One of the more amusing media releases to cross my desk recently was one from Robertsons, proclaiming a trend to a greater use of bottled spices and herbs by chefs, clearly an attempt by the company’s Marketing department to resurrect the reputation of Chef Reuben Robertsons Riffel, who endorses their brand. 

Quoting Michael Mellis, MD of Unilever Food Solutions South Africa, the media release praises the quality of the Robertsons’ products:  ‘Robertsons has come a long way since it was established almost 90 years ago – but it has never lost sight of the excellent quality that has always been an intrinsic part of the brand heritage.  Today our products are used by people who strive to create consistently good and flavourful meals, in fact, sales of the renowned Robertsons Chicken Spice have now reached unprecedented levels, with one unit being sold every 90 seconds‘.

The release gushes on in a sales driven manner, despite being written by Strategic Public Relations: Continue reading →