Tag Archives: Knorr

kulula and Robertsons #SkyDine demonstrates Partnership Marketing, but is it credible?!

Robertsons #SkyDine 1012150_615996955141343_1635024227_nA workshop held above Truth coffee shop about ten days ago, at which One Up Agency’s Alex Harrington-Griffin and Cape Town Magazine Managing Director Marcus Zandhuis spoke, focused on the concept of Partnership and Collaboration Marketing, and used Robertsons’ recent #SkyDine collaboration with kulula.com as one example of such marketing.

The Robertsons #SkyDine promotion is an interesting if not bizarre example of Partnership Marketing. Chatting to the brand’s Social Media Manager at The Ultimate Braai Master Cape finals on Saturday, he explained that Liquorice, the company he works for, only handled the Social Media aspects of the campaign.  Durban-based ad agency The Hardy Boys, handling the Robertsons’ account, conceptualised the campaign. A planeful of bloggers and food journalists from Cape Town (and Johannesburg) was invited by marcusbrewster, the campaign PR agency, to a surprise flight to Johannesburg, and on the return flight to Cape Town, Reuben Robertsons Riffel introduced the surprise 3-course meal which he had designed, and which was prepared by airline catering company Foodirections. Utilising plane crockery and an airline catering company, food plating and presentation was disappointing.  We recognised Continue reading →

Crush! 32: greatly improved mouthwatering food & drink online magazine!

Crush! 32 cover-fin-2048When Michael Olivier first launched Crush! food and wine digital magazine three years ago, it was evident that he and his team had no experience in the design and publishing of a  magazine generally, and a digital magazine specifically.  We wrote critically about the first few issues, but no feedback was accepted nor reacted to, and Olivier appeared to have lost advertising revenue as a result, thus leaving the magazine about a year ago.  His departure appears to have rejuvenated the magazine, and it has improved vastly!

The response by Olivier and his Crush! writers David Cope (@Foodie_za) and Andy Fenner (@JamieWhoSA in those days) to our feedback about the magazine at that time was to create the Whalespotter Twitter defamation account led by Cope, and condoned by Continue reading →

MasterChef SA Season 2 episode 9: ‘Food Bloggers’ blown away by pizzas in windy Camps Bay!

Camps Bay 2 Wild JunketLast night’s episode 9 was interesting, in that it was shot away from the MasterChef SA kitchen, and that ten ‘Food Bloggers’ were invited to judge the pizzas made by two teams of Finalists, the first team challenge of Season 2.  The South Easter created havoc for the Finalists as well as for the bloggers. The ‘Blogger’ participation was a huge let down, and serving the guests pizza to judge was an insult.

The episode began with the Finalists descending on the kitchen of their house, to be confronted with a box of aprons and the instruction to divide themselves into two groups of seven.  The names were written on pieces of paper, and a Le Creuset pot served as the vessel from which the names for the two teams were drawn.   They were then driven to Maiden’s Cove, between Camps Bay and Clifton, a parking space with a beautiful view of Camps Bay and the Twelve Apostles, Chef Pete Goffe-Wood saying that Camps Bay ‘is one of the iconic locations in Cape Town‘.    The challenge sounded simple –  Limoncello and The Good Life Food Trucks arrived, and the two teams were randomly allocated a truck each as their home base to prepare 12 savoury and 12 dessert pizzas each within 90 minutes.  Pizza ovens had been erected, one per team, and a small pantry was set up, the two team representatives having 3 minutes in which to grab their ingredients.  Chef Andrew Atkinson reminded the Finalists that team work is the hallmark of a quality kitchen.  They were also told (misleadingly) that the guests were ’10 of South Africa’s top food bloggers‘, and ‘are discerning customers‘!  Chef Pete won the dessert pizza section of an international pizza competition in Australia last year, the Finalists were told. Continue reading →

Cookbook writers ‘Cooking up a storm’ at the Franschhoek Literary Festival!

Yesterday was the first day of the 2013 Franschhoek Literary Festival, and was an action-packed day with good attendance.  ‘Cooking up a storm‘ was the only food-related session of the Festival, and was chaired by Taste Food editor and Eat Out editor Abigail Donnelly (left), with a panel of ‘Scrumptious’ writer Jane-Anne Hobbs-Rayner (second from right), ‘Karoo Kitchen”s Sydda Essop (second on left), and Hilary Biller (right), editor of the Sunday Times Food Weekly insert, and of a book with a collection of its recipes.  The panelists were unanimous in heaping praise on ‘Karoo Kitchen’.

Sydda Essop grew up in the Great Karoo, and used to travel with her father to farmworkers in the region, as his job was to fight for their rights. This allowed her to enter the Continue reading →