Tag Archives: Mexico

So what impact did the World Cup really make on Cape Town and the Cape?

Cape Town Routes Unlimited has released statistics, comparing the tourism performance between June 2009 and 2010.  In general it would appear that tourism facilities fared better in June this year compared to last June, due to the World Cup, which kicked off on 11 June.

 The following statistics were provided in the Cape Town Routes Unlimited “World Cup Impact” report:

1.  The Table Mountain Aerial Cableway received 63861 visitors in June, an increase of 69 %

2.   Boulders Beach in Simonstown had just less than 20 000 visitors from 1-20 June this year, compared to 21 314 for the whole of June 2009

3.   Kirstenbosch received 7 % more visitors in June, at 25 469, compared to last year

4.   The V&A Waterfront received 1,6 million visitors in June, up 7 % compared to last year.

5.   Robben Island doubled its visitor numbers between June this year and last year.

6.   International arrivals at Cape Town International airport increased by 18 % in June relative to a year ago, (and by 24 % for the period 11 June – 16 July, according to Cape Town Tourism’s World Cup Impact report, released yesterday).

7.   Domestic arrivals at Cape Town International airport increased by 10 %, at 261260 in June 

8.   The Cape Town “Lodging Statistics Summary” (where did they get that name from?) seems very wrong, from own experience and discussions with other industry colleagues, given the exceptionally poor May 2010 accommodation bookings.  We publish the information with a warning (the Cape Town Routes Unlimited report does not identify the source of its statistics):

             Occupancy:                 2010                                              2009

             April                             59%                                                 62%

             May                              55%                                                 46%

             June                              68%                                                 41%

9.  The FIFA Fan Fest at the Grand Parade had its best day on 11 June, the Opening Match between Bafana Bafana and Mexico, with 41000 visitors, and had to be closed at that number due to overcrowding. The second busiest day was the Bafana Bafana match against France on 16 June, with 39000 visitors.  The quietest day was 21 June, with just less than 8000 soccer fans.

10.   In June the busiest Fan Walk day was when Holland played Cameroon, with an estimated 72000 walkers between the City centre and the Cape Town Stadium.  The Portugal/Korea DPR match attracted only 25 000 – 30 000 walkers, a day with heavy rain.

11.   Public Viewing set up in provincial towns was highest on 11 June in all such towns, and highest overall in Worcester (8000), followed by George (more than 7000).  Attendance dropped strongly on other days, and night matches were not well supported where public transport had not been organised.

12.   The V&A Waterfront Gateway (one assumes the one at the Clocktower) attracted 23911 visitors in June, up by 8 %, but the value of bookings increased by 55%.   Only 94 bookings were made last month, a disappointing number, given the traffic in the V&A Waterfront in this period.

13.   The Cape Town Tourism International airport office served 6841 visitors, the City branch 1206, the Table Mountain Cableway branch 849, and Kirstenbosch 803 visitors.  No comparable 2009 figures are provided, which is a surprise and disappointment.  (Cape Town Tourism’s World Cup Impact report states that 71 % more international visitors and 15 % more domestic tourists visited a Cape Town Tourism branch during the World Cup period – even though I have never seen information about the origin of the tourist asked) 

14.   Franschhoek claims to have received more than 4000 visitors (no 2009 comparative figures) in its Information office in June, which did not translate into much business as far as accommodation and restaurant bookings are concerned.  Paarl claims to have served 1 961 visitors (no 2009 comparative figures), and Knysna Tourism received 1433 visitors, double the number of last June.   Ceres received 1173 visitors, treble the 2009 figure, but this may have been due to the heavy snowfalls last month.

It is a pity that 2009 figures are not available across the board for the statistics provided, and that the 11 days of the World Cup are not reflected either, as Cape Town and the towns close to it were fuller in July, given the round of 16, quarter-final and semi-final matches played in Cape Town in this period.  Yet it is commendable that statistics were made available at all, no matter how questionable some of them appear to be!

Cape Town Tourism’s World Cup Impact report, presented to the media yesterday, claims that 200000 of the 350000 international visitors that came to South Africa for the World Cup came to Cape Town (even though its earlier pre-World Cup surveys showed that the majority of such soccer fans planned to visit Cape Town!).   One wonders how this estimate was made.  Cape Town Tourism CEO Mariette du Toit-Helmbold said that the World Cup was never about the short term, but about long-term benefits for Cape Town, turning soccer fans into fans of Cape Town.  City of Cape Town Mayco Member of Economic Development and Tourism Felicity Purchase noted that events hosted in winter months are needed to counter the seasonality of Cape Town’s tourism industry.   The 750 journalists that were shown around Cape Town loved the city, describing it as “photogenic”, and falling in love with it.   The Report also addresses accommodation occupancy during the World Cup, but its “research” was so poorly conducted that their misleading results will not be reported here (read our criticism of their intital results, mid-way through the World Cup).

What all the reports lose sight off is the extremely poor May that the tourism and hospitality industry experienced, a vacuum having been created due to the World Cup, which wiped out any gains made between 11 June – 11 July!

Chris von Ulmenstein, Whale Cottage Portfolio: www.whalecottage.com

Keeping the World Cup ‘gees’* alive

Dr Nikolaus Eberl is a German brand marketing consultant, author of “Brand Ovation: How Germany won the World Cup of Nation Branding”, and guided the “internal branding” for the 2010 World Cup.   He has written an inspiring article, describing how one can get over the World Cup blues, and keep the wonderful memory of the 2010 World Cup alive.  I publish it below as he wrote it:

“Based on my personal experience ever since the 2006 World Cup, here are the top 10 tips on how to beat the 2010 blues:

  1. Make the 2010 anthem Waka Waka your new ringtone – this way, you will feel Ayoba! every time your phone rings
  2. Keep flying the flag, both on the car and in the office – it will brighten your day and make for sweet memories.
  3. Keep wearing the shirt, especially on Football Fridays – and the next time when Bafana enters the pitch is only a few weeks away;
  4. Replay the highlights of 2010 – savour the best moments of the world cup, the opening goal by Tshabalala against Mexico, the wonder kick by Van Bronkhorst against Uruguay and the goal rush by the German machine against Maradonna and Messi;
  5. Keep the habit of “public viewing” – and keep in mind that 2011 is a big sporting year: the Cricket World Cup kicks off on 19 February 2011, the Rugby World Cup will be held in New Zealand 9 September – 23 October, and the FIFA Womens’ World Cup will be held in June/July next year;
  6. Kick the ball – wherever you are, join your local soccer team, be it at the office, the church or even the shebeen, and start playing the beautiful game. There is little more exhilarating than the adrenaline rush when scoring the winning goal!
  7. Blow the vuvuzela and don the makarapa: already the vuvuzela and makarapa have become the most popular gift items for the visiting fans and can be heard and seen all over the world. Keep expressing your love for the game!
  8. Support your local team: now is the time to buy a season ticket for your local team and follow them around the country in the quest for football glory – this way you will revisit all the stadia and enjoy the true fan experience of being in the grandstand rather than sitting home alone;
  9. Get ready for Banyana Banyana: chances are good that the South African women’s team could win this year’s African Women’s Championship to be held in South Africa in October 2010 and thus qualify for the FIFA Women’s World Cup 2011 in Germany. Get behind Mzansi’s best women!
  10. Join the Bafana Bafana Fan Club at www.bafanafanclub.com and save up for Brazil 2014!

And, whatever you do, remember the 2010 slogan “Ke nako!” – now is the time to carry forward the new found spirit of ayobaness and show each other that Madiba was right when he called South Africa “a Nation of Champions”!

Source: www.Bizcommunity.com

The advertising agency Draftfcb is campaigning for a month long extension to the World Cup “gees”, to maintain the national pride that has resulted from the World Cup.  It is requesting brands of South Africa, as well as South Africans, to “Fly the Flag”, and to make the end of the World Cup a new beginning.

*’Gees’ is the Afrikaans word for ‘spirit’ or ‘vibe’.

Chris von Ulmenstein, Whale Cottage Portfolio: www.whalecottage.com

Movie Review: ‘Food Inc.’ puts one off fast food (and most food) for life

The Oscar ‘Best Documentary’ nominated “Food Inc.” blames the fast food industry for having created a sick food production industry in the United States of America, which exploits poor workers, treats its animals inhumanely, causes global warming, and makes its consumers sick or kills them!  The movie makers say they are “hungry for change”!   (‘The Cove’ won the Oscar in this category)

Food Inc. is not for the squeamish, and is likely to make one vow to never buy any products from a standard supermarket (other than Woolworths, and even then one is not sure how their suppliers produce their foods) again, to only buy organic foods, where possible, to pay more for good quality food, and to NEVER go near a fast food outlet again.

Robert Renner is the movie director and co-writer of the script, and used the work of investigative ‘Fast Food Nation’ reporter Eric Schlosser, and Michael Pollan, author of ‘Omnivore’s Dilemma’, to highlight the problems in the USA food industry.

The movie starts with the supermarket shelves overflowing with brands that give the farm-like feel in their logo’s and pack designs (the “Farmer Brown”-type treatment), but this seems to be a fraudulent depiction of the production of meat products, 80 % of which is in the hands of 4 or 5 production and packaging companies slaughtering 10 billion animals annually.   Chicken production has been altered over time, and a chicken is ready for slaughter in 45 days, compared to double that time in the past, and has bigger breasts to meet market demands.  The big meat producers buy up the farmer’s production, and encourage the farmers to expand the size of their operation all the time, thereby pushing the farmers to get into debt with their banks.  This gives the meat companies power over their supplier farms, to dictate to them how to grow their chickens, and how they are slaughtered.  So, for example, chickens are raised in overpopulated windowless chicken houses, which means that the chickens can barely walk, and do not resist when they are put into containers to be taken to the food factories.   Similarly, pigs and cows are on top of each other on farms, are raised on corn instead of grass, and their skin is covered in faeces.  This leads to undesirable e.Coli and semonella which can contaminate the meat, which is then sold in supermarkets or processed into hamburger patties.

The mother of young Kevin, whose son died from E.coli which was in her son’s hamburger at a fast food outlet, becomes a food “advocate”, lobbying the USA government that food producers who are regularly having to recall their food products from supermarkets or fast food outlets should be closed down.  This is in the face of economic pressure on American politicians to permit such producers to continue producing cheap food.

The corn production industry appears equally corrupt and 45 % of corn produced is genetically engineered.  Corn is purchased below production cost by meat-producing farmers, to keep the cost of meat low.   Corn is a surprise ingredient in numerous supermarket products such as ketchup, chips and other snacks, cola drinks, canned soup and more.   Tomatoes have been genetically engineered to not go bad so quickly, says the movie.   Up to 75 % of the processed supermarket foods one eats in the USA contain genetically engineered ingredients, which can lead to cancer, allergies and problems with toxins.

The fast food industry in the USA has grown dramatically since the drive-ins were started in the 1950’s, and thereafter the McDonalds were started and expanded internationally.   For many families, the low cost of fast food is a more affordable means of feeding a family than is buying healthy fruit and vegetables.  One family is interviewed, and the husband’s diabetes medication takes a big chunk of the family’s disposable money for their food purchases, forcing them to find the cheapest food to feed the family.   A group of scholars is shown, and each of them know more than one person with diabetes.

The result is that more and more Americans are becoming sick, and even die, as did young Kevin, and Americans are becoming more obese.   76 million Americans have become sick from eating contaminated meat, 32 500 have been hospitalised, and 5 000 have died.    Food labelling regulations in the USA do not demand that genetically engineered products are specified on food labels.   The FDA and USDA are criticised for being weak in not protecting the lives and health of the American population.

The documentary spends quite some time on Monsanto, a powerful company which has produced genetically engineered soya beans.  The company does not allow farmers to clean their beans to replant them, forcing all farmers to buy them from Monsanto.   The company sends investigators to farms, and sues farmers who do not follow this directive. The farmers have no protection from the company, and most farmers cannot stand up to its financial and legal power.

The movie shows how much pressure is placed on farmers to tow the food producers’ line, in that filming in chicken houses was not allowed, and all the food companies declined to be interviewed for the movie.  Cameras were smuggled into some of the production sites via staff, to provide footage for the movie.

Viewers are asked to get involved, to lobby for better controls over the food production industry, to eat at home (and therefore not buy fast food), to eat together as a family, to lobby for fair conditions for workers in food production companies (many are illegal workers from Mexico, who are arrested regularly, while their employers are not), to grow one’s own vegetables and fruit, to eat only seasonal foods, to not drink sweetened beverages, to pressurise restaurants to specify the calorie count of each dish, to lobby for schools to not sell junk food or sweetened beverages, to support farmers’ markets, and to do “meatless Mondays”.  The movie ends off on a positive note, interviewing a farmer who supplies an organic yoghurt to Wal-Mart.  Initially he was opposed to supplying a national food chain, but realised that Wal-Mart is bowing to customer pressure, and they flag organic products in the store, which the farmer says is a good thing.

Food, Inc, Cinema Nouveau, V&A Waterfront and Cavendish, Cape Town. www.foodincmovie.com

Chris von Ulmenstein, Whale Cottage Portfolio: www.whalecottage.com

World Cup teams give Cape Town a red card

The tourism industry in Cape Town will be disappointed that none of the 32 World Cup teams have chosen a base camp in or near Cape Town.   The base camp location has an important attraction for fans, who want to stay in the same towns and cities as their home team. 

Despite a deadline of the end of last month, FIFA has given the teams one more week to finalise their choice.  Six teams have not yet announced their final base camp choice.

The Western Cape has 2 teams (France and Denmark) staying in Knysna at Pezula and Simola, respectively, and Japan will be based in George at the Fancourt Hotel. 

Gauteng has the most teams to date, who chose the province for the altitude for their practice sessions, the top quality sport facilities and top quality accommodation : The Netherlands, South Africa, Portugal, Serbia, New Zealand, Slovenia, Brazil, Australia, Honduras, Switzerland, North Korea, and Mexico. 

Pretoria has attracted USA, Germany, Italy, Slovakia, and Argentina.   KwaZulu-Natal has secured Algeria, Ivory Coast, Greece, and Paraguay.   Uruguay is staying in Kimberley.   Ghana  is staying in White River. England and South Korea are staying in Rustenberg.  Chile is staying in Mapumalanga.   Spain has not chosen between Rustenburg and Potchefstroom yet.

Many municipalities spent big money trying to encourage teams to set up base camps in their towns.  Mossel Bay was sure that it had bagged Paraguay, and both Val du Vie and Pearl Valley outside Franschhoek were rumoured to have signed up a team.  The Sunday Times reports that the Mossel Bay municipality spent R 200 million on its bid, and had launched an extensive Spanish language campaign for tourism players in the town.   Bloemfontein, Port Elizabeth and East London also did not attract any base camps.

Chris von Ulmenstein, Whale Cottage Portfolio: www.whalecottage.com