Tag Archives: paradise

SA Tourism entices tourists to holiday in ‘Paradise’!

One must salute SA Tourism in capitalising on Coldplay’s filming of its ‘Paradise’ music video in Cape Town, the Boland and the Karoo in marketing our country to tourists, something Cape Town Tourism and Cape Town Routes Unlimited had not thought of doing!

Coldplay performed in Cape Town and Johannesburg in October, and at short notice decided to film the music video for ‘Paradise’ in Cape Town, outside Paarl, on a game farm in the Karoo, and at its concert in Johannesburg.  The title of the song could not have been better chosen to reflect our beautiful country and city, and its popularity as a song, and as a fun and funky beautifully shot music video, has a tremendous tourism benefit for South Africa generally, and the Cape specifically, not costing the tourism authorities a cent.  The music video has had more than 44 million views to date, and the song has just started 2012 as the number one single on the UK hit charts, to the band’s own surprise in their Tweets.

SA Tourism is running a competition on a special Facebook promotion page, inviting those seeing the ‘Paradise’ music video on YouTube, to share with SA Tourism which part of the country ‘gives them inspiration in the same way it did for Coldplay’, reports the Australian eTravel Blackboard site.  The ten most imaginative, heartfelt, fun and spontaneous submissions from all over the world will be shortlisted, and put out to vote, to select the best. The winner will receive a 5-day holiday in South Africa, with the compliments of SA Tourism. The SA Tourism promotion proves that international tourism marketing does not need to cost the earth!

We would like to see lots more creative promotions and marketing of our country and the Cape from the tourism authorities this year, especially to the UK market, which has seen a massive drop-off, and has been our region’s tourism bread-and-butter.

Chris von Ulmenstein, Whale Cottage Portfolio: www.whalecottage.com Twitter: @WhaleCottage

Looking back: 2011 the worst year ever?

2011: what a year it’s been for the world, South Africa, and Whale Cottage – unpredictable, up and down, and a year in which one had to rethink every way in which one has run one’s business and life.  Most would say that it’s been one of the worst years ever!  But despite the tough times, there has been a lot to be grateful for as well.  I have summarised some of the high and low lights of the year:

1.  The knock which tourism took, especially from May – August, in being one of the worst winters ever experienced, had an effect on all sectors of the economy.  Restaurants frantically offered specials to gain cashflow, guest houses went back to dropping rates as they do in winter, and few took rate increases in summer, unlike their hotel colleagues, who suffered poor occupancy too.  More hotels and restaurants closed down than ever seen before. The recession in the UK hit South African tourism and wine sales badly, previously our major source market. From 50 % of our business in the summer months in Camps Bay, the UK business will be no more than 5 % this summer.  High airfares and the crippling UK airport taxes have not helped. The tourism situation was so bad that we wrote an Open Letter to national Minister of Tourism Marthinus van Schalkwyk, as Cape Town Tourism and Cape Town Routes Unlimited were not aware of how bad things were in the Cape, and therefore did nothing to market the region and to help the tourism industry. Cape Town Tourism spent all its energy on Twitter, not yet the medium of communication of our average tourist, and on wasteful promotions, and therefore we did not renew our 20 year membership. The welcome increase in German tourists has not made up this shortfall, but we have been delighted to welcome many more South African guests.   The World Cup has become a swearword, the reality of its lack of a tourism benefit becoming clear. A blessing from Santa has been a much improved festive season, with no snow-bound tourists or strong south-easter wind, as happened last year.

2.  Events are hugely beneficial for business, and the Argus Cycle Tour, J&B Met, and Cape Town International Jazz Festival attracted out of town guests. The U2 and Coldplay concerts helped fill beds and delighted Cape Town audiences.  A fantastic outcome of Coldplay’s performance is that the music video for ‘Paradise’ was filmed in our city, the Boland and the Karoo – no better part of the world could have been chosen for this song!

3.  Cape Town has had an exceptional year, the darling of the world, winning the World Design Capital 2014 bid, Table Mountain being named one of New7Wonders of Nature (amid some controversy and as yet subject to verification), named top destination in TripAdvisor Travellers’ Choice Destination (for what it was worth!), and featuring strongly in the new James Bond book ‘Carte Blanche’.  Our city hotels, especially the Cape Grace and Steenberg Hotel, featured on international top hotel lists. Good news was the sale of the V&A Waterfront to a local company, which is investing in the upgrade of and addition to the country’s most popular tourist destination.

4.   Despite the doom and gloom, there were more restaurant openings, and chef and restaurant staff changes this year than in many years: The Pot Luck Club, Hemelhuijs, Dash, Casparus, Dear Me Foodworld, The Franschhoek Kitchen, Il Cappero, Café Benedict, The Kitchen at Maison, Sotano by Caveau, Knife, De Oude Bank Bakkerij, Ryan’s Kitchen, Caffe Milano, Mozzarella Bar, Cassis Salon de Thé, Power & the Glory, Haas Coffee, Johan’s @ Longridge, Skinny Legs & All, KOS Coffee & Cuisine, Café Dijon @ Zorgvliet, Le Coq, Act and Play Bar at the Baxter, Sunbird Bistro, Societi Brasserie, Jason’s, Bird Café with new owners, Maria’s after a long renovation closure, Toro Wine & Aperitif Bar, Valora, Café Le Chocolatier, Haute Cabriere Cellar Restaurant after a renovation and chef change, Art’s Café, Spice Route, Mitico, Knead on Kloof, Chez Chez, La Bella, 5 Rooms, Terbodore Coffee Bar, Wale Rose Lifestyle, The Black Pearl, Bistro on Rose, Slainte, Babel Tea House, Rhapsody’s, Café Extrablatt, Harvest, McDonalds in the V&A,  The Mussel Bar, The Franschhoek Food Emporium, Makaron, F.east, Bean There Fair Trade, Sabrina’s, Harbour House in the V&A, MCC Franschhoek, Clarke Bar & Dining Room, Roberto’s, French Toast, Saboroso, Mezepoli, Rocca in the Cape Quarter, and Roca in Franschhoek opening their doors, and new suppliers Frankie Fenner Meat Merchants and The Creamery opening too.

5.  Sadly, the recession was noticeable as it hit restaurants, and it was some of the newer restaurants that were badly hit, including What’s On Eatery, The Olive Shack, Bella Lucia, Blonde, Jardine, Caveau at the Mill, Nando’s in Camps Bay, The Sandbar, The Bistro, Restaurant Christophe, Doppio Zero in Green Point and Clarement, shu, Oiishi Delicious Caffe, Hermanos, The Kitchen Bar, Wildwoods, The Green Dolphin, De Huguenot restaurant, Wildflour, Depasco, Kuzina, and 221 Waterfront.

6.  The eating highlight of the year was the tribute dinner to the closing of El Bulli, one of the world’s best restaurants, by Tokara, Chef Richard Carstens excelling in serving a 13-course meal to a packed restaurant on 30 July, earning him and his team a standing ovation.  This meal alone should have made Chef Richard South Africa’s top chef in the Eat Out Top 10 Restaurant Awards, but sole judge Abigail Donnelly proved that she was incapable of handling this new role and responsibility, not only in excluding Chef Richard from her Top 10 list, but also in awarding the new Boschendal Style Award to her client Makaron.

7.   Franschhoek evolved as THE wine region, Boekenhoutskloof being recognised as South Africa’s top winery by the Platter Guide, and La Motte the top wine estate in South Africa by the Great Wine Capitals Global Network.  In the latter competition, Tokara was selected as top wine estate restaurant in the country. The sale of the Franschhoek Graham Beck farm was announced, and the operation closes mid-year in 2012. The winemaking will take place at Steenberg and at Graham Beck in Robertson, while a Graham Beck tasting bar Gorgeous will open at Steenberg in February.

8.   Hermanus was in the tourism marketing spotlight, when miraculously both the committee of the Hermanus Tourism Bureau resigned, and the Cape Whale Coast Destination Marketing Organisation was disbanded by the Overstrand Mayor.  We had written about the self-interest which had been served by the previous leaders of these two bodies in ‘Lermanus’!  A welcome product for Hermanus is the recently created Hermanus Wine Route, marketing of which will be in the capable hands of Carolyn Martin of Creation.

9.   The Consumer Protection Act was introduced in April, and has shown benefits in product deficiencies and returns.  Little effect has been seen for the tourism industry.  The Tourism Grading Council of South Africa tried to change its accommodation assessment standards, which caused a huge outcry.  Despite changing back to what they had before, many accommodation establishments lost faith in the organisation, and have not renewed their accreditation.

10.  The wedding of Prince Albert II and Princess Charlène in July put South Africa in the world spotlight, not only due to the televised broadcast of the wedding, but also as they celebrated their wedding with a second reception, at The Oyster Box in Umhlanga, now the country’s best known hotel.

11.  This year proved that the ‘social’ in Social Media is a misnomer in many respects, but it is the marketing platform which cannot be excluded.  We celebrated the 10th anniversary of our WhaleTales newsletter, the 3rd year of blogging, and our 1000 th blogpost this year.  We are grateful to our Facebook friends and likers, Twitter followers, and blog and newsletter readers for their support.

It is hard to predict 2012, and we will go with the flow.  2011 has made us tougher and even more thick-skinned, we have learnt to change with changed tourism times.  We look forward to a stable world economy, politics, as well as weather in 2012!

POSTSCRIPT 2/1: The most read posts on our blog in 2011 were the restaurant winter specials, the Festive Season packages, the marriage of Prince Albert and Princess Charléne, the review of Casparus, the restaurant summer specials, the review of Gaaitjie in Paternoster, the death in Cape Town of the President of Ferrero Rocher,  the listing of restaurant openings and closures, the Consumer Protection Act, and Table Mountain making the New7Wonders of Nature.

Chris von Ulmenstein, Whale Cottage Portfolio: www.whalecottage.com Twitter:@WhaleCottage

Cape Town tourism rocks in new Coldplay ‘Paradise’ music video!

A new music video for song ‘Paradise’ was shot in Cape Town and the Karoo, in-between the Cape Town and Johannesburg concerts of the alternative rock band Coldplay last week, reports The Times.  The music video is said to showcase the “natural beauty and vibrant culture of Cape Town and the Western Cape”, and could have an important tourism benefit.

The Cape Town Film Commission CEO Denis Lillie received a call from the band’s production company Cinergy the day after the Cape Town concert, requesting assistance with permission for filming on the following two days. The filming took place in the first week of summer in Cape Town, in perfect weather conditions.

The music video, for new Coldplay album Mylo Xyloto, is expected to be broadcast on MTV and other music video platforms, and will be an unusual way of marketing Cape Town, at no cost to the city’s tourism authorities.  Provincial Minister of Tourism, Alan Winde, said that it was ‘great news’ that the band had enjoyed being in South Africa. “It will also give a much needed boost of confidence for Cape Town tourism,” he added.

In a Kfm radio interview with drummer Will Champion, he used the word ‘beautiful’ a number of times to describe what an impact Cape Town had made on the band, the highlight being their trip up Table Mountain. He said that the city ‘was the ideal introduction to Africa’ for the band, it being their first visit to the continent.  He praised the ‘beautiful stadium’ in which they performed to a crowd of 50000 fans.

Coldplay lead singer Chris Martin expressed his satisfaction with the shoot, and the ability of Cinergy, the Cape Town Film Commission, and the city’s film permit office to organise the shoot in such a short time. “It’s so much sunnier and warmer than where we come from”, Martin told the Johannesburg concert-goers, after Champion recommended shooting the music video in this country.  For the final part of the shoot, the band wore elephant masks at the Johannesburg concert.

The Cape Town location for the ‘Paradise’ Coldplay music video could not have been better chosen!

POSTSCRIPT 11/10: Cinergy Producer Amanda says that the Cape Town film locations are under wraps until the music video is released in the next 3 – 4 weeks.

POSTSCRIPT 19/10: The fabulous new ‘Paradise’ music video has been released today.  It tells the story of an ‘elephant’ leaving London, and flying to Cape Town, enjoying the city, and then unicycling in Paarl and in the Karoo (locations unspecified), but clearly on a game reserve, with buck and a giraffe for company.  It ends with scenes shot at the concert in Johannesburg, at which all band members wear elephant masks. The music video could not have been shot in a better location to match the ‘Paradise’ song title!  We say: You don’t need an advertising campaign for Cape Town, you need Coldplay!

Chris von Ulmenstein, Whale Cottage Portfolio: www.whalecottage.com Twitter: @WhaleCottage

Restaurant Review: Café Paradiso re-awakened in its perfect setting!

Café Paradiso re-opened three weeks ago under the new hand of Richard Griffin, the fourth restaurant in his Cape Town collection, which now also incorporates the Bombay Bicycle Club, The Sidewalk Café, and Café Mozart.   We wrote recently about Griffin’s talent in turning around existing restaurants, and giving them his restaurant magic.

Café Paradiso has no apparent Griffin decor quirks to make it appear different or improved – it has the most beautiful landscape of all in its dramatic view onto Table Mountain from the outside terrace area, fully occupied last night with more patrons queuing for tables.   We were extremely grateful to Peta, the manager of Café Mozart, who happened to arrive at the same time as we did, and who helped to wave her magic wand to organise a table for us with Myra, the Spanish hostess.   And what a table it was outside.   The infamous Cape Town Southeaster was an angel, and stayed away, making it a magical evening.  Griffin has turned the previous smoking-area of the restaurant into the new kitchen, while the old kitchen at the back is a Madame Zingara test kitchen, bakery, an home-made pasta section, of which Angus is in charge, as well as a section in which butter is made.  Whilst I was wandering through inside the restaurant, the Executive Chef Heinrich came up to me to say hello (this is how friendly the staff are), and told me that he was the chef at the original Café Paradiso ten years ago.  He looked very happy to be back “home”.   So what has changed?  Not much, other than the kitchen changes – there seem to be more tables outside than I can recall.   The pin oaks in the courtyard have grown, offering excellent shade.  The lighting inside was far darker than I recall it.   Surprisingly, there was no music, a missing finishing touch, in my opinion.   I was bowled over when the hostess Myra welcomed me by name, remembering me from the Madame Zingara restaurant in Loop Street more than five years ago!

Our waiter John brought the jug of water, which looked extra refreshing with orange and lemon slices and ice, as well as the creamish A4 paper menu and winelist printed on reverse sides of the sheet.  The table cloth is a material one, and therefore the paper serviettes were a disappointment.  Olive oil and balsamic vinegar are from Olyfberg.  The restricted menu and winelist choice makes it easier to choose what to order.   The menu starts with “Beautiful Day” and ends with “Beautiful Night”, and states that “This store lovingly created by The Royal Countess Madame Zingara”, clearly a ‘promotion’ for the Madame!   John brought two beautiful slices of home-baked wholewheat seed-topped bread, and I was lucky enough to get the end crust.   The menu starts with the breakfast collection (served until a respectable midday), and as at Café Mozart, there are some quirky sounding items on the breakfast list, including scrambled egg with rosti, feta, avocado and tomato;  and French toast with grilled haloumi, basil pesto and tomato, both R45.   I’ll be back for the poached eggs with spinach, hollandaise sauce and smokehouse salmon (R55).  There is a choice of four sandwiches, and the young ones are not neglected, with chicken nuggets and lasagne, and “fish fingers royale”.  

Antipasti can be ordered, at R60 for one, or shared at R90 for two, either a meat/cheese one (proscuitto, coppa, salami felino, pecorino, bocconcini, with olives, caperberries and rocket) or a vegetarian one.  Starters include mussels, squid, haloumi, and black risotto with chorizo, none costing more than R50.  Salads (R45 – R60) sound unusual and interesting, the Greek salad being the only standard.   Eight pasta dishes are offered, in a range of R 50 – R65, even with a ‘Ravioli del giorno’, which was filled with wild mushrooms last night, sprinkled with olives, pinenuts, rocket, and parmesan shavings, and served with a tasty white wine sauce. There are only five main course choices: rack of veal stuffed with four cheeses at R145; an ‘organic sirloin’ at R135; “feathered steak” (as I understood it, parma ham is beaten onto the surface of the steak to make it as flat as a feather and then flash fried) at R90; linefish at R89; and a most generous charred lemon and rosemary chicken-half, served with a colourful collection of root vegetables, including sweet potatoes, carrots, pumpkin and turnips (R85).   A range of familiar sweet treats, cakes, scones, muffins, ice creams, and desserts are offered, costing R25 – 45.  I couldn’t get John to get a frothy cappuccino from the kitchen, but it did come with a biscuit on the side, and the word ‘smile’ on the foam. The cappuccino seemed somewhat more expensive than the going rate, but this is a small price to pay for the excellent value for money of the rest of the meal.  

We were bad news for the sommelier Eron, in not ordering any wines, both being on medication.  He was not switched off, and treated us as long-term customers, and gave us some of his background.   I asked him to consider stating vintages of the wines on offer and the region from which they originate, as well as offering more wines-by-the-glass (there are only two white and two red, and one bubbly by the glass).  The housewine is called Paradise on the menu, costing R22/R85 for the red and the white, but when Eron brought a bottle to the table, it was a label-less bottle, with a neck label stating the name “Unbelievable”, the wines made especially for Café Paradiso by Mount Vernon in Klapmuts.   Fifteen red and white wines each are on offer, a mix of varieties, peaking in price at R175 for Jordan Chardonnay and R210 for Hartenberg “Cabernet”.   Simonsig Kaapse Vonkel costs R30/R155, Graham Beck Brut R185, and Moét & Chandon R650. 

Café Paradiso is a new affordable friendly ‘home from home’ at any time of the day and evening when one is in town, especially on a gorgeous wind-free Cape Town day.   I’ll be back.

Café Paradiso, 110 Kloof Street, Cape Town.   Tel (021) 423-8653.  www.cafeparadiso.co.za  (website goes to www.madamezingara.comsite, listing all the Griffin ventures, each with their own page – not containing much information, and with few photographs, but the menu and winelist are featured).   Monday – Saturday 8h00 – 22h00, Sunday 8h00 – 14h30.

Chris von Ulmenstein, Whale Cottage Portfolio: www.whalecottage.com Twitter: @WhaleCottage