing more than a not-so-understandable Direct Message on Twitter from Chris Rawlinson: “I think if you had taken a few mins to call me you may have most of what you said is simply not true. Hope all well. Chris”

In addition, the organising committee posted a response, two days after our blog post appeared, to the criticism documented not only on our blog, but also written by many other bloggers (see via a Google search), on their website www.sablogawards.com, in the News section, and not on their Home Page, where it should have been featured.  Massive criticism of the Awards organisation also swamped Twitter on Sunday!  One would have thought that the organisers would have sent the response to the criticism to each of the nominees by e-mail, to win their favour for the 2011 Awards!

The following issues raised have not been addressed in the reply of the Organising Committee:

1.   The change in rules in the Awards competition over the two month period

2.   The exclusion from the Awards dinner for the Top 10 finalists, originally indicated to be open to all

3.   Voting at nomination stage

4.   Organisers’ names not revealed

5.   Judges names not revealed, and questionable capabilities of some judges, in not being bloggers

6.   Poor standard of organisation generally

7.   No communication about the rules to those that entered

8.   Massive changes between the 2009 and 2010 competition procedure, categories, prizes and dinner inclusion/exclusion

9.  Sponsorship of some categories, but not all

10.   Role of Afrigator

11.   The controversial choice of www.watkykjy.co.za as Best Blog in South Africa.

12.  Not mentioned previously is the male dominance of the organising committee (3 males), executive judges (5 males) and judges (48 of the 64 were male).  I would like to predict that there are more female than male bloggers, and therefore they may not have been able to appreciate the female touch.  We suggest a more balanced gender distribution for 2011!   From what I could see at the Vista Bar, there were definitely more male than female winners.

We are delighted to read that each of the Top 10 finalists in each category will receive a ‘digital badge’ to feature on their blogs.   We also acknowledge their salute to bloggers and the great work that they do, and the thanks expressed to all participants.  

What is really obvious from the reply is that traditional media such as PR featured more strongly than social media in marketing the SA Blog Awards, an absolute contradiction, given that blogging is the foundation of social media marketing.  The Twitter presence was poor, and the SA Blog Awards should have had a blog!

This is the official response from the SA Blog Awards to criticism received:

“On behalf of the SA Blog Awards we would like to thank all of the participants who contributed this year. These include the public, the nominees, the South African Bloggers and the judges. A special thanks to News 24, our other sponsors and suppliers and partners, without who the awards would not have been possible.

A tremendous effort was made this year to move the SA Blog Awards to a new level. We feel that this has been accomplished. Where there are a few criticisms in the blogging industry, we welcome these and will look to learn from those that are factually correct. In addition we will shortly be implementing our review process, which we hope all will participate in.
 

The SA Blog Awards has been run by volunteers and goodwill up to now and the time and effort has been quite taxing. The new CEO, JP Naude, stepped in after a casual conversations with Chris Rawlinson and Dave Duarte, and recognising the potential of the SA Blog Awards began implementing new support structures, media policies and other processes on a very short notice, and as such was still saddled with some systems which had been in place in the previous years. JP is well aware of the current flaws and has already, in a very short time added enormous additional value. JP immediately recognised that the first priority was to re-establish the credibility and integrity of the SA Blog Awards.
 

Contrary to what has been written in the public space regarding the nomination, registration and voting phases. (sic) We made every effort to notify bloggers to register; we did this via the Afrigator database, email, twitter and notifications on our site. In addition we notified former voters of the nomination phase. During the nomination phase, the public vote phase and the judging phase we continually asked for nominees to register their contact details with us. After all phases had closed we still continued asking nominees to register their contact details. To date we are still struggling to get final correct details, in some cases nominees entered incorrect email addresses. During this process we manually went to the blogs and looked for contact details or mailed them from their site requesting details. Where we had contact details we used them to the best of our ability.
 

When we talk about moving the blog awards up to a new level, we mean an improved voting process, more awareness for the bloggers of South Africa, better criteria for the judges to understand, and ensuring an equal platform for all nominees. All of these were done, but will again be reviewed in order to find the best possible formula. 
 

We asked judges which were subject related to the category to judge. This means the category was judged by an expert in the subject matter of that category which hopefully will assist the bloggers with better recognition, should they choose to seek endorsements or financial support for their blog.
 

This year the SA Blog Awards was supported by News24 who have applied their online support for the bloggers. In addition the SA Blog Awards radio partner, Good Hope FM, supplied radio coverage pre -and post the event. Further has been garnered from the SABC News, SAFM, Cape Talk, 702, eTV News, The Digital Edge and several other online publications. All this was for the first time arranged with the kind support of Atmosphere PR, which added a much more professional dimension than in previous years.
 

As a sponsor and supplier to the SA Blog Awards, Ogilvy Cape Town added their support with additional fun and creativity using a digital photographic concept on the night. These social media pictures have been published and will surely bring enjoyment to all bloggers and other viewers.
 

Our emphasis this year was on the readers of the blogs, with the judges in place to act as the guardians of the categories. We believe the readers of the blogs are of great importance and as such gave them a greater say in the voting process. The public vote counted for 70% and the judges vote 30%. This led us to the 24 hr voting system. This system allowed for blogs with regular readers to show their appreciation, and as such the blogs which have a loyal regular following rose to the top. Falling in line with our policy to continue striving for a better formula this process will be reviewed.
 

We increased the number of active voters in excess of 300% from 2009 to 2010.
 

Our judges were given several criteria to look at, these included, Design, Content Quality, Reader Engagement, Relevance to the category, and Overall Experience. These are factors that we believe make a good blog and bring the reader to the forefront. A factor we believe the judges must prioritise during scoring.
 

Finally we asked an executive judging panel to look at the winners of each category in order to determine an overall winner. The Executive Judging panel then scored the top three blogs they thought were most deserving.  These scores were compiled and an end result calculated to indicate the final overall winner. The results were conclusive.
 

The night itself was an overwhelming success bar one or two glitches. The night was invite only, this meant we arranged an event which was limited in numbers, however free to the nominees and invited guests. The venue, The One & Only, we believe was befitting the stature of the event and was appropriate considering that we were recognising the best bloggers in South Africa. Furthermore the night was well arranged, sound was excellent, light, and multimedia quality was good. In addition, our MC Mumzy was also exceptional.  We would have loved to have all top ten nominees at the awards, but during the 2010 stage this was just not logistically or financially feasible.
 

In terms of prizes we have had queries on several fronts, many say prizes are not necessary and that the prize is the prestige of winning, some say there should be financial incentives. Again we will engage our audience and ask the question.  Which do they prefer? Our overall winner received an iPad from News 24, a Black Berry from Vodacom and vouchers from, Rocket seed, Sunglass Hut and Obox. In addition we commissioned a fantastic glass sculpture as the overall award, again a step up from years before.
 

The category winners each received a glass award engraved with the details of that category as well as the aforementioned vouchers. Each top ten finalist will still receive a digital  badge to showcase on their blog, with category winners, and the overall winner receiving relevant winners badges.
 
Finally we engaged local computer wholesaler Infinitix to supply us with PC equipment for a charity of our choosing. We chose the community centre in Bridgetown. This community is plagued by violence, drug abuse, alcohol abuse, teenage pregnancy and several other social evils. Marlon Parker from Rlabs is involved with this community centre, and they have made a significant improvement in changing the lives of many within this community using social media. We trust that the PC equipment we handover to Marlon will help him with his continued effort to use social media to better the lives of those suffering under the hardships they live in.


We once again urge the bloggers of South Africa to stand by the SA Blog Awards and work towards improving the process together with us. The respect of the blogging community lies in the hands of the bloggers.


At the SA Blog Awards we will continue to seek, recognise and reward the best bloggers in South Africa. Our work is however not finished. We will keep the pulse of the SA Blog Awards alive in South Africa constantly.


Once again congratulations to the bloggers of South Africa whether good or bad, big or small, we are proud of the fact that you are blogging. You are the new voice of society”. 

Chris von Ulmenstein, Whale Cottage Portfolio: www.whalecottage.com