Tag Archives: Karoo

Woolworths under consumer pressure, on the back-foot, in massive Sunday Times supplement?!

September 22, 2014

We wrote recently how Woolworths has been misleading consumers with claims about its Ayrshire milk, deceiving food labelling, and how it tries to create an image of healthy produce via its ‘Hayden Quinn: South Africa‘ series on SABC3. The group Grass Consumer Food Action has been persistent in its criticism of Woolworths, and appears to have hit a raw nerve in the Good Business Journey division at Woolworths, the retailer having launched a brand new ‘Good Food News‘ 16-page insert in the Sunday Times yesterday! It looks like a Taste magazine (the Woolworths sponsored magazine published by New Media Publishing) but printed in Tabloid format on recycled paper!

While the Tabloid has ‘headlines’ on page 1, to attract one’s attention to the content, it consists of a mix of ‘advertorials’ of its award-winning wines (since when are wines a food, as per the name of the publication?) in ‘Crowned as the best‘; ‘responsibly sourced‘ fish; braai suggestions for ‘Ready Steady Braai’; and ‘Flavours of Home‘ (prepared foods with strong spices such as curries, and traditional foods such as koeksisters and milk tart); as well as editorial. It is obviously planned as a monthly insert, numbered ‘Issue 01′, and dated September 2014. The focus of the first issue is ‘lovelocal‘:

* ‘New on the shelf‘ (page 3) showcases new pack designs for wine boxes, braai tins, braai marinade, braai Continue reading →

‘Hayden Quinn: South Africa’ episode 10: Beautiful BaSotho Lesotho, ‘puristic’ trout!

September 16, 2014

Last night’s episode 10 of ‘Hayden Quinn: South Africa‘ showed Hayden Quinn leaving South Africa, and visiting the beautiful Lesotho, ‘Kingdom in the Sky‘, southernmost land-locked country in Africa, and completely surrounded by South Africa. The content of the episode was motivated by the Katse Fish Farms, which grows trout in Lesotho, a supplier to Woolworths in a production process which is linked to the company’s sister operation Three-Streams Smokehouse in Franschhoek. Content-wise it was the thinnest episode, both in terms of little meaningful information provided, and even in terms of the few TV commercials flighted!

Hayden was seen on a horse in a traditional BaSotho outfit, with a blanket wrapped around him and wearing a BaSotho hat. It was explained to him that Lesotho is 3800 meters above sealevel, its lowest regions still being higher than South Africa, and therefore the locals keep warm by wrapping the blankets around them. About three-quarters of the country is rural.

In a village near the Katse Dam, Hayden met Rose Lekhoakhoa, a teacher and cook, who grows vegetables Continue reading →

‘Hayden Quinn: South Africa’ episode 9: Egoli shows its colours, on the ball!

September 9, 2014

Last night’s episode 9 had little to do with Woolworths, it being odd to have chosen Johannesburg as a sustainable destination, but this was defined more broadly in terms of transportation and how it impacts on climate change.

The episode was different to others before, with most of the content shown in the first 20 minutes, with little advertising, and then one concentrated burst of commercials. Hayden met with Chef Citrum Khumalo of Asidle Gourmet Catering, the two of them cooking on top of the 22 storey Randlords building, to test Hayden’s fear of heights. Chef Citrum showed Hayden how to make a colourful Chakalaka, its vibrant colours reflecting the diversity of the population of Johannesburg. The chakalaka was to be served with mango atjar (pickled in Oriental spices), beetroot, free-range chicken, ostrich, boerewors, and dumplings. Chef Citrum made the chakalaka with onions, parsley, beetroot, garlic, onions, and stock, frying them at high heat, and then adding white wine. Amazi (sour milk) was added too, as was chili, mustard seed, carrots, celery, spinach, black and sugar beans, and tomato paste.

Chef Citrum told Hayden that one hasn’t experienced Johannesburg if one has not been to Soweto (a name created from its original name South Western Townships), the most densely populated area in South Africa, in which 2 million persons live. Orlando is the best known suburb, and it is here that the well-known Vilakazi Street can be found, with the houses of the late Nelson Mandela and Continue reading →

What has happened to Woolworths? Misleads consumers, no link between TV shows and stores!

September 8, 2014

I have no idea who heads up Woolworths’ Marketing department, but it seems that the retailer has lost the plot! Once the darling of all, seen to be above reproach in the quality of the products it sells and the lengths that Woolworths will go to find the most organic and animal-friendly produce for its customers, it is being lambasted for copying other brands, for importing tomatoes, peas and more, and for making misleading claims about its products. In addition, it seems to have lost the link between its expensive sponsorship of TV food programmes and its stores!

Let’s start with ‘Hayden Quinn: South Africa’, a programme which has been running on SABC3 for the past 9 weeks, a travelogue of our beautiful country, and documentation of Woolworths’ sourcing of sustainable and ethical produce, or so it is presented. We have been exposed to Woolworths suppliers of tomatoes in Stellenbosch, organic wines made in Franschhoek, apples and pears grown in Grabouw, SASSI-friendly fish sourcing, and the pasture-fed lamb from the Karoo. Criticism has been leveled about the use of an Australian surfer who came third in MasterChef Australia in 2011, as the tour guide to our country and the guide to its sustainable food and wine treasure chest, a self-confessed ‘cooker’ and not a chef! The dishes in the eight episodes to date have been as basic as salads, pizzas, and sandwiches, with a mussel pot and an Eton Mess too. In some episodes the Woolworths punt has been so strong (i.e. the tomato growing) that it has become irritating, but of late the strong Woolworths promotion has been toned down. Surprising is the low-key advertising for Woolworths in its half-hour episodes, and is nothing as mouthwatering as the Woolworths’ commercials we have seen on MasterChef SA Seasons 1 and 2. Nedbank is the other Continue reading →