It is ironic that one of the most popular sessions of the sixth Franschhoek Literary Festival, ‘Tweeting for Africa‘, should acknowledge the importance of Twitter and confirm that it will ‘never go away’, when the Literary Festival (with only 322 followers) itself used Twitter so poorly to share the knowledge that was being generated by all its speakers.  Few Tweets were sent, and barely any Tweets by others were ReTweeted.

The panel for the Twitter session was an interesting ‘bolshy’ (referring to another session earlier in the day) mix of Gus Silber, a free-lance writer with 12000 followers; Professor Jonathan Jansen, Rector of the University of the Free State, who Tweets with his 33000 students, and has 21000 followers; and 5FM presenter Gareth Cliff, with more than 275000 followers! The session was chaired by 702 presenter Jenny Crys-Williams, with almost 9000 followers.

The personalities of the three panelists came through in the hour of the panel session in how they use and deal with Twitter and Tweets.  Gareth Cliff only follows 68 Twitter accounts, showing that he outputs information, and may ReTweet it, but that he is not necessarily using Twitter as an information source himself. He said one should choose carefully whom one follows, for the credibility of the information provided. He follows some accounts for the fun they generate.  He questioned why one would follow companies, mentioning Pick ‘n Pay, just selling gherkins, and having no personality at all, he said! There are many clever, but also stupid people, on Twitter. He praised Western Cape Premier Helen Zille for being the ‘best political Tweeter in the world’, even if she sometimes makes mistakes. It is a very democratic medium, in that everyone can have a say. Cliff sounded flippant when he said that he ignores any negative Tweets about himself, and for fun he may even ReTweet them, demonstrating his irreverence. There are ‘nasty, vile, and violent’ things written on Twitter, reflecting humanity, and this is ‘the dark side of Twitter’. He says one cannot be liked by everybody. He says that there is a lot of ‘misinformation’ on Twitter, and as well as false content Tweeted. Social Media has made all of us broadcasters now, he said, and that means that we must take responsibility for what we say. He says that Twitter is a close second to radio as a storytelling medium. Every sidelined person can have a conversation on Twitter, given that there are more cellphones than people in the country, making Twitter accessible to all. He warned against Tweeting too much, not more than once in 15 minutes being his advice. One must be on the edge of the topic, and push its boundaries. Tweeting about poor service has put the power back into the hands of the consumer. If one cannot say something in 140 characters, it does not need to be said. He praised the ‘amazing creativity’ in Tweets. Twitter is a ‘raw medium’, and if one posts something that is untrue or incorrect, one will be found out. When asked if he is paid to Tweet to endorse brands, he said that an ad agency written Tweet would have no credibility, and that he would be unfollowed if he were to hard sell or deceive his followers.  Pictures are important, but he warned against Tweeting ‘personal stuff’.  ‘Twitter trolls should not be given time nor tolerated‘.  When one is wasting time (bank or shop queue, plane delayed) he Tweets, and he can Tweet and do other things at the same time.  It becomes integrated into one’s life.

Gus Silber came across as a gentle man, who does not wish to offend by unfollowing anyone (he admitted that he has never unfollowed anyone), resulting in him following more than 11000 accounts, and therefore spends about 4-5 hours per day on Twitter.  Mocked about this by Cliff, he said that he is waiting for one snippet of information to come through that could be the potential for a story. He said that Twitter allows one to ‘plug into other people’s lives’, and that it has become ‘voyeuristic’, and shows one’s character – its like ‘Tweeting naked’, he said. He said that he used to walk around with a moleskin notebook, for story ideas, but now he uses his phone to share his observations with the world, creating a ‘Thoughtstream’.  He said that journalists are exhilarated by but petrified of Twitter, and must now Tweet their scoops before they are printed, to claim ownership of breaking news. Twitter is like ‘24 hour talk radio’, there is always someone Tweeting, but also people awake and ‘listening‘.   Social good can come from Twitter, and that is why it is called Social Media, but fights are an exception, even if they are entertaining. The cellphone is a ‘24 hour Molotov cocktail’. ‘In our vuvuzela democracy, we have all become very human, and very powerful people buddies’. Having a locked Twitter account is a complete waste of time!

Professor Jansen said that Twitter is a medium which is often used irresponsibly, yet he defended the two ‘dimwits’, referring to the two models writing racist Tweets. He did acknowledge that the technology for instant communication has made our world ‘less violent’. He said that teenagers hate their parents being on Twitter, trying to be cool.  He laughed when he said that he has quite a number of followers, but then Oprah Winfrey has 1 million! He warned about the addictive side of Twitter, and how families can sit around a dinner table, no longer talking to each other, each one Tweeting.  It is rude to Tweet while one is talking to someone, he said.

There is no debate about whether Twitter should be embraced – it is a powerful medium, and it is here to stay, the panel concluded!

Allied to this session was the one entitled ‘On being Bolshy’, given that Tweeting takes some kind of ‘bolshiness’. Gareth Cliff, Noseweek editor Martin Welz, and ex-Frontline editor Denis Beckett were the panelists, very ably chaired by Marianne Thamm, even if she misused her position for her personal issues. Martin Welz has no friends on Facebook, while Gareth Cliff has 300000.  However, Noseweek has 30000 readers, and they are the source of information for articles, as well as people who have tried everything else and come to the magazine as a ‘last resort’.  Welz called for letters to the editor to contain real names.  He said we have a right to an opinion, and he respects Gareth Cliff for expressing it. He also said that journalism costs money, to research stories. He said to applause that Noseweek has never written about Julius Malema. Thamm said that she ‘hates bloggers’, and more specifically food bloggers, writing for free!  Ironically, Jenny Hobbs is the organiser of the Franschhoek Literary Festival, and her daughter Jane-Anne is an über food blogger!

In what should have fitted in with this theme as well was yesterday’s session ‘The Price of Fame’, in which the panelist writers Alexandra Fuller, Richard Mason, and Gareth Cliff all protested their fame.  Mason said that Cliff was far more famous, in having been an Idols judge!  One gathered that Cliff did not agree with this, but he was ragged regularly by Mason.  The chairman of the session, Ndumiso Ngcobo, had no control over the strong egos on the panel, who were asking the questions, rather than him! As a result, the conversation was all over the show, and Cliff said relatively little! Fuller had the oddest ‘marketing strategy’, trashing her public image (maybe to prove how ‘unfamous’ she is), telling the audience repeatedly how much she drinks, to the detriment of her duties as a mother towards her children. It was the weakest of the sessions that we attended.

The Franschhoek Literary Festival attracted a sold out Twitter session, and could do well to expand on Social Media, and offering many more sessions on the topic next year! It also needs to vastly improve its Social Media generally and Twitter presence specifically, both in marketing a Festival which saw fewer attendees this year (coinciding with Mother’s Day, Indaba), and to share the content.

Chris von Ulmenstein, Whale Cottage Portfolio: www.whalecottage.com Twitter:@WhaleCottage