It has been announced on Kfm that the company that organised Live Aid 1985 and Live Earth 2007 has been appointed by FIFA to organise a rock concert in the Orlando Stadium on the day before the start of the 2010 World Cup, i.e. on 10 June. 

Emmy Award-winning producer Kevin Wall and his company Control Room will produce the Official Kick-Off Celebration Concert, a 3-hour event featuring major international and African pop stars, together with special appearances by past and present football stars.  The show will be broadcast around the world, and is expected to be the biggest entertainment event ever to be hosted in Africa.   All proceeds after expenses will go to the FIFA 2010 World Cup ’20 centers for 2010″ campaign, reports BizCommunity.com.

No details have been announced as to the stars that have been invited to perform.   The concert organizer wants the concert to be an African music concert in the first instance.   Beyonce, Jay-Z, and the Black Eyed Peas are some of the stars that will be invited, reported The Times. 

Chris von Ulmenstein, Whale Cottage Portfolio: www.whalecottage.com.