Tag Archives: Moses Mabhida stadium

Lindt adds a colourful touch to its Hello South Africa chocolate slab range packaging!

 

Lindt has announced the launch of new Hello South Africa packaging for its Hello Chocolate Slab range, with colourful packaging and interesting ingredient combinations for its three products honouring our three biggest cities. The Hello range was launched in 2020, but its packaging design is new.

Cape Town is honoured with a visual of Table Mountain, Devil’s Peak, Lions Headcand Signal Hill, and is a Caramel Brownie Chocolate. Johannesburg’s Jozi Chocolate wrapper depicts the colourful Orlando Power Station in Soweto , and is a Cookies & Cream slab.  The Durban Durbz slab is a Crunchy Nougat slab, and its wrapper depicts the Moses Mabhida Stadium.

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WhaleTales Tourism, Food, and Wine news headlines: 2 September

imageTourism, Food, and Wine news headlines

*.  The hosting by Durban of the Commonwealth Games in July 2022 has been announced, the first time that the Games will be held in Africa.  The city had no competitive bidders, as Edmonton had withdrawn its bid earlier this year. Athletes from more than 50 countries are expected to compete, mainly in the Moses Mabhida Stadium and at the Rachel Finlayson Swimming Complex. The Games are expected to generate R20 billion, at a cost of R12 billion.

*   SAA reduced its losses by almost half in the first five months of its new financial year. Business was influenced by Continue reading →

Threatened ‘jealous’ Durban attacks Cape Town about tourism ‘ambush marketing’ at Indaba 2014!

Wesgro PosterDurban and Cape Town have had a gentle rivalry when it comes to attracting tourists, which has never been overtly competitive and has been largely collegial, with a joint campaign on National Geographic to market the two cities, to save marketing monies. Now the relationship appears to have reached rock-bottom, with an angry Durban Tourism attack on Cape Town for its alleged ‘ambush marketing‘ of Indaba 2014, the tourism expo held in Durban, which drew to a close on Monday.

In the past other South African cities, but Durban in particular, have been annoyed that Cape Town attracts the bulk of international tourists, and that this is reflected by SA Tourism, in that it proudly features Table Mountain in much of its tourism communication, being a national icon for our country.  SA Tourism and Durban were irked that World Travel Market Africa was held in Cape Town a mere week before the start of Indaba, funded in part by the City of Cape Town, and attracting a fair number of exhibitors and visitors, and receiving praise for the event.  SA Tourism made a point of confirming that it would only support Indaba, there not being enough capacity for two tourism trade shows in our country, in its opinion.

Philip Sithole, head of Durban Tourism, appears to be paranoid about Cape Town, complaining to Southern African Tourism Continue reading →

Cape gets AFCON 2013 cold shoulder, no tournament tourism benefit!

Today the Africa Cup of Nations draws to a close, when Nigeria takes on little known Burkina Faso of West Africa, in the final to be played this evening at 20h30, after the Closing Ceremony commences at the (temporarily AFCON renamed) National Stadium at 18h45.  While Johannesburg and Durban appear to have benefited from the African soccer tournament, Cape Town has seen no tourism bookings during or even for after the tournament.

Cape Town lost out on being a Host City for AFCON 2013, Councillor Grant Pascoe, responsible for Tourism, Events, and Marketing, appearing to have asked too many questions of the Local Organising Committee, especially about the guarantees from government.  This cost our city the opportunity to be a Host City, to see top soccer being played, and denied the tourism industry much needed income. Pascoe tried to offer Cape Town soccer fans a consolation prize of a Bafana Bafana friendly against Norway prior to the AFCON 2013 kick-off, which had no tourism benefit at all.  Pascoe also explained that the City had committed to other events at the same time as AFCON 2013, and couldn’t cancel these events.  The only event was the Red Hot Chilli Peppers, which had booked the soccer stadia in Johannesburg and Cape Town during the AFCON 2013 period. Cancelling the concerts due to AFCON would have cost R90 million.  The ‘reckless management’ of the venue for the band’s performance at the National Stadium in Johannesburg was criticised, in impacting on its pitch, but it was judged to be acceptable for today’s Final earlier this week.

The smaller venues appear to not have as done as well as those in cities.  Last night’s third place play-off between Ghana and Cape Verde in Port Elizabeth was disappointing, with many unsold seats, it was reported. Durban’s Moses Mabhida Stadium was sold out for all its matches in which Bafana Bafana played, as well as for the semi-final earlier this week, reported The Mercury.   Durban has proudly stated that its R60 million cost of participating as an AFCON 2013 Host City has generated benefits in excess of the expenditure, estimated at R100 million already.  Tourism benefits must have been disappointing, for Durban admitting that ‘Afcon was not on the scale of the World Cup, and we did not see thousands of foreign soccer fans fill our hotels to capacity’. AFCON 2013 has been a very localised African tournament, with little international coverage.  On Germany’s leading TV station ZDF, for example, there has not been a mention to date.

Citing its success in selling out all Bafana Bafana matches, Durban challenged the Local Organising Committee to give it opening or closing ceremonies in future.  It proclaimed itself as the ‘best Afcon 2013 host city’, and bragged that the television coverage in Africa would position Durban as a ‘leading sports and tourism destination‘, hardly a positioning Cape Town would like to see go to Durban.  Durban seized the opportunity to sign a R4,4 million deal with Eurosport, on which inserts about Durban, and its sport celebrities such as Chad le Clos, and the Sharks rugby players, were featured.

Yesterday Kfm presenter Ian Bredenkamp shared in his radio show that the Cape Town Stadium, at which the Stormers vs Boland rugby match was played yesterday afternoon, had been an ideal venue for a rugby match, compared to Newlands Stadium.

Councillor Pascoe proudly Tweeted that he is on his way to London ‘to meet with 4 Premier Division Clubs’, obviously to attract them to play at the Cape Town Stadium.  Pascoe would have been fired from his position in a corporation for his faux pas in causing Cape Town to lose out as Host City.  However, as a senior DA politician in Cape Town, he is strong enough to retain his position as Mayoral Committee Member for Tourism, Events, and Marketing, despite not having much knowledge about the portfolio he controls, and therefore he has had to call in Anton Groenewald to run the show for him!

POSTSCRIPT 10/2: SA Tourism says it is ‘happy’ with visitor numbers attracted by AFCON 2013, according to Standard Digital News. Whilst actual tourism numbers are not yet available, the expectation was that 150000 soccer fans would have attended the tournament, generating $154 million for the economy.  The tourism authority focused its soccer marketing on Kenya, Angola, the Democratic Republic of Congo, and Nigeria.  Hosting AFCON 2013 cost South Africa $53,5 million.

Chris von Ulmenstein, Whale Cottage Portfolio: www.whalecottage.com Twitter: @WhaleCottage