Lindt Master Chocolatiers is hopping to the rescue of the endangered Riverine Rabbit, by donating a percentage of its sales of its Gold Easter Bunnies to the Endangered Wildlife Trust Riverine Rabbit Programme. Lindt has been making its Easter Chocolate Bunny for the past 60 years.

The Riverine Rabbit’s long term survival can only be secured by protecting its natural habitat, and the Endangered Wildlife Trust is restoring riverine veld near Loxton in the Karoo.  This species of rabbit is one of the world’s rarest mammals.  The Riverine Rabbit project is part of a larger programme of the sustainable management of the ecosystems in the Karoo, in order to build resilience to climate change.

Last year Lindt donated R250000 to the conservation project, and adopted a rabbit. The publicity created by Lindt for its donation led to additional donations from the public, according to Christy Bragg, the Endangered Wildlife Trust’s Manager of the Riverine Rabbit Programme.  A similar amount is expected to be raised for the conservation project this Easter.  The V&A Waterfront has created a massive display for Lindt in its shopping mall.

Disclosure: The writing of this blogpost was ‘fueled’ by a Lindt Gold Easter Bunny, which was delivered by the Lindt Easter Bunny with the media release.

We wish all our readers a Happy Easter, Geseende Paasfees, Frohe Ostern!

Chris von Ulmenstein, Whale Cottage Portfolio: www.whalecottage.com Twitter:@WhaleCottage