Forget Dustin Hoffman, Sofia Vergara, or even Scarlett Johansson.  The star of ‘Chefs’ is Percy (played by Emjay Anthony),  the 10 year old son of the main character in the movie, being Chef Carl Casper, played by Jon Favreau, the writer, director, and producer of the movie.  The movie will boost Twitter, as much of it is based on Tweets sent by and about Chef Carl, as well as popularising buying from Food Trucks. Tourism to Miami, Austin in Texas, Los Angeles, and New Orleans should receive a boost too, while the image of food bloggers is unlikely to improve as a result of the movie!

Without giving away too much about the movie, Chef Carl is instructed by the restaurant owner Riva (Dustin Hoffman) to cook the same old way he has done for the past ten years, despite a well-known ‘food blogger’ restaurant critic Ramsey Michel (played by Oliver Platt) coming to eat at the restaurant that evening. The blogger is described as being extremely powerful, having just sold his blog to AOL for $10 million. The reviewer looks a lot like top Cape Town Chef Liam Tomlin!  Chef Carl’s son Percy had just set up a Twitter account for his dad, and when the reviewer writes a scathing review about his restaurant experience and insults Chef Carl, saying that he has gained weight from all the poor food returned to the kitchen and which is eaten by Chef Carl, he explodes, and retaliates. On Twitter he tells the reviewer what he thinks of him, thinking that the reply would only be seen by the reviewer, but of course it is seen by all his Followers.  His Twitter followers increase to 2000+ overnight, and grows to Continue reading →