Tag Archives: Michael Bagraim

Cape Town swings with International Jazz Festival, but hits a few false notes!

Surprisingly few Capetonians attended the Cape Town International Jazz Festival this past weekend, and one gets the feeling that the organisers tend to market the event to non-Capetonians, which may be a very good thing for tourism.  It is disappointing that the Jazz Festival is not expanded, both in terms of the size of the venues, as well as the number of days over which it is hosted, the event of the past weekend clearly not being long enough, the Weekend Argus reporting that the tickets had sold out two months prior to the event.

It is estimated that 34000 jazz fans attended the Festival, some being from overseas, including other parts of Africa, and many from other parts of South Africa, judging by the large number of non-Cape Town number-plated cars driving in the city centre.  Traffic was hectic near the Cape Town International Convention Centre on Friday afternoon, long before the start of the performances, and organisers were quoted as saying that the Centre’s capacity, limited at 17000, would necessitate a large venue in future. Festival Operations Manager Billy Domingo said that they could have printed a million more tickets, and would have sold them all!  One wonders why the organisers do not stretch the Festival over more days, to benefit the hospitality industry, its effect being low key for accommodation establishments in Camps Bay, for example. Guests from Germany staying at Whale Cottage Camps Bay had read about the Jazz Festival in their guide book, and were most disappointed that they were unable to book tickets on arrival in Cape Town.

Last year the Cape Town International Jazz Festival generated just short of R500 million for the Western Cape economy, and created 2700 jobs.  Attendance has more than doubled over the 13 year history of the Jazz Festival.

It is embarrassing to read the media statements by Michael Bagraim, President of the Cape Town Chamber of Commerce, who described March as a ‘second Christmas for Cape Town, and I believe it is getting bigger year on year’.  If we compare our Whale Cottage Camps Bay occupancy for February (89%) and March (74%), it is clear that Mr Bagraim’s descriptor should apply to February and not March.  The March occupancy is on a par with that of March 2010, well up on the poor 60% last year, but still far below the 2007 – 2009 period of 94% plus.  The Cape Town Carnival had a minimal hospitality benefit, and the Argus Cycle Tour had fewer out-of-town participants, with few Camps Bay guest houses fully booked for that weekend. Only one of our Whale Cottage Camps Bay rooms was taken by guests attending the International Jazz Festival.  Mr Bagraim seems to be poorly briefed for media statements, most being irresponsible, and embarrassing for our tourism industry in hitting such false notes!

In hosting ‘Black Diamond’ guests from Johannesburg for the International Jazz Festival, who had not pre-booked but had called from the airport for a room, the cultural differences across two spectrums of South Africa were evident.  At breakfast, for example, which we allowed them to eat as late as at midday, they expressed their disappointment that we serve a standard Continental and English breakfast. They were expecting gravy and baked beans with their eggs.  They shared the room with a third visitor, not booked, and were surprised that they had to pay for him too. SA Tourism may have to embark on an educational campaign, to explain to accommodation establishments the breakfast and other expectations of the ‘New Horizon’s Families’, as they call this market segment, while accommodation establishment do’s and don’ts should be communicated to prospective domestic tourists too.

What was noticeable is how many events were scheduled for this past weekend, including the Cape Town International Jazz Festival, the Toffie Pop Festival, rugby matches, Franschhoek Summer Wines, and a massive Kfm KDay concert at Val de Vie. One wonders why all these events were hosted on the same weekend, instead of being stretched out over the whole month of March.

Given that the Cape Town International Jazz Festival is based in Cape Town, one would like to encourage the organisers to market the festival to locals too, and for them to keep an allocation of tickets for tourists who happen to be in the city at the time of the Festival, to allow them to experience this top event. We would love to see the Cape Town International Jazz Festival to run over a long weekend in future, such as the one coming up at the end of April.

POSTSCRIPT 2/4: The Times asked today if headline act Lauren Hill, who was a last minute stand in for Jill Scott, could be ‘over the hill?’, receiving negative publicity, half the audience at her Klippies concert walking out due to poor sound and ‘erratic vocals’.  ESP Afrika Jazz Festival Organiser Rashid Lombard blamed Hill’s management for wanting to manage the sound themselves.

POSTSCRIPT 8/4: The Times reported that the Cape Town International Jazz Festival is not expected ‘to break even financially’, despite its record attendance. The cost of hosting the Festival is R35 million, with R7 million coming from the Department of Arts and Culture.  The newspaper also quotes Rashid Lombard as saying that the planned expansion of the Cape Town International Convention Centre will double the size of the Festival, and to reach 470000 by 2018, a commendable if not daunting target!  Lombard hopes to see the Jazz Festival can be structured like the New Orleans Jazz and Heritage Festival, ‘for which all hotels, restaurants and the host city, and all structures of government, get together and contribute the event’s success’.

Chris von Ulmenstein, Whale Cottage Portfolio: www.whalecottage.com Twitter:@WhaleCottage

‘Fabulous February’ Cape Tourism’s best month, but media report irresponsible!

February has drawn to a close, and has not disappointed the tourism industry in Cape Town in giving it a welcome confidence and income boost.  However, February occupancy in Camps Bay has been on a par with 2011, at just under 90%.  February is by far the most popular tourist month of the year now, which it previously shared with November.

February is attractive to the UK market specifically, and to the northern hemisphere generally, to have a break after a long and bitterly cold winter this year.  The UK had school half term in this period too, allowing families to travel.  The Mining Indaba earlier this month was a tremendous boost for the city.  Our statistics for Camps Bay show that the share of the UK market in February was at its lowest level in the past six years, at only 20%, with that of South African visitors having increased dramatically from 9 % in 2007 to 38% this month.  The German tourist share at 15 % this month is on a par with 2007 and 2008, a welcome improvement after a decline in the years between 2008 and 2012.

In January occupancy in Camps Bay improved significantly to 72%, from 58% the year before, but it was still below the occupancy achieved in January between 2007 and 2010.   A similar trend was evident in December 2011.  Hermanus showed a significant recovery in February, with a 40% occupancy, double that of February 2011, the best performance since 2008.  Sadly Franschhoek experienced by far its worst February ever in six years, largely due to the sharp decline in the number of weddings which have traditionally been held in the village in February, and German tourists being less interested in visiting Franschhoek, choosing Stellenbosch in preference.  The Franschhoek Wine Valley tourism association has done no visible marketing in the past year, other than the hosting of a few events, and its reduced marketing in using the services of a one-day-a-week consultant is not helping!

It was with concern that we read an article in the Weekend Argus last weekend, irresponsibly entitled ‘Tourists flock to Mother City in record numbers’. The article’s claim that ‘Cape Town’s extended summer has translated into the city’s best-ever holiday season, with tourism experts declaring that predictions for a much-improved season have been right on the money’, is misleading, and completely incorrect.  The problem probably lies with who the journalist interviewed as so-called ‘tourism experts’.

The article quoted a number of tourism players, and the statements of most would be shot down by the industry, given their own experiences of the past few months, and how these compare with previous years:

*   The biggest culprit is Cape Chamber of Commerce President Michael Bagraim, who has enjoyed using his position as President to make media statements about any possible topic, including tourism, about which he has little experience as a labour lawyer. He claimed that the tourism figures ‘were the best he had seen yet for the city’ (our underlining).  His statement implies that he may not have seen all potential past tourism information, and it shows in his subsequent quotes to the journalist, including the nonsensical statement that ‘This past summer has certainly been the best, and we hope the upcoming summer will be even better. At the current rate I think Cape Town could easily become the best tourist destination in the world’, not defining how he defines ‘best’!  He clearly does not understand the definition of ‘summer’, and that it still has another six weeks to go, with far lower occupancy expected in this period.

Mr Bagraim goes from bad to worse, by praising the World Cup for the good performance: “I believe that we are now experiencing the rewards from the World Cup, the reason being that so many tourists currently in the city were here during that period, and are now returning”. We cannot agree with Mr Bagraim at all, showing that he was completely out of his depth in this interview!   He added that word of mouth from those that had attended the World Cup 18 months ago, the resultant media coverage, Table Mountain’s New7Wonders of Nature (not yet confirmed for Cape Town), and being named 2014 World Design Capital ‘would help ensure that Cape Town’s tourist enterprise would continue to thrive’ (our underlining).  Mr Bagraim clearly was not aware that the tourism industry experienced a crisis in 2011, and was nowhere near ‘thriving’!  He added:‘The one thing to remember about tourism is that it is foreign money which comes into the city, meaning it is new money that gets recycled throughout the economy’ (our underlining).  Once again Mr Bagraim has not been briefed about the visitor composition, and that the majority of tourists in the Cape are South African!  The rest of his statement would make economists shudder!  We can however agree with his declaration that ‘Tourism is certainly the biggest money-spinner for the city, and it will continue to be so for many years to come’!

*  Western Cape Minister of Tourism Alan Winde quoted improved visitor numbers for ‘Table Mountain National Park’ and Robben Island, but the time period was not stated.

*   Calvyn Gilfellan, CEO of Cape Town Routes Unlimited, issued a media statement a week ago, along similar lines of the Weekend Argus article, and the journalist must have sought inspiration for his headline from this irresponsible media statement about the ‘interim summer’ period.  Mr Gilfellan is quoted as saying that Table Mountain had seen a 25 % increase in visitor numbers between November – January relative to the same period a year ago.  His conclusion is that it proves ‘the impact an international accolade has on the popularity of the attraction’. What Gilfellan neglected to mention was that the improved weather (i.e. reduced number of days on which the Cableway did not operate due to rain and gale force wind) in the past three months relative to a year ago played a huge role in the tourism numbers achieved for Cape Town’s icon.

*   Cape Town Tourism’s Communication Manager Skye Grove was also quoted, in a nonsensical linkage made between tour guides and the increased use of technology, ‘which should spur tour guides to up their game’, she is quoted as saying.  Further she is quoted as saying that tour guides should maintain high standards of quality and content ‘to keep up both with the challenge of technology, but also with the high tourist numbers’, a statement that does not make sense!  Ms Grove sent out a media release last week, sharing informal ‘research’ Cape Town Tourism had conducted amongst its members about their performance in December and January. With the exception of the accommodation members, the sample sizes were not mentioned, yet detailed analyses were provided, and one can assume that the subsample sizes were tiny (only 106 accommodation establishments responded, representing by far their largest member segment).  Ms Grove quotes passenger arrival figures at Cape Town International, up on the year before, which was a particularly poor period of arrivals.  She quoted Ravi Nadasen, GM of The Cullinan, who stated that accommodation establishments had not experienced the same good performance as had tourism products, due to the oversupply of accommodation in the city, as well as a trend to visitors staying with family and friends.

*   Mayoral Committee Member for Tourism, Events and Marketing, Grant Pascoe, is receiving a lot of coverage via Cape Town Tourism’s media releases, in the few that they issue, and his statements in the Cape Town Tourism media release were included in the Weekend Argus article, once again demonstrating how out of touch the Councillor is with tourism in the city.  He is quoted as saying that ‘the boost in the number of visitors to the city was a trend that was expected to continue into 2012’, given a number of events in March and April, including the Argus Cycle Tour, the Cape Town International Jazz Festival, Design Indaba, and the Two Oceans Marathon.  Our experience is that events (e.g. J&B Met) have attracted fewer non-Cape Town visitors to Cape Town this year, and even the Argus Cycle Tour has not yet filled Camps Bay, as it has in the past years.

We have previously pleaded for greater honesty and reliability in the reporting of the performance of the tourism industry.  The summer season is not yet over, and the past twelve months should not be the only benchmark of tourism performance, given that 2011 was the worst tourism year ever experienced in the Cape. It is no achievement to see tourism improvements relative to 2011!

Chris von Ulmenstein, Whale Cottage Portfolio: www.whalecottage.com Twitter:@WhaleCottage

‘Future Cape’ to become focus of ‘smartly’ marketing Western Cape

In order to attract investments to the Western Cape, and to create jobs, the ‘province would have to market itself smartly’, the Cape Argus reported Premier Helen Zille to have said in her State of the Province speech last year.  This initiative is called ‘Future Cape’, she said.

The newspaper report about ‘Future Cape’ is the first that we have seen about the provincial marketing initiative, about which Premier Zille said: “For this reason, we are undertaking a process involving all stakeholders designed to position us attractively in the world economy”.   A Google search did not provide any further details about ‘Future Cape’ however. The development of the Western Cape Economic Development Agency has been widely reported, a joint body to represent 18 marketing agencies, including Cape Town Routed Unlimited, which has been reported is to merge with Wesgro in April.

In the 9 January Cape Argus report, however, the CEO of the Western Cape tourism marketing body Cape Town Routes Unlimited, Calvyn Gilfellan, referred to the amalgamation as a ‘possible merger’, and added: “Later this month, we will meet and discuss if and how it will be done.” (our underlining). He expressed his support of a single marketing agency, ‘as long as destination marketing is kept alive.  It is the lifeblood of the Western Cape economy’. As a tourism player one could be concerned about Gilfellan’s choice of words, indicating scepticism about the planned Wesgro merger, and then being incorporated into the Economic Development Agency, Cape Town Routes Unlimited thus losing its branding and identity.

The Steering Committee for the Economic Development Partnership (confusing are name changes, with the words ‘Agency’ and ‘Plan’ used too) consists of Cape Town Routes Unlimited Chairman Peter Bacon, UCT Graduate School of Business Director Walter Baets, and Michael Bagraim, President of the Cape Chamber of Commerce.  The convenor of the establishment of the EDP is Andrew Boraine, the CEO of the Cape Town Partnership. Provincial Tourism Minister Alan Winde motivated the merged marketing agency with the specific purpose of addressing unemployment in the province.  He urged tourism players and Western Cape businessmen to work together, rather than each individually seeking the same business:“We have to look at ways of hunting in a pack to ensure further growth and investment”.

It will be intersting to see how the Economic Development Partnership will be structured, and how it deals with tourism marketing, of vital importance as it is the sector that makes the largest contribution to the economy of the Western Cape. Doing away with Cape Town Routes Unlimited may not be in the best interest of tourism in the Western Cape, despite the criticism that the organisation has received from the tourism industry in the past.  Even more interesting is how Cape Town Tourism will link to the new EDP, it not yet having been mentioned as one of the agencies to be incorporated into the EDP! Cape Town Tourism and Cape Town Routes Unlimited duplicate their marketing activities, costly to the ratepayers of Cape Town and the Western Cape, and sending out schizophrenic marketing messages about our destination!

Chris von Ulmenstein, Whale Cottage Portfolio: www.whalecottage.com Twitter: @WhaleCottage

Cape Argus Pick ‘n Pay Cycle Tour rolls in the Rands for Cape Town!

Today’s annual Argus Pick ‘n Pay Cycle Tour race, with 35000 cyclists, is a welcome three-day income injection for the Cape Town hospitality industry, which has been under severe strain this summer season.   The economy of the Cape is expected to benefit by R500 million, an increase in R10 million relative to last year, estimates Cape Town Routes Unlimited CEO Calvyn Gilfellan, reports the Weekend Argus.

The President of the Cape Town Chamber of Commerce, Michael Bagraim, has described the Cycle Tour as a “second Christmas”, with so many hotels and guest houses booked for the weekend, to accommodate out of town cyclists and their families.  Mr Bagraim clearly is not in the hospitality industry, being a labour lawyer, in that the Christmas days are never good for the accommodation business – what he meant to say, I am sure, that it is a second New Year, when Cape Town is at its fullest.

Italian-style restaurants serving pasta and pizza have been particularly popular this weekend, as cyclists carbo-loaded for the 110 km race, which includes challenging hills such as Suikerbossie in Hout Bay. 

Gilfellan also stated that the Cycle Tour does not only benefit Cape Town but its outlying areas too, including the Winelands.  We contest this, as we have not seen any spill-over into Franschhoek.   However, there have been been allied cycle races over the past two weekends, and this may have had a small benefit.  However most cyclists appear to have been accommodated in tented accommodation.

VIP cyclists to participate include Josie Borain, Makhaya Ntini, Robbie Fleck and Bob Skinstad.  The Argus report quotes the Western Cape Department of Tourism spokesperson Tammy White as saying that “more than 100000 international people had flocked to the city for the cycle festival”.  This figure is contested, as there are only 2500 overseas cyclists from 52 countries participating, according to the Cape Times.   Due to a lack of accommodation in suburbs such as Camps Bay and the Atlantic Seaboard in general, foreigners have been unable to book to stay in Cape Town over this weekend.    About 10000 bicycles were efficiently handled by Cape Town International airport on Friday.

Bagraim said that the Cycle Tour, with its large number of participants and supporters, was bigger for Cape Town than the World Cup was last year.  For brand participants, the Cycle Tour is big – 65000 litres of Coca Cola, 82500 litres of Powerade, and 100000 litres of water, with 100 tons of ice, will be available to the cyclists.  This is the 34th Argus Pick ‘n Pay Cycle Tour, the first in 1978 attracting 525 riders.   The Giro del Capo, which has fallen on the Saturday before the Cycle Tour for a number of years, was cancelled this year due to lack of sponsorship.  This year 1200 cyclists are raising funds for charity through their participation.

David Bellairs, the CEO of the Cape Town Cycle Tour Trust, the organisers of the Cycle Tour, hailed the city’s new dedicated cycle lanes as a ‘sweet victory’ for cyclists, who have to train in dangerous conditions, and every year have been involved in accidents.   One of the first cycling lanes to have been installed is the West Coast one, out to Table View.  Others to follow include Athlone, Gatesville, Khayelitsha, Gugulethu, Nyanga, Philippi, Strand, Brackenfell, Kuils River, Eerste River, and along the Liesbeeck Parkway.  About 300 km of cycle lanes have been developed in Cape Town to date.   Four types of cycle lanes have been developed, some in public open spaces, others are dedicated, and some are shared with motorists.   Bellairs is confident that the new cycle lanes will lead to an increased interest in cycling, and will therefore result in a greater number of entries for future Cycle Tour races.

We wish Team Cargo Carriers, who bought out Whale Cottage Camps Bay for this weekend, the best of luck for the Argus Pick ‘n Pay Cycle Tour today.

Chris von Ulmenstein, Whale Cottage Portfolio:  www.whalecottage.com   Twitter: @WhaleCottage