I was invited by Eclipse PR to attend a media briefing at the offices of Cape Town Design NPC, the company operating Cape Town’s role as World Design Capital 2014, on Thursday, the first such invitation, and received earlier in the day.  While it was thin on media news, and poorly attended, it was a most interesting session, in learning about the unique new sulphite and preservative free Audacia Wines using indigenous woods for its maturation, one of the about 450 registered World Design Capital 2014 projects.  Being an official project, it has raised the bar of Audacia’s design elements.

Co-owner Trevor Strydom is passionate about his pet project, and started talking to me about it in the reception whilst we were waiting for the meeting to start.  Audacia Wines is a partnership between Trevor and Paul Harris of Rand Merchant Bank and Ellerman House, describing itself as ‘The Red Wine Boutique Winery‘. Given how tough the wine industry is, and that there are no subsidies for farmers, it is hard to survive in the industry. Harris inspired Trevor with the quote: ‘change only occurs when the pain exceeds the joy‘, and advised him to find a point of difference for his brand, which currently is very well known for its weekend market off the R44.

Trevor read up about the law of winemaking and additives, and found that only two additives are allowed: enzymes, and wood.  He made his winemaker Michael van Niekerk make samples of red wines with different woods, given that every winemaker uses oak, whether as staves, chips, or powder, and they tried woods such as bluegum, acacia, and fig, to the amusement of van Niekerk. Being offered tea by his daughter one afternoon, she drinking a cup of rooibos tea with him, he had the brilliant idea to try rooibos wood (Aspalathus linearis), and they were delighted with the results, not being picked up on the nose nor on tasting the wine.  Whilst consulting his patent lawyer Mohammed Valli, he was initially sceptical whether a non-drinking lawyer could identify with his project.  He was most impressed with Valli’s conclusion that the anti-oxidant properties Continue reading →